tokyo writer

So even though the sales of our publishing house in the first half of the year are very good, the proportion of the performance of these two companies is only about 2%. "

Hearing these words, Asano Aiko was discouraged.

In the publication market, reasoning is only a small field, and there are also miscellaneous things such as comics, textbooks, traditional literature, biographies, reference books, and magazines.

It is undoubtedly very difficult to make the other party pay attention to the cooperation of reasoning publications.

"President Nishijima, I would like to ask, why did Tokyo Sales and Neon Sales reduce their orders?" Satake Maki asked suspiciously.

She didn't understand. After all, the cooperation between the two parties was very pleasant before, but this time it was too abrupt.

Sota Nishijima looked at Akihara Yuto hesitantly, not knowing whether he should say it, but Akihara Yuto said directly: "It's because the Jingfan Society targeted me."

He glanced around at the crowd and explained: "The main shareholders of Tokyo Sales and Neon Sales are Kejiaoguan, Mandanshe, Jingfanshe, and Dongyingshe, and Jingfanshe is the owner of these two companies. The third and fourth largest shareholders."

In addition to Nishijima Sota who already understood, Asano Aiko and Satake Maki immediately understood.

At the request of major shareholders, a book trading company like Dongfan can lose part of its economic benefits to implement some unreasonable demands.

And even if there is no cooperation with Hiroto Akihara's works, the market gap left may be filled by Jing Fanshe.

But this is troublesome, what should I do to break the situation?

The two frowned involuntarily.

Hiroto Akihara clapped his hands, and after attracting everyone's attention, he said the decision he made yesterday.

"I have a plan to set up our own chain of bookstores."

After hearing this sentence, Nishijima Sota and the others were stunned, wondering if they heard it wrong.

Tsutaya Bookstore, or the original Anjiu Bookstore, although it has a bookstore under its umbrella, it is essentially only for displaying samples for dealers and other bookstores, and secondly, it can be used as a warehouse.

Moreover, even if a dozen or twenty chain bookstores are established, it will not help the current channel dilemma.

You know, Tokyo Sales and Neon Sales, both easily correspond to tens of thousands of bookstores.

"Teacher Qiuyuan, the cost is too high, and it's too late in terms of time!"

Sota Nishijima immediately objected, "What we need now is channels. So I personally suggest visiting some small distributors, and strengthening visits to bookstores around the world to impress them with sincerity."

Asano Aiko and Satake Maki didn't speak, but the expressions on their faces agreed with this very much.

Hiroto Akihara was not angry because of the refutation, but asked instead: "What if my plan for this chain bookstore is very low cost, and we can create our own sales channel to help book sales?"

"This?" Sota Nishijima fell into hesitation, and Asano and Satake also became a little puzzled.

Hiroto Akihara smiled, and continued to describe his thoughts.

This time, he plans to use BOOKOFF's bookstore mode.

BOOKOFF is Neon's largest second-hand book chain store. From its opening in 1990 to 2005, it has 15 stores in Japan in just 701 years.

The reason for the rapid expansion is also because only 20% are directly-operated stores, and the other 80% are franchise stores.With the franchise fee, the cost of opening a new store is naturally reduced.

In addition, its success is also very historic.

Because of the Great Recession in the 90s, consumers' purchasing power has declined, so they prefer cheaper books.Even so, consumers also attach great importance to the external image of books.

Therefore, BOOKOFF's "second-hand refurbished books" have successfully occupied the market, and they still dominate the overall recession of the publishing industry.

Asano Aiko asked, "Akihara, but aren't you talking about second-hand books? We're publishing new books."

Hiroto Akihara replied: "We can release high-priced hardcovers on the basis of the current paperbacks. These hardcovers can be sold in second-hand bookstores, and the price will be lowered and slightly lower than the paperbacks. Can."

Asano Aiko was persuaded, so she didn't say anything, but Nishijima Sota felt that it was a bit off-topic, and asked, "Mr. Akihara, how to build a channel in this model?"

Hiroto Akihara nodded and continued to describe.

"For us, the most important thing about the book channel is two points, one is that other bookstores pay attention to and order, and the other is the cost of warehousing and logistics.

If one of our stores is established in each of the main urban areas of Neon, then we can increase the storage ratio of books under the publishing house through the warehouse of the store.

In this way, if bookstores in other cities order from us, we can ship them directly from the store's warehouse. "

He hasn't said anything yet, that is to build his own online sales platform and let bookstore owners directly place orders on the website and deliver the goods.

However, many bookstore owners in this era are uncles and aunts, so he doesn't expect them to be able to use the Internet, so he decided to order mainly by phone first.

Sota Nishijima pondered after listening.

霓虹列岛共有47个一级行政区，分为分为1都（东京都）、1道（北海道）、2府（大阪府、京都府）和43县。

If it is really possible to set up points in these administrative districts, maybe it is really possible to achieve the effect Akihara Hiroto said.

However, is it really feasible?

Although Akihara Yuto said the truth, but he still has some doubts in his heart...

Looking at his expression, Hiroto Akihara guessed the suspicion in his heart, and said, "Well, President Nishijima, please help me make a bookstore statistics to evaluate..."

[Chapter 297.296 The cold winter of bookstore practitioners]

For Neon's publishing industry, the economic crisis was a turning point. After that, the entire industry continued to decline.

In particular, some small publishing houses without best-selling books are facing the end of transformation and bankruptcy one by one. Those who can survive are forced to do self-publishing business, earning money by gilding professors and business owners .

Given the current status of the publishing industry, bookstores that are closely related to it cannot escape the same fate.

Throughout the 90s, almost 10000 bookstores went out of business or closed down. If we look at the time, about 1000 bookstores go out of business or close down every year on average.

At the same time, a large number of bookstore employees have to face the end of re-employment.

However, while these bookstores closed down, cheaper second-hand bookstores have sprung up one after another.

In addition to the chain of second-hand bookstores like BOOKOFF, there are thousands of other types of second-hand bookstores opening all over the place.

However, Hiroto Akihara is now in 1993, which is still in the budding stage of the second-hand bookstore trend.

So what he asked Sota Nishijima to do was to compare the data curves of bookstore closures and second-hand bookstore openings.

A week later, the president's room on the third floor of Tsutaya Bookstore.

Sota Nishijima said in surprise, "Mr. Akihara, this is incredible."

After seeing the results, he was shocked.

In the first half of today, there are almost 500 bookstores that have closed down, but 100 second-hand bookstores have opened in various places, and there is a trend of continuous expansion.

But before that, he didn't notice this at all.