Sprinkle coins every day

"Okay, then I'll go and have a look." Zhang Shuo reminded softly when he got up and passed by Du Qingqing: "There is a hole with a diameter of 0.45 cm in the stocking on the left leg."

"brush!"

Du Qingqing's face turned red with embarrassment, wishing she could find a crack in the ground and sneak in.

This bastard's eyes are too poisonous.

"My pleasure!"

Du Qingqing was still talking hard, holding her proud head high. It was because the stockings were torn and she had to put them on first. She didn't have the habit of hiding spare stockings in the company.

"Good."

Zhang Shuo didn't change his face, and asked lightly: "Have you taken selfies recently?"

"Ting!!!"

Du Qingqing finally lived in Bengbu, his face was blushing again instantly, he couldn't help but hit Zhang Shuo hard with his powder fist, and fled in embarrassment, his calves were weak when he went out.

Zhang Shuo followed with a smile.

When passing by the small apartment next door, Chen Xiaowan, who was fishing, asked curiously: "Boss, what's wrong with Sister Qing, she ran so fast? Her face is still red, won't you be scolding me again?"

"Bullshit!"

Zhang Shuo slammed the little secretary on the head, "I must be holding back so much, I'm in a hurry to go to the toilet."

"oh oh!!"

She is also a woman, Chen Xiaowan expressed her understanding.

"Dangdang!"

Du Qingqing, who had just walked to the door, staggered when he heard this.

Good hanging did not fall.

"Look, it's probably because I held it too fast, and my legs and feet are weak." Zhang Shuo explained thoughtfully.

"Bah!!!"

Chen Xiaowan didn't dare to arrange for Du Qingqing, she would have to be torn apart by Sister Qing when she returned home.

Du Qingqing ran away early and disappeared.

When Zhang Shuo arrived at the green orange retail store, Du Qingqing had already recovered, but she just looked at Zhang Shuo with murderous eyes, wishing to bite off a piece of flesh from Zhang Shuo.

This bastard knows how to bully her.

Zhang Shuo was so thick-skinned that he pretended not to see it. He came to the workstation area where the Information Technology Department was familiar, and found Zheng Zhebin who was typing on the keyboard.

As for the teasing just now, of course he did it on purpose.

Zhang Shuo wanted to use this method to eliminate the gap between him and Du Qingqing and solve Du Qingqing's knot in the fastest and most straightforward way.

Otherwise, if the two are always so stiff, how can they work together in the future?

Tacit understanding!

"Mr. Zheng, please show off your work." Zhang Shuo joked with a smile.

"Look!"

Zheng Zhebin is quite proud, but the pair of dark circles on his head are an eyesore.

"Has it been so hard lately?"

Zhang Shuo was really moved a little, he had to stay up all night for the dark circles under his eyes.

"It is okay."

Zhang Shuo always felt that Zheng Zhebin was a little guilty when he said this.

Did not delve into it.

After opening the beta version of Qingcheng APP, the UI design and various functions are all the same as what he planned.

Green Orange APP is mainly divided into two functional sections.

One is to order food at the store.

When users are in Qingcheng Xiaozhu, they can directly open the Qingcheng APP without queuing, which contains a list of all the product menus of Qingcheng Xiaozhu.

After ordering, just use the built-in Zhifubao to pay.

The second is the green orange takeaway.

The function is actually similar to ordering food at the store, but you need to add a delivery address, and you have to pay additional delivery and packaging fees.

To put it bluntly, it is spending money to buy services.

The original intention of the birth of takeaway, or the target customers, are those "high-spending" people who are willing to spend 3-10 yuan to save the time and cost of going downstairs to eat.

It was only later that capital entered the market on a large scale, and in order to rob users, they began to burn money crazily, involuntarily, not to mention free delivery and packaging fees, and various coupons were also launched.

As a result, ordering takeaway is cheaper than eating in the store.

This is clearly not in line with business logic.

It's a very simple arithmetic problem. The platform has huge operating expenses and marketing expenses. The takeaway guys work hard, and the merchants offer discounted prices, but customers can still get benefits.

So who is at a loss?

When the capital burn ends and the leeks start to be harvested, the merchants are the first to suffer, and the platform harvests them miserably, making a profit at a loss; the delivery guy is trapped in the platform's algorithm and is exhausted all day long.

Users were not spared then, and the delivery and packaging fees returned, sometimes ridiculously high.

The result of cutting leeks is that bad money drives out good money.

Those merchants who still insist on the so-called high cost performance are either small workshops operating without a license, or they heat the seasoning package directly to reduce costs crazily.

The ultimate damage is the health of customers.

Lose-lose!

Only platforms that achieve market monopoly earn a lot of money, and even ruin an industry.

The evil of capital is nothing more than this.

So from the very beginning, Green Orange Food Delivery has clearly defined the standards for delivery fees and packaging fees.

As for how to deal with capital disruption in the future, to be honest, Zhang Shuo does not have a clear plan now, and can only take one step at a time.

At least Green Orange Food Delivery has taken the lead, and there are still two years to cultivate market and user habits.

"can!"

The Qingcheng APP successfully passed Zhang Shuo's acceptance, and Du Qingqing who was beside him also breathed a sigh of relief.

Finally, he didn't let him down.

Chapter 81

"Won't you invite me to sit in the office?"

After reviewing the Qingcheng app, Zhang Shuo also wanted to hear about Du Qingqing's deployment of the delivery business.

"you please!"

In front of the employees, Du Qingqing did not dare to disobey Zhang Shuo.

The two entered the office.

After Zhang Shuo sat down, he smiled and said, "Why don't you change your stockings? I can close my eyes."

"Go to hell!"

Finally, Du Qingqing couldn't take it anymore, and threw the signature pen in his hand at Zhang Shuo.

"It's not a good habit to lose a pen." Zhang Shuo easily caught it, and stopped playing around: "Tell me, how do you plan your food delivery business."

"See for yourself."

Du Qingqing gritted her teeth and handed over a plan.

"Be prepared."

Zhang Shuo took the copywriting with a smile and read it carefully.

Du Qingqing subdivided the takeaway business that Qingcheng Retail will launch into two specific business lines.

One is the testing and promotion of Qingcheng APP.

The second is the formation of the takeaway delivery team.

In the first step, the Green Orange APP will be tested internally in 14 stores in the Lubei area.

In order to mobilize the enthusiasm of customers to download the Green Orange APP, the store will cooperate with the launch of marketing activities such as free ice mung beans, grilled sausages, fruit drinks and other free gifts for downloading the APP.

Customers can choose whether to use the APP to order.

After the in-store test is passed, the next step is that the marketing department will send personnel to enter the office buildings around the store, bring dolls, key chains and other gifts, and conquer each company one by one.

Recommend users to download the Qingcheng APP to promote the takeaway business of Qingcheng Retail.

At the same time, the marketing department will also timely place green orange takeaway advertisements in crowded places such as bus stops and subway stations in the Lubei area to increase publicity and promotion.

The entire promotion plan is stable and stable, and all aspects have been considered.

"not bad."

Zhang Shuo nodded in satisfaction, raised his head and asked, "What about the budget, what is the marketing budget?"

"If it is limited to the Lubei area, the marketing budget is about 450 million, and the main expenditure is the offline advertising. The marketing department is still working on the specific budget."

To be honest, the budget is really not high.

This reflects the superiority of the "online + offline" combination model of Qingcheng retail. The 14 offline stores established in the early stage have become one of the main scenarios for promoting online applications.

The most core target users are also recruited.

The price paid is only minor marketing costs such as grilled sausages and juice drinks.

It can be described as blood earning.

This is also why Zhang Shuo has always attached great importance to the reputation of offline stores. After the hygiene problem of chicken leg rice last time, why he became furious and dismissed a large number of employees.

If you compare the fast food business of Green Orange Retail to an upcoming movie.

Then the word-of-mouth of the store is equivalent to the word-of-mouth of a movie screening. If the early word-of-mouth is good, those customers who dine in the store will become "tap water" and recommend Green Orange Retail to their colleagues.

Once the reputation of the store collapses, it will trigger a chain reaction.

So it can't be overemphasized.

Similarly, the launch of the Green Orange APP is also confirming that Zhang Shuo has designed a good business model for Green Orange retail from the very beginning—making offline stores the core hub of user experience and interaction.

Once the way of food delivery is cleared up, in the future, businesses such as shared bicycles and taxis that also target urban white-collar workers can follow suit.

Even the promotion of Weixin Payment can rely on the store channel of Qingcheng Retail.

By continuously superimposing multiple application scenarios, the huge cost invested by Qingcheng Retail in the store sector in the early stage will be diluted again and again, and finally achieve overtaking in curves.

As for the other line of business...

"The food delivery team adopts the labor outsourcing model?"

The expression on Zhang Shuo's face was wonderful. He didn't expect that Du Qingqing had the potential to be a profiteer, and he was self-taught. He figured out the exploitation routine of the food delivery platform a few years in advance.

"The demand for takeaway personnel is large, the mobility is high, the quality of personnel is uneven, and management is difficult. I think it is no problem to outsource this business to a professional labor service company." Du Qingqing explained.

She had this idea or was inspired by magic treasure.

Mobao outsources the express delivery business to express delivery companies, saving a lot of trouble in the middle.

"That's right."

Zhang Shuo didn't deny it either, just said lightly: "But I don't agree."

"why?"

Du Qingqing was not someone who could be easily persuaded.

"..."

Zhang Shuo got stuck and didn't know how to explain it to Du Qingqing.