I opened a tavern in Datang/Datang: My peerless talent was exposed

Being able to name one's own business name with a royal name, even if it is only for a year, is simply a miracle for this era that places extreme emphasis on goodwill and branding.

The same price, or even a little higher price, as long as it is in the royal firm, it will make people feel more at ease and superior unconsciously.

This is the recognition of the people under the royal education for thousands of years, and this is the preciousness of the royal title.

It is also for this reason that no less than a hundred people from big merchants from all over the country came to this auction in the Ministry of Households, involving seven or eight mainstream industries.

There are not only the descendants of the high-ranking families who come out to run the family's ancestral property with the backs of the five surnames and Qiwang, but also the rich and powerful families who have been doing business for generations!

In the bustling crowd, the big merchants who usually call each other brothers tightly pursed their lips, while listening to Dai Zhou reading the rules, they secretly looked at the crowd around them from time to time.

For all vendors, this auction is extremely fair. As long as you have a clean family background and have your own business name, then you can sign up.

And as long as you pass the registration review, that is, check whether there are any spies mixed in, whether the family property is enough, whether the reputation is good, and other simple checks, you can sit here seriously.

And the reason why it is said to be fair to the extreme is because on this occasion, even if you have five surnames and seven hopes, it is useless. The court has made it clear this time that it only needs money. No matter how good it is.

Of course, these people don't know that a middle-aged man sitting in the front row who is particularly arrogant and beardless has already reserved the royal title of liquor.

After all, he was working for Li Shimin, Li Shimin would never allow other wine sellers to use the royal name, but he couldn't use his own, wouldn't he be laughing his ass off?

The rules read here by Dai Zhou are actually just some regulations sorted out based on what Zhang Nuo said at the beginning.

In the final analysis, one is that the highest price wins, and two prices are still obtained.

This was created by Du Ruhui, a black-hearted bastard. Originally, Zhang Nuo meant that the authorization fee had already been collected, so the deposit would be reduced, so as not to fail the auction at that time.

But Du Ruhui, this black guy, under the banner that the royal family's reputation should not be underestimated, raised the deposit to the same amount as the authorization fee in one go.

That is to say, the original credit deposit with a fixed amount has become the authorization fee for how much quotation you shout out, then you have to pay another deposit of the same amount at the same time.

This is a bit of a headache, this one alone has wiped out many merchants with insufficient property.

Du Ruhui, this gangster, is purely out of the idea of ​​living without money, and intends to use the deposit to do something big.

After all, the authorization fee has to be shared with His Majesty, but the deposit is all placed in the treasury of the household department, so if there is something to borrow, it will be returned before it expires.

It was precisely because of this reason and his hard work that Du Ruhui finally allowed this somewhat inhumane rule to be smoothly added to the terms.

Of course, what Master Du Ruhui said to the outside world can't be the truth that the treasury is short of money, especially the Ministry of War.

Mr. Du Ruhui is upright, naturally because he is worried that the merchants will not be able to be educated, tarnish the reputation of the royal family among the people, and eventually damage the reputation of the royal family!

At the same time, Mr. Du is also worried that the people will be deceived, and the profiteers will refuse to admit it, or they will not pay compensation. This requires the deposit of the household department to come forward.

Therefore, Mr. Du is definitely not the kind of black-hearted person who cheats merchants' money, but an important court minister who cares about the country and the people, and cares about the people's livelihood.

Of course, Master Du Ruhui said these words in the back hall, but in the end, several people including Li Shimin gave a few blank glances.

These few really don't know what to say about this guy. They used to be scheming enough, but now, for some reason, there is no taboo to start, and they almost come up with bad ideas every now and then.

Although everything has to be done well and the court has benefited, but the eating looks really ugly!

Chapter 201 When the auction is in progress

Amidst Dai Zhou's steady recitation and the faint but continuous whispering in the hall, Datang's first official auction finally began.

The few monarchs and ministers in the back hall who were still bowing their heads to communicate, also stopped talking at this time, and looked at the front with a serious face. This auction is not just as simple as an auction. Maybe many policies of the court will be based on Here comes the auction.

It is said that wealth is hidden in the people, but whether the people are rich or not, and how rich the richest merchants among the people can be, today's unprecedented auction can be regarded as allowing the monarchs and ministers to get a glimpse of the leopard.

"My official announces that the auction of the right to use the Datang Royal Name will be held for the first item, alcohol, with a three-year time limit and a reserve price of [-] guan. Only one family will be sold, and the merchants who want it will start bidding!"

As soon as Dai Zhou finished speaking, the waiter sitting in the first row shouted directly,

"Chang'an Zhang's Distillery, [-] Guan!"

As soon as the price of [-] guan was announced, a mess of voices rang out from below, especially many merchants who were not in this business at all, changed their stern faces just now, and gathered together to discuss in a low voice , Is this price suitable?What is the origin of Zhang's distillery, and why did they quote a high price when they came up.

Alcohol was arranged first, so it was naturally Li Shimin's arrangement. After all, he didn't know what the auction would be like. It would be embarrassing if it couldn't be auctioned!

It just so happens that he must win the royal title of this liquor, so he should put it at the top, one is to ensure a good start, and the other is to make a sample for the subsequent auction, when it is the turn of other industries later Naturally, I learned from others.

As for the bidding rules and so on, they all got it from Zhang Nuo.

Zhang Nuo's later generations are just assholes, so naturally he has never participated in any auctions, but he has never eaten pork or seen a pig running?

Not to mention the TV and movies, but the novels alone almost ruined all kinds of auctions.

Therefore, after Zhang Nuo educated Li Shimin about the auction rules, he specially arranged a bidding strategy of "one blockbuster, follow closely" for his own sales.

In fact, it’s quite mysterious. It’s nothing more than calling a high price at the beginning, which makes some small merchants who don’t have a lot of money frightened, and then as soon as someone follows up, they immediately follow up and increase the price slightly. .

Li Shimin didn't know much about this new thing, so naturally he would arrange the people below according to what Zhang Nuo said.

However, I have to say that this first move is really effective.

As a well-known high-profit industry, alcohol was monopolized in many dynasties. Although there was no monopoly in this era, many merchants knew that selling alcohol was a profitable business.

Zhang's Liquor's wine sales depend on its quality. Originally, the sales of many parents' An's Distillery were lowered by Zhang's Distillery. Now they are planning to rely on the royal name to grab business from Zhang's Liquor.

But I didn't expect Zhang's Liquor to plan not to feed others?

The taste and quality are better than those of other restaurants, but if the royal name is to be taken away, wouldn't it be that other restaurants can only grab some leftovers?

Several wineries actually thought about it when they signed up. No matter what, they had to snatch the royal name from Zhang's winery. The money was prepared in advance, but they never expected Zhang's winery to start. So fierce.

This makes some wine shops with not particularly rich backgrounds feel a little bit drummed at the moment!

Just now Dai Zhou, Minister of the Ministry of Household Affairs, explained that if you bid indiscriminately and fail to send the money to the Ministry of Household Affairs within three days, it would be a serious crime, a crime of directly raiding the house.

However, [-] guan is a big number for some small wineries, but it is really nothing for some wineries that sell wine all over the country. After a little hesitation, they immediately followed up.

"Eleven thousand guan..."

"twelve thousand……"

"Fifteen thousand……"

……

The auction of the right to use the royal title of alcoholic beverages in the venue was the main event, and it was also the opening event. Not only did the merchants next to it tremble with fear, but the monarchs and ministers in the back hall also watched with excitement.

They all knew the background of Zhang's Distillery, and they didn't plan to get much authorization fee from His Majesty at all. His Majesty agreed to put the deposit in full at the household department because of the persuasion of Shopkeeper Xiao Zhang.

Hearing that the price rose to [-] guan almost without a pause, Changsun Wuji sighed and said,

"I didn't know it before, but now I realize that my family is really poor, and I can't afford [-] yuan!"

Fang Xuanling smiled in a low voice, then said angrily,

"If your eldest grandson retires now and goes into business with shopkeeper Xiao Zhang, maybe in a year or so, the family will be full of money!"

Changsun Wuji didn't know whether to laugh or cry when he heard this, he meant to make money, he just lamented that rich households do have money nowadays.

However, he didn't care, Li Shimin leaned over instead and said,

"Fang Xiang wants to do business with shopkeeper Xiao Zhang? Do you want me to help you match? Ordinary people really don't have face with shopkeeper Xiao Zhang!"

This is something Li Shimin is very proud of. This little shopkeeper is obviously not everyone's favorite. After such a long time, he has really not recruited anyone other than himself to do business in partnership, which makes Li Shimin extraordinarily proud.

Fang Xuanling was taken aback for a moment, then smiled and waved his hands,

"Your Majesty, stop joking with Wei Chen. The business at Xiaozhang's shopkeeper is either a large investment or has a lot of connections. Wei Chen dare not go in and get involved. Only His Majesty will take care of him, so this business can be done!"

Li Shimin smiled and nodded, admitted without hesitation, then ended the topic, and continued to stare at the auction ahead, which is the highlight of today!

Just when the monarch and his ministers were talking, the price of the royal liquor monopoly had risen to 3 guan!

This price is already a bit scary, which is equivalent to spending [-] guan at one time and putting it in the household department. If you can't earn [-] more per year for the past three years, you will lose money.

This means that there are no banks at the moment, and it is not a loss of deposit interest rates.Otherwise, you have to consider the interest loss of [-] Guan.

However, even if there is no loss of interest, the failure of the [-] Guan to be put into operation is still a big loss.

At this time, there are only four companies that are still quoting, including Zhang's Distillery, and these four companies can be regarded as the four companies with the deepest foundation in this business.

Unlike the other three companies who had to consider for a long time, the servant who came out to quote on behalf of Zhang's Distillery, as long as anyone opened his mouth, he would follow up almost immediately. He had a stubborn attitude, which was a big nod!

Chapter 202 An Auction with Surprising Profit

Li Shimin and the others were still in the mood and energy to make fun of a few words at first, and then they closed their mouths almost at the same time and focused on the auction in front of them.

Even Li Shimin and others are like this, let alone the people who are participating in the front.

Especially the servant representing Zhang's Liquor Company's quotation. He knows that His Majesty is watching from behind today.

For people like them, their family ties have already been severed, and they are unable to have children. The glory of their life is all tied to the emperor, so for them, as long as the emperor is satisfied, they can talk about anything.

This made the waiter, who was relatively calm at first, almost stare at the principals of the other houses with red eyes and shout.

Whenever there was an offer from a company, he would add a thousand guan immediately without even thinking about it, and even stared at the other party viciously like an old man who wanted to eat people.

Although the money was not his, Li Shimin had already told him that no matter how much money it was, he had to take it. Logically speaking, he didn't have to worry about the price.

Maybe using less money to get things done would make him more capable. This opportunity to do business in front of His Majesty may be once in a lifetime.

Therefore, in the eyes of this waiter, the principals of the other wineries are no different from killing their father and enemy. If it weren't for the fact that they couldn't do anything on the spot, he might have rushed to beat them.

And other merchants, even if they don't sell alcohol, have stopped talking at this time!

Just because the current price is too scary, the latest quotation has reached [-]!

God, this means that you have to spend 14 guan at one time. How much wine will you have to sell to earn it back!

As the Minister of the Household Department, Dai Zhou was already used to looking at money, and ordinary figures could no longer make him feel turbulent, but at this time he was breathing heavily.

Datang's fiscal revenue last year was only 180 million guan, but now it is only the royal title of liquor, which needs to earn 10,000+ guan. Excited.

This is the first item, and there are several items behind. If all of them are added up, wouldn't it be worth more than half a year's income in the end?

If it weren't for his determination, Dai Zhou would have rushed to the back hall right now, telling His Majesty that he might as well just sell his name once a year.

The money came so comfortably and so fast, it was like sitting there waiting for the money to fall from the sky, and still rushing to drop it, scrambling to drop it first.

But the final transaction price completely shocked everyone's attention, a total of [-] guan, Zhang's Distillery finally stood out from the crowd, and made a good start with real money.

When Dai Zhou finally announced that Zhang's Distillery had won the three-year royal title, his voice was a little hoarse, and the hand holding the tea trembled a little when he looked carefully.

This is really scary, this is an income of 20 yuan, this is the first item, and there is a big head behind it.

Before the auction, Li Shimin and others agreed that the name of the cloth industry must be the most expensive, because this industry has high profits, and also because the sales volume of this industry is more than that of other industries combined.

As the No. [-] job among the four basic jobs of food, clothing, housing and transportation, it is indispensable for everyone. No matter how much this alcohol is sold, it is impossible to sell it to every household. After all, there are always people who don't drink.

But the cloth industry is different. How can you not wear clothes if you don’t drink alcohol?

And the fact is indeed the case, with the astonishing price of wine as the basis, the second auction of the royal name of the cloth industry is simply a climax.

The starting price was also [-] guan, but the price soared to [-] guan at the first bid, it was like a person who took money for money was throwing people at people.

Especially the wealthy businessmen with a southern accent in the middle, after a brief discussion, they obviously formed a group. One of them made an offer, and the others jointly made plans and took money to participate in the shares, and jointly fought against the northern wealthy families.

If the previous wine auction was a confrontation between the bayonet and the red, then in the auction of the cloth industry, it was a confrontation between the two armies.

It's almost like one party's offer, and the other party will press it down after a little negotiation, and it's different from the previous price increase of eleven thousand in the wine auction.

The auction price of the Cloth Industry Royal Monopoly name is as little as two to three thousand, and it can be directly increased by [-]. It doesn't take a few rounds, and the price directly exceeds the price of the wine monopoly just now.

But the current situation on the field feels as if the auction has just begun!

As for Li Shimin and others sitting in the back hall, how can they still have half of their usual solemn appearance at this time?

Every one of the emperor's ministers who sat, stood, stood up and walked according to the law on weekdays, at this time, their faces were flushed, their fists clenched, and their necks stretched out were all watching the movement ahead, not letting go of any offer.

No one talked anymore, and they didn't have the mood to talk anymore. The scene in front of them had already occupied all their thoughts!

Especially when the Southern Business Group shouted out 20 guan, Li Shimin was so excited that he stood up directly. If Du Ruhui hadn't caught it immediately, he might have to rush to the front.

No wonder these people are excited. The current income from wine and cloth alone is equivalent to [-]% of Wude's annual income in the ninth year of Wude. What an astonishing figure?

Thinking about a few months ago, these monarchs and ministers were able to scratch their scalps for 10,000 to [-] guan, but now they see merchants easily handing out tens of thousands or even [-]+ guan, which is simply unimaginable.

In fact, if Li Shimin and others think about it from the perspective of a businessman, they can understand why these people are so willing.

In this era when the local clans were extremely powerful, although many caravans were selling goods from east to west, supplies were also flowing around to these caravans.

But in fact, no matter whether it is a businessman from the south who came to the north to open a store, or a wealthy family from the north to do business in the south, almost all of them were not targeted by the local area.

But now that the auction of this royal title is out, both parties almost saw the opportunity!

The royal name not only represents the face of Li Shimin, but also the face of the court, so as long as the merchants with the royal name are on the ground of Datang, the local government must give three points of face.

And as long as you have this three points of face, plus some small tricks used by businessmen, three years is enough to take root in the local area, and maybe you can also develop with other businesses.