full-time artist

As the representatives of other theaters came to their senses——

Either to solve the physiological needs, or to end the puffing in the bathroom.

The theater representatives who came to the exchange room next door also started to discuss the contract with the top executives of Xingmang.

This "Hachiko" is a slow-paced drama.

The so-called feature films are all of this kind of slow rhythm, but the advantage is that the plot is relatively compact? This type of film often focuses on a social phenomenon and the living conditions of a certain group of people as a portrayal, which is easy to make viewers feel emotional resonance.

Play sensational mainly.

This type is different from the wonderful fights of action movies, the grand scenes of science fiction movies, and the lingering love movies? It is also different from the funny and joyful comedy movies.

So in fact, drama movies like "The Faithful Dog Hachiko" are actually not considered blockbusters in the market.

Because its commercial popcorn properties are not strong.

The representatives of the theater chains, who have good judgment and business standards, of course understand this truth.

But "The Faithful Dog Hachiko" made the drama effect to the extreme!

Warm and healing in the early and mid-term.

In the later stage, it was tearful and depressed.

And any movie that can achieve a certain effect to the extreme? It can go beyond the norm and cannot be ignored.

Representatives of the vast majority of theater chains have developed a considerable degree of interest in "Hachiko".

After rounds of negotiation.

Lao Zhou and the senior executives of the Star Film Department signed contracts with 90.00% of the theaters on site.

This means that the filming of "The Faithful Dog Hachiko" has received the most basic guarantee.

Scheduling is impossible to fix. If the audience likes it, they can arrange more, and if the audience doesn't like it, they can arrange less, or even arrange the next file. This is the specialty of the cinema.

Real and cruel.

But at the beginning of a movie's release, it is not known what the audience's preferences are, and the theaters can only judge according to the tastes of the representatives of the theaters. At this time, the film scheduling is very important.

It can be said that it is a battleground for soldiers.

Because sometimes, an obviously good movie is buried in the market because of the poor initial schedule.

"Great harvest!"

After bidding farewell to the theater representatives, Lao Zhou looked at the stack of contracts on the desk and smiled contentedly.

"Have a drink or two?"

"Okay, I watched the movie again, and I still can't stand it. It's good to have a drink or two."

The executives of Xingmang's film department were chatting and laughing.

The foundation has been laid very solidly, the next focus is the publicity before the official release!

3 Chapter Ninety

It was a memorable experience for the representatives of the theater chain invited to participate in "Hachiko".

This kind of experience cannot be brought by most movie viewing clubs.

But if you look at the entire Bluestar Film and TV market, the current impact of this movie can only be regarded as a small splash...

But it's man-made.

On the second day, Xingmang increased the promotional funds for "Hachiko", which made the movie more known.

In view of the high reputation of Xianyu's first two films, the promotion of this film has indeed attracted more attention from the audience.

With the promotion, the movie also revealed more information.

For example, "The Faithful Dog Hachiko" takes the route of touching people's hearts.

For example, "Hachiko" is a bit of a literary film.

For example, the plot of "The Faithful Dog Hachiko" is very warm and healing.

such as……

Spoilers are impossible.

Large-scale spoilers are tantamount to driving away the audience.

You can't tell the audience directly that this movie tells about a dog who waited for his master for ten years, and finally died of old age in the waiting flower bed.

Publicity generally only shows stills and posters, using gimmicks such as "the most touching movie of the year" and "mutual salvation between man and dog" to attract the audience.

And the established publicity will outline the public's impression of "The Faithful Dog Hachiko":

This is a drama film that takes the warm route and has a bit of literary color.

There are those who are interested, and there are also many viewers who are not interested. Anyway, the purpose of publicizing through publicity is basically achieved.

If everyone wants to know it, more publicity is needed, which is too high for the cost of "Hachiko", so the company is more rational in controlling the publicity funds.

On the other hand, Xingmang's advertising copy is a little more ingenious:

"If "Tang Bohu Spots Autumn Fragrance" is the ultimate joy and comedy, then "The Tuner" is the ultimate reversal and brain-burning. Mr. Xianyu either doesn't do it, or he does it to the extreme, and "The Faithful Dog Hachiko" There are also its extremes, and what kind of extremes it is, we will see you NO.11 in November!"

The purpose of the copywriting is also simple:

Use the impressions of the first two films to awaken the memory of the audience, so that everyone will be interested in Xianyu's third film.

Obviously.

The purpose of Xingmang's advertising copy has been achieved.

Following the release of such a passage on Xingmang's official Weibo account, many netizens are discussing which aspect of "Hachiko the Faithful Dog" will be the ultimate.

"It should be extremely warm, right?"

"I'm curious."

"It's not easy to do everything to the extreme."

"The first two films really reached the extreme in a way, and there are very few films that have as many reversals as "The Tuner"."

"In my mind, there are few movies that are as funny as "Tang Bohu Spots Autumn Fragrance"."

"..."

at the same time.

Lin Yuan also got the specific filming report of "The Hachiko".

The film screening held by Xingmang invited representatives of 43 theaters to watch the movie, and nearly 90.00% of the theaters were interested in this movie, and arranged a certain schedule, which was only given by the major theaters. The filming rate varies from person to person.

There is no need to go into details about the specific film scheduling rate. Generally speaking, the initial film scheduling rate arranged by major theaters is not bad.

Especially for a drama like "The Faithful Dog Hachiko".

Don't think that if the representatives of the theaters like the movie "Hachiko", they will obediently arrange a high screening rate.

The film market is not that simple.

Likes belong to likes, business belongs to business, and one yard belongs to one yard.

After watching the movie, the representatives of the theater chain will eventually return to reason and consider the movie from a commercial perspective.

Here is an example of a movie on Earth:

Whether it is on Douban in China or on the rating lists of major European and American mainstream movies, "The Shawshank Redemption" is a well-deserved number one!

Even though the domestic and foreign movie viewing levels are different, the views on this movie are completely the same!

Everyone loves The Shawshank Redemption.

The reputation of this movie is indeed at the top level on earth.

But another astonishing fact is that after the release of "The Shawshank Redemption", not only did it fail disastrously at the box office, but it also received almost no awards in terms of awards.

In fact, the box office fiasco of this movie is not an isolated case.

This is the status quo of many drama films with literary attributes.

When the audience goes to the cinema, they are more inclined to those commercial blockbusters!

The representatives of the theater chains will not understand this reason, so after the screening of "The Faithful Dog Hachiko", are those theater representatives willing to sign a contract to arrange the film? In fact, it is a rare thing——

It is estimated that the idea of ​​relying on the word-of-mouth of this movie in exchange for the audience's box office.

If word-of-mouth cannot be exchanged for box office, no matter how high the evaluation of "Hachiko" is, the film schedule will only slowly decrease until it reaches the next level.

of course.

This is also related to the fact that "Hachiko" is not so strong in the literary atmosphere, and even has some commercial atmosphere.

There are not many mysterious scenes in literary films.

Don't play bells and whistles with the audience, the purpose of the story is to be heartfelt and sensational, to achieve the ultimate heartfelt and sensational, so as to be favored by the theaters.

Relatively speaking, some die-hard fans of Xianyu are the most selfless.

After the movie started the promotional mode, Xianyu's tribal comment area was full of flag-waving voices:

"Looking forward to Mr. Xianyu's new movie? See you at NO.11 cinema in November!"

"Looking at the stills, I feel that the picture is really healing. It just happens that I am in a bad mood recently? I hope that after watching this movie, I can feel the warmth."

"Just like Xingmang's ad said, does Mr. Xianyu really take a different route in every movie? The first film is extremely funny? The second film is the ultimate reversal, so I also I'm curious what the third film will be to the extreme?"

"Need to say? It must be the ultimate healing and warmth!"

"For some reason, I always feel that things are not that simple."

"Ms. Xianyu's movies? Just like his music works, there will not be too many similarities? Every song can bring you a new feeling? Unlike some composers? There are shadows between each other."

"..."

The expectations of the fans are beyond words.

In fact, it's not just fans of Xianyu. Although warm and healing dramas are not as popular as commercial movies, there are actually quite a few audiences who like them. This has caused many movie forums to appear about "The Hachiko" "discussion.

same.

Audiences who are interested in movies are curious, what will be the pinnacle of "The Faithful Dog Hachiko"?

Is it really a warm cure?

And in everyone's curiosity.

The time has come to November, the ten-day countdown to the release of "Hachiko"!

Chapter 391 version incompatibility

There are still ten days left before the countdown to "Hachiko", and in the first hour of the early morning of November, the most lively thing is the official start of the season standings competition——

November's new song list is here!

Some people say that the new song list in November is a preview of the battle of the gods in December, or even a small battle of the gods.

This sentence is absolutely true.

The new song list is really lively.

Without Xianyu's participation, without Qu's father's arrival, without the spoiler of the King of Songs and Queen of Songs——

This group of first-line singers played back and forth, and on the first day alone, the champion repertoire rotated up and down several times.

Obviously you were first an hour ago, and I overtook it an hour later.

Another hour later, No.3 actually came up.

It's a mess of glue.

This is a close fight.

This is also the scene that the music world likes to see most.

The aura of a certain boss crushing everything is shocking, but there is no suspense.

How could it be like in November now, when the battle is so fierce, the news is overwhelming, and countless netizens are all paying attention to this season's new song list?