Rebirth starts without a spare tire

"We want to do a good job in public welfare promotion, and 100 million is not too much." Liu Qing said.

Seeing Qin Kun's embarrassed face, he knew what he was thinking and said:

"How about this? I personally entrust Tianyuan Media to do these contents and promotions. I personally give the company 100 million without using the company's money."

He is the boss of Tianyuan Media, but Tianyuan Media is not owned by him alone.

There is a three-year gambling agreement with Qin Kun, and Qin Kun also has the right to veto the company's investment.

Otherwise, it would be too unfair to use the power of the boss to invest indiscriminately and make the company's profit less than the amount of their VAM agreement.

Similarly, what Qin Kun wanted to do had to be discussed with Liu Qing, who also had the right to veto.

Paying out 100 million to buy peace of mind is definitely not a big deal for Liu Qing now.

After he said that, Qin Kun was embarrassed to say anything more, and said, "Boss, don't worry, I will definitely take care of this matter."

"Before posting the content, show me it first." Liu Qing made such a request.

In this mode, Liu Qing is the father of Party A, and it is only natural to make such a request.

But having said that, if it wasn't for this model, Liu Qing is also the boss of the company, so she can also make such a request.

Of course Qin Kun would not refuse.

He even asked: "When we talk about masks, do you want to make a close-up of the brand logo of the mask? Would you like to introduce your Tianyuan mask factory, boss?"

Liu Qing glanced at him and sighed: "I really didn't do this to promote my masks. Even if I did a program about masks, the theme could only be what masks can do when respiratory infectious diseases break out. The same effect, not the masks produced by my company. Don't confuse the subject."

"Other masks are okay?" Qin Kun looked at him strangely—as for being so virtuous?

Liu Qing knew that he had good intentions, and was afraid that her masks would not be sold.

But the fact is that after the outbreak, there is no problem that masks cannot be sold, even dust masks will be sold out.

The question is whether there are that many masks for sale.

It's just that it can't be said clearly.

He said: "Any kind of mask is fine. Of course, you can go to Director Ma of Tianyuan Mask Factory to learn about the various types and functions of masks. You can do it in detail. It is best to release it in the form of a long video."

Qin Kun nodded.

Liu Qing thought for a while, and then said: "Your popularity in the live broadcast room is not bad. When you bring the goods, you can also talk about the role of the mask."

Qin Kun thought to himself: "If you see it poorly, he still revealed his real purpose."

Asked: "So we are going to sell masks in the live broadcast room?"

I feel that selling masks is still quite difficult.

"If you don't sell it, just give it away." Liu Qing said, "Didn't you have an activity to give fans benefits when you sold your goods? Every time you send out two boxes of masks, a pack of [-] masks costs one yuan per pack, and you buy it at a time Whoever grabs the [-] packs will be the winner. Just take this opportunity to mention the function of this mask by the way.”

Chapter 216 Doing It Is Better Than Not Doing It Well

Give users a free trial of the product first, and after word of mouth, start selling money.

This business routine has been around for a long time.

As soon as Liu Qing said it, Qin Kun understood.

But he feels that this routine is not suitable for use on masks.

Things like masks are not fast-moving consumer goods, and no one wants to wear them unless they have to.

One hundred masks for one yuan, and you have to pay the platform for each order, and you have to pay for the postage yourself. It is a big loss for Liu Qing, but in the eyes of consumers, they may not be willing to take advantage of this.

He asked Liu Qing: "When will we officially start selling this mask?"

Sending [-] masks for one yuan is a benefit, and in commercial operations, it is called warming up.

But it is impossible to warm up all the time, and it will still be sold after all.

He wanted to know when Liu Qing asked him to officially start selling, so that he could have a plan in the future.

Liu Qing thought for a while, and said: "It will take three months, you don't need to worry about it now."

The current price of masks is too low, and he doesn't want to sell them.

The public has no demand for masks and does not want to buy them.

After more than a month, it will be the Spring Festival. At that time, the epidemic broke out, and roads in various places were also blocked.

For e-commerce, even if someone placed an order at that time, there was no way to mail it out.

Even if it is mailed out, it may not be able to reach the user.

——In the period when masks were in short supply, some couriers knew that they were sending masks, so they opened the package, sold those masks to others at a high price, and used other methods to cover them up.

Liu Qing didn't want to test human nature at that time.

To sell masks normally through e-commerce channels, it will have to be after March, at which time we can see a little light.

Don't think about it until then.

Qin Kun has an approximate timetable, so that he can make a plan.

If you can help sell the boss's things, of course you should also help sell them. You can't follow the business rules for everything.

If we really want to follow the rules, there are quite a few Liu Qing who support Tianyuan Media out of their own pockets, so we can't calculate it so clearly.

Then everyone brainstormed and discussed how to do public welfare publicity.

Those contracted anchors also contributed their own ideas.

Some ideas are quite naive, and some are even obviously copied from other people's copywriting ideas, but it doesn't matter if you copy the copywriting. At present, several short video platforms don't pay much attention to such things as copywriting plagiarism, even after two years , The short videos shot by front-line anchors often copy the copywriting.

It doesn't matter if it is naive, it does not conflict with the appreciative ability of the main user group of this platform.

In this meeting, Liu Qing gave them the task of learning more about the prevention of epidemic infectious diseases, especially respiratory infectious diseases.

The key thing to understand is the epidemic in [-] and the current flu and e-cigarette pneumonia in the United States.

Doing this now may not have much effect.

But if it can play a little role, it is a little role.

Doing is better than not doing well.

Moreover, after doing these things, people today can’t see the meaning of doing them. After things happen, looking back, they will have different feelings. They will think that Tianyuan Media is a new media company with a strong sense of social responsibility. It also spreads positive energy.

It is very helpful to shape the company's image.

It is also of great help in shaping Liu Qing's personal image.

Liu Qing understands what a good image represents.

Even if he didn't care about those commercial things in his previous life, at least he knew that a certain domestic brand was irrationally consumed by many consumers because of its large donation in the flood, which can be said to be a godhead in one fell swoop.

To create such an image, the promotion cost of 100 million is not high.

Even the promotion fee of 1000 million is not high.

Whether it is done well or not is one thing, but whether it is done or not is another.

At the meeting, he made it clear: "The sense of social responsibility is something that must exist in our company culture. I hope that your understanding is not only in words, but also in action. The 100 million promotion fee, It’s just the first issue, and there will be more promotional resources in the future. I hope you will spend more time doing this well.”

These accounts of the company do public welfare content, and Liu Qing spends money to promote them. It seems that they have no direct commercial interests, and they have to work hard to collect materials to make content.

However, while promoting the content they make, it also brings traffic to their accounts. This traffic can also be realized, allowing them to obtain economic benefits in other ways.

So they didn't work for Liu Qing for free.

The more such promotions, the more benefits they get.

This is true whether it is an account for text content or an account for video content.

As for their own interests, they were of course very active, offering their opinions and suggestions one after another, and the atmosphere of the meeting was very good.

During the discussion, everyone can clearly feel that Liu Qing's considerations in many aspects are not for commercial interests, but really want to let more people understand the knowledge of epidemic prevention.

Qin Kun originally had his own speculation about Liu Qing's purpose, but now he is a little confused:

"This guy really seems like he's trying to do something good."

"It's too strange for a capitalist to spend his own money to do public welfare promotion, not for commercial interests. Is he still a qualified capitalist?"

Qin Kun has been in the workplace for so many years, and has observed the world carefully for so long. He knows that capitalists often talk about charity and public welfare.

But those capitalists who often talk about charity and public welfare are much darker than those capitalists who don't talk about charity and public welfare very much.

In the past, Liu Qing repeatedly mentioned positive energy in front of him. He only thought that it came from the will of the top management of Tianyuan Group, and that positive energy was a wealth code.

That is when it was time to help Mo Xiaodie, he could feel that this young man really had a kind heart.

However, there is still a relatively large guard against this young capitalist.

He judges others by himself, he is not a capitalist, he already has a lot of ideas about cutting leeks, let alone an authentic capitalist.

But now that Liu Qing is going to spend so much money out of his own pocket to do public welfare publicity for epidemic disease prevention, and he can't see any commercial interests in it, he can't be punished.

I thought to myself: "He used to be a security guard, and he has only been rich for a few months. Is it because he has become a capitalist for too short a time, and he has not learned the means of using charity for profit, and he still maintains a good heart? heart of?"

With such thoughts in mind, the way she looked at Liu Qing became a little different.

"This young man is a little different."

he thinks.

Chapter 217 The money is still too little

This meeting lasted until 11:30, and then Liu Qing proposed to have a meal outside, and he treated them.

This proposal received a warm response from everyone, who all shouted long live the boss.

After eating, Liu Qing and Ye Wanrong went home, and the company's employees continued to work.

Xiaowen is also an employee of the company, so of course she has to go to work.

After returning home, Liu Qing did some calculations to see how much money she had left.

He didn't invest much money in Tianyuan Media, that is, recharged gifts and paid some money for Mo Xiaodie's medical treatment. The rest was paid by Gu Jianguo for He Feng.

If all the goods brought by the company arrive in the account, there will be more than one million profits.

It was the mask factory that he spent the most money on.

It cost tens of millions of RMB to acquire mask factories and expand warehouses.

It also cost a lot of money to recruit new employees, purchase mask machines and a large number of spare parts.

But the most expensive thing is the purchase of melt blown cloth.

In September, I started to work overtime to produce masks. In more than two months now, I have consumed a total of 9 to 95 tons of melt-blown cloth, produced about [-] million disposable anti-virus masks, and tens of millions of n[-] masks. .

Now there are more than 200 tons of melt blown cloth in the warehouse, and the money has been paid, and there are more than 100 tons of melt blown cloth on the way.

Most of them were shipped from Jiangnan Mr. Wang, and the price was relatively cheap, and some of them had not been settled.

But the money will come out sooner or later.

The other part is to pay after receiving the goods, a one-time transaction.

These add up to about 4000 million yuan.

In December and January, according to the contract with Mr. Wang, these two months are the transaction of 2000 tons of meltblown cloth, and more than [-] million yuan needs to be paid.

In addition, Liu Qing had to seek an additional purchase of more than 100 tons of melt blown cloth.

Listing out all the money that needs to be paid, Liu Qing was surprised to find that only more than 1000 million of the huge sum of [-] million was left.

This still takes into account the factors of the blockade and the soaring price of melt-blown cloth, and it is not included in the contract with Mr. Wang for the purchase of 2 tons of melt-blown cloth in February.

If it is included, there will be no more than 1000 million left.

"The money is still too little," Liu Qing said with emotion, "I want to do more, but I don't have the ability."

He didn't want to ask Ding Yun for money.

Ding Yun gave him [-] million yuan to start a business, just to see his ability, and explained to him in advance that there is only [-] million yuan.

After making achievements, you are eligible to enter the board of directors of Tianyuan Group and participate in more capital investment decisions.

If he fails to achieve results, he will lose the [-] million yuan and will not give more money.