Sprinkle coins every day

Rather than tearing down and starting over.

This is how Nokia fell, but unlike Tengda, Nokia still has the foundation of previous technology accumulation. Even if it is eliminated by the times, it can still live on its laurels.

What is Tenda's core technology, krypton gold, or traffic?

Of course, it’s not like there are old giants who dare to stud. For example, Philip, who was once glorious, bet on the healthy track in order to transform, and sold all other businesses under his company that could be sold.

In the end, it became "Europa's Antarctic people" and became the hardest hit area of ​​the OEM industry.

Except for Philip's health, other products under the banner of Philip's brand, even Philip's iconic product razor, are all fucking OEMs, and have nothing to do with Philip for a long time.

Philip also only needs to lie down and collect the OEM authorization fee.

But even compared with Philip, Tenda has no advantage at all, although Tenda was once rated as one of the most well-known brands in China.

But who would be stupid enough to ask Tenda to do OEM? !

For example, what kind of Tengda brand sanitary pads, the more krypton gold, the greater the flow?

The picture is so beautiful, I can hardly imagine it!

"In terms of reducing expenditure, I suggest that the group make up its mind to cut off the local life service business in one fell swoop, and seek to fully withdraw from Arnold Group and Ticking." Lu Jian said surprisingly.

Because it is obvious that small cuts can no longer save Tenda.

It can only be major surgery.

"A big reason for this stock price fluctuation is that investors are not optimistic about the profit prospects of the group's new businesses. Among the many new businesses, the local life service business is obviously the first to bear the brunt."

Lu Jian added.

Although it is said that big entertainment is the new business track that burns the most money within Tenda.

The pan-entertainment strategy has long been one of the turning points that Tenda relies on most internally. In the future, it will only increase investment, and it is unlikely to be cut out.

Even if it is considered from a practical point of view.

In the past two years, Tenda has invested too much manpower, material resources and funds in the pan-entertainment strategy, which has almost been embedded in various systems such as social networking, games, and platform services under Tenda.

Even if Tenda wanted to cut it, he couldn't do it.

Unless you really start over...

In contrast, Tenda's local life service business is basically concentrated in the two companies Arnold Group and Tick, which is the best cut for Tenda.

The key is.

Whether it is the Arnold Group or Tick Tock, they are all at a disadvantage in the confrontation with the Green Orange Group.

It is also difficult to see the chance of a comeback.

"Instead of continuing blood transfusions to the Arnold Group and Tick, it is better to stop the loss in time and get out. This way, it not only saves the resources within the group, but also has an explanation to all shareholders." Lu Jian explained.

The conference room fell into an eerie silence again.

If it was a year ago, no, even half a year ago, if Lu Jian dared to propose that he would give up the local life service track, he would probably be scolded by the board of directors.

But now.

At first glance, although it is still unbelievable, but when you think about it carefully, it seems that it is not completely impossible?

Today's Tenda is indeed unable to support multi-point operations on multiple new business lines. It needs to further concentrate resources, shrink strategies, and bet on one or two key tracks.

For example, big entertainment...

"With the current situation that Arnold Group and Tick are facing, it might not be that easy for us to get out, right?" Although the second master was a little moved, he still had concerns.

The key is who to pick up.

Tengda can accept part of the investment loss in the local life service track, but it can't accept a withdrawal with no loss, otherwise it still can't explain to shareholders.

From investing in Dacong Dianping to acquiring Dacong Dianping;

From forming Arnold Dianping with Qiandu, to forming Arnold Group with Ari;

In addition to the repeated investment in ticking, Tenda has invested in the local life service track successively, and the total amount of real money alone has reached about 160 billion.

This is a huge amount of money, for Tengda in this life.

This does not include "intangible assets" such as various traffic resources, technical resources, network resources, and advertising resources that are additionally invested in the process to promote the local life service business.

It simply cannot be calculated.

"Ah Li, you should be very interested." Lu Jian had already made plans.

"A raccoon?"

Second Master's gaze narrowed slightly, and he immediately figured out the key point.

When promoting the merger of Ali Dianping and Nomi Dianping, Ari clearly showed his ambition and desire to control the Arnold Group.

It was just boycotted by Tengda and Qiandu.

When it came to the merger of Tick and Kuaidi, Ari refused to nod for a long time, also coveting control.

But now, if Ari can fully take over the Arnold Group and Tick shares held by Tenda, that side can become the largest shareholder of these two companies in one fell swoop.

After Ahri works well, it will not be difficult to gain control of the Arnold Group and Tick.

And once the two companies Arnold Group and Tick are won, Ahri's layout in the local life service track will usher in a 180-degree reversal.

In one fell swoop, it has become one of the big players in China's local life service track.

"It's Ari."

Lu Jian explained: "Ari's biggest requirement when setting foot in the local life service track is to obtain a good traffic entrance. Therefore, Ari does not absolutely pursue to win the first place in this track."

"For Ahri, the status of the second child in the market is actually acceptable."

This is also very much in line with the current status of Arnold Group and Tick in the field of local life services and online car-hailing. They are the No. [-] in the industry. Although they cannot beat Qingcheng Group, they will not be eliminated.

Because of itself, the Green Orange Group does not have a strong will to dominate the world.

"What do you think?"

The second master did not assert himself, but looked at the directors present.

"I think it's doable!"

"If Ahri's offer is reasonable, it's not impossible to consider it."

"The local life service business is indeed a bit tasteless for the group."

It can be seen that, on the whole, the directors are still inclined to agree with Lu Jian's proposal. Faced with the plunge of the stock price, Tengda must take effective measures to restore the confidence of investors.

Doing so can be regarded as a disguised response to the rating agency’s criticism of Tenda.

Very passive.

But there is no way, this is what listed companies must face.

"Then it's settled."

After seeking the opinions of the directors, Er Ye also made a final decision, "The problem now is that even if the group abandons the local life service business, it is only a stop loss."

This alone cannot be explained to the general meeting of shareholders.

"Therefore, I suggest that while divesting the local life service business, we should also speed up the layout in the field of entertainment, and accelerate the spin-off and listing of Tenda Music Group, Tenda Literature Group, and Tenda Pictures."

"As long as there are enough listed subsidiaries, it may not be possible to create another Tenda."

Lu Jian is also ambitious.

Naturally, the directors have no reason to refuse the spin-off and listing, and they will all be the biggest beneficiaries.

Afterwards, the board of directors also discussed other remedial measures, such as continuing to repurchase shares, so as to enhance the confidence of shareholders and stabilize the current stock price.

after the meeting.

The second master called Lu Jian to the office for a private conversation.

"Do you think it will really work to withdraw from the local life service track and make entertainment bigger and stronger?" In private conversations, the second master obviously said it more bluntly.

Of course the second master was not stupid. He realized at the board meeting that the solution proposed by Lu Jian was far from amazing.

Essentially, it's still the same old stuff.

Especially for the group's pan-entertainment strategy, it is a common topic.

Nothing new.

I believe that the directors are not unaware of this, but they are eager to take specific measures to deal with stock price fluctuations and win the trust of shareholders.

That's why he readily agreed, and let's get over the difficulties in front of him first.

"Chairman, the question now is not what the group wants to do, but what it can do."

Lu Jian hit the nail on the head.

The second master was taken aback for a moment, then he took a deep look at Lu Jian with a complicated expression.

Yes.

Today's Tengda has long passed the period of strategic opportunities where it can do whatever it wants. Its own body is too bloated, but the resources that can be used are extremely limited.

Right now there is only Shou Cheng.

"Chairman, I suggest that we take advantage of this opportunity to cut off the local life service business and make another in-depth adjustment to the group's organizational structure to meet new development needs."

Lu Jian, on the other hand, "made an inch" and was about to throw out the last of the three fires for the new official to take office.

It is also the most ruthless fire.

"Oh, how do you want to adjust?"

The second master suddenly realized that Lu Jian's mind was deeper than he had expected.

"Continue to retain the technical engineering business group, as well as the corporate development business group."

Lu Jian is also not polite.

The technical engineering business group is the technical support department, and the enterprise development business group is the administrative department.

Of course there is no need to adjust.

"Expand the interactive entertainment business group, get rid of the single structure of the game business, and make it cover all kinds of entertainment such as games, videos, web articles, animation, etc., and take the initiative to undertake the group's pan-entertainment strategy."

This is equivalent to changing the positioning of the interactive entertainment business group in one fell swoop.

At the same time, it almost shakes the core position of the game business in the Tenda system, from leading a single business group to becoming a part of the business group.

The status fell sharply.

There is nothing wrong with this, who said that Tenda Games is getting more and more disappointing.

"Cancel the mobile Internet business group, online media business group, and social network business group, split and reorganize social platforms, traffic platforms, digital content and other related sectors, and integrate them into a brand new platform and content business group." Lu Jian still ruthless.

This wiped out the three major business groups.

Even the social network business group has not been able to be retained, and its fate is almost the same as that of the game business, resulting in a sharp decline in the status of the social business within Tenda.

Lost its original glory.

Of course, Lu Jian's way of adjusting is still very reasonable. The original Space-Time Tengda made similar adjustments around 18 years ago.

Like the mobile Internet business group, it was originally set up to chase the trend of the mobile Internet.

Today, the mobile Internet has not only become a major trend, but also has long been indistinguishable from the computer terminal. Naturally, there is no need to set up a separate department related to the mobile Internet.

Cancellation is a matter of time.

However, at that time, while Tengda merged the three major business groups, it also added the Weixin business group to form the cloud and smart industry business group.

It seems that the merger is withdrawn, but in fact, Tenda's business territory continues to expand.

Today there is neither.

In other words, if Lu Jian's organizational structure adjustment proposal is really to be followed, Tenda will reduce its structure from six major business groups to four major business groups in one fell swoop.

This kind of adjustment is absolutely unprecedented.

Because along with the adjustment of the organizational structure, it is also the readjustment and redistribution of Tenda's internal business, and many marginal businesses will be further eliminated and shut down.

The purpose, of course, is also to focus on the main business.

"In principle, I agree with your suggestion, organize your ideas into a plan, and report it to the board of directors for discussion." The second master did not object in the end.

Although this kind of adjustment made him, the founder, very uncomfortable.