Sprinkle coins every day

Just half a year after "The Great Wall" fell into the sand, "Wolf Warrior 2" was born.

It can be seen that only "soil" is the most fashionable.

In contrast, whether it is "foreign", "half-earth, half-foreign", or even "earth-like", it is difficult to really win the favor of Chinese consumers.

.........

three days later.

Haier announced that it has reached a memorandum of strategic cooperation with Pretty International Ge Group. The former will acquire the home appliance business unit of Ge Group at a price of US$54 billion.

Another overseas merger and acquisition, and the amount is higher than Wanda.

After the acquisition is completed, Haier will acquire all the R&D and manufacturing capabilities of Ge home appliances, nine factories in the beautiful country, and logistics and distribution channels all over the world.

Ge's idea of ​​selling the home appliance business has actually been around for a long time.

As early as September 14, the ge home appliance department announced the sale to Yinlex. The quotation at that time was 9 billion US dollars. After more than a year of investigation, the transaction was stopped by the beautiful country.

Subsequently, the home appliance business of Ge was listed for sale again, and the buyers who participated in the bidding included Samsung, LG, Haier, and Mei. In the end, Haier did not get the home appliance business of Ge because of the high bid.

This is also not the first time that Haier has thoughts about Ge.

As early as 08, there were rumors in the industry that Haier wanted to acquire Ge's home appliance business, but at that time Ge's worth was still too high for Haier.

Some commentators said that Haier "won" ge, which is a win-win situation.

Zhang Shuo, as someone who has experienced it, is also clear that Haier's acquisition of Ge home appliances is generally considered a success, and the latter's market share in the beautiful country will continue to rise in the future.

Unlike Wanda...

As for the acquisition of ge home appliances itself, how much positive effect can it bring to haier's global brand influence, global research and development capabilities, and the development of overseas markets.

This is the benevolent see benevolence, the wise see wisdom.

.........

But no matter what, Wanda and Haier initiated overseas mergers and acquisitions one after another, and Germina is participating in the acquisition of Xianzhengda. On the Chinese Internet, there has been a wave of discussions about companies going overseas.

"Wanda can!"

For the [-]s and [-]s, in the field of cultural industries, Hollywood is definitely one of the iconic symbols of overseas strong cultural exports.

Wanda's acquisition of Legendary Films is a kind of reverse acquisition and counterattack.

Naturally, it makes some people feel excited!

"Compared to Wanda's acquisition of Legend, I appreciate Haier's acquisition of Ge home appliances more. After all, the manufacturing industry is the foundation. The so-called cultural industry can only be regarded as icing on the cake at best."

"That's right, it's like the acquisition of Xianzhengda that Mengya participated in."

"There's no need to praise the highs and depress the lows, right? It's all overseas acquisitions, wouldn't it be good to have more blooms? Let's look forward to the industrial blockbuster launched by Wanda and Legendary Films this year."

On the Chinese Internet, there are still many people who have some kind of "belief" in Hollywood.

Unbreakable even.

.........

Monday, May 1.

At the meeting, Senior Vice President Lu Qi reported a piece of news, "I participated in the board of directors of Tenda Video last week and said that the spin-off and listing plan of Tenda Video was hindered."

"Oh? What's the reason?" Zhang Shuo asked curiously.

"One is the protest of small and medium shareholders of Tenda, saying that Tenda's spin-off of Tenda Music has violated the interests of small and medium shareholders. Now it is even more intolerable to spin off Tenda Video."

Many of Tenda's major shareholders are also shareholders of Tenda Video.

in contrast.

A large number of small and medium shareholders only hold Tenda shares and only enjoy indirect benefits from Tenda Video.

It's natural to feel violated.

"One more thing, in the eyes of investors, Tenda Video does not have any particularly prominent advantages over Qiyi Video, Heyi Group, and Pessimism Video, and its future development is full of great uncertainty."

Especially with the acquisition of Qiyi Video by Qinghe Group, the involution in the field of long video has become even worse.

No wonder investors are not optimistic about Tenda Video.

However, with Tenda's resilience, it is estimated that the follow-up will continue to promote the spin-off and listing of Tenda Video, otherwise, it will be a serious setback to its big entertainment strategy.

This is the current Tenda, which is unacceptable anyway.

Subsequently.

Lu Qi also reported the progress of Qiyi Video's search for TV manufacturers' partners, "Currently we are talking about domestic mainstream brands such as Haixin, Tcl, Skyworth, Haier, etc. Haier has the most positive attitude."

"Hale?"

Zhang Shuo was a little surprised. In his impression, Haier is most famous for his refrigerator, and TV doesn't seem to be his forte.

"It's like this..." Seeing this, Lu Qi explained: "Haier probably hopes to establish a relationship with Qinghe Group and even Mengya through the cooperation with Qiyi Video, and wants to be in the field of intelligent home appliances. We have reached a strategic cooperation."

"So it is."

Zhang Shuo suddenly remembered that at last year's Internet Conference, the founder of Haier had proposed the idea of ​​"interconnection and interoperability", and had a short conversation with Tan Yunsong in the middle.

It turned out that the foreshadowing had been laid long ago.

Reminiscent of Haier's recent acquisition of Ge home appliances, it is not difficult to see Haier's expansion ambitions.

It is also very strategic.

"We can cooperate."

Zhang Shuo didn't think too much, and nodded in response, "In the early stage of the research and development of the Xiyang system, the general tone of interconnection was set. It is also time to start the connection with smart home appliances."

Previously, in order to speed up the research and development progress of the Xiyang operating system, the system was split into various subsystems, which were applied to mobile phones, tablets, laptops, smart watches, and VR glasses.

And just in the second half of last year.

Xiran Technology has already started the system integration of the three major platforms of mobile phones, tablets, and smart watches, and will continue to integrate laptops, desktop computers, and VR glasses in the future.

Smart home appliances are naturally within the integration scope of the information system.

"Chairman, I have an idea."

Gu Mingzhang, the senior vice president, interjected at the right time and said: "Look, we have the Xisoil system, Maili Group has also accumulated strong manufacturing capabilities, and at the same time, we have a platform like Qiyi Video, so we don't lack anything."

"In that case, is it possible to consider referring to Pessimism's model and produce smart TVs by yourself?"

Gu Mingzhang didn't do it on a whim.

Among many mobile phone manufacturers, Xiaomi has been producing smart TVs for a long time, and Huawei is also following up.

Since this is the case, it seems logical for Maili Group to enter the smart TV track, and the conditions it has will only be more favorable than Xiaomi and Huawei.

If you think about it more carefully, there is even a smart manufacturing platform such as Walli Zhizao under the banner of Germination.

It is simply blessed.

"Never mind."

Zhang Shuo shook his head, "Smart TV is indeed a good track, and I also believe that Maili Group can do a good job. But, in terms of product diversification, Maili should focus on the consumer electronics field."

"In order not to dilute the brand value of Maili, but also dilute the research and development focus of Maili."

After any company has developed to a certain scale, it seems to be a very logical thing to take a diversified development path when it is stuck in a growth bottleneck.

But this is not really the optimal solution.

Because of diversification, it often means that the company's organizational structure, business lines, etc. will become more and more bloated, which will not only dilute the brand influence, but more importantly, it will distract the focus on the main business.

If one is not good, diversification may fail, and the main business may instead be in crisis.

There are countless similar examples.

Of course, as Gu Mingzhang said, Maili Group has unique conditions to enter the smart TV track, and it is unlikely to affect the main business of consumer electronics.

But the problem is-

If Maili Group makes a start now and enters the smart TV track, will it be able to enter the field of smart speakers, smart refrigerators, smart air conditioners and other household appliances in the future?

The truth is the same!

Once the head is opened, there is no turning back when the bow is opened.

Still take the example of Xiaomi mentioned by Gu Mingzhang just now. In the original time and space, Xiaomi has made bold attempts on the road of diversification, doing everything from TVs, speakers, sweeping robots, and air conditioners.

The follow-up even focused on the new energy vehicle track.

Among them, Xiaomi TV focuses on high cost performance, and its sales volume even reached the top in the Chinese market, surpassing traditional TV manufacturers such as Hisense and TCL.

But if you look closely at its profit margin, it's hard to say.

Analyzing Xiaomi's financial report, it is not difficult to find that although Xiaomi has flourished in the diversified track, the absolute main force of revenue is still from the mobile phone business.

Other products looked lively, but did not really boost revenue growth significantly.

On the contrary, ov, which has been focusing on the smartphone track, has shown more restraint than Xiaomi in this area, and knows how to concentrate resources on the research and development of the mobile phone sector.

The follow-up performance in the high-end market is actually better than that of Xiaomi.

This is all a lesson!

Conversely, it is precisely because Xiaomi's main business is the smartphone segment, the profit margin is too low, and it has never been able to break through to the high-end market. In order to maintain revenue growth, it was "forced" to choose a diversified business strategy.

Including Xiaomi's follow-up car manufacturing is also based on the same logic.

The problem is that Maili is different from Xiaomi. Now it has reached the top of the global high-end smartphone track, with a scary high profit margin, and future revenue growth will not be a problem.

The sales of its tablets, laptops, smart watches and other products are also increasing year by year.

There is no trouble for Xiao Mi at all.

Since this is the case, the grains of wheat should not be wasted. We must learn to properly control our desire for "diversification", concentrate our energy and resources, take root in the consumer electronics circuit, and continue to bring better products to consumers.

Instead of pursuing revenue, engage in smart TVs.

Like Ge Group, in order to focus on its main business, it even did not hesitate to sell its home appliance business to Haier. There is really no reason for Maili Group to do the opposite.

There is another very important reason why Zhang Shuo disagrees with Maili Group entering the smart TV track.

That is--

The Chinese TV manufacturers represented by Hisense, TCL, etc. have already done very well, and their standards have reached the world's leading level, and they are even exploring overseas markets.

Since this is the case, there is really no reason for the Maili Group to join in the fun.

"Of course!"

Zhang Shuo changed the subject and said with a smile: "Mai Li Group does not need to enter the smart TV track, but it does not need to sit on the sidelines. As we have seen, the home appliance industry is ushering in a profound transformation of intelligence."

This is the trend.

"Mai Li Group can completely rely on the accumulation of Germination in this area, use the soil system as a platform, integrate the resources of Qinghe Group, Fertile Soil Research Institute, Xingyun Group and other aspects, play an enabling role in it, and provide home appliance manufacturers Provide a full range of software services."

The core of intelligence is software.

Otherwise, the founder of Haier would not have approached Tan Yunsong at the previous Internet conference.

"Understood!"

Gu Mingzhang was also enlightened by the big boss.

He was indeed a little greedy.

Chapter 515 The year is approaching, Cai Miaomiao will start a business again!

"Chairman, there is one more thing."

After discussing topics related to smart TVs, Gu Mingzhang continued to report.

"According to Tang Xiang's response, the government is planning to lead the establishment of an automotive standard research center and invite Mango Group to participate in the formulation of new energy vehicle standards."

"That's a good thing."

In Zhang Shuo's impression, the matter of the original time and space will not be settled until 22 years ago.

I didn't expect that the relevant plan had been proposed so early.

"Not only in the automotive field, but also in various fields such as smartphones, semiconductors, intelligent robots, and the Internet, we must actively promote the formulation of relevant standards, and the companies under Sprout must also actively participate."

Zhang Shuo added.