The perfect future of rebirth

"No, I remember that you signed under Wang Jinghua?" Zhao Fusheng frowned. If he remembered correctly, when Fan Baobao signed Huayi, he signed a personal agency contract under Wang Jinghua's name.

"I don't know. At that time, I thought it was signed under the name of Sister Hua. I always thought so. But today, the people from the legal department told me that I signed the contract with Huayi Brothers Brokerage Company." Fan The baby said with a wry smile.

Zhao Fusheng was not in the capital when signing the contract. She signed it with Wang Jinghua herself. Out of trust in Wang Jinghua, Fan Baobao did not carefully read the agreement that she thought was a contract extension. Only now did she know that it was signed by herself. The contract of Huayi Brothers Brokerage Company.

"That's fine." Zhao Fusheng was silent for a moment, then said slowly.

Although Wang Jinghua's move made him very sick, but now is not the time to care about it. It is a taboo if you do not know the priorities.

"Well, I think so too. Mr. Wang means that since the company has terminated the contract with me, according to the regulations, it should compensate me 50." Fan Baobao chuckled lightly: "But I refused, since the contract has been terminated , then get together and break up."

She was a little baffled at first, but there is no impenetrable wall, and the Huayi Brothers are not monolithic. Naturally, someone disclosed the news to Dong Chenxi, and Dong Chenxi also directly said it when she called Zhao Fusheng.

So Fan Baobao also knew now that it was Wang Jinghua who had been obstructing her and didn't want her to leave Huayi, and her purpose was naturally to restrain Zhao Fusheng by herself.

To be honest, if it's because of other things, maybe Fan Baobao will still care about whether it will affect the relationship between the two, after all, it's a guest-host game.

But it was precisely because of Zhao Fusheng that it touched Fan Baobao's rebellious scales, so when the people from Huayi's legal department proposed to terminate the contract, Fan Baobao agreed without hesitation.

"Okay, you can tell Wang Zhonglei later, I'll treat him to dinner another day." Zhao Fusheng thought for a while, and instructed Fan Baobao.

The Wang family brothers gave face so much and reciprocated, Zhao Fusheng naturally wanted to reciprocate, this is the proper way of business.

Life can change a person, except for those who are born with great wisdom, most of the rest have to accept many changes in front of life and start to mature.

Because when you mature, you will find that the instant charcoal of a friend who likes it is just putting charcoal on someone's face to make matters worse. This is the instant charcoal in the adult world.

Zhao Fusheng has changed, and Fan Baobao is also changing.

"Okay, I see." Fan Baobao nodded and hung up the phone.

Putting down the phone, Zhao Fusheng raised his head and looked at Zheng Yao: "You just said, Mercedes-Benz means that we hope we can participate in their bidding?"

Zheng Yao smiled: "That's right, what they mean is that they are willing to pay 100 million US dollars to invite the best advertising planners in China to plan the advertisements for Mercedes-Benz in China."

100 million, and it's still in US dollars!

Zhao Fusheng rubbed his chin, and suddenly laughed silently.

To Zhao Fusheng, someone sent a pillow when he fell asleep, and the advertisement invitation of Mercedes-Benz was really just in time for Zhao Fusheng.Not only because of the planning fee of up to 100 million US dollars, but also because in Zhao Fusheng's view, this is a good opportunity, an opportunity to establish his position in the film and television industry.

"Well, I'll go back and write the plan, and then hand it over to them. If the other party accepts it, remember, I only have one request, and that is the spokesperson for the advertisement, and I need to designate it." Zhao Fusheng calmly said to Zheng Yao .

"Um, what do you mean?" Zheng Yao was a little puzzled.

Zhao Fusheng smiled slightly: "It's nothing, I just want to tell some people that there are too many stars in the entertainment circle."

He has said so, Zheng Yao naturally has no objection, she herself also attaches great importance to this matter, and in Zheng Yao's view, if the future advertisement can win the domestic advertisement planning right of Mercedes-Benz, such things as the spokesperson should be left to the public. Future advertising is responsible.

In this era, Mercedes-Benz is in a period of transformation. Due to the expansion of the global market and the change of business ideas, Mercedes-Benz has gradually changed its product positioning from luxury to high-end.

Don't underestimate this change. The most important thing about a commodity is its positioning.

What kind of consumer group you face determines the price of this product. For example, in [-], in a small county with a per capita income of [-] to [-], if you open an LV store, you will be waiting Yes, just close the door.

The reason is simple, no one can afford it, okay?

The same is true for Mercedes-Benz. Although China's economy has grown substantially and there are more and more rich people, if Mercedes-Benz still holds its own luxury goods, it may be difficult to open the domestic market.

Whether to choose to compromise in order to expand sales and expand the market, or to give up the Chinese market that can obviously bring them huge profits, both Zhao Fusheng and Zheng Yao believe that Mercedes-Benz will definitely make its own choice.

Chapter 895 The Way Out of Luxury Goods

There is actually a reason why Zhao Fusheng is so confident that the future advertisement can win the Mercedes-Benz advertisement.

In his previous life, he had read a research report, or to be more precise, it was a summary after many years.

Among the luxury brands in the world, more than 90.00% of the luxury brands have carried out brand extension or product line extension due to various reasons of operating difficulties and increasing profits. Among them, 90.00% of the extension failed and fell into thunder In the region, only one tenth of the brands survived the fierce competition.

Among the one-tenth of the rare luxury brands that have not extended their brand, Bentley from Crewe, England, is a rare luxury super car that has survived for hundreds of years and still has a bright and pure brand image.In fact, there is nothing special about Bentley, the only thing that can be praised is its luck.

It also had business difficulties. The first time was in 13, when Bentley was struggling on the verge of bankruptcy. At that critical moment, Rolls-Royce bought Bentley for [-] pounds, and Bentley Motors officially joined Rolls-Royce Motor Company.Bentley's car production line was also relocated to Crewe, England after the end of World War II, working together to push the two world's top luxury car brands to a higher level.Since then, Bentley has been transformed by Rolls-Royce into the "sports car version" of its luxury sedan.

The second time was in [-], because the Rolls-Royce Motor Company's meticulously crafted manual production method was at a disadvantage in the competition with the large-scale industrial production of its opponents. Although the Bentley car is still the world's most luxurious and brand The most expensive car, but it has long been surpassed by competitors in technology.Rolls-Royce, which was in trouble, had to seek a buyer in order to survive.In June [-], BMW lost to Volkswagen in the bidding for Rolls-Royce Motor Company, and Bentley was acquired by Volkswagen.

Both of Bentley's life adventures were saved by luck, and the rescuers were all "Masters" who appreciated Bentley's luxury brand positioning.They are willing to transfuse and operate Bentley as a "business dream", not just for profit. They did not interfere too much with Bentley's luxury road, but let it focus more on luxury without any worries.

Compared with Bentley, 90.00% of luxury brands facing difficulties are obviously not so lucky.In order to survive, they have to rely on their own strength to implement transformation, but the road to transformation is extremely difficult. Apart from a strong brand, they have nothing on their books.In desperation, operators have to reluctantly part with each other, take the initiative to step down from the altar of luxury goods, cater to the public, and let the purchasing power of the public save themselves, even though that will greatly dilute the brand value of their luxury goods.

As a result, Ferrari lifted the veil of mystery of its own "red lady" and became a high-end sports car brand that the public can get their hands on if they have money.

Falling together is Prada boutique fashion. In 1993, it actually broke its brand promise of "knowing women best" and ventured into the men's clothing and shoes and hats market. This adventure made it almost notorious in the women's world. .

Despite this, there are still many people who stand alone and protect themselves in the torrent of luxury brand extension, such as lvh, the largest giant in the boutique industry, with brands spanning high-end clothing, jewelry, watches, beauty products, wineries, department stores, art auction companies, electronics Business websites and duty-free shops, etc., even boldly remake their classic old brands.

There is also gui group, which has major brands such as gucci, yves saint laurent, alexander cqueen, etc., and its product categories include clothing, accessories, leather goods, watches, cosmetics, perfume and many other products.

The lvh and gui group's strides forward in the minefield of luxury brand extension have surprised many CEOs who are troubled by the operation of luxury brands.Although it is said that operating luxury goods means "profit and survival, just like fish and bear's paws can not have both", but it is also possible to let one's own luxury brand enter and exit the jungle of brand extension without being hurt by dense branches. It is a rare miracle of success.

And Mercedes-Benz is exactly one of those luxury brands whose 90.00% transformation is unsuccessful.

Now there are only two ways in front of Mercedes-Benz, either to maintain its pride in luxury goods, continue to put on a high-ranking posture, and watch its competitor BMW seize the Chinese market.

Or, let go of the burden, transform from luxury to high-end, and open up new markets.

This is what Zhao Fusheng decided.

The prosperity of the world is all for profit, as long as the person in charge of the Mercedes-Benz headquarters is not a fool, they will understand how they should choose.

As for the advertising plan, Zhao Fusheng prepared two copywritings, which he believed would satisfy the Mercedes-Benz people.

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"I'm free now!"

Back home, Zhao Fusheng was writing a plan when Fan Baobao walked in and said to him with a smile.

Looking at her helplessly, Zhao Fusheng had a doting look on his face: "It seems that you will not be free if you are here."

"Haha, I'll call Sister Chenxi right now and ask her if she wants to sign me." Fan Baobao said to Zhao Fusheng with a grin and blink.

Zhao Fusheng nodded: "Go, go, I have greeted Mr. Zheng."

After all, this matter involved contracted artists, Zhao Fusheng felt that it would be more appropriate for Zheng Yao to come forward.Anyway, Zheng Yao's identity is there, and she, the boss, gives orders in person, which seems to take Fan Baobao seriously.

Fan Baobao turned around and went out to make a phone call, Zhao Fusheng shook his head, and continued to write plans on the table.