As long as there are enough soft advertisements, it can always restore some decline in the field of public opinion.

No one can cover the sky with one hand.

Moreover, in the minds of Rebs and others, choosing to cooperate with Gaotong instead of Zhulong Technology is not a heinous thing, but an overreaction of consumers.

Since it is an overreaction, find a way to reverse it.

.........

Monday, May 9.

In the past few days, in addition to the attention paid to Pingguo's autumn conference, there have also been a lot of news in China.

Ahri alone has two new moves.

One is to launch a new social software Laiqian beta version,

Second, Ahli Dianping has officially launched the bike-sharing function after two months of planning.

almost at the same time.

Nomi Dianping also officially launched the bike sharing function.

In order to seize market share in the shortest possible time, two local life service companies started a subsidy war almost at the same time, setting off another capital feast.

In this regard, Zhang Shuo just waited and watched the show.

Because Yuanshikong has long proved that sharing bicycles is not a good business, especially bicycles.

Will be eliminated within a few years.

Even the electric bikes used by Qingcheng Bicycles are not a good business.

In the original time and space, Meituan Bicycle invested too much money in the early stage. In order to stop losses in time and realize profits, regardless of the ugly appearance, the price of shared bicycles has been raised repeatedly——

7天、30天、90天无折扣价分别为15块、35块和90块。

It doesn't look expensive, but the question is, who would be free to ride a shared bicycle every day?Many people just take an emergency ride occasionally, and the starting price is already two yuan for half an hour.

Riding a shared bicycle is more expensive than taking a bus or even taking the subway.

It has caused numerous complaints from consumers.

"Shared bicycles are so expensive, why should I buy one myself, isn't it delicious?"

The shared bicycles that were originally proud of have become a means of transportation that workers cannot afford to ride.

It's also magical enough.

But in the face of consumer complaints, Meituan is also full of "grievances". The average purchase price of a shared bicycle is between 3000 and [-] yuan.

But in fact, Meituan not only needs to pay a higher cost for the purchase of shared bicycles, but also needs to store, maintain and dispatch a large number of bicycles.

Compared with the expenditures that are full of tricks, the profit path of shared bicycles is extremely monotonous.

perhaps.

From the very beginning, the business model of shared bicycles did not work out, but was only poisoned by capital.

The original intention of "sharing" is actually more suitable for temporary and urgent needs. For example, the distance to the destination is not very close, and you can't wait for the online car-hailing car to come. Obviously, shared bicycles can be used in this situation.

But if it is a regular commute, two points and one line, and you need to ride a bicycle every day, it is obviously more cost-effective to buy one.

And this kind of emergency application scenario is obviously contrary to the concept of cycling cards, monthly cards, and annual cards.

Low frequency of use will inevitably lead to price increases.

It doesn't work in terms of business model.

Therefore, Zhang Shuo’s initial positioning for Qingcheng Bike was an auxiliary business.

Not thinking about making a profit.

.........

After watching the news, Zhang Shuo called Gu Mingzhang, the senior vice president, Cheng Minghua, the general manager of the legal center, and Lu Kai, the vice president in charge of the group's overseas affairs, to a meeting.

Unknowingly, Lu Qi, the rotating president, was bypassed again.

The discussion at the meeting was naturally how to deal with Gaotong's upcoming intellectual property lawsuit against Maili mobile phone overseas, and prepare countermeasures in advance to avoid being forced to withdraw from the overseas market.

This is unacceptable to Maili Group.

Cheng Minghua was the first to speak. Cheng Minghua is an expert in dealing with intellectual property litigation, especially overseas intellectual property litigation.

"First of all, the fact that must be admitted is that Gaotong does have a great voice in the field of 3G/4G communication technology, and it is almost difficult to shake in a short period of time."

Even the mighty Pingguo had to compromise with Gaotong on the matter of Gaotong tax.

How can it be so shocking?

It was not until the advent of the 5G era that Huawei replaced Gaotong and gained the leading position.

Especially in the beautiful country and Europa, while protecting intellectual property rights in these markets, intellectual property rights themselves have become a powerful weapon to attack competitors, which is very difficult to deal with.

It cannot be explained clearly in a few words.

"According to this, we are helpless?" Zhang Shuo frowned.

"Not at all."

Cheng Minghua explained: "The most common countermeasure is to go to court. One case takes a long time and can be delayed as long as possible. Even if you lose, the worst thing is to pay compensation."

That is to say, as long as Maili Mobile is willing to pay the fine, Gaotong cannot be completely banned.

"And if we have mastered some core technology, we can also use it on our opponents to initiate a reverse intellectual property lawsuit."

One is passive defense, and the other is offense instead of defense.

"In terms of core technology, does fingerprint unlocking technology count?" Gu Mingzhang interjected.

After developing the fingerprint unlocking technology, Maili Group not only registered patents in China, but also registered international patents in major overseas markets.

Therefore, although the fingerprint unlocking technology launched by Apple 5S is derived from its own research and development, if it is seriously pursued, it actually infringes on the patented technology applied by Maili Group.

This can be regarded as a sharp weapon in the hands of the Maili Group.

"Fingerprint unlocking technology is of course considered, but the problem is that Gaotong can't use this technology. It can only be used to counter overseas mobile phone manufacturers such as Pingguo and Samsung, and it cannot counter semiconductor companies at all." Cheng Minghua explained.

This is the crux of the problem.

"According to this, we can only respond to the lawsuit and accept the fine?" Zhang Shuo frowned.

"At present, it looks like this."

Cheng Minghua nodded, "On this point, the local regulatory authorities have to be lenient and allow the sale of Maili mobile phones during the period of responding to the lawsuit. Otherwise, if Gaotong sues like Meiliguo, the regulatory authorities will suspend the sale of Maili mobile phones. Sales, that’s even more unsolvable.”

This is why Xiaomi and other manufacturers are so humble in front of Gaotong.

Overseas giants are really domineering.

Moreover, whether it is the beautiful country or the Europa market, they almost wear the same pants as these overseas giants, and they are even more joint suppression of Chinese companies.

The road to sea is even more difficult.

"All right!"

Zhang Shuo must also admit that it is not easy to break the monopoly of overseas giants, and it cannot be done overnight. He needs to make breakthroughs in technology, and he has to do it step by step.

"so."

Zhang Shuo turned his head to look at Lu Kai, "The public relations work in overseas markets is dominated by Sunshine Holdings."

"Don't worry, I'll keep an eye on it myself."

Of course Lu Kai knows that the success or failure of Maili mobile phone in overseas markets has a great relationship with Germination.

It is simply a battle that does not allow failure.

"in addition...."

Zhang Shuo looked at Cheng Minghua again, passive defense was not his style.

"We can't let Gaotong decide. Since we can't control the initiative overseas, we should try to solve the crisis in China."

"For example, in this anti-monopoly investigation against Gaotong, Gaotong is required not to adopt discriminatory tactics and engage in so-called blocking of Chinese mobile phone manufacturers."

It means to say.

On a global scale, as long as Maili Mobile is willing to pay the patent licensing fee, Gaotong will have to buy it.

"understand!"

Cheng Minghua naturally understood it, and was amazed by the wisdom of the big boss.

At the end of the meeting, Zhang Shuo looked at Gu Mingzhang and asked with a smile, "How is the preparation for the press conference?"

"Everything is going well, the final PPT has been sent to your mailbox."

Gu Mingzhang is still very reliable in his work.

"very good!"

Zhang Shuo is also looking forward to the press conference this Friday, which can bring new surprises to consumers again.

Chapter 417 Wheat Grain X2 Shock Release!

Not long after Zhang Shuo returned to the office, Lu Qi, the rotating president, came to him.

"Chairman, at the board meeting held by Qingcheng Group last week, some directors raised the issue of Qingcheng Group's listing, hoping to determine a time point to promote Qingcheng Group's listing." Lu Qi reported.

"How do you think about it?" Zhang Shuo asked without answering.

"My idea is to wait until the bike-sharing and taxi-hailing business stabilizes before considering the issue of listing. It's too early to go public now," Lu Qi said.

Qingcheng Group, which has just completed financing, is not short of funds.

"Then do as you wish."

After Qingcheng Group has experienced three rounds of financing, the follow-up listing has become an unavoidable topic.

It doesn't even depend on Zhang Shuo's personal will.

In particular, the Germination Group not long ago took out a part of the equity of the Green Orange Group and implemented an employee stock ownership plan. Even within the Germination Group, they all supported the listing of the Green Orange Group.

"People's will" is irreversible.

"I agree that when the conditions are ripe, Qingcheng Group should be promoted to go public, but there is one point, the place of listing cannot be overseas, either Xiangjiang, Shanghai or Binhai City."

Not only because of Zhang Shuo's prejudice against the beautiful country.

The most important thing is that the Green Orange Group, as a local life service company, has a huge amount of basic data, which must not be opened to the regulators of the beautiful country.

Especially in the follow-up wrangling, it is better to avoid the beautiful country stock market directly.

"Ok."

With Xiangjiang as the base, Lu Qi did not object.

Especially with the Xiangjiang stock market showing signs of interoperability with Magic City and Binhai City, listing in Xiangjiang is indeed a very good choice for Huaxia enterprises.

It can not only complete the listing and financing at the minimum cost, but also benefit ordinary investors in China.

Fertilizer water does not flow into the fields of outsiders.

"Another point is that promoting the listing of Qingcheng Group belongs to the listing, but the corporate culture, values ​​and business strategies of Qingcheng Group cannot be greatly adjusted in order to cater to the listing."

Zhang Shuo worried that in order to go public, Green Orange Group also set off a subsidy war.

This puts the cart before the horse.

"understand!"

Lu Qi is also very clear about the expectations, or expectations, that the big boss places on Qingcheng.

It is no exaggeration to say that the values ​​and business philosophy of the Green Orange Group were shaped by Zhang Shuo, with Zhang Shuo's very distinctive personal imprint on it.

.........

Thursday, November 9.

That morning, in order to avoid the press conference of Maili X2, Jade Bird Huyu went against the norm and released a new mobile game - "Honkai 3" ahead of schedule on Thursday.

It is also the last part of Mihayou Studio's Honkai trilogy.

Of course, the quality of "Honkai 3" can't be said, but for players with more and more appetites, "Honkai 3" is still not a popular mobile game.

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