Datang: Time travel in two months, wait online, hurry up!

Many people are thinking that they will continue to buy newspapers tomorrow.

Someone else decided to buy a copy today as well.

As for going to the teahouse to listen to free music?

Excuse me, doesn't that mean I can't even get a penny out?

And, am I literate?

Because Li Ke was well prepared, whether it was a boy selling newspapers or a person in a teahouse who was in charge of reading newspapers for free.

Therefore, this Datang Daily was extremely popular on the first day of its listing.

Everyone is discussing enthusiastically, and the topic and popularity are getting higher and higher.

Heat represents sales.

In the afternoon, Li Ke received the news.

1 copies of the newspaper were printed on the first day.

All sold out!

PS: Second more! .

Chapter 122 Li Shimin discovers the role of newspapers!Contradictions tangled!

"It seems that I can't bear it anymore!"

Li Ke couldn't help smiling when he received the message from the palace.

Recently, Datang Daily has been selling very well, with more and more every day.

To this day, all 5 newspapers are sold out!

In addition to the people in Chang'an City buying newspapers, many foreign businessmen who came to Chang'an City for business also bought newspapers.

Even the barbarians in the Western Regions also bought newspapers.

Moreover, they don't buy just one copy, but many copies at a time.

Farsighted businessmen have already seen the value contained in newspapers.

The newspapers brought back from Chang'an City, although the timeliness has expired, the content inside is no longer the latest.

But even so, the content inside can also attract the attention of many people.

After all, the contents of the newspaper may be too time-sensitive for the people of Chang'an City.

But for their local people, this is still unheard news!

So, they bought a lot to take home.

But as for Datang Official Daily, sales are far behind.

Because the contents of the official newspaper of the Tang Dynasty are basically some major national events, as well as internal affairs of the court.

For this kind of newspaper, it is only suitable for court officials and local officials to read, not for ordinary people.

After all, ordinary people may not understand it, and it is also meaningless.

Basically, some princes and nobles and ministers in Chang'an City subscribed.

For them, there are two reasons for subscribing to Datang Official Daily.

One is to give the court face.

Second, they really need to know this information.

Therefore, the sales volume is basically in the hundreds of copies a day.

Now, Li Shimin probably couldn't bear it anymore.

Datang Daily sells 5 copies a day, while Datang Official Daily only sells a few hundred copies a day!

No, someone has already been sent to call him into the palace.

Li Ke had already thought up a countermeasure, and then entered the palace in the palace carriage.

In the Hall of Ganlu.

Li Shimin's face was very ugly, holding several newspapers in his hand.

"My son sees my father!"

After Li Ke came in, he first saluted Li Shimin.

"You are really competent as a minister of the Ministry of Rites!"

Li Shimin looked at Li Ke angrily and said something.

He originally wanted to give Li Ke a few days to look at it.

In the end, Li Ke was lucky, the sales volume of the Datang Daily run by the Ministry of Rites was rising steadily, and the Datang official newspaper run by the Ministry of Rites was half dead.

How could he bear this?

"Why did the emperor say this?"

Li Ke asked knowingly.

"I would like to know why Datang Daily sells 5 copies a day, while Datang Official Newspaper sells only a few hundred copies a day?"

Li Shimin went straight to the point and asked Li Ke why the sales gap between the two newspapers was so large.

"My father, the success or failure of a newspaper has nothing to do with sales."

"It's more about the people the newspaper is facing and the message it conveys."

"The Datang Daily is aimed at the common people all over the world, while the Datang Official Daily is aimed at important officials of the imperial court and officials from all states and counties in the world."

"Currently, the sales scope of the newspaper is still limited to Chang'an City, so the sales volume of Datang Official Daily is not high."

"Besides, the positioning of the two newspapers is different, so the sales volume will naturally be different."

Li Ke had already organized his words in his mind, and immediately explained his thoughts to Li Shimin.

To put it simply, his Datang Daily is more of an entertainment newspaper, while the Datang Official News is more of an official newspaper.

Both target audiences are different!

One is for the general public to read, of course, the emperor and ministers can also read it.

One copy is for the officials of the imperial court and the officials of various prefectures and counties.

According to modern terms, it is for people in the system to see.

The reader base is not at the same level at all, and the sales volume is naturally not at the same level.

After listening to Li Ke's explanation, Li Shimin couldn't help but fell into deep thought.

He hadn't really thought about it before.

After all, a newspaper is a novel thing, and the evaluation of a newspaper can only be judged from its sales volume.

What everyone likes is really good!

So he got into a dead end before, and has been struggling with the level of sales.

But now after Li Ke said it, he also came back to his senses a little bit.

The contents of the Datang official newspaper are indeed not for ordinary people to read.

Even if it is shown to the common people, some matters and decisions may not be understood by the common people.

Moreover, these things are relatively boring, and ordinary people may not like to watch them.

More are for officials at all levels in the Tang Dynasty to see.

Let them know the various policies of the imperial court and the changes of some positions more quickly and directly.

"Father, the Datang Daily is more down-to-earth, and the Datang Official Daily is more authoritative."

"Although they are both newspapers, they are completely different newspapers. They cannot be compared together. It can only be said that each has its own positioning."

Li Ke was afraid that Li Shimin still couldn't figure it out, so he continued to explain.

"But this sales volume is still too little!"

Li Shimin snorted coldly and said.

He has already accepted Li Ke's statement, and he also understands that there is no need for Datang Official Daily to compare sales with Datang Daily.

Because there are completely two types of newspapers.

But even if he accepts this fact, he still cannot accept this sales volume.

"After all, it is the initial stage. Once it is fully rolled out in the future, sales will naturally increase."

"Furthermore, Emperor Father can make the Tang Dynasty official newspaper a must-read for officials of the Tang Dynasty every day. Officials above rank nine must subscribe, and every yamen must also subscribe."

"This will not only allow more officials to see the contents of the official newspaper of the Tang Dynasty in a timely manner, but also increase the sales of the official newspaper of the Tang Dynasty, killing two birds with one stone!"

Li Ke thought for a while, and then made a suggestion to Li Shimin.

That is to learn from modern times, and all units need to subscribe to newspapers.

As for those officials who are above the ninth rank, they can subscribe to a separate copy.

"Isn't that still using the court's money to buy newspapers? The newspapers still lose money after calculation?"

Li Shimin nodded, but thought of another question.

Newspapers are bought by various yamen, but the money of the yamen belongs to the imperial court!

It is equivalent to the court spending its own money to buy its own newspaper!

"Does the emperor think that newspapers make money?"

Li Ke did not explain, but instead asked a question.

"Ok?"

Li Shimin was slightly taken aback.

"The biggest function of newspapers is to integrate and transmit information, so that people can know interesting things in the world without going out."

"At the same time, once the imperial court has something to let everyone know, it can use the influence of the newspaper to spread the news in the shortest possible time."

"So the meaning of a newspaper is not to make a profit. Erchen's Datang Daily is still losing money every day, regardless of the daily sales of 5 copies."

Li Ke explained to Li Shimin that the main purpose of the newspaper is not to make money.

"I see!"

Hearing this, Li Shimin finally figured it out.

Once the sales volume of the newspaper increases, it will be sold all over the prefectures and counties of Datang.

A newspaper, the world knows!

As long as this effect is achieved, what's the point of losing money?

Moreover, the content in the newspaper can also be controlled!

If you want to let everyone know what information, write what information in the newspaper.

Information that you don't want everyone to know will never appear in the newspaper.

At that time, the mouthpiece of the entire world will be under control.

Only then did Li Shimin understand what Li Ke had in mind!

Wanting to understand this, he couldn't help but take a deep look at Li Ke.

He still wondered why Li Ke suddenly came up with two novel newspapers.

And not making money, or even losing money!

Li Ke knows that he never does business that loses money

But now he understands, compared to controlling the mouthpiece of the world, what is the loss of this little money?

It's just that Li Ke can come up with a way to use newspapers to control the mouthpiece of the world, which makes him both admired and surprised.

What I admire is that Li Ke is very aware of the importance of controlling the mouthpiece of the world, and knows how to use public opinion.