The perfect future of rebirth

This is why Wang Jinghua will be criticized no matter which company she goes to all the time and even in the future. She always keeps the artists under her control very strict, and makes the brokerage company look like a whole entertainment group. An independent kingdom in general.

No boss would like to have such an independent kingdom among his subordinates.

ps: It broke out today, please subscribe, ask for a reward, ask for a recommendation ticket, and ask for a monthly pass.

Chapter 898 A Drunkard's Meaning

But all those who can achieve success, no matter what industry they are in, actually have one common characteristic.

That is not to give up easily.

In other words, it is attachment.

It is said that hard work does not guarantee success, but the problem is that if you don't even try, and turn around when encountering setbacks, you will definitely not succeed.

Not being satisfied with the status quo is the root cause of every successful person's ultimate success.

Jiang Wen is also eager to succeed. He is not satisfied with being an actor, he wants to be a director and express what he wants to express.To put it bluntly, he also hopes to improve his status.

Now Zhao Fusheng puts the opportunity in front of him. Although if he agrees to be the spokesperson of Mercedes-Benz, he will definitely offend Wang Jinghua, but does Jiang Wen care?

The answer is obvious.

Old Jiang didn't care about Wang Jinghua's reaction at all.

Even the RMB in this world cannot be loved by everyone. To paraphrase a catchphrase on the Internet, there are too many people who hate me, who are you?

So for Zhao Fusheng's proposal, Jiang Wen hesitated for a while, then nodded in agreement.

In his view of the world, since Wang Jinghua and Zhao Fusheng are on opposite sides, he must support Zhao Fusheng.What's more, for him to become the spokesperson of Mercedes-Benz, there are only advantages and no disadvantages for him, and Jiang Wen will refuse if he is crazy.

Being high-spirited and bright also depends on what you are targeting and who you are targeting.

When Wang Zhonglei received Jiang Wen's call, he was also very surprised, because he really didn't expect that Zhao Fusheng would let Jiang Wen contact him.

An hour later, Wang Zhonglei, who appeared at Jiang Wen's house, was even more surprised after hearing Zhao Fusheng's words.

"You mean, you want to give this endorsement to Huayi?" Wang Zhonglei looked at Zhao Fusheng in surprise.

Zhao Fusheng smiled lightly and nodded: "Why, Mr. Wang doesn't like the endorsement of Mercedes-Benz cars?"

"How is it possible, how is it possible." Wang Zhonglei waved his hands again and again, then hesitantly looked at Zhao Fusheng: "I'm just worried, will this have any bad influence on you."

Although his words are only polite, this is the art of language.

"It doesn't matter. One of the conditions for the cooperation between Mercedes-Benz and us this time is that I choose the spokesperson, and it must meet the requirements of Mercedes-Benz's high-end atmosphere." Zhao Fusheng smiled and said to Wang Zhonglei meaningfully.

Wang Zhonglei was taken aback for a moment, he really didn't expect it.

Although Huayi Brothers also started out in advertising back then, even Wang Zhonglei, who is well-informed, has never heard of any advertising planner who actually asked the advertiser to appoint a spokesperson when he was planning.

But Zhao Fusheng just did that, and what's even more frightening is that those German guys from Mercedes-Benz actually agreed!

"Although Lao Jiang doesn't plan to renew his contract with Hua Yi, I still plan to let him be the spokesperson of Mercedes-Benz." Zhao Fusheng smiled and continued to Wang Zhonglei: "Of course, Hua Yi can naturally get a share of the endorsement fee."

"No problem, we have no objections here." Wang Zhonglei didn't wait for Zhao Fusheng to finish: "It doesn't matter what the share is, the important thing is the significance of this matter."

He is a smart man, of course he knows that he is entangled in the issue of endorsement fees at this time, but it will make people feel fussy, so it is better to be more generous and simply sell favors to Jiang Wen.

What's more, Wang Zhonglei believed that since Zhao Fusheng had brought him here specifically, it was impossible for him to do so only for this matter.

This is his intuition as a businessman.

Facts have proved that Wang Zhonglei's intuition is correct, and Zhao Fusheng really has something to do with him.

"In addition, I hope that the actors needed for the Mercedes-Benz commercial shooting this time can be handed over to Hua Yi." Zhao Fusheng glanced at Wang Zhonglei and said lightly.

Wang Zhonglei was taken aback for a moment, but then an expression of ecstasy appeared on his face.

For an entertainment company like Huayi, how can its artists get more attention?

The answer is simple, exposure!

What is Exposure?

If it is used in traditional advertising TV advertisements, the number of people actually reached by the five-second TV advertisement divided by the total number of people that can be covered is equal to the exposure rate of the area where the five-second advertisement is located.

The application should be applied to the Internet. The number of views of a certain network media is 1 people per day. If an advertisement monopolizes a certain advertising space, the exposure ratio is one to one, and the exposure amount is [-].If the ad slot displays three advertisements in turn, the exposure rate of the ad is one-third, and the exposure volume is one-third ten thousand.

When applied to outdoor advertising, the number of people who actually see the advertisement is divided by the number of people who can be covered, which is equal to the exposure rate of the billboard.

All in all, as a star or an artist, the level of exposure determines the artist's popularity and the benefits it can bring.

Even top stars and performing artists are well-known to people, in the final analysis, because their works are often broadcast repeatedly on TV, and people will remember them naturally.

Of course, there are exceptions here, maybe a certain work of an actor is deeply rooted in the hearts of the people, and it is remembered after only appearing a few times, but for most artists, if they want to become popular, they must have enough exposure .

In the world where Zhao Fusheng lived in his previous life, some celebrities who didn't have any representative works but could still attract the attention of the public, the reason why they became popular was because they had enough exposure channels.

It's not that there are no people who rely on their works to speak, but most artists value the exposure rate very much.

After all, if there is exposure, there will be popularity, if there is popularity, there will be resources, and if there are resources, there will be money in the account.

But in this day and age, TV commercials, as one of the most important means of publicity, are undoubtedly very important, which has created a strange phenomenon, that is, only those celebrities who are really popular can appear in commercials.

Now Zhao Fusheng's request is undoubtedly giving Huayi a chance to promote his own artists, even if the spokesperson is Jiang Wen, but after all, his age and coffee position are there, it is impossible for him to shoot all the advertisements by himself , naturally requires the appearance of supporting roles.

And what Zhao Fusheng meant was that he hoped that all the characters in the entire commercial would be played by Hua Yi.

Well, to be precise, it was Wang Zhonglei who chose.

They are all very shrewd and intelligent people, and each of them has a clever heart. Although Zhao Fusheng didn't say it clearly, Wang Zhonglei has already understood what Zhao Fusheng wanted to express.

From the beginning to the end of the whole matter, Zhao Fusheng tightly held onto the word Huayi, and didn't mention a word about Wang Jinghua, but did he really not care about Wang Jinghua's little actions before?

impossible!

Wang Zhonglei asked himself that if it was him, someone dared to threaten him with his wife, he would definitely not let that guy go.

Although Wang Jinghua's behavior was not that serious, she was indeed provoking Zhao Fusheng. Since that was the case, Zhao Fusheng naturally didn't mind, and made trouble for this famous Hua sister.

ps: there are more in the evening

Chapter 899 Bow your head? (278/281)

On the second day after Zhao Fusheng and Wang Zhonglei met, a shocking news was announced in Huayi Brothers.

The content is naturally what Zhao Fusheng discussed with Wang Zhonglei before, about the Mercedes-Benz car advertisement.