Sprinkle coins every day

"Could it be that you go to work every day?" Zhang Shuo glanced at Liu Xiaohui.

"No no."

Liu Xiaohui hastily denied it, "It's all arranged on weekends, and the overtime hours at night can't exceed 09:30. Strictly follow the rules and regulations you made at the beginning."

This little ass shot...

"Come on, what's the matter with taking so much effort to bully me? Let me state in advance, I don't have the game plan you want in this bag." Zhang Shuo sat down on the sofa with a big grin.

"How can it be."

Liu Xiaohui was no longer the Wuxia Amon of the past, and there was no abnormality in the expression on his face. He turned around and took out a document, and handed it to Zhang Shuo respectfully.

"Mr. Zhang, these are the four game studios that I carefully screened and compared in Beijing and Haijin City. They have potential and conditions to acquire. Among them, three are in Beijing and one is in Haijin City. What do you give to the staff?"

"Big deal!"

Zhang Shuo glanced at Liu Xiaohui in surprise.

In the past, whether it was Zhou Pengfei or Feng Cheng, when they expanded, they only bought two game studios, and Liu Xiaohui doubled them as soon as they came up.

Are you in a hurry?

"It's a little too much, and that's because the capital is a place where talents gather, and there are so many excellent studios. My idea is that the sooner you start, the better." Liu Xiaohui explained.

As the center of China, the capital is where the dragon veins are located, and there are many colleges and universities. Not only Internet start-up companies, but also other industries are trying their best to squeeze into the capital.

Anyone you meet on the road is likely to be an entrepreneur.

It's not too exaggerated.

"I won't read it." Zhang Shuo put down the document directly, "You can report this matter to Mr. Cao directly. If he agrees to the acquisition, I have no objection."

He can't make a decision by leapfrogging and make a bad start.

That would not only damage Cao Yanhua's authority, but also give Liu Xiaohui a bad signal.

This time, will there be a next time?

After that, did he habitually bypass Cao Yanhua and report everything directly to Zhang Shuo?

That Zhang Shuo couldn't be exhausted.

Liu Xiaohui couldn't hide his disappointment, but he regained his energy and asked tentatively: "Then, Mr. Zhang, if the acquisition is successful, will you be able to reward some game plans then?"

"This can be."

Of course, Zhang Shuo must treat everyone equally, "After the acquisition is successful, you should go to Binhai City."

"Okay!"

Liu Xiaohui was happy, at least the main goal was achieved.

…………

After visiting the Fire Phoenix Studio, Zhang Shuo did not stay in the capital for a long time, and flew back to Binhai City that night.

Sunday is fine.

In a blink of an eye, it will be Monday, March 3.

At the same time, it was also the day when Germina sued Tenda Weichat for plagiarism, and the second trial was held.

Surprise is no surprise.

Tengda didn't struggle too much this time, and accepted the punishment honestly.

As soon as the news came out, the popularity of Weichat, which had already subsided, naturally continued to decline, but Weixin took advantage of this wave of popularity to continue to take off, completely stabilizing its position in the first echelon.

The number of users has also grown to a limit.

Basically, more than [-]% of domestic smartphones have installed Weixin; more than [-]% of new smartphone users will download and install Weixin immediately.

The social network of acquaintances compiled with Weixin as the link is becoming more and more mature.

Weixin's brand recognition is also rising in a straight line!

After this battle, as long as Weixin does not make any major mistakes in the future, it is basically impossible to be eliminated from the mobile social market and become an indispensable new player in the social field.

Even Tengda couldn't do anything about it.

When all the dust settled, many people still couldn't help but be in a trance. They couldn't figure it out. Weixin really completed the challenge to Tengda in the social field?

Simply incredible!

Looking back at the entire process of Weixin's rise, in fact, it did not do any earth-shattering events. The only major marketing events were "[-] million phone bills" and "Spring Festival marketing", but the popularity has not diminished.

In the end.

It was Weixin who did a great job in product development, stepping on the right rhythm every step of the way, making the two products of Michat and Weichat pale in comparison, and then became the biggest capital to challenge Tenda.

Weixin's breakthrough.

It seems that it has also poured a basin of cold water on the ongoing group buying war.

Whether it is the entrepreneur of the group buying website, or the venture capitalists, investment banks, and even angel investors involved in it, they all vaguely realize that simply relying on burning money seems to be unable to produce a result at all.

And this calm.

On the contrary, the bad group that has been fighting steadily all the way has been exposed to the eyes of many people.

Many people in the original time and space have analyzed this record-breaking battle of thousands of regiments. Why is it that Meituan is not the one that raised the most money and burned the most money, but it can become the final winner of this battle?

At that time, the mold group did at least two things right.

First, Meituan understood the essence of the group buying industry very early on.

Although they are all group purchases, the gross profit of overseas groupon is 40% to obtain value from merchants.

Merchants first, consumers second.

However, Meituan believes that consumers come first and merchants come second. Group buying is a matter of long-term pursuit of low cost and high efficiency, so the gross profit margin must be reduced to leave the benefits to consumers.

If there are no consumers, merchants will not use mold.

To achieve low gross profit, it is not only necessary to reduce operating costs, but also requires IT system technology to improve management efficiency and high technology.

But high-tech is not necessarily high-margin, Amazon is a typical high-tech low-margin.

This requires large scale.

If it is a matter of low gross profit, the small scale will have no commercial value, and if it has a huge scale, then even low gross profit will have huge commercial value.

Amazon is a testament to this.

Second, Mytuan has positioned itself as a local life service provider from the very beginning.

The so-called local life services refer to offline services such as catering, movies, ktv, beauty salons, etc. However, a large number of group buying websites do group buying of physical goods, such as cosmetics, clothing and so on.

Because the gross profit of the service industry is low, the price cannot be raised, and there are geographical restrictions, but the physical goods can be sent to the whole country and have high gross profit.

It seemed like a better fit.

But this is actually just a short-term illusion created by burning money. In the long run, how can it beat Mobao?

Disillusionment is nothing more than normal.

It is precisely because of the clear understanding of the above two points that Meituan spends money differently from other group buying websites.

More than half of the money spent by other group buying websites is spent on advertising and marketing.

The advertisements are all done overwhelmingly.

But Meituan saw clearly the nature of the industry and realized early on that advertisements for merchants, that is, the b-side, are useless. No matter how many merchant-side advertisements are placed, it is not as effective as an offline promotion team with executive power.

For consumers, the cost-effectiveness of online advertising is far greater than offline.

Therefore, the money spent by the mold group on the entire advertisement is very cautious.

Even if it is launched, what channel each user comes from, what is the situation of primary consumption and secondary consumption, and how cost-effective each channel is, all can be calculated clearly.

This saves a lot of money.

After the bustle of the first half of the year passed and the capital winter came, taking advantage of the opponent's weakening period, Meituan immediately launched a fierce defensive counterattack and expanded its market share in a very short period of time.

In this way, it has established its position in the group buying industry.

Ke Weixin's successful breakthrough once again fanned the butterfly's wings.

People in the capital circle are not stupid and have a lot of money. Everyone is very shrewd. Once they notice the strangeness of the mold, they either choose to embrace the mold, or choose to follow the mold.

The group buying war has thus turned, and quietly entered another more intense track.

This is a good thing and a bad thing for Qingcheng Retail and Qingcheng Technology, which are striving high and accelerating their expansion in major first- and second-tier cities.

On the bright side, you can enter the battlefield in advance to reap the endgame.

The bad news is.

As the group buying industry calms down, Green Orange Retail and Green Orange Technology are also exposed to the eyes of the enemy.

The group-buying companies represented by Meituan were surprised to find that when they were fighting to the death, Germination had already entered the local life service track early.

It's a bit like "building the plank road in the open, and keeping the warehouse in the dark".

It never occurred to them that they had been wary of the fate of giants such as Tengda and Ari before, but they didn't notice the newly rising Internet upstart.

This has to make people vigilant.

Not only group-buying companies, but even venture capital and investment banks have refocused their attention on Green Orange Technology, a project they were not optimistic about before.

How the situation will develop afterwards is estimated to be known in the next month or two.

When.

I'm afraid that the green and orange series will inevitably be involved in the vortex of the war.

…………

Leaving aside the fate of the green and orange series, Tengda is not a master who is willing to admit defeat easily.

The afternoon of the losing case.

Tenda announced the news of the second organizational structure adjustment, announcing that the group will complete a major strategic adjustment and shift more resources to the mobile terminal.

As a result, Tenda became the first Internet giant in China to switch channels.

at the same time.

Tenda also announced a news that the mobile phone icq was officially renamed icq, seemingly simply removing the word "mobile phone", but in essence it completely opened up the gap between the mobile terminal and the computer terminal internally.

Perfectly realize the two-in-one strategy.

Taking advantage of the renaming of the app, icq also released a new version, which not only replaced the more concise and stylish start-up screen, but also added the "walkie-talkie" function.

The meaning to Biao Weixin is obvious.

After the micro-chat project gradually declined, Tenda finally used the trump card of icq to complete the second strangulation of Weixin on the brand-new track with the help of icq's unparalleled user advantages.

war.

One touch again!

Chapter 178 Digging Tengda's wall, once and for all!

Germination Building.

"Are we poking a hornet's nest?" Zhang Shuo laughed.

Sitting in the office were Jiang Yue, Zhao Mingchuan, Pei Weiping, Du Qingqing and other senior executives.

gather together.

Apparently it was also due to the recent changes in the situation.

Before the meeting, Jiang Yue informed Zhang Shuo of the latest loan progress. Not surprisingly, he has successfully applied for a 2 million bank loan by relying on the mortgage of the budding Houhai Global R&D Center land.

This is because the new year has just started, otherwise the loan amount can be raised further.

Of course.

For the current sprout, it doesn't make much sense to borrow tens of millions more.

"I think this is a situation that must be faced after the budding grows to a certain scale. An elephant cannot hide in the room." Jiang Yue was the first to stand up and express his opinion, "Even if the green orange If it is not accidentally exposed, it probably won’t be hidden for long, and sooner or later it will be noticed by the outside world.”

"It is true to say so, but after being exposed, after all, the cost of expansion will rise sharply." If possible, Zhang Shuo certainly hopes that Qingcheng Technology can continue to develop in this way.