Between freezing to death and smelling, everyone can still make a choice.
"Wool does smell bad and isn't smooth."
Li Ke nodded, but then said confidently: "But I have a way to completely remove the smell of wool, and make wool soft and become a top thermal textile material!"
"Sanlang, what you said is true?"
Hearing Li Ke's words, Li Xiaogong and the others stood up in shock, and looked at Li Ke in disbelief.
"Of course, the reason why wool smells great and is not supple is because it is covered with fat from the sheep. You only need to degrease the wool to get soft, clean and odorless wool!"
Li Ke's expression was indifferent, and he simply explained to them that the wool needs to be degreased.
"If it's what you say, then wool can definitely be a top textile material!"
"And the cost will be very, very low!"
The four of Li Xiaogong immediately realized the terrifying value contained in skim wool!
"Do you guys have any connections on the grasslands? Bring back some more wool, as much as you want!"
Li Ke directly asked Li Xiaogong and the others.
"Sanlang, don't worry, we promise to get you a lot of wool back, and you don't need a penny!"
Li Daozong patted his chest with an extremely confident tone.
A few years ago, he led an army into the grassland, defeated the Turks, and captured a large number of slaves.
These slaves were originally Turkic nobles and had considerable influence on the grasslands.
They only need to send people to take these slaves there, and they can get a lot of wool for free!
Because the wool itself is generally thrown away directly on the grassland!
"Then there are two tasks next. One is to allocate a part of the dry land to plant cotton, and the other is to transport wool back from the grassland!"
Li Ke arranged for everyone the next strategic development of 'Datang Textile Company'.
"Row!"
Everyone has no objection, all agree.
"There is another very important thing that we need to do seriously."
At this time, Li Ke suddenly said to everyone in a very serious tone.
"whats the matter?"
Hearing Li Ke's serious tone, Li Xiaogong and the others also turned serious.
"publicity!"
"Before a product goes on the market, there must be enough publicity, and the product must have enough fame before it goes on the market, so that it will quickly become a hit after it goes on the market!"
Li Ke introduced them to the importance of publicity!
In ancient times, the idea that the aroma of wine is not afraid of the depth of the alley was popular
I feel that as long as my things are good enough, people will naturally buy them.
This principle is correct, but why take the initiative to wait for someone to come to buy it?
As a merchant, you should take the initiative to promote your products and expand the reputation of your products, so that you can have greater sales!
It is important for the product itself to be good, but publicity is also essential!
"Is this still publicity? Which of our products is not the best? Unless you are blind, you won't buy it."
Yu Chigong didn't take it seriously, and still insisted on the idea that the smell of wine is not afraid of the depth of the alley.
Our products are so good, it is definitely everyone's problem if you don't buy them!
"You know what a fart, your brain is only suitable for fighting, and business is not suitable for you, just listen to His Highness Wu Wang honestly!"
Cheng Yaojin immediately mocked Yu Chigong.
Although he didn't understand the meaning of propaganda, he believed in Li Ke's ability to do business.
Since Li Ke said so, it means that publicity is really important!
This time, Yu Chigong rarely refuted Cheng Yaojin.
He is indeed only suitable for fighting, and he really doesn't have the ability to do business.
"Actually, everyone has a herd mentality and a follower mentality, that is, I want to try what other people use."
"Especially when a person with a higher status than me is using this thing, then I have to use it even more. After using it, I will be the same person as him."
"As for a person of the same status as me, he uses this thing, but I don't. Does that mean that I am inferior to him? I must use this thing too!"
Li Ke first briefly explained to everyone the psychology of following suit and comparing people.
Hearing Li Ke's words, everyone nodded in agreement. Li Ke's analysis of human nature is indeed penetrating!
"So, who is the person with the highest status in Datang?"
Li Ke asked with a smile.
"Of course it's Father!"
Li Yin immediately replied without hesitation.
"That's right, it's Emperor Father." Li Ke nodded 5.8, and continued: "So Emperor Father is the weather vane of the whole world. As long as Emperor Father uses something, people in the whole world will use it as a model."
"For example, the emperor drinks our tea, drinks our distilled wine, and uses our soap every day. As a courtier, will you follow suit?"
Li Ke looked at Li Xiaogong and the others.
"Of course, we use the same thing as His Majesty, which will certainly make us face and proud, especially in front of colleagues who don't have such things, it will make us even more happy!"
The four of Li Xiaogong expressed their true inner thoughts without shyness.
"If the emperor uses our products, the ministers will follow, and if the ministers use our products, the gentry will follow, and if the gentry use our products, the common people will follow suit."
"This has formed a chain effect. In the end, there may be countless people waiting to buy our products before our products are on the market!"
"This is the role of publicity and the role of a spokesperson!"
Li Ke seemed to be in class, and explained to them in detail what kind of scene would be created by imitating from top to bottom.
That's what a spokesperson does!
And Li Shimin, His Majesty the Emperor of the Tang Dynasty, is his free spokesperson!
PS: Second more! .
Chapter 73 Lady Diplomacy!The product is completely on fire!
In Datang, Li Shimin is the object of everyone's awe!
Li Shimin's habits will affect the habits of the entire Tang people.
The king of Chu had a very thin waist, and many of the palaces starved to death.
This allusion is not without history.
It means that the king of Chu likes to have a thin waist, and the people below only eat a little food every day in order to cater to the king of Chu's preference.
It can be said that in the era of feudal imperial power, every word and deed of the emperor, every move will cause the people below to cater to him.
Those big companies in modern times often spend tens of millions or hundreds of millions to find celebrity endorsements, isn't it just to attract their fans!
In Datang, who has more fans than His Majesty the Emperor?
And he didn't need to spend a penny to get Li Shimin to be his contemporary spokesperson!
No way, who made Li Shimin his father!
"Sanlang, you really see through people's hearts."
Li Xiaogong suddenly took a deep look at Li Ke, and said something meaningful.
He said very little today, basically Li Daozong, Cheng Yaojin and Yu Chigong were talking.
But I have been observing Li Ke, from what Li Ke said, as well as his demonstrated ability, decision-making and leadership.
He realized that he really hadn't noticed that Li Ke hid so deeply before!
Especially the analysis of the human heart in these few sentences seems to be talking about business, but in fact Li Ke has already seen through the human heart!
This kind of ability, appearing in a 17-year-old young man, is still very rare.
"Uncle Wang praised it absurdly, it's just that I read too many historical allusions."
Li Ke sensed the profound meaning of Li Xiaogong, and said 21 with a calm face.
Li Xiaogong just smiled and said nothing.
But he thought a lot in his mind for a while.
If Li Ke only used these skills in business, then it would be fine.
But Li Ke is the third prince, if he is thinking about that position, coupled with Li Ke's ability, decision-making and leadership, he doesn't know whether it is a good thing or a bad thing.
"Next, I will trouble you to mobilize your family members to conduct a wife diplomacy!"
Li Ke proposed an idea to them, Mrs. Diplomacy!
"What does it mean?"
Everyone was confused again by an unfamiliar ranking proposed by Li Ke.
"When it comes to shopping, women have a natural advantage over men, and the comparison between women is even worse than that of men!"
"As long as your wives and daughters bring our products to parties with all the wives and ladies, and casually show the magic of our products in front of them, it will naturally attract their love!"
"If they like it, they will naturally go back to find their husbands and fathers, and let them find a way to get these things for them. After all, why do other wives and young ladies have them, but we don't?"
"Just imagine, if your wives and daughters are twittering in front of you every day, asking you to get these things for them, what would you do?"
Li Ke once again gave full play to the advantages of modern people and gave them a good lesson on sales routines!
"I will definitely have a headache from the noise, and then I will find a way to get these things for them!"
As soon as Yu Chigong thought of this scene, a picture immediately appeared in his mind, and he immediately put on a mask of pain.
There is a famous black and white lady in his family, so if they join hands, he will surrender directly!
"In this way, our product is considered successful!"
Li Ke smiled, if this is the case, then the publicity is basically in place!
"Sanlang, you are really a genius!"
Li Daozong had a smile on his face, the more he looked at Li Ke, the more he felt that Li Ke was smart.
Anything can be thought of, and it's all so unheard of.
"Hey, King Wu is afraid that he will become the public enemy of the ministers and ministers in the future. As long as he does this, those ministers will not have a good life at home every day!"
"As long as you can't get our products, you will be disgusted by the wife and daughter at home, and maybe you won't even be able to enter the bedroom!"
Cheng Yaojin was gloating there, he couldn't help laughing when he thought of the scene where the ministers were disgusted by their wives and daughters because they couldn't get their products.
"Everyone can spread a little bit of news, saying that there are goods in the Shu Palace, but not many."
Li Ke smiled slightly, and continued: "Liulang, someone will definitely come to your palace to ask you for products. As long as you go to your people, you will give them a piece, but remember, the portion should be small!"
"How small is it? It is to allow them to experience the goodness of our products, but not to the extent that they are not enjoyable!"
"Yes, third brother!"
After Li Yin finished listening, he nodded immediately and wrote down Li Ke's instructions.
"If someone doesn't follow the rules, you can just ask the guards of your palace to teach them how to behave."
Li Ke seemed to have thought of something, and couldn't help reminding him.
There will always be some people who don't know the heights of the heavens and the earth, think that they are so awesome, and don't take Li Yin, a prince who is not valued, in their eyes.
Maybe something will happen. Li Ke is not used to this kind of people, just let the guards teach them how to behave.
This is also the reason why Li Ke specially asked Li Yin to be the general manager.
It must be inconvenient for him. After all, he will compete for the throne in the future, and business will still have an impact on his reputation.
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