Rebirth starts without a spare tire

"Even if I want to do such a thing, I don't know who to find to do it. When I saw this matter being discussed on several platforms, I still thought that your money was spent quite effectively."

Qin Kun smiled bitterly: "I only spent 1000 yuan, and I haven't had time to find other new media companies to promote. To achieve the current popularity, if you spend money, don't say that 10,000+ is not enough, hundreds of thousands are not enough, no matter what. It takes millions of dollars to drop it.”

This is not a hot search bought by spending money, but a relatively large discussion has actually been formed.

There are already many people on the Internet asking:

"What's the name of that poor girl who sings so well?"

"What kind of company is Tianyuan Media Company?"

"Did the girl really get treatment?"

Seeing those heated discussions, Qin Kun suddenly felt that the spring of Tianyuan Media had come.

It wasn't that they helped Mo Xiaodie, it was Mo Xiaodie who helped them.

Chapter 168 Fermentation of Public Opinion

Qin Kun and Liu Qing studied for a long time, and finally confirmed one thing - Mo Xiaodie became popular, and it was not the kind of popularity that was operated by capital, but the spontaneous popularization of her by the people.

Although it is said that the fire in the Internet age usually only lasts for a few days, because the memory of netizens is not so good, and new hot spots will come out every day, and everyone will forget it after that.

Unless the hype continues to increase the heat, it will not be able to maintain it.

Even those traffic stars have to buy a trending search every few days, and do something to increase their presence.

It is not easy to become a hot topic of online discussion for a few days.

Mo Xiaodie's singing can hit people's hearts.

However, many singers whose singing voice can touch people's hearts can be found on the Internet.

Even if the proportion is only one in a million, but with such a large population base, thousands of them can be found across the country. In the online world, they are equivalent to disappearing from everyone. They can attract some people, but it is difficult to become a hot topic.

What made Mo Xiaodie suddenly popular was not only her singing, but also her story.

It should be said that the combination of her singing voice and her story has touched the hearts of many people in this online world.

A terminally ill girl is wandering in this big city, holding an old guitar in her arms, living tenaciously, using singing to fight against the injustice brought to her by fate.

This in itself is a sad story.

And in this gloomy story, there was such a ray of light. A person who was moved by the girl's singing stood up and wanted to sign the girl and bear all the treatment expenses of the girl.

The appearance of that ray of light illuminated the girl's world, and also illuminated the world of the onlookers—not just the onlookers in reality, but also the onlookers in the online world.

Such stories are more contagious than mere singing.

And having this kind of singing that hits people's hearts also makes the story more impactful.

There are actually some such cases.

Some songs are not particularly good, but with a copywriting story, they become popular all of a sudden.

(For example, "Mohe Ballroom", which is suddenly popular now, is such a template.)

The pace of this society is getting faster and faster, the pressure of life is getting bigger and bigger, and people are becoming more and more realistic.

However, many people are still willing to believe that there is warmth in this world, that there is truth, goodness and beauty, and that there are people who will really bring light to this world.

——Maybe they themselves are forced to become more and more indifferent because of life, but it is human nature to yearn for warmth, and they will still be moved when encountering such things.

The stories told in those few short videos just have such a dissemination ability, as long as the first threshold of dissemination is stepped, they will spread quickly.

After Qin Kun bought the promotion and pushed those short videos to more people, more people who were touched by the singing and stories spontaneously spread these short videos.

In the Internet society, even a very ordinary person can have considerable communication power as long as he wants to spread something.

What kind of group of relatives and friends, work group, hometown group, classmate group, and this and that social platform, you can also submit articles to some big Vs that accept contributions.

It only took a day or two, and with the help of those who were touched, it quickly fermented.

Motivation is also contagious.

As for some top marketing accounts, in addition to collecting money for promotion, they will also pay attention to some social hotspots, and sometimes actively detonate hot spots, so as to bring them more traffic-marketing accounts are the most needed traffic.

In those few videos, they also saw the traffic, so they took the initiative to detonate the traffic.

Qin Kun didn't even dare to hire some top marketing accounts, because he didn't have that much budget.

He counted the marketing accounts involved in disseminating this matter in the past two days. If he paid them to do this kind of marketing, according to their quotation, it would really cost more than a million.

At this time, he didn't move.

Things didn't develop according to his plan, so the plan could only be abolished and re-planned.

Tianyuan Media is not ready to claim it yet.

Let public opinion continue to ferment.

His idea was to wait until the heat subsided, and then stand up and claim the matter.

This is in line with the traditional virtue of doing good deeds without leaving names.

At the same time, it is another wave of heat, so that the heat will last longer.

If this popularity can be extended for more than ten days, Tianyuan Media will be profitable.

Something unexpected happened to him again.

After those short videos were widely disseminated, they were discovered by Mo Xiaodie's classmates.

——Before getting lupus, Mo Xiaodie still had some friends in that music academy.

They don't even need to watch the short video carefully, just look at the copy, and they can all guess that it is Mo Xiaodie.

So, one by one came out to claim:

"The girls singing in those videos are from our college."

"Isn't that my friend Mo Xiaodie? God, why is she so miserable now? I'm going to cry to death!"

"Xiaodie, can you see this message? Come back quickly, don't wander outside, our sisters in dormitory 508 are waiting for you to come back."

At this time, those people completely forgot how they disliked Mo Xiaodie back then, and the sisters became deeply attached to each other.

At this time, "The terminally ill wandering female singer" had traffic, and when she was mentioned, it would bring traffic to herself, and some of Mo Xiaodie's acquaintances began to talk about it.

Some things about Mo Xiaodie were also brought up.

Photos of her before she was ill were also posted online.

Everyone found that this girl was quite handsome when she was not sick, not a big beauty, but she looked very pleasing to the eye with her plain face.

This makes her hotter.

Some details of Mo Xiaodie's life were also mentioned.

Even her divorced parents were brought up.

One day later, a vice principal of that music school accepted an interview from the media, saying that the school would not see outstanding students living on the streets, and expressed willingness to provide Mo Xiaodie with medical expenses, hoping that Mo Xiaodie would see this news After that, you can contact the college and return to the college as soon as possible.

——They really didn't know that Mo Xiaodie had lupus erythematosus before, but if they really knew, they would not be responsible for her treatment expenses. There are so many students in a college, they can't afford it, and they don't have the obligation to bear it.

This cannot be morally kidnapped.

And now they are making such a statement because Mo Xiaodie has traffic, and they are doing such a thing now, which can bring a wave of praise to their academy, which is an effect that cannot be achieved by spending a huge amount of advertising expenses.

Seeing that the academy stood up, Qin Kun couldn't sit still:

"We're going out, we're claiming this."

Chapter 169 Questions and Answers

Qin Kun was interviewed.

However, it was not the media that interviewed him, but the self-media account of his company.

The traffic is already so big, there is no need for him to help others.

When my family members interviewed my family members, the interview process was of course extremely smooth, and everything I wanted to express could be clearly expressed.

The content of the manuscript was written by Qin Kun himself, which is equivalent to asking and answering himself.

There was no false propaganda, it was basically facts, but those facts were refined and sublimated.

Speaking of origin, Liu Qing, the owner of Tianyuan Media, passed by and heard Mo Xiaodie's singing, was moved by the singing, and then stayed there to continue listening.

Originally it was just listening to the music, but in the process of listening to the song, I saw the acne on Mo Xiaodie's face, and knew that the girl was not in good health, so I called him, the general manager of the company, and asked him to come over .

"When I arrived at the scene and heard her sing a song, I had already made a decision. I work in new media. Such a pure singing voice cannot be let go. I have an obligation to let this singing voice stay. So , I want to sign her, provide her with treatment fees, and let this pure singing continue to sing in this world. My boss is a very kind-hearted person, and he has the same thoughts as mine, regardless of the treatment fee. No matter how high, we all went out."

In this passage, Qin Kun made an elevation of himself and portrayed himself as a kind person.

In his opinion, this is very necessary.

This is to build a golden body for yourself, which is more convenient to bring goods in the future.

He even believes that this is more important than giving Liu Qing a moral golden body.

Because it was he, not Liu Qing, who carried the live broadcast in the company, he needed a positive image more than Liu Qing.

And what he created on the acne mark platform is also a positive image.

——This is the thinking of a typical businessman.

During the interview, he became emotional, and talked about Mo Xiaodie's refusal to sign the contract in a more choked voice:

"She has reached a desperate situation, but she still refused our invitation. She didn't want higher treatment, but thought that the medical expenses we need to bear would be high. She was worried that she would not be able to bring such great economic benefits to our company. .”

"This is really a kind-hearted girl. At that point, she has to think about others."

"This has also strengthened our minds, no matter how much it costs, we must help her."

"In this era, there are fewer and fewer people who are so pure and kind. We must protect this purity and kindness."

"What a price, we all recognize it."

In the few videos circulating on the Internet, Mo Xiaodie said "I will blame me", which really touched many people.

The kinder you are, the more sensible you are, the more distressed you are.

Of course, Qin Kun would not let this point go.

Then, they mentioned how they encouraged Mo Xiaodie and how they persuaded Mo Xiaodie to rekindle her hope of life.

It was also mentioned that Mo Xiaodie was sleeping under the pier of the viaduct these nights - he even went to take a few more photos of that place afterwards, including the broken mat and quilt, making it as dilapidated as possible.

He didn't mention that Mo Xiaodie was rejected at the conservatory, nor did he mention that he didn't get any help there.

Now the Conservatory of Music is fondly recalling every bit of life between Mo Xiaodie and them, basically all of them are positive.

In this case, it was impossible for him to expose the reality that Mo Xiaodie was disgusted.

If people praise you, you can't stab them in the back.

If you really want to do that, it will lead to backlash, and soon the students of the Conservatory of Music will say some real and fake black spots about Mo Xiaodie-such as going to support or being taken care of by others.

Although he also asked Mo Xiaodie that there was no stain at all during the years in the academy, he also believed that such a kind girl would not have any stains.

But if those people are angered and those people fabricate some taints, there is no way to refute them.

Qin Kun himself works in new media, so he has a deep understanding of this area, and it is precisely because of his deep understanding that he is even more afraid.

The energy possessed by a conservatory is too great. If they really want to fight back against them, they cannot bear it.

It is very difficult to run a good character set, but it is too easy to destroy a person's character set. Many times, a small composition and a few rumors can do it.

He could only hint by talking about Mo Xiaodie's situation at that time, and she didn't get any help from the outside world at all during that time.

Then, Qin Kun also mentioned that Tianyuan Media has signed a contract with Mo Xiaodie, and it is still an eight-year long contract.

From now on, Mo Xiaodie is their signed artist of Tianyuan Media.

And Mo Xiaodie is now receiving treatment in the hospital. Before she signed the contract, Tianyuan Media had sent her to the hospital and paid a deposit.

This is to let the people in that music school understand that Mo Xiaodie is already a member of our company, and she will be for the next eight years, so you should stop thinking about her.

Qin Kun also mentioned one thing: "Xiaodie's physical condition is relatively poor now, and the doctor's instructions are to take a good rest and maintain a peaceful mind. We will not let her broadcast live until her condition is under control. I will not record her singing video either. I know everyone likes her singing voice, but I am sorry, the company is more concerned about her physical condition and will not let her do anything that will have a negative impact on her condition. Some media friends want to interview She, the company also declined for her, what she needs most now is rest, not exposure. She has given the company authorization to speak for her."

Of course he knew that letting Mo Xiaodie appear in front of the public now, taking advantage of the popularity, could bring huge traffic to the company.

But asking a seriously ill person to do such a thing can certainly attract short-term traffic, but it is definitely a big stain on the company's long-term image.