Sprinkle coins every day

All mobile game recharge channels and links under Jade Bird Interactive Entertainment have also added Weixin Payment, and they are all placed in the most conspicuous position, hiding the previous Zhifubao in the drop-down list.

This is very unreasonable.

But there is no way, in order to promote Weixin Payment, this is a necessary step.

otherwise.

How to educate and guide consumers to use Weixin Payment?

Zhang Shuo did not order the complete termination of the cooperation with Zhifubao. It is already very professional to forcefully "choose one of the two". Ari and Tengda have done even better.

The payment page only has its own payment tools.

The original Space-Time Tengda’s investment in Internet companies such as Meituan, Ari, and Dida Taxi, in addition to expanding its business territory, also has a very important strategic purpose, which is to expand the usage scenarios of Weixin Payment.

To compete with Zhifubao.

.........

Thursday, November 10.

Before the National Day holiday was over, Zhang Shuo returned to work in the company.

When Zhao Xiaohu got the news, he rushed to report as soon as possible, "At present, Weixin Payment is operating normally, and there has not been a single payment security incident."

"What about the binding rate?"

Zhang Shuo pointed to the core of the problem.

Thanks to the explosive development of domestic smartphones, as of now, Weixin has nearly 2 million users, which can be said to be a very large scale.

It is comparable to mobile phone icq.

The question now is how to guide users to bind bank cards in Weixin and use Weixin to pay.

If this step is not completed, the offline promotion of Weixin Payment will be a castle in the air, and the difficulty factor will increase geometrically compared to the online one. It is really not a good idea.

therefore.

The focus of promoting Weixin Payment is to "educate" users online.

"As of today, the number of users who have completed bank card binding on Weixin has exceeded 300 million." Zhao Xiaohu also lacked confidence.

This is obviously not a good-looking data, even far below expectations.

"After the holidays, let's start the marketing campaign immediately." Zhang Shuo didn't mean to blame Zhao Xiaohu. Any new function just appeared, it is impossible for users to accept it so quickly.

Especially in the field of payment, Weixin is actually far behind.

Not to mention Zhifubao, which currently dominates the market, even Tenda’s Caifutong has already been launched on Weichat and icq, giving users ample room for choice.

Naturally, the interest in Weixin Payment has also been greatly reduced.

Then, in order to break out of the encirclement and actively guide Weixin users to bind cards, there is one and only one most direct and effective way, and that is——

Burn money! ! !

As early as last month, when Weixin Payment was still in the internal testing stage, the Group Operation Center had worked with Qinghe Technology to formulate a marketing plan for Weixin Payment.

Weixin users can get a cash red envelope as long as they bind their bank cards.

Very straightforward and very effective.

"Funding..."

Zhao Xiaohu came to see Zhang Shuo eagerly, just to talk about this, "Every user who successfully binds a card will be rewarded with ten yuan in cash, and at least [-] million in marketing funds must be prepared in the early stage."

As the major Internet companies burn money, the appetite of users has also been raised.

If you just send a red envelope of three or five yuan, it may not be able to impress users and push them to bind their bank cards. The threshold for cash rewards has been raised to ten yuan.

Even with 5000 million funds, it is only enough to support [-] million users.

"Let's take the plan I proposed before, in the form of random cash red envelopes. Any user who successfully binds the card can get a chance to draw a lottery, with prizes ranging from 1 to 20 yuan."

Faced with such a large demand for funds, Zhang Shuo couldn't bear it, so he could only be flexible.

on the surface.

Randomly reward 1-20 pieces, with an average of 10 pieces.

In fact, Qinghe Technology can adjust the winning probability of red envelopes in the background, and reduce the average amount to 7 or 8 yuan, or even three to five yuan.

A little black hearted.

It can even be adjusted so that more than 1% of them only get [-] yuan in cash.

Anyway, users have no way to grasp the big data of the lottery. If they get 1 yuan, they will only think that it is their bad luck, and they will not suspect that it is actually operated by Weixin's backstage.

This is also the routine used by many so-called lottery draws in the original time and space.

A penny stumps the hero.

In the case of lack of funds, Zhang Shuo can only follow the "black heart".

Chapter 273 The Legend Ends, Zhang Shuo Critically Attacks the Ice Frog!

In the end, Zhao Xiaohu only got 2 million marketing funds from Zhang Shuo.

That's it.

Both also include the cost of promoting Weixin payment QR codes to offline physical stores.

That is to say, the cost actually used for Weixin red envelope marketing may be about 3000 million, and it is estimated that it can guide [-] to [-] million users to bind bank cards.

This is enough!

"Compulsory guidance" is only the first step in promoting Weixin Payment. After the first batch of users are obtained, they can passively guide a wave through Weixin red envelopes and other methods.

Wait until the Spring Festival to carry out a wave of Spring Festival red envelope marketing, which is basically the same.

"How's it going, have you been stressed recently?"

After talking about Weixin's payment, taking the opportunity, Zhang Shuo also planned to chat with Zhao Xiaohu about work.

"A little."

Zhao Xiaohu also told the truth.

Recently, Qinghe Technology has been frequently favored by big bosses, and there must be many people in the group who are jealous both openly and secretly.

The key is profitability.

Among the four projects included in Qinghe Technology, Feixun is free, Motu Xiuxiu is free, and Panda Live must have lost money in the first two years, and the only profitable one is Autonet.

In addition, Weixin itself is not profitable.

Qinghe Technology seems to be holding a handful of bombs in its hands, but they are still in the development stage.

Can Zhao Xiaohu be under a lot of pressure?

During the National Day holiday, I didn't dare to give myself a day off, and stayed at the company around the clock.

"Pressure is motivation, I believe you can do well."

For Zhao Xiaohu.

Zhang Shuo is very relieved, but also not at ease.

What is worrying is Zhao Xiaohu's professional ability, what is worrying is the level of overall control.

After all, Zhao Xiaohu is a technical talent. He may be able to make Weixin a good product, but whether he can lead the increasingly complex Qinghe Technology is still a question mark.

Especially the budding management model is different from Tenda.

In Tenda's business group organizational structure, the president of the business group is mainly responsible for the work on the business side, while in the budding subsidiary structure, the general manager of the subsidiary company must focus on both business and functions.

This is actually a challenge for Zhao Xiaohu.

Because of this, Zhang Shuo did not upgrade Qinghe Technology to Qinghe Group in a hurry. After all, he still had some concerns about Zhao Xiaohu's management level.

Need to look again.

"About operational matters, you can communicate more with Director Zhao." Zhang Shuo reminded tactfully.

Since Zhao Xiaohu is unable to control the overall situation, he must learn to delegate power appropriately. For example, in terms of operations, he can cooperate more with the group's operation center.

"I will."

Of course Zhao Xiaohu is not stupid, he understood the boss's subtext immediately.

Next, the two chatted about the specific work for no less than an hour, which can be regarded as mutual understanding, and it is also an important step for Zhao Xiaohu to gain Zhang Shuo's trust.

The key is to communicate more.

.........

After Zhao Xiaohu left, Zhang Shuo started browsing the news.

In fact, a big event happened in the Internet circle yesterday, that is, Lao Qiao, the soul of Guoguo, passed away. Many Guofans on the Internet are mourning and mourning, and the circle of friends is also the same.

It can be regarded as the end of a generation of legends.

In addition to overseas, the country is also very lively. It started with Ari. Seeing that Tenda has quickly completed its layout in the field of entertainment, Ari, who is not to be outdone, is also quick to cut the mess.

First announced the wholly-owned acquisition of Tudou.

Then it announced a strategic investment in uku, and plans to merge Tudou and uku to create a giant video website to compete with iQiyi and Tenda Video.

In the video business segment, the Big Three gathered again to start a big fight.

I was speechless.

The war between the Big Three is also a sign of the crazy involution of the domestic Internet.

Apart from these gossips, Zhang Shuo is more concerned about the progress of Cao Yanhua's negotiations in the beautiful country. When talking on the phone yesterday, he said that he had reached an agreement on the key terms, and he was short of finalizing the last details.

Call again today.

"Mr. Zhang, there is a troublesome matter now." Cao Yanhua's voice was full of exhaustion, obviously it was not easy to discuss cooperation with Wai Guoren, "It is about the placement of dota2 developers."

"Where is the main point of difference?" Zhang Shuo asked.

"Except for the Ice Frog team, developers affiliated with Valve are not willing to leave Valve. But if this is the case, even if we buy Dota2, Dota2 will be paralyzed and cannot operate normally at all."

Dota 2 was jointly developed by the Ice Frog team and V Agency, and it is still in the internal testing stage. The development task is actually not light. If a large number of developers collectively withdraw at this time.

It was nothing short of a disaster.

But from the standpoint of V agency employees, they were only temporarily transferred to the dota2 project by the headquarters. Now that the dota2 project is sold by the headquarters, of course they have to return to the original project team.

Impossible to say.

Turn around and join Jade Bird Interactive Entertainment.

Although Jade Bird Interactive Entertainment has a good reputation overseas, it is only good, and it is far from being comparable to an established game company like V Agency.

What's more, Jade Bird Interactive Entertainment is a Huaxia company, and the crooked nuts are born with a little prejudice.

It's strange to be willing to quit.

Not only the employees of Valve, but also the executives of Valve, are unwilling to lose a lot of elite developers after selling Dota2.

That would be a huge loss.

Both sides had their own considerations, and the negotiations were deadlocked again.

"Is that so..."

Zhang Shuo frowned unconsciously.

If there is enough time, then Jade Bird Interactive Entertainment can agree to the conditions of V Society, and at worst, recruit people again, form a new development team, and complete the follow-up development of dota2.

After all, the main work of the original team has been completed, and the rest is some tinkering work.

and.

Zhang Shuo originally planned to make major changes to dota2, and the formation of a new team was an opportunity.

But the problem is that the rise of "League of Legends" has only been in the past two years, and the time window left for Dota2's counterattack is already very small. If there is such a delay, even if Zhang Shuo is on the wall, Dota2 may not win.

Even if the original team continues to develop, it will be a race against time.

It is simply not feasible to change the battle.

"Or else..."