Are you full, Dianping, Qingmu Community, Bilibili Community.
The only place that mainly attracts traffic is the Aoki community, but there is very little response, and the number of active people is only a few thousand.
The main reason is that the popularity of small videos is not strong enough now, from quantitative changes to qualitative changes, it needs a process of accumulation, recalling the experience of Douyin becoming popular in the previous life.
That is nothing more than the star effect, let some hot anchor stars all settle in Douyin, and then attract some technical control, and then spend money to advertise.
Douyin doesn’t become popular simply by making a piece of software.
Now the short video software is super strong, and a hundred schools of thought contend, the strongest is Kuaishou. In 2015, the number of registered users tripled from [-] million.
The contention of a hundred schools of thought is Weishi, Miaopai, Meipai, Xiaohuo Video and so on.
So in this case, if you want to stand out, you must have your own core competitiveness.
In the original time and space, Zhang Yiming didn't do anything now, he just made a small volcano video there and earned a little traffic by imitating Kuaishou.
Until 2016, the small video market felt saturated at this time. Zhang Yiming also had money in his hands. With a big wave of his hand, he directly took out one billion as funds to motivate some Douyin creators. As long as you come to Douyin , then you have money to take.
At this time, a large number of creators flocked here!
The Douyin in 2016 belonged to high-quality creators. It was not like the later generations. If you look for it, you will find Luna showing your legs. At that time, technology was king.
Later, after getting traffic, I started to increase my popularity again, and I started to invite celebrities and hold performances at every turn. A performance should say at least three or four million yuan.
To sum up, there is only one way to make Douyin work, and that is-spend money!
------------
750 Eight Chapters of Office Romance
There is only one way to make Douyin quickly, and that is to spend money, but the problem is that Zhou Yuwen doesn’t have that much money to spend. You must know that Zhou Yuwen still has two buildings on hand that are urgently constructed, and the remaining [-] million funds have all been invested. In the stock market, how can there be so much money to invest in Douyin.
So so far, Douyin can only be operated as a marginal product. At most, it is to help Douyin to promote it as much as possible. For example, let all the female anchors under the Lin Cong platform enter Douyin, and let Ms. Yang and those who have a relationship with Zhou Yuwen Good stars have also settled in Douyin, gathering a wave of traffic, but compared to those behemoths, Zhou Yuwen is really far behind.
Just when Zhou Yuwen was seriously thinking about the future development of Douyin, a cup of coffee was placed in front of Zhou Yuwen. Zhou Yuwen didn't take it seriously, picked up the coffee and drank it.
"Ahem." Shen Wenwen coughed dissatisfiedly.
"Oh, it's here?" Zhou Yuwen noticed Shen Wenwen only now, but saw she had a pair of panda eyes, and it seemed that she didn't sleep well.
Shen Wenwen felt a little wronged, and complained quietly: "I didn't sleep well last night."
"..." Zhou Yuwen didn't know how to respond after hearing this. Although the two fell in love in the previous life, Zhou Yuwen was always the active one, while Shen Wenwen was the passive one.
Although the male and female protagonists have not changed in this life, the offense and defense have switched. Zhou Yuwen didn't want to coax Shen Wenwen into dating her, but at this time Shen Wenwen took the initiative more than anyone else.
Zhou Yuwen could only say: "Well, otherwise I'll give you half a day off and you go back and rest?"
Shen Wenwen was very angry when she heard this. It was rumored that Zhou Yuwen was a scumbag, but now it seems that Zhou Yuwen doesn't feel like a scumbag at all, and he doesn't know how to coax girls.
Shen Wenwen had no choice but to squat down quietly, the cat was in Zhou Yuwen's desk, she opened her eyes and asked Zhou Yuwen in a low voice: "Is what you said yesterday true?" '
"?" Zhou Yuwen began to play dumb.
However, Shen Wenwen didn't give Zhou Yuwen a chance, she asked directly: "You said, you said you want to fall in love with me, is it true?"
"..."
The Shen Wenwen in this life and the Shen Wenwen that Zhou Yuwen knew had some discrepancies, but it was normal. In the last life, Zhou Yuwen was always on the offensive, so Shen Wenwen must have been very reserved. Now that Zhou Yuwen didn't take the initiative, Shen Wenwen could only find opportunities for herself.
Seeing Shen Wenwen's expectant look, Zhou Yuwen also whispered, "It must be true, but this is a company, we have to restrain ourselves."
After hearing this, Shen Wenwen immediately understood, she pursed her lips and said with a smile: "I know, office romance."
Zhou Yuwen nodded, sort of settling Shen Wenwen's matter.
"Then I'm busy?"
"Ah."
After Shen Wenwen went out, Zhou Yuwen continued to work. The development of Douyin is divided into three steps. The first step is to lead by its own resources and win over a group of users. There is no need to compete with Kuaishou, but at least it needs to compete with Miaopai Look at this group of people neck and neck.
The method is very simple, that is, continue to publicize on the food delivery platform, station b, and Dianping. In addition, contact ByteDance and Huamao Live to let them help promote the publicity together.
When Zhou Yuwen contacted Zhang Yiming and asked him to help promote it, Zhang Yiming was stunned when he heard the app Douyin.
"This name is very good. In fact, I also want to make a short video software, but I have never had a good name, but your name is very good. I feel that I almost thought of this name, which is really strange." Zhang Yiming was there Said in a whisper.
Zhou Yuwen smiled awkwardly after hearing this: "Boss Zhang, please push it for me."
"It's easy to say, I will definitely help you with your help. Let me ask, do you still need to invest in this software? I want to participate in a share." Zhang Yiming said.
Zhou Yuwen hesitated for a moment, and said, "Participating in shares is fine, but you know, I am not short of funds, but I am short of manpower. If you can lend me a few programmers, then we can cooperate."
Hearing that Zhou Yuwen wanted to borrow someone, Zhang Yiming refused without even thinking about it. He didn't have enough people under his command. Zhang Yiming just felt that Zhou Yuwen's name made his eyes shine, but the name didn't mean anything. What was really useful was The core of the product, so Zhang Yiming will not borrow engineers.
Zhang Yiming is planning that when he is free next year, he will concentrate on making short videos and making a product of his own. When the C round of financing of Toutiao today is over, he will have at least one billion US dollars. With hundreds of millions of dollars for publicity, it is absolutely possible to make products that come from behind.
After exchanging pleasantries with Zhang Yiming, I hung up the phone, and then called Lin Cong.
"Hello? Brother Zhou, what's the matter? It's easy to say, what you ordered is absolutely completed. I was in Shanghai recently, and I set up a supercar club with a few friends. Do you have time to come and play?" Lin Cong was in a car at this time. The large repair shop called Zhou Yuwen.
While looking at the supercar being repaired over there, Lin Cong chatted with Zhou Yuwen.
In 2015, Lin Cong made his mark in the entertainment circle, and gradually gathered more than 100 million fans on Weibo. He was affectionately called the national husband.
This year, the live broadcast industry has developed extremely rapidly. The traffic of many live broadcast platforms has more than doubled. The signing price of Douyu’s little Timo has soared to 3000 million inexplicably.
Now everyone has seen that live broadcasting can change their destiny. A group of beautiful girls in the south have switched to live broadcasting. At this time, the live broadcasting platform has not yet been standardized, and everyone starts to rely on their bodies to gain attention.
The current valuation of Huamao Live is 30 billion. Of course, this is because of Lin Cong’s father’s face, but Huamao Live has achieved results in the past few years, and Lin Cong really wants to make a career.
He found little Timo at the beginning of the year and said that he would give her 3000 million yuan to live broadcast on Huamao.
But unexpectedly, he was rejected by little Timo. Little Timo said righteous words, saying that he could not be sorry to his old club and wanted to be bound with his old club.
This made Lin Cong depressed for a while, and complained to Zhou Yuwen: "This woman is not tall, but she has a big appetite!"
"Then what do you want to do now?"
"What else can I do? If my live broadcast platform wants to get out of the circle, it will definitely go to poach people, but the old man won't pay now, so I don't have the money to poach people at all." Lin Cong replied.
Zhou Yuwen was very curious: "The external valuation of Huamao Live is 30 billion. If you really can't afford it, you just need to raise money."
Lin Cong smiled: "They were all joking. If they really let them take the money, who would want to take it? They are just looking at the old man's face and giving me a stinky foot."
Zhou Yuwen thinks you can understand it, but it’s no wonder people don’t buy it. The main reason is that Lin Cong’s live broadcast industry is not doing very well. If you do live broadcasts, you should do live broadcasts well. In the end, you have to form a girl group. The problem is that the domestic The local women's group couldn't do it at all, and they spent hundreds of millions of dollars, but they ended up in a mess.
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