Sprinkle coins every day

Monday, May 11.

At the meeting, Lu Qi, senior vice president and president of Qinghe Group, focused on reporting on Qiyi Video's implementation of the dual strategy of "anime + self-made drama" proposed by Zhang Shuo.

"In order to cooperate with the new strategy, Qiyi Video has optimized its internal organizational structure."

"Preparing for the establishment of Aizhen Studio, which is mainly responsible for the screenwriting business of the self-made drama sector. At the same time, the establishment of the animation operation department is mainly responsible for the implementation of the animation strategy."

"In addition, Qiyi Video also signed a strategic cooperation agreement with Jiawei Culture."

"very good!"

Zhang Shuo doesn't have to worry about the specific execution details of Qiyi Video.

It's good to have Lu Qi watching.

He only needs to pay attention to one thing, that is, after one or two years, whether Qiyi Video has really implemented the two major strategies, achieved rebirth from the ashes, and completed the surpassing of Tenda Video and Heyi Group.

It's that simple.

Subsequently, Jiang Yue, executive deputy director, reported the progress of the Smart Island project.

"The overall design and planning plan of Wisdom Island has been finalized, and the follow-up architectural design and other work will be gradually handed over to the Wisdom Island Project Department established by Wangke to be responsible for implementation."

Professional things are left to professional people.

If it was changed to Mengya Real Estate before it was banned, it is true that the Smart Island project can be operated independently, but it will inevitably require a lot of manpower and material resources, which will cause the organization to become bloated.

It's better to spend some money and let Wangke do it.

Of course, the property management department under Germination Holdings will be responsible for the supervision and follow-up of the whole process of the project, and will also hire third-party audit agencies to audit and supervise the project in stages.

Not really completely hands-off.

"How long is the total construction period?" Zhang Shuo asked with concern.

"The total construction period is estimated to be about three and a half years. Because the project covers a very large area, it is planned to be constructed in three phases. The first phase of the project will be completed and delivered in one and a half years if it is fast." Jiang Yue explained.

It doesn't work if you don't rush.

With the re-expansion of the Fertile Soil Research Institute, the office space in the industrial park has begun to be tight, so the Wisdom Island project has to be constructed and delivered in stages.

Otherwise, consider leasing an office area outside.

It was previously estimated that with the scale of the Germination Industrial Park, no matter what, it would be able to meet the office needs of the Germination Headquarters in the next five to seven years.

It can only be blamed for Germination's rapid development in the past three years.

Chapter 508 Ahri is hard to get over, is the era of the new Big Three coming? !

In a blink of an eye, Double Eleven came as scheduled.

This year's Double Eleven, in order to keep the championship, Ahri also went all out. First, he teamed up with Shu Ning to move the main battlefield of Double Eleven from Lin'an to the capital.

Thinking of taking down the hilltop highlands.

Then, the "Double Eleven Carnival Night" was launched in the capital, and countless domestic and foreign entertainment stars were invited to perform to help out. The main focus was the international style, which can be described as dazzling stars and attracted a lot of attention.

It even asked the Pretty Country Exchange to remotely ring the bell for Ahri's Double Eleven event.

Full of ceremony!

In addition to Ari, Jing Dong also launched a "Surprise Night Party", and Shu Ning invited the recently very popular men's running team to help out and opened the "Ten Cities Linkage Party".

One is more fancy than the other.

Only Pinxixi is unique, and sticks to the previous style of "simple, affordable, and profit-making", and doesn't engage in these bells and whistles at all, just start the tens of billions of subsidies and it's over.

Pin Xixi's "low-key" is also in stark contrast to Ahri's high-key.

It depends on how consumers choose.

The answer to the mystery was soon revealed the next day——

During the Double Eleven period, Mobao’s cumulative sales were 625 billion, and Pinxixi’s cumulative sales were 575 billion.

As for Jing Dong, Shu Ning and other accompanying runners, they seem to be very lively, but they have not disclosed specific sales data. Obviously, they know that they are too far away from Ah Li and Pin Xixi, which is a blow to confidence.

The gap between Pinxixi and Mobao is only 50 billion.

Although Ari barely held onto the throne, but comparing the size and development time of Mobao and Pinxixi, Ari seems to have won, but in fact he has already lost.

And lost terribly.

Because compared with last year's Double Eleven sales data, Mobao's sales only increased by 120 billion, while Pinxixi's sales soared by 390 billion, more than tripled.

It can be said that it has created a big sales miracle.

The reason is that in the past year, Pinxixi has achieved substantial growth in the number of registered users, number of daily active users, and merchant scale, narrowing the gap with Mobao.

Another very important factor is -

Last year's Double Eleven record was unfair to Pin Xixi.

If it hadn’t been for Ahri’s strategy of “choose one from the other”, Pinxixi’s sales would have exceeded the 300 billion mark last year, continuing to narrow the gap with Mobao.

This year's sales data is nothing more than an overcompensation.

Another very important reason is that the different choices of the two platforms Mobao and Pinxixi in the Double Eleven marketing strategy also led to a large number of consumers voting with their feet.

Facts have proved that consumers still care more about real discounts than the lively, international Double Eleven party and the ceremonial bell-ringing ceremony.

Many people even placed orders at Pinxixi while watching Mobao's Double Eleven party.

This coquettish operation is very suffocating! ! !

And with the release of the sales data of Mobao and Pinxixi, it almost announced an astonishing fact to the market, that is——

In the future, China's e-commerce industry will change from the previous pattern of Ali's dominance to a brand new pattern of Mobao and Pinxixi.

Ahri's throne has truly been challenged like never before.

There was also a small episode during this period.

For example, on the day of Double Eleven, many netizens who were waiting in front of their computers or mobile phones found that the Mobao website popped up prompts such as "data loading failed", "it was overcrowded", "the banking system is too busy", and they could not submit their purchases. car.

By the time the system was restored, the merchandise had been sold out.

Compared with Ari, Pinxixi has almost no lag in network data maintenance because of the strong support from Qingyun Data, and it is obvious that it needs to do better.

In a sense.

This is another contest between Zhifubao and Weixin Payment, and Weixin Payment is slightly better.

It's okay that the e-commerce business has been challenged, and now even Zhifubao is about to be overwhelmed by Weixin Payment, which undoubtedly dealt another heavy blow to Ahri, who was already depressed.

There is a lot of discussion about this on the Internet.

"Okay, Pin Xixi has finally caught up with the magic treasure, awesome!!!"

"It's really awesome. I predicted before that if Pinxixi's sales can reach half of Mobao's, it will be considered a success. How can I imagine that it will catch up to more than [-]% directly, awesome!!!"

"This gap is basically not a gap."

"Counting in Ari's additional marketing costs, maybe Pinxixi will make more money."

"Is there no one who doubts the authenticity of Ahri's data? There are lessons from the past."

"Uh, it's not guaranteed."

Ari's show operation last year undoubtedly lost a lot of credibility.

"Compared to Ari's flashy marketing, I still prefer to fight Xixi's honesty, save the marketing money, and really pass on the profits to us consumers. Isn't this delicious?"

"Very fragrant, okay?"

Before Double Eleven, according to Pinxixi’s own forecast, the sales peaked at 500 billion, which was 75 billion more, obviously because consumers are really not stupid, and they can tell who is playing superficial kung fu.

"If Ari continues to fool consumers like this, next year he will be completely overtaken by Pinxixi."

"Hehe, from now on, let's see how arrogant Ahri can be."

"Don't fool around, but also be surpassed."

Anyone with a discerning eye can see that with Pin Xixi's current terrifying growth rate, it is a certainty that she will surpass Ahri next year.

The only suspense may be how much Pinxixi can surpass.

.........

Compared with online discussions, the reaction of the capital market is more real.

On November 11, as soon as the stock market opened in the beautiful country, Ali's stock price ushered in a big dive. In just one day, the market value fell from 12 billion US dollars to 1713 billion US dollars.

168 billion was directly evaporated.

The next day was Friday, and Ahri’s share price continued to fall, falling below 500 billion for the first time.

From this we can see——

In the face of Ali, which is no longer the dominant company, the capital market's interest in it has greatly decreased.

.........

Ali headquarters.

"Pin Xixi's sales data, is there any water?" The uncle looked puzzled.

Even with a glimmer of hope.

"Uh, this, it's not easy to say."

A look of embarrassment flashed across Ren Xiaoyao's face, he didn't know if Pin Xixi's data was watery, but Ahri's data was really miserable.

It's not that the sales data is directly revised, but the sales after November 11 are included.

It was also a warm-up before.

In fact, Ren Xiaoyao needn't be embarrassed, because this trick of counting pre-sales will only become more and more rampant in the future, and some even start pre-sales a month in advance.

I can't wait to finish all the wool in one go!

of course.

Ren Xiaoyao was also very lucky, fortunately he had a steady hand and played a little trick, otherwise, the sales data of Mobao this year might really be surpassed by Pin Xixi.

Although the win is not pretty now, at least the last piece of fig leaf was left.

Otherwise it would be too embarrassing.

"The enemy has already killed the city wall, how will we defend it next year?"

Grandpa looked depressed.

Facing such an opponent as Pin Xixi, for the first time a sense of powerlessness rose in his heart.

Is it really old?

"next year…"

Ren Xiaoyao didn't know how to respond, because, no matter how predicted, it seemed inevitable that Ahri would be surpassed by Pin Xixi next year.

He was also helpless.

"Forget it, I won't embarrass you." Seeing this, the uncle didn't want to be discouraged.

"..."

Ren Xiaoyao felt relieved, and then said cautiously: "Boss, Ruanjin Group has just contacted me, saying that it plans to reduce part of its stake in Ari."

Ruanjin Group is indeed a thieves. Seeing that the situation is not right, the first thing they think of is to cash out.

Otherwise, it will be a chicken-and-egg fight.

"The building will fall, will the trees fall and the monkeys scatter?"

The uncle looked gloomy, and then said: "Ruanjin wants to reduce its holdings, so let's reduce its holdings."

Today’s Ari has no need to rely on the resources of the Soft Finance Group for a long time. It is not necessarily a bad thing to “dilute” the equity of the Soft Finance Group and reduce its right to speak in Ahri.

As for the stock price fluctuations caused by this, whatever you like.

"it is good!"

Ren Xiaoyao was not surprised by the uncle's decision.

Because to be honest, as Ahri's largest shareholder, Ruanjin Group can actually do it at any time if it wants to reduce its holdings and cash out.Informing Ahri's management in advance is not to really seek the approval of Ahri's management.