Many people think that after a celebrity signs an endorsement contract with a merchant, they just take a photo, shoot an advertisement, and then allow the merchant to use their portrait rights, and that's it.
However, in fact, this kind of endorsement contract is still full of off-line commercial performances several times a year.
Just like when Su Chen, as an underwear agent, could sit at the same table with Fan Bingbing at the annual meeting.
It is because Fan Bingbing is not as simple as just shooting an advertisement for a manufacturer.
She still needs to attend the manufacturer's offline activities.
The same goes for Su Chen's agents.
Su Chen flipped through the quotations in these shopping malls, and frowned: "Dot reader, where can't it, where can I order it?"
"Forget it."
"Isn't this an IQ tax..."
When choosing a brand endorsement, in Su Chen's view, there must be a few things to pay attention to.
First, the brand itself will not be subject to thunderstorms. For example, if you endorse a hair dye, and it turns out that the hair dye causes cancer after a few years, it will have an impact on the celebrity.
The second is to ask for big brands, high prices, and few things.
The third is to match the characteristics of the star himself.
After an afternoon of discussions.
Su Chen and Zhao Qingren finally decided on these brands for next year's endorsement advertisement.
One is the car brand, Mercedes-Benz.
In addition, it is a perfume brand, Chanel, they are going to enter the domestic market, so they are holding a lot of money and have no place to spend it, so they just came across such a good opportunity.
Another brand is iphone4s.
All three are international brands, and they are all striving to open up the domestic market. They are all full of confidence and want to grow bigger and stronger inland.
Looking at these three brands, Zhao Qing felt a little guilty.
"However, if these endorsements go out, I'm afraid there will be some bad comments about you outside."
Su Chen smiled and said, "Do you think they will say that I help foreigners make money?"
Zhao Qingren didn't say anything on the phone, but it was obvious that that was what she meant.
"Do you want to find a domestic brand to neutralize it?"
Su Chen directly shook her head: "You think too much about me, my lord."
"If you think about it, I'm just a spokesperson. Their local promotion, the quality of their products, in fact, it's the same if you find someone else. If they want to capture the mainland market, no one can do anything."
"However, my asking price is higher."
"It means that I am taking the money they earned from the people of the country and earning it back for the people of the country."
Zhao Qingren: "!
! ”
With Su Chen's logic in this way, Zhao Qingren actually felt that it was invulnerable.
After thinking about it, she was right.
Even if Chanel is looking for Brother Hu or Chen Kun today, shouldn't it be sold as it is?
Su Chen continued: "So don't think too much about it, just ask for money and you'll be done. And another advantage of working with such a big brand is that you don't have to worry about them going bankrupt next year."
"In this case, it will not be troublesome to renew the contract next year."
"It's equivalent to tens of millions every year. If there's anything wrong with it, people outside say it, so let them say it. As an actor, the most important thing is to keep producing good works."
After Su Chen said that, Zhao Qing felt that there was nothing wrong with it.
"Then I'll continue to practice Tai Chi with their brand department. At present, Mercedes-Benz's offer is 2000 million, Chanel's is 3000, and Apple's is [-] million, but there are many demands."
"After all the promises are made, you will have at least ten more commercial shooting plans this year, so you need to arrange the schedule."
Su Chen nodded, before hanging up the phone, he asked curiously.
"Brother Hu, how much are Chen Kun's endorsement fees?"
Zhao Qingren thought for a while: "I didn't ask for details, but it's estimated to be around 1000 million. Brother Hu may be a little more expensive, but it's not as much as you get."
"They want to share the bill, you are working for yourself, so you can have fun secretly."
Su Chen laughed: "Why am I secretly having fun, can't I be happy in the open and honest?"
"If there's nothing wrong with these endorsements, take out a tenth of them and buy a sports car for Mr. Zhao, a Mercedes-Benz. It's a gift from the son-in-law."
Zhao Qingren snorted, "You."
"If you really want to give my dad a gift, it's not because of oysters, goji berries, tiger penis, and roasted leeks."
Su Chen quickly said: "Yes, yes, these are just needs. To the old man, it doesn't matter what kind of car you drive, what matters is what kind of gas you put in when driving."
Zhao Qingren didn't react at first.
By the time he realized it, the phone had already hung up.
She couldn't help chuckling.
"Okay, now I'm thinking of cheering for my dad, so next time we meet, I'll cheer for you too."
……
In a short period of time, the matter of Su Chen accepting the endorsement has been widely circulated in various manufacturers' circles.
But the public is unaware.
Those who have good deeds have sorted all the movies that Su Chen has acted in.
It is ranked according to Douban score.
The highest is "New World".
Followed by "Let the Bullets Fly" and "Scorching Sun", followed by "No Man's Land", "When a Man is in Love"...
Looking at the names of these movies, film practitioners have to feel that these movies are all masterpieces.
In the past two years, if an ordinary actor appeared in any of the above movies, it would be enough to brag about it for four or five years, but Su Chen ran around all by himself, almost unifying all the good movies this year.
It's so terrifying, saying that this year is Su Chen's year in the film and television industry, there is no problem at all.
After all, at the beginning of the new year today is a "New World" that stunned all audiences and filmmakers, and at the end of the year is the double-shot of "No Man's Land" and "Scorching Sun".
There is a beginning and an end.
It's hard not to be envious.
A few days later, Su's father and Su's mother arrived in Beiping, and Su Chen opened a hotel for them.
It's a month from the start.
Su's father and Su's mother caught Su Chen as a criticism and education.
We should not spend money indiscriminately, we should not be extravagant and wasteful, we should not open a hotel, we can’t make do with each other, if you make a little money, you can’t manage money like that, where is the new house?Let's take a look.
what!
Just this house, 500 million?
Putting it in Lanzhou, Jincheng, a house of 150 square meters was won for [-] million!
Ah!
Is Peking great?Isn't this a scam?Son, you have been cheated, can this house be sold now?
After Su Chen welcomed Su's father and Su's mother's saliva baptism, he was not angry at all, but felt a little happy.
As long as Su's father and Su's mother can swear so vigorously in the next three to forty years, he thinks it's okay.
Su Chen carefully analyzed the advantages of buying a house in Beiping for the two of them.
Papa Su shook his head again and again.
"Now that the son has grown up, we don't know what the young people are doing%"
Su's mother added a word: "Then how much is the hotel where your father and I live in a day?"
Su Chen originally wanted to tell the truth, but after thinking about it, it was absolutely impossible.
"More than 300 yuan a day."
Su Chen looked calm.
Su's mother narrowed her eyes: "Really?"
"That's fine."
Su's mother is stupid, but Su's father is not stupid. He knows that staying in this hotel costs at least [-] a day. He just wants to make his wife feel less distressed, so he doesn't talk too much.
"You, I didn't want to take care of your money at first, but if you don't know how to spend money like this, or mom will take care of it for you."
Su's mother touched the high-end quilt cover of the hotel and said, "You have earned so much money this year, and this house will go out. You child, you don't know how to be prepared for danger at all. You can earn more than 1000 million this year. Do you want to return it next year?" How much can you earn?"
"My business with your dad is not as good as every year. You, you have to be able to save money."
Su's mother nagged for a while, absolutely if her son didn't have the habit of saving money, she could help him save money.
That's why I asked this question.
Su Chen thought for a while: "It's fine, Mom, if you want to save money for me, it's fine."
Su's mother clapped her hands: "Come on, how much money do you have on the card now, transfer it to me, your dad and I don't spend a penny, when you need money, tell me, and I'll give it to you. "
Su Chen opened the mobile bank and took a look: "There are probably more than 3000 million."
"In the company account, there are about 8000 million..."
He threw the phone to Su's mother: "Save it for me, Mom."
Su's mother's hand trembled when she took the phone, and Su Chen's phone was almost smashed.
Su's father also turned his head to the side and glanced at Su Chen's mobile phone balance.
The two were dumbfounded.
"Aren't you... Didn't you earn a total of more than 1000 million this year..."
Dad Su looked at the number in Su Chen's bank card. He used to only see so much money on Mingbi when he went to the grave every year.
Su's father used to be the big boss of the scenery!
But this kind of boss, regardless of his worth in millions, has never had more than 500 million in his card.
Usually the money in the card is more 10,000+, and 10,000+ is in circulation.
Where do I go to see the tens of millions lying quietly in the account.
"I should have only made around [-] million this year..."
Su Chen admired Su's father's expression: "This is a house in Beiping. In the first half of the year, I bought two houses in Shanghai..."
Dad Su: "..."
Mama Su: "..."
The expressions of the two people have gradually changed from shocked to no longer shocked.
It can easily be hundreds of millions...
This is a son, or the God of Wealth.
At the beginning of this year, when Su Chen left Jincheng, he seemed to have only two or three million dollars in his card.
Su's mother remembered very clearly that she took a look at it on purpose at the time, but how come at the end of the year, the unit of this money is tens of millions, hundreds of millions?
"If you make so much money..."
"Otherwise... I'll try to be an actor too?"
Pa Su recovered from the shock.
Su Chen smiled and said, "It's not impossible, you can really try it if you have the chance."
He looked at Su's mother: "Mom, if you want to save money for me, hurry up and transfer it to your card..."
Su's mother shook her head again and again, and threw the phone back to Su Chen: "Forget it, if you said that if there are several million, mom will save it for you. It will be tens of millions at every turn. If it is really put in the mother's card, then I don't want to sleep either."
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