Sprinkle coins every day

"In order to make great efforts to promote Dota 2, the group can specially approve a marketing fund of [-] million." Zhang Shuo is also generous and full of pride.

Not only that.

He also put forward specific requirements for the marketing plan of Dota 2.

"First of all, we must pay attention to advertising and marketing, not only online advertising, but also offline Internet cafes and university campuses. We must use the group's regional marketing companies to do serious promotion and ensure that most of the computers in Internet cafes Dota 2 is installed, and there are posters of Dota 2 on the walls."

original time.

Marumi's promotion of Dota 2 is almost zero.

Jiuxiang is afraid of deep alleys, not to mention games, and there are competitors like "League of Legends". If you don't increase advertising and marketing, you can only watch new players run to the opposite side.

Unlike Marumi.

In this life, facing Tenda, Jade Bird Interactive Entertainment actually has a very strong brand advantage and fan advantage. As long as you are willing to spend money on advertising, you are not afraid that no one will play.

Except ground push.

In the follow-up, we must pay attention to the IP operation of Dota 2, such as customizing figures, organizing cosplay, inviting web writers to write background stories for each hero of Dota 2, and so on.

In a word.

It is to create an ecology and increase player stickiness as much as possible.

"In addition to advertising and marketing, it is also a vital part of the operation of professional league matches."

In the original time and space, Zhang Shuo actually didn't play "League of Legends" very much, but every time he went to the global finals of "League of Legends", he still watched it with great interest.

This is where the charm of event management lies.

"The so-called event operation is not a simple international invitational tournament, but a complete set of professional league system from top to bottom, including event promotion, event organization, cultivation of professional sports clubs, event broadcast, etc. To do well, even to the extreme.”

The previous discussion about letting Maili Technology sponsor a club was out of this consideration.

The existence of Panda live broadcast undoubtedly provides an excellent platform for the live broadcast of Dota 2 events. Of course, professional game anchors, event commentators, coaches, etc. must be cultivated.

This will be a huge system engineering.

"With regard to the marketing of Dota 2, I hope that the group operation center will cooperate with Jade Bird Interactive Entertainment to come up with a preliminary marketing plan as soon as possible, and we will discuss it in detail later."

What Zhang Shuo is talking about now is just an outline. Of course, he can also write a marketing plan on his behalf, but it will be too tiring to do so, and it will easily cause the operation center to rely on him.

In the long run, it may not be a good thing.

"I will."

Zhao Mingchuan didn't feel pressured, but excited.

He had already received hints from Zhao Xiaohu that the operation center could get more deeply involved in the operation of Qinghe Technology, and now he has a reason to intervene in the operation of Jade Bird Interactive Entertainment.

It's like saying.

The newly established operation center was erected in no time.

no doubt.

All of this is by no means a coincidence, but the result of Zhang Shuo's single-handed planning behind the scenes.

Zhao Mingchuan admired and was very grateful. With such unique conditions, if he doesn't work hard and make some outstanding achievements, he really doesn't deserve Zhang Shuo's trust.

I have no face to continue working in this position.

Chapter 275 Jade Bird's Personnel Adjustment, Aiming at "Three-Body Problem"!

Siri Building.

During dinner at night, Zhang Shuo asked Chen Lu: "How much liquidity is there in the account of Fenglei Fund?"

"Less than 1000 million, what's wrong?"

Chen Lu thought that Zhang Shuo was in a hurry to use the money, "If necessary, you can sell the stocks you hold."

In the past two months, because Zhang Shuo neither injected new funds nor agreed to let go of private equity, Fenglei Fund has actually been in a semi-closed state.

Fortunately, Chen Lu is also unambitious.

"do not think too much."

Zhang Shuo squeezed Chen Lu's hand, "Jade Bird Interactive has bought Dota 2, and will spend a lot of money to operate and promote the Dota professional league. Fenglei Fund can enter and buy a Dota e-sports club."

This can be regarded as leaking inside information.

"Oh."

Chen Lu quietly breathed a sigh of relief, "I have learned about e-sports clubs, but it seems that they are not very formal now. If they are acquired, a few million will be enough."

She is a caring person herself.

Especially as the helm of a private equity fund, he will have a general understanding of all walks of life, especially emerging industries, and pay special attention to the budding main game business.

It is not surprising to know.

"That's why we have to be the first to invest in an e-sports club, and we won't lose money."

In addition to Fenglei Fund, Zhang Shuo had already contacted Xu Jia before, suggesting that Jiawei Culture should also acquire an e-sports club in Shanghai as an entertainment derivative investment.

In order to allow Dota 2 to overwhelm "League of Legends", vigorously promoting the e-sports professional league is an inevitable step.

Maili Technology, Jiawei Culture, and Fenglei Fund each control an e-sports club, and the three pillars stand together, and the prototype of the Dota 2 domestic e-sports league is formed.

"I'll listen to you."

Of course, Chen Lu had no objection.

Fenglei Fund's several large investments are actually executing Zhang Shuo's orders.

.........

While Jade Bird Interactive Entertainment was busy taking over Dota 2, the acquisition of Huaxia Dota 2 e-sports club by Germination Department and related companies was also progressing steadily.

Tuesday, July 10.

Maili Technology was the first to make the move. At a sky-high price of 350 million, it wholly acquired the dk team known as the "Galaxy Battleship" in the industry, renamed it mlg, and moved the club to Binhai City.

Don't be surprised.

In 2011, the professionalization of e-sports was still very rough. Many so-called professional players trained in Internet cafes, and their annual income of more than [-] yuan was regarded as a high salary.

20 is the maximum salary.

Therefore, 350 million is definitely a sky-high price.

The next day.

Jiawei Culture wholly acquired the ehome e-sports club and changed its name to jwg.

At the same time, Chen Lu was also carrying out Zhang Shuo's order, and in the name of Fenglei Fund, was negotiating with the LGD e-sports club, preparing to get it into the bag.

Thursday, November 10.

Cao Yanhua found Zhang Shuo again and reported the latest work progress.

"Dota 2's local promotion and advertising promotion business are mainly in the charge of the group's operation center. The operation of the Dota 2 Global Professional League is to activate the second-tier subsidiary Jade Bird Sports, which is fully responsible for it."

"can!"

Zhang Shuo nodded in agreement, "Jade Bird Athletics not only operates Dota 2, but mobile games such as "Battle Ball" can also be handed over to Jade Bird Athletics to operate."

He also thought that the follow-up "Royal Clash" and "Hearthstone" all need professional event operation teams to increase the popularity and vitality of the two games.

"Jade Bird Athletics, who are you going to hand over to?"

Because of the high expectations for the operation of the event, Zhang Shuo is more concerned about who will be the general manager of Jade Bird Athletics, so that there will be no troubles.

"How is Feng Cheng?"

Cao Yanhua proposed his preferred candidate.

"Feng Cheng is from a technical background, let's transfer Liu Xiaohui back."

Zhang Shuo had a different idea. Liu Xiaohui was in operation from the beginning. In this regard, he was obviously more experienced and more trustworthy than Feng Cheng.

"Liu Xiaohui, will he be willing to come back?"

After being in charge of Jade Bird Interactive Entertainment for more than half a year, Cao Yanhua is no longer worried that Liu Xiaohui, his predecessor, will threaten his status, and the key is to see Liu Xiaohui's personal wishes.

The explosion of "Clash of Clans" pushed Liu Xiaohui to the forefront.

It's very beautiful now.

And before Liu Xiaohui decided to leave the capital, he himself did not want to work with Cao Yanhua.

"I will upgrade Jade Bird Interactive Entertainment to a group company. You will be the president of the group, and Liu Xiaohui will be the vice president in charge of operations. What do you think?" Zhang Shuo had already planned.

After winning Dota 2, it will produce end-to-end games and 3A masterpieces in the future, coupled with its dominant position in the field of mobile games, it can be said that Jade Bird Interactive Entertainment has already formed the prototype of a super game manufacturer.

It is not impossible to aspire to become the world's largest game manufacturer when all the projects bear fruit.

under these circumstances.

It is necessary to properly enhance the status of Jade Bird Interactive Entertainment in the budding system.

After all, there was the birth of Qingcheng Group before, and Qinghe Technology was about to make a move later. It would be unreasonable not to upgrade Qingniao Huyu to a group company.

"I have no opinion!"

Cao Yanhua was naturally happier, as if a daughter-in-law had become a mother-in-law. Fortunately, he was very deep in the city, and he quickly adjusted his mood. He asked for instructions: "Then, who will be assigned to host the Fire Phoenix studio group?"

This is a good job.

"Don't worry about it, how do you arrange the development plans of the four client games "Tianya Mingyue Knife", "Naishuihan", "Jedi Survival" and "Fortnite"?" Zhang Shuo asked.

"This is how I plan to hand over "The End of the World" and "Naishuihan" to Zhelong Studio for development, because Zhelong Studio has experience in developing martial arts mobile games. Then "PUBG Mobile", "Fortress Night" "Handed over to Shuiqilin Studio for development. In groups of two, the first batch will develop "Tianya Mingyue Knife" and "PUBG Mobile" first, and after two years, "Naishuihan" and "Fortnite" will be developed."

Large-scale client games are different from mobile games. It is best not to develop the same type of games together, but to go online together.

After all, end games have a longer lifespan.

A more reasonable arrangement is to launch one game first, and then launch a new version after the former becomes weak, so as to continue the previous popularity and maintain a longer game life cycle.

"Deng Ziling and Wang Cong, can we do it?"

Zhang Shuo has no objection to the batch development. The key is that Deng Ziling and Wang Cong are both "newcomers" and have no experience in developing end games, so they may not be competent.

Especially "PUBG Mobile", which is another trump card of Jade Bird Interactive Entertainment.

"I also have concerns about this. Recently, I am discussing with Director Wu to see if we can poach some end game development talents from Wangye and Tengda."

Of course, Cao Yanhua is also very clear about the significance of these four end games to Jade Bird Interactive Entertainment.

Only success is not allowed to fail.

Moreover, in Zhang Shuo's planning plan, he specifically noted the high standards and high requirements for the quality of the game.

In fact.

In the past month, the entire game circle has been stirred up by Jade Bird Interactive Entertainment.

In order to produce "Tianya Mingyue Knife" and "PUBG Mobile" and take over the development of "Dota 2", it is conservatively estimated that Jade Bird Interactive Entertainment needs more than [-] end game developers and operators.

The blue bird itself can't make blood, so what should I do?

It can only be crazily waving a hoe, poaching people from traditional game manufacturers such as Wangye, Tengda, Xingsheng Network, and Juren, which has caused these big manufacturers a headache.

But there is no way to entertain each other with the blue bird.

At least in the domestic game circle, Jade Bird Interactive Entertainment is already a gold-lettered signboard. Even if the salary is not raised, many people are willing to quit in the face of the olive branch extended by Jade Bird Interactive Entertainment.

"In the future, among the five major game studio groups, Shuiqilin Studio and Zhelong Studio will focus on the development of end games, while Jade Bird Studio Group, Jingwei Studio Group and Fire Phoenix Studio Group will focus on mobile game development. Dasheng Studio and the upcoming Dota Studio are independent of the five major studios."

Cao Yanhua didn't just make a living, and made a comprehensive plan early on.

"That's it."

Zhang Shuo also quickly made a decision, "Wang Cong, the director of Water Kylin Studio, was transferred to the general manager of the Fire Phoenix Studio Group; Deng Ziling, the director of the Zhelong Studio Group, switched with Feng Cheng, the general manager of the Blue Bird Studio Group, and Feng Cheng presided over it." The development and production of "Tianya Mingyue Knife". As for the director of Shuiqilin Studio, we must find a real master in the industry to preside over the development of "PUBG Mobile."

"can."

Cao Yanhua also approved of such a personnel adjustment.

It is true that Deng Ziling and Wang Cong have no experience in developing end-games, but the experience in hosting mobile game development is enough, and it is also enough for the general manager of the victory studio group.

"Also, when it comes to poaching people, I have always emphasized that you should not only focus on domestic players, you can also poach people from overseas game companies, and you must be eclectic." Zhang Shuo reminded.

the fact is.