Sprinkle coins every day

Operations Director Zhao Mingchuan came to the door.

Although Zhao Mingchuan did not attend yesterday's executive meeting, the president's office had sorted out the content related to the meeting early this morning and conveyed it to his level.

Therefore, it is also high-spirited.

"Mr. Zhang, I have some ideas about the group's marketing strategy, and I want to report them to you."

It has been two months since he was transferred from Qinghe Technology to the operation director of Germination Group. In the past two months, Zhao Mingchuan has been extremely low-key, not as active as he was at Qinghe Technology.

But this does not mean that Zhao Mingchuan is fishing.

Because before Zhao Mingchuan took office, the Germination Group didn't even set up a serious operation department, and the relevant marketing activities were carried out by each subsidiary.

After Zhao Mingchuan took office, his first task was to prepare for the establishment of the operation department, and at the same time find out the situation of each company.

That's why it seems so non-existent.

Up to now, it is obvious that Zhao Mingchuan has a clear and complete idea for the next step of work, so he ran to report to Zhang Shuo, hoping to get Zhang Shuo's support.

"Tell me!"

Zhang Shuo is also looking forward to saying that Zhao Mingchuan can come up with some dry goods.

"As the business of each subsidiary is no longer limited to Binhai City, but has spread to major cities across the country, marketing has become a top priority."

Zhao Mingchuan also cut to the chase.

The marketing he refers to is actually just a part of the operation, not the same as the operation.

"Subsidiaries such as Qingyun Data, Qingcheng Group and Qinghe Technology are more or less facing pressure on profitability, and urgently need to find a way to monetize. For example, Qingyun Data is looking for cloud service customers, and Qingcheng Group is also looking for more Partners, Qinghe Technology's payment business also needs to connect with a large number of local merchants.

"In addition, Jade Bird Interactive Entertainment also involves cooperative advertising and investment promotion to enhance value-added services. Not to mention Maili Technology, which needs to prepare a complete set of marketing channels before the product is officially released.

"The current situation is that each subsidiary does its own thing. The good ones, such as Qingcheng Group, have established provincial branches; The team members are currently in a semi-dormant state.

"As for Jade Bird Interactive Entertainment and Maili Technology, they haven't even started related work yet.

"So, my suggestion is to upgrade the group's operations department to an operations center, and at the same time set up a regional marketing company to integrate the marketing resources of each subsidiary, form a joint force, and reshape the entire marketing system."

at this point.

Germinal is actually far behind giants like Tengda and Ari.

The reason is not only the fact that the Germination Group has only been established for a year, but also because the Germination Group's profit point is too single, basically only the top-up flow of Jade Bird Interactive Entertainment.

The investment and emphasis on value-added services is obviously far from enough.

In addition, from the beginning to the end, Zhang Shuo did not raise profit indicators for Qingyun Data, Qinghe Technology, and Qingcheng Group, nor did he set up KPIs for relevant executives.

The people below will inevitably slack off.

"Although, even after reshaping the marketing system, the group's advertising revenue and value-added services are still not comparable to the game revenue, but we can't stop doing it. In case the game revenue growth is weak one day, or enters a bottleneck period, we will It will drag down the overall profitability of the group. So I suggest that we must plan ahead and find new profit growth points." Zhao Ming's legend is very thorough.

"Your proposal is very good, and I fully agree with it."

In fact, Zhao Mingchuan did not mention it. Zhang Shuo will also communicate with Zhao Mingchuan on this topic in the near future.

He previously "released water" on Qingyun Data and Qinghe Technology, not because he was really indulging, but because he hoped that the latter would focus on product development and gain market recognition first.

Then we will talk about the issue of profit realization.

For example, for Qingyun Data, it does not seek to achieve a large profit, at least it must be able to maintain the company's daily operating needs, and do not seek group funding to distribute work.

That would be a bit unreasonable.

"How about this, how do you think about using the group branch company as a platform to transform it into a regional company?" Zhang Shuo quickly made a decision.

At the beginning of the year, Germination Group established four branches in Beijing, Modu, Jiangxia, and Shancheng to radiate and drive North China + Northeast, East China, Central China, and West China.

Just in time to come in handy.

Needless to say, in order to integrate the marketing system, a bunch of regional companies were re-established.

lead to institutional overstaffing.

Moreover, the four branches themselves are responsible for marketing, and they have always maintained close contact with the subsidiaries' offices and branches in the region.

It will be much easier to integrate.

"I think so."

Zhao Mingchuan also nodded in approval. Although he proposed a grand plan, it had to be implemented step by step. The branch office happened to be a moderate platform.

"In addition to this, I have two suggestions."

"You say!"

The reason why Zhao Mingchuan respects Zhang Shuo is because Zhang Shuo has something to say every time.

There are levels!

"One is to always keep in mind that the group has Internet genes, and the marketing work must conform to the times, no longer stick to the traditional marketing model, but pay more attention to the integration of online and offline."

Relying on salespeople to spend their lives drinking to accompany customers is an old fashioned marketing.

Zhang Shuo does not advocate.

Just like Xiaomi, from the very beginning, it did not build a traditional mobile phone sales channel, and sold directly online.

Just smart!

Subsequent mobile phone manufacturers such as Apple and Huawei will also have offline physical stores mainly based on experience stores, including new energy vehicles, which are all taking the route of offline experience and online sales.

It is because the traditional sales channels are too bloated.

Not to mention that it is easy to be constrained by the agent, but also to share a large profit with the agent.

The rapid decline of hypermarkets like GM and SN is actually a microcosm of this era, which means that online sales have completely become the mainstream.

"The second is to innovate. To make good use of the online platform, it is best to develop an open mobile platform that provides high-quality advertising access, advertising delivery, and advertising analysis services for partners and advertisers."

In my memory.

Tenda will launch Tencent's mobile advertising mobwin Juying platform this year. Apple has already practiced in this regard and has achieved success.

"Understood!"

Zhao Mingchuan couldn't help but feel a little pressure.

obviously.

There is still room for further improvement in his work, and it is not perfect.

.........

the next day.

Luo Changan, manager of the investment and acquisition department, reports to Zhang Shuo.

a few days ago.

The Investment and Acquisition Department has cooperated with Qingyun Data to complete the strategic investment in Bajie.com, with an investment of 5000 million, and obtained 10.5% of the shares of Bajie.com, which is held by Qingyun Data.

Simultaneously.

Bajie.com also granted Qingyun Data an option to allow Qingyun Data to increase its fully diluted shareholding ratio in Bajie.com to 51% in the future in accordance with the pre-agreed pricing method.

It means to say.

As long as Qingyun Data is willing, it can complete the holding of Bajie.com at any time at an agreed price.

The conditions can be said to be very favorable.

The reason why Bajie.com agreed to the investment of Qingyun Data is also because of the cooperation with Qingyun Data in the field of cloud services, hoping to make new breakthroughs in its own business.

This is also the meaning of strategic investment.

After the report, Luo Changan did not leave in a hurry, but said: "Mr. Zhang, I got news that Scarlet Capital announced a few days ago that in order to support the great development of the electronic information industry in the Pearl River Delta, it plans to set up a [-] billion venture capital fund, which will be mainly used for mobile phones. Downstream industrial chain investment."

"understood!"

Zhang Shuo raised his eyelids, and he, who was keen, already smelled an unusual smell from it, and said with a sneer, "Scarlet Capital, this is for us."

Chapter 238 The counterattack from Germina, short artemisia and get the map!

"Will Scarlet Capital's actions affect us?" Zhang Shuo asked.

"There will definitely be." Luo Changan wanted to say this, "Scarlet Capital is still very influential in the domestic venture capital circle. It is a golden sign in itself to sit firmly on the throne of venture capital. Especially for the mobile phone industry chain For small and medium-sized enterprises in China, if they can win the favor of Scarlet Capital, it will not only obtain a sum of funds, but a complete set of financing services. It is still very attractive to small and medium-sized enterprises.”

"In comparison, the group's newly established particle fund must be a little worse."

Luo Changan had already said it very tactfully.

In fact, although the Sprout Group established the Investment and M&A Department for a long time, it has never been well-known in the venture capital circle, and most of the major investments were finalized by Zhang Shuo himself.

The investment that is really led by the Investment and Acquisition Department is the car network.

Generally speaking, it is mainly about hitting a wall.

The group established the particle fund this time, mainly hoping to make some breakthroughs in the investment business by leveraging the influence of wheat grain technology in the industry and using the patent license as a pass.

At the executive meeting last weekend, Lu Kai also proposed the vision of "self-operation + investment" dual-core drive.

It can be seen that more and more attention is paid to the investment business.

"What I am most worried about is that if Scarlet Capital is really here for us, then they may not really want to invest successfully. They only need to release the news that they want to compete with us, and the investment cost of Particle Fund will be greatly increased. , or even fail." Luo Changan expressed his concern.

Obviously, he is also very clear about Scarlet Capital's behavior.

"Since this is the case, then we can't sit still and wait for death. The other party has already made moves, so we have to show them some color." Zhang Shuo is obviously not a good-tempered person after being touched repeatedly.

I didn't have a good impression of capital.

Now it is still like a snake, clinging to it, coming out every three days to disgust people.

Then you can only knock out their teeth.

Thinking of this, Zhang Shuo called Chen Xiaowan and asked her to invite Jiang Yue to the office to discuss matters.

Taking advantage of the gap.

Zhang Shuo asked Luo Changan about the investment progress of Autonet.

"This is going very well. We have completed the share swap agreement with Nan'ao Telecom, and the related equity acquisition has come to an end. By the way, Mr. Zhang, Tang Xiang wants to visit you." Luo Chang'an reported.

"sure."

Zhang Shuo also wanted to talk to Tang Xiang about new energy vehicles.

Lean slightly.

Jiang Yue knocked on the door and came in.

After the establishment of the rotating president system, Jiang Yue, Lu Kai, and Gu Mingzhang will serve as the president of the Sprout Group in the order of entry for a term of half a year.

In the second half of this year, Jiang Yue will be the rotating president.

"Scarlet Capital has repeatedly provoked us, it's time to fight them." Zhang Shuo asked Luo Changan to introduce the basic situation to Jiang Yue.

"Scarlet Capital's domestic relationship network is intricate, and behind it is the shadow of an international capital giant. It is not easy to move it." Jiang Yue frowned.

She is not opposed to doing something, the key is how to do it.

In fact, Scarlet Capital's eating situation is too ugly. Before, I always wanted to invest in the Germination Department and get a share of it. If I didn't succeed, I would retaliate.

The face is really ugly enough.

Those who didn't know, thought that Huaxia's Internet industry was really the backyard of Scarlet Capital.

Too arrogant.

In essence, it is just a dog raised by international capital, but it looks like something.

"Cough." Zhang Shuo glanced at Jiang Yue, "I didn't say that I would use any power to deal with Scarlet Capital. Isn't it messing with us in the mall? Just go back."

"this is okay."

Jiang Yue looked slightly embarrassed, she thought Zhang Shuo was going to use official power just now.

Startled.

Although Scarlet Capital's behavior is ugly, it is not to the extent of completely breaking business rules. If Germinal takes this step, it will be difficult in the future.

There will be no friends.

"Mr. Zhang, do you have a clear goal?" Jiang Yue knew that Zhang Shuo used to not fight unprepared battles.