tokyo writer

This is not a small number. After all, considering the personality of Neon National who does not want to cause trouble to others, many readers may leave directly if they find out that they are out of stock.

I even think that the books in this bookstore are not complete enough, and I even plan not to come again next time.

So many bookstores had to be forced to call two distributors, Tokyo Publishing Sales and Neon Publishing Sales, and even blew up the phone for two days.

But the feedback I got in the end was all sorry, there is no stock yet!

During this period, some bookstores with books in the store undoubtedly became "sweet and sweet".

Taking Tokyo as an example, more than 100 brick-and-mortar bookstores that directly signed direct sales contracts with TSUTAYA BOOKS sold out the inventory of "Snow Country" within 4 days and gained a large number of new customers.

And other bookstores that do not have a direct sales cooperation business can only watch the passenger flow away.

However, under the reminder of some "careful people", other bookstores in Tokyo also approached Tsutaya Bookstore one by one, hoping to establish direct sales business.

By the end of December, 12 bookstores in Tokyo (about half of the bookstores in Tokyo) had already requested to order "Snow Country" through direct contact with Tsutaya Bookstore, and the order quantity of each bookstore ranged from 800 to 50 copies.

With this batch of orders alone, "Snow Country" sold 8 copies.

But what is a little disappointing is that there are only scattered orders in bookstores outside of Tokyo.

After all, in the eyes of these out-of-town bookstore owners, if there is no distributor as a financial intermediary, they have to go to Tokyo and pay a sum of money for the order to get the books.

If you only order less than 100 copies, the round-trip fare may be equivalent to the net profit.

In addition, the logistics cost of sending from Tokyo to other places is very expensive, so if it is a direct order, the bookstore may have to bear the shipping cost by itself.

However, although the cost is expensive, bookstores cannot pass the cost on to readers by raising prices.

After all, bookstores implement a commissioned pricing system, that is, bookstores across the country must sell according to the price set by the publishing house.

Under these concerns, most bookstore operators outside of Tokyo think that it is a loss-making business to buy "Snow Country" from Tsutaya Bookstore, so they have no interest in going to Tsutaya Bookstore.

By the last day of December, the commercial territory of TSUTAYA BOOKS in Neon Nation had formed two distinct areas.

On one side is the booming local market in Tokyo. It has been able to completely get rid of Tokyo Publishing Sales and Neon Publishing Sales to form its own sales network and complete the initial requirements.

On the other side, there was a lackluster response from overseas markets. Only a few cities near Tokyo received some consultation calls or orders.

But at the beginning of January, TSUTAYA BOOKS, which had hired some staff, started further layout for the foreign market...

[318.3 Chapter Seventeen Takes the Osaka Market]

In the entire Neon, there are three cities that are very important, namely Tokyo, Osaka and Kyoto.

And the status of these three cities in the neon country has also changed with the historical changes.

In the middle of the 7th century, after the reform of Dahua, the Neon government at that time built Namba Hana Toyosaki Palace (Namba Palace) in Osaka, and designated Osaka as Nambakyo.

Therefore, Osaka was once the capital of Japan at that time.

But in 794, Emperor Huanwu moved the capital to Heian-kyo (Kyoto), and Namba-kyo (Osaka) completely lost its status as a political center.

For thousands of years, Heian-kyo, also known as Kyoto, has always been the capital of Neon.

But after 1868, with the beginning of the Meiji Restoration, Emperor Meiji issued an edict to change the name of Edo to Tokyo, and visited Tokyo from October to December of the same year.

This made Tokyo replace Kyoto's status and become the capital in the true sense.

However, after World War II, Neon reset the constitution, but canceled the specific setting of the capital.

This makes Tokyo, the neon political and economic center, only a capital in essence rather than in law.

And Osaka and Kyoto also ushered in different changes.

The former has become the second largest economic center city of Neon, and the latter has become the cultural center of Neon.

Therefore, for the commercial layout of TSUTAYA BOOKS, there is no doubt about the importance of the Osaka market.

As the second largest neon city, Osaka has more than 1600 bookstores, although it is not as many as Tokyo's 1000.

So in order to open up the local channels as soon as possible, Sota Nishijima entrusted the newly recruited Kenichi Hisada to immediately go to the local bookstore with the order form.

Osaka City, Chuo Ward.

Wearing a thick overcoat, Kenichi Hisada hurried to the door of a large bookstore with "Dadai Bookstore" written on it.

And this bookstore is his goal today.

When he was working in sales in Tokyo, he clearly knew the comparison of purchases between large and small bookstores.

For example, a large bookstore covering an area of ​​more than 1000 square meters can easily sell more than a thousand copies of the same best-selling book in a week.

However, if a small bookstore with an area of ​​only 30 square meters can only sell dozens of books.

So in his opinion, as long as he can persuade the owner of this Daidai Bookstore to establish a direct sales relationship with Tsutaya Bookstore Publishing House, it will be more effective than him going to more than 30 small bookstores.

After thinking for a while, he walked into the store, and by asking the clerk, he met the store manager named Masami Daidai.

In fact, during his work in publishing and sales in Tokyo, he had a lot of business exchanges with the other party.

After the two exchanged simple greetings for a while, Daidai Masami asked politely: "Section Chief Hisata, what's the matter today?"

She was a little puzzled for a moment.

For dealers, bookstores are often customers, so people will come to visit customers regularly.But she vaguely remembered that this Hisata-san was not in charge of the business in the Osaka area.

Hisada Kenichi smiled and waved his hands, "Odaidai Store Manager, just call me 'San', I have now resigned from Tokyo Publishing and Sales."

has resigned? !

Hearing this news, Masami Daidai was even more puzzled.

The two are just strangers who have met a few times. If the other party quits Tokyo Publishing and Sales, why would they come to him again?

She thought about it, and asked tentatively, "What is your purpose?"

Hisada Ken nodded, smiled, took out the business card from his pocket, and handed it to Masami Daidai, "I am currently working as the head of the marketing department at the Tsutaya Bookstore."

It is said to be a minister, but there are actually less than 10 people under him, which is almost the same as when he was the section chief of Tokyo Publishing and Sales.

But with this title, it will be much easier for him to deal with other people.

After stating his position, he said politely: "Our agency hopes to establish a direct sales business with your bookstore."

Direct selling?Daidai Masami was stunned.

Taisho Bookstore is not a publishing house that does not cooperate with direct sales, but these publishing houses are generally located in Osaka, and communication is more convenient.But she vaguely remembered that the Tsutaya Bookstore Publishing House where the other party was located should be located in Tokyo.