Rebirth starts without a spare tire

This is also to mobilize their enthusiasm.

Now they are waiting for Liu Qing to come and give them red envelopes.

It's not how important the money in a red envelope is to them, but a celebration, an auspiciousness, and a boss's recognition of their work.

Seeing Liu Qing appear, all the employees stood up and greeted him.

They also feel very proud to follow such a boss.

This boss has won many honors and has a relatively high social reputation. Last year, he led Tianyuan Media to win the title of No. 11 live broadcast sales on Double [-].

These achievements are inseparable from their hard work, but without Liu Qing, the locomotive, no matter how hard they work, it is impossible for them to achieve such achievements.

Obtaining these achievements is also beneficial to employees personally.

This is not just reflected in the rise in wages.

With the qualifications of working in Tianyuan Media, if you apply for a job in other new media companies, you can get a higher salary.

It is also a lucky thing for them to work in such an excellent new media company.

Their support for Liu Qing also came from the heart.

Compared with Tianyuan Group, Liu Qing has more affection for Tianyuan Media. After all, this is his first company, which belongs to him, not Tianyuan Group.

But as the president of Tianyuan Group, he still has to give out red envelopes to the employees of Tianyuan Group first, and then it will be Tianyuan Media's turn.

There is no more reason, the only reason is that Tianyuan Group is bigger than Tianyuan Media.

After coming in, seeing so many people warmly congratulating him on the New Year, seeing those people smiling from the bottom of their hearts, at that moment, Liu Qing still had a sense of accomplishment.

Come in and start giving out red envelopes.

From the girl at the front desk to the cleaning lady, to the staff at each desk, send them one by one.

Even Qin Kun received a red envelope from him.

After distributing the red envelopes, Liu Qing didn't go back upstairs to the Tianyuan Group's president's office, but chatted with Qin Kun and several company executives about the company's next big moves.

They are developing very well on the acne printing platform now, but it is hard to say whether they will be restricted by this platform in the future.

Now the platform is indeed supporting them, giving them traffic, setting them as role models and attracting more e-commerce companies.

However, this platform is very vigilant about the development of private domain traffic, and has been restricting it all the time.

——Platforms are for selling traffic. To develop private domain traffic is to steal money from their pockets, which of course is not allowed.

Now Tianyuan Media is of great help to the platform's expansion of the e-commerce field, so it has not made much suppression, but is supporting it.

However, referring to their attitude towards other companies developing on this platform, it is not difficult to see the future of Tianyuan Media.

If you want to continue here, you have to give up the ambition to develop private domain traffic, and honestly rely on buying their traffic to sell goods.

With such a big platform, Tianyuan Media certainly won't give up.

But they don't want to put all their eggs in one basket. What they have to consider now is to devote some of their strength to other platforms for development.

Hurricane Media is already developing towards the Iron Works. In a month or two, it has spent tens of millions. It has launched a first-tier anchor and several second-tier anchors, but so far, its popularity has been earned by throwing money at it. .

If you stop throwing money at it, the popularity may decline rapidly.

So it's not a success.

Before the new year, Hurricane Media brought a new year's goods at the iron factory and sold several million.

Grades are okay too.

It's just that the delivery didn't make any money.

The capital invested is much higher than the commission earned.

A shipment brought in millions, not only did not earn a penny, but hundreds of thousands were posted out.

If you don't invest so much money, you won't be able to attract so many people to buy the goods.

It is very difficult to compete with lions in the lion's territory.

The good thing is that the quality of their products is qualified, which belongs to the relatively excellent grade in the iron factory, and the goods sold for several million at a premium have left a good reputation.

With such a reputation, the next time you bring the goods, the results will be even better.

On the fifteenth day of the first lunar month, they planned to bring goods there again. This time, Tianyuan Media also helped them save products, and several well-known brands would join them.

They also planned to pay for the delivery on the [-]th day of the first lunar month.

The reason is to give back to the veterans who support them, and the actual intention is to leave an impression in the minds of consumers on that platform that their products are genuine and inexpensive.

Tianyuan Group didn't want to compete with Tianyuan Media, the company under its president, on the pox print platform, so it chose to develop over the iron factory.

Their development plan for Hurricane Media in 2021 is to invest about [-] million yuan in that platform to establish a brand like "Hurricane Best".

They can accept a loss of [-] million a year.

This is how big groups do things, they see the target, and they are not afraid of losing money.

What Tianyuan Media wants to do is to cooperate with Hurricane Media's big moves over there, and also get a group of anchors to develop in the past, or sign a few anchors with a certain amount of traffic over there to interact with Hurricane Media's anchors, Build a large flow pool.

It is more difficult to fight alone, but it is much easier for two families to work together.

In addition to these two largest short video platforms, they also plan to develop on several other live broadcast platforms.

Not just focusing on entertainment pk, but also want to support a few video accounts that make content.

Qin Kun's proposal is to invest tens of millions in Sima Station to do popular science teaching.

In addition, the official account should also increase investment to produce high-quality content.

At the beginning of 2020, Tianyuan Media was just a small company, even a grassroots team.

They can only focus on the acne printing platform, and put their main business on the live broadcast and delivery of goods.

In 2021, they have accumulated a large amount of funds. For the sake of diluting risks and for the sake of becoming bigger and stronger, they plan to develop on multiple platforms.

Among these platforms, the ones that are easier to monetize are chosen.

As for the Weibo platform, I didn't consider increasing investment, just supporting the dozen or so marketing accounts before.

That platform can't make much money, and if you don't have the addiction of being an opinion leader, there is no need to invest too much there.

What Liu Qing taboos the most is being an opinion leader, so it is enough to maintain the status quo, to ensure that there is a place to speak out in that place, and to be able to convey her voice at critical times.

The focus of development this year, of course, is still on the acne printing platform, and it is still live streaming.

It's just that part of the money earned here will be used to open the way for other platforms.

Their risk-sharing development plan currently has an investment amount of [-]-[-] million yuan.

Not every platform will be successful, but as long as you succeed on one platform and gain a foothold, you can earn back the money you invested.

The bigger investment is still on the Acne Printing Platform. In addition to making Tianyuan Youyi bigger and stronger, the key support is Ye Mo's account.

According to the opinions of several executives, Ye Mo is the kind of person who brings his own traffic, and if he wants to better retain his traffic, he has to conduct fan circle operations.

However, as a reborn person, Liu Qing deeply understands the risks of fan circle management.

If you cultivate too many brain-dead fans, and the degree of brain damage is too deep, you may not know what will be summoned in the end.

He would rather not earn that money than such a result.

——He is not the only company with Tianyuan Media, and Tianyuan Media is not the only anchor Ye Mo, there is no need to sacrifice the entire Tianyuan Group for the traffic of this anchor.

After those executives proposed to manipulate Ye Mo's fans like a fan circle, Liu Qing made a firm objection, saying that he couldn't harm the hearts of young people like that, and he couldn't ruin children.

Ye Mo's fans already have a tendency to be brain-dead, if they are guided further, they will become really brain-dead.

His fan base is so large, under the operation of fan circle, hundreds of thousands of mentally abnormal teenagers may be cultivated, which is a huge threat to social stability.

Liu Qing felt that in the part of Ye Mo's fan operation, not only can't perform fan circle operation, but also need to frequently de-fan circle.

The team that manages Ye Mo's fans must do a good job of guiding them. Don't encourage them to group together and swear, and don't guide them to vote for their favorite anchors. They must spread correct values ​​and let them have a certain ability of independent thinking.

——Whether it can lead to success is one thing.Whether it is guided in this way is another matter.

Liu Qing's speech made it difficult for several executives to understand, but Qin Kun could still understand it - he was afraid that those stupid fans would make trouble and drag the whole company down.

Although Qin Kun felt that the boss was a little too cautious, he still expressed his support for the boss.

He himself is now the boss, with a certain amount of shares in Tianyuan Media, and the cash in his hand has reached eight figures, and he doesn't have the adventurous spirit he used to, so he thinks it's better to be more stable.

At most, just make less money.

As long as the company is there, there is nothing to worry about.

When the company is gone, there is nothing left.

The one-hour meeting gave us a general framework for the development of the next period of this year.

Then Liu Qing went back to the Tianyuan Group headquarters on the top floor.

Instead of going back to his office, he went to Su Qi's vice president's office.

There, a young and beautiful female secretary works in the outside office, that is Su Qi's current secretary.

The secretary's surname was Xie, and he had been in the Tianyuan Group for two or three years. After being selected as Su Qi's secretary, Feng Zhixuan took him for a few months.

Feng Zhixuan is already the chief financial officer of Tianyuan Group, and will no longer be Su Qi's secretary.

From now on, this young and beautiful female secretary will be the secretary of the vice president's office.

Seeing Liu Qing coming in, she quickly stood up and said with a smile, "Mr. Liu, Mr. Su and the chairman are resting in the office inside."

Liu Qing hummed and walked inside.

Li Han and Qiao Mu stayed outside.

Secretary Xie joined the company later than Li Han, and now that Li Han has become the president's secretary, she is quite envious.

When I saw her, I greeted her with a smile.

It's just that Li Han was a little wary of her.

Feng Zhixuan used to be Su Qi's secretary, and later became Liu Qing's woman.

She also worked as Su Qi's secretary for a while, and later, she also became Liu Qing's woman.

Su Qi's two secretaries became Liu Qing's women.

For this third secretary, it was hard for her not to be vigilant.

It was not enough for several women to carve up a man.

Where is there room for new members?

Although the new secretary is a colleague, he is also a potential competitor.

There was still some hostility in her heart.

With such a mentality, she just responded to Secretary Xie's smile with a half-hearted smile.

Secretary Xie had some murmurs in his heart:

"Why does Secretary Li look unhappy on such a good day today? Could it be that her aunt is here?"

Thinking of this, I became more careful.

She is also a woman herself, so she understands how unreasonable it would be for a woman's aunt to come.

She is just a secretary of the vice president, but she has no confidence to fight with the secretary of the president.

Li Han had a bad attitude towards her, and Qiao Mu was not a very talkative person. After Secretary Xie poured a cup of tea for both of them, he returned to his post and continued his work.

Liu Qing didn't know about these things, when he reached the door of the office inside, he heard the voices of Ding Yun and Su Qi, the two were talking and laughing inside, and the atmosphere sounded very harmonious.

This also made him feel happier.

Home and everything are prosperous.

If the most difficult relationship between mother-in-law and daughter-in-law can be handled well, then there is nothing to worry about.

Knocked on the door and shouted: "Mom, Su Qi, I'm back."

It was Geng Xia who opened the door.

As soon as the door opened, Liu Qing saw Ding Yun lying on the sofa, and Su Qi was pressing her back, talking while pressing.

Seeing him coming, Ding Yun smiled and said, "Qiqi and I were talking about your childhood, I didn't expect you to come here."

Liu Qing couldn't help complaining in her heart: "You old man has the face to talk about my childhood."