Sprinkle coins every day

Zhang Shuo was really looking forward to what Sun Qian could do in Xiangjiang.

…………

After sending Sun Qian away, Zhang Shuo turned on the computer and browsed the news.

This is also a professional habit he develops every day. By browsing all kinds of current affairs news and corroborating with the vague memory of the original time and space, he may be able to find some business opportunities.

In addition to the news, there are also business intelligence briefings collected by the president's office.

It can let Zhang Shuo know more about the inside story of the industry development.

Every quarter, the President's Office also invites a third-party survey agency to issue an industry survey report.

This is all first-hand information.

Otherwise, with Zhang Shuo alone, how could it be possible to accurately grasp the development trends of various industries and technological iteration trends, and make correct decisions at all times.

In the future, we will even set up specialized business intelligence collection and research institutions.

for decision-making reference.

In the past few days, the hottest news on the Internet is undoubtedly related to Michat.

Because of Ari's entry, Michat's 2 million coin marketing campaign during the Spring Festival is not the previous free phone credit, but the cash rewards are directly distributed to Michat users' Zhifubao accounts.

It is equivalent to promoting Zhifubao in disguise.

It is equivalent to spending one penny to do two marketing, and Ari's shrewdness can be seen.

When the marketing plan of Michat came out last Thursday, Zhang Shuo looked very familiar to him. Isn’t this similar to the “Five Blessings” campaign of the original space-time Ahri?

As expected of you, Ari.

It is also because of being able to take the opportunity to promote Zhifubao that Ari worked extra hard this time. Cooperating with Xiaomi, he invested a lot of channel resources and media resources to help promote Michat.

It is equivalent to the joint marketing of Xiaomi and Ali.

In addition to the 2 million bonus, Xiaomi has also placed a large number of physical advertisements offline. Michat advertisements can be seen everywhere on bus stops, subway cars, elevators and other scenes in large and medium-sized cities.

Put on a menacing posture.

As a result, the popularity of Michat continued to rise, and the number of downloads by users continued to increase. After sweeping away the previous decline, it was faintly comparable to Weixin.

The scenery is infinite.

"Ali!"

Zhang Shuo also has to admit that once the energy of the Internet giants explodes, it is really beyond imagination.

Money ability is invincible at any time.

If this trend continues, Michat has burned so much money before and after, it is basically impossible to stop, it can only continue to burn until the winner is determined.

The butterfly flapped its wings again.

"Am I self-inflicted?"

Zhang Shuo was very helpless, how could it be so difficult to break out from the giants.

…………

Fast forward to Wednesday.

With the participation of the second uncle Tang Yi, the launching ceremony of the "Weixin Spring Festival Sending Warmth, Moments Photo Contest" jointly organized by Germination and Binhai City officials has achieved unprecedented success.

Various media rushed to report.

The 3 million charitable funds donated by the Chunmiao Fund not only overwhelmed Michat’s 2 million Spring Festival marketing in terms of amount, but also directly reduced dimensionality in terms of conception.

With the launch of the activity ceremony, in addition to Binhai City media, media from other provinces and cities also followed up one after another.

After all, the final beneficiaries are all places.

Officials everywhere naturally understand the reason why everyone carries the sedan chair.

Of course, the media are willing to follow up and report, mainly because the Spring Festival warm-up event planned by Germination this time is really in line with the mainstream, and it can be said that it is completely in line with the official pace.

Is there any reason not to report it?

For some places, this is not a big or small livelihood event.

With the reports of various media and the promotion of the operation department of Qinghe Technology on the Internet, the popularity of Weixin's Spring Festival marketing activities gradually increased.

To a certain extent, Weixin also got Michat's favor this time.

It really caught the heat of a wave of Michat.

When Michat's popularity was quarreled before, there were already people talking about it, looking forward to what kind of marketing activities Michat's competitor Weixin would announce.

The topic came naturally.

As soon as Weixin's marketing campaign came out, the online media immediately followed up, and it soon became a hot news.

This became a hot topic, and other local media that had not followed up followed the opportunity and began to follow up and report.

This forms a positive cycle.

Even if Weixin didn't advertise much offline, the speed of communication was not inferior to Michat.

this wave.

Weixin stood in the atmosphere!

And on the second day of the event launching ceremony, Weixin took advantage of the opportunity to update version 3.1. In addition to adding exclusive special effects for Chinese New Year greetings and Spring Festival emoticons, the updated content.

The main reason is to cooperate with this Spring Festival marketing campaign.

The exclusive page for event registration was opened, and the entrance for real-time query was opened.

Once again attracted the attention of the whole people.

Even those who are still using functional phones, through media bombardment, newspapers, TV reports, and word of mouth from tap water, they all know that there is a social app called Weixin, which is causing trouble.

Make a big deal! !

Driven by the popularity of public opinion, the participation rate of Weixin users naturally soared.

It can be said.

Although the Spring Festival has not yet come, Weixin's Spring Festival marketing activities have already begun.

Chapter 135 If you have money or not, go home for the New Year!

"How about it, is there any pressure to compete with a giant like Ahri?"

Zhang Shuo smiled and looked at Zhao Mingchuan who was sitting opposite.

On the eve of the Spring Festival, this round of money-burning drama started by Michat and Weixin really attracted enough attention and gradually became a hot topic among the people.

its heat.

It is no longer under the grand occasion of the original space-time taxi war.

"It's okay, it's just a rehearsal for the battle against Tengda on Tianwang Mountain."

Zhao Mingchuan pretended to be relaxed.

Of course he was under pressure, otherwise he wouldn't have come to Zhang Shuo's office.

"The mentality is very good."

Zhang Shuo got up and poured Zhao Mingchuan a glass of water.

It is already Saturday afternoon, and he should go home tomorrow, and he will not be in the company for the time being.

So I also want to chat with Zhao Mingchuan.

"I think, Michao had already shown signs of decline before, but now that Ahri forcibly gave him an injection, he looks alive and kicking, but in fact he is at the end of his strength."

In Zhang Shuo's view.

Now the marketing competition between Weixin and Michao is different from the taxi subsidy war in the original time and space.

To put it bluntly, taxi-hailing software has no technical content, and the user experience is not bad. In order to rob users, they can only use the most direct money-burning subsidies.

It can be described as simple and rude.

Social software is different, user experience is the first.

Burning money can only be a highlight for a while.

Otherwise, Ali in the original space-time would not have failed so badly in the field of mobile social networking.

And the user experience is just the trump card of Weixin.

Even Tengda, the overlord in the social field, is developing social software after being shamelessly cut off by Zhang Shuo, and it is impossible to say that it is better than Weixin in terms of user experience.

It's okay to appear on the stage as the pinnacle that others can't cross?

Because of this, Zhang Shuo has the confidence to say that he will challenge Tenda’s dominance in the social field, get a ticket to enter the mobile Internet forcefully, and invest in Weixin regardless of the cost.

To be precise, it should be a sneak attack.

In 2011, the rise of the mobile Internet has begun to emerge. Giants such as Tenda, Ari, and Qiandu have also noticed this trend change.

Started to lay out the mobile Internet one after another.

However, I noticed that it does not mean that the Internet giants can quickly concentrate resources, accelerate transformation, and complete the track change in a very short period of time.

The reason why a giant is a giant is because of its huge size.

However, if the scale is large, it will inevitably suffer from the common problems of large enterprises, such as internal strife, solidified interests, formation of interest gaps between departments, fighting among themselves, and so on.

If you want to change the track, you need not only the vision and courage of the decision-maker, but also a little bit of luck.

in this regard.

Tengda, Ahri, and Zhalang are all lucky, and Qiandu is the one who is relatively unlucky.

As for Qihu, Fox, and Juren, who are still very good now, including the thriving Internet that has shown signs of decline, it is even more unlucky, and the future will be completely abandoned by the times.

Therefore, even if it is Tengda, it does not mean that it is completely invincible.

Once Tenda lacks a little bit of luck, gets poached in the two major fields of social networking and games, and misses the opportunity for the next ten years, it may not become the next thousand degrees.

Even if Tengda is lucky, it is not as scary as imagined.

original time.

Tengda has been laying out in the short video field for a long time. Didn’t it also be stolen by the magic sound, and overtake on a curve?

It's not that there is nothing to do with the magic sound.

"I want to think that Michat's current popularity is only temporary. After our marketing activities keep up, the other party's popularity is already showing a downward trend."

After getting used to resisting pressure, Zhao Mingchuan can be regarded as experienced.

The biggest advantage of Michat marketing lies in the convenience of participation methods and the ability to get real cash rewards, which are still very attractive to users.

But it's not without its downsides.

For example, those Michat users who do not have Zhifubao may not participate, and a large number of Michat users just receive it silently, and it is over after receiving it.

There is no follow-up heat.

Unlike Weixin, it can maintain the popularity throughout the Spring Festival holiday with the help of list updates and competition.

A win is breaking out.

One wins over time.

Coupled with the differences in user experience, Zhao Mingchuan is confident that Weixin will still be the final winner.

…………

Finish chatting with Zhao Mingchuan.

Zhang Shuo called together the executives at home and held a brief meeting, announcing that Jiang Yue would be in charge of all the work of the holding company during his home vacation.

Of course.

Now that the communication is so developed, even if Zhang Shuo is going home, he can keep in touch with the executives from time to time.

The report still has to be reported.

There is no less than one email that should be sent.