Rebirth starts without a spare tire
Page 496
Transferring the money now is tantamount to paying the charitable money themselves.
The disaster is so serious that some people need supplies now.
The earlier you send the money, the better you can help those in need.
In addition to the [-] million donated by the Tianyuan Charity Foundation earlier, the Tianyuan Group donated more than [-] million for this heavy rain this time.
No other company has made such a high donation.
Although Liu Qing is a well-known billionaire in the country, everyone knows that their family's wealth is not the most. I don't know if their family is in the top [-], but at least there is absolutely no one in the top ten.
Tianyuan Group is not a big group, there are many groups larger than them.
Under such circumstances, so many donations have been made, and many people have indeed been touched.
Tianyuan Group's reputation as a conscientious enterprise has once again been improved.
This complex and chaotic brand has been hailed by many people as a national brand and the light of domestic products.
This is the most effective product promotion for Tianyuan Group's products.
Chapter 012 The Light of Domestic Products
The heavy rain continued for several days.
It wasn't just one city that was affected, and it wasn't just that city that broke the precipitation record.
In many places, the rain that usually takes a year to fall is finished in one day.
That heavy rainfall has devastated many places.
People's lives and properties have been greatly threatened.
In those days, as soon as multiple social platforms were opened, there was news of heavy rain.
The news of disasters in various places is very worrying.
In some places, the economic conditions are not good, and the material reserves are insufficient, so it is difficult to resettle the transferred people.
They can only accept social assistance.
Many businesses and individuals have made donations.
Among them, Tianyuan Group is the company that responded the fastest. On the first night of the heavy rain, it issued a statement of donating 2 million yuan. More than 3 million.
The fastest response and the largest donation amount.
Naturally, he gained the greatest reputation.
In the words of the new media industry, the heavy rain is now the top stream, attracting the most traffic.
In this era when traffic can be realized, there are indeed many deliberate performances.
In the era of self-media, no matter what kind of enthusiasm appears, there will always be people to rub it.
Rubbing popularity will bring traffic, and traffic will bring benefits.
Many people can be shameless for the sake of profit.
Many anchors went to the disaster-stricken places to perform loving performances, took cash or daily necessities to distribute to the disaster-stricken people, and came back after filming the video.
Sometimes the victims are their accomplices.
There are also anchors lying in a shallow puddle struggling to broadcast live. Someone took a video and posted it on the Internet. A bunch of Internet celebrities were lying in a shallow puddle, performing hoarsely.
There are people from Tianyuan Media and Hurricane Media who want to go there to gain popularity, and some even produced very touching scripts.
But they were all vetoed by Liu Qing - don't rub this heat, now the two new media companies don't need to rely on such heat to live.
The two companies broadcast live there, and only a few anchors who originally lived there.
There is also Ye Mo, the spokesperson of the Tianyuan Charity Foundation. He followed the foundation's team to the forefront of flood relief, distributed some supplies, and made a few short videos. He didn't even do a live broadcast.
——It has already reached the maximum heat, there is no need to heat up on that trivial matter, it is too worthless to overturn the car.
Ye Mo is now a top-line internet celebrity and the spokesperson of the Tianyuan Charity Foundation. The Tianyuan Charity Foundation has donated so much money, it is only natural for him to appear there.
The other anchors seemed to have bad intentions when they went to that place.
Especially those anchors who, under the guise of helping the disaster area, actually add chaos to the disaster area.
During that time, a number of anchors were overturned, and some even had their accounts permanently banned by the platform because of malicious hype.
In this disaster, some ugliness in human nature were revealed.
Not to mention the popular anchors, there are also Internet trolls who mock the people in the disaster-stricken areas, and unscrupulous merchants who take advantage of the fire to rob.
However, what is shown more is the beauty of human nature.
Among so many news, there are more touching news.
If one party is in trouble, all parties will support it.
We are in the same boat through thick and thin, and we will never leave.
In this heavy rainstorm, many people donated money and many companies donated money.
In the face of this natural disaster, many people have also discovered one thing, that is, the companies that donate the most, and the companies that donate the most are all domestic companies.
Some enterprises have problems in their own operations, but in the face of such a disaster, they still happily took out their pockets and made donations.
This also made many people understand one thing - when they really encounter difficulties, domestic ones are more reliable.
All companies pursue profits, but if they give profits to domestic companies, they will still repay the society at critical moments.
For foreign companies, but not necessarily.
Moreover, the profits earned by foreign companies are not necessarily lower than those of domestic companies.
Sometimes the products of the so-called international brands are all produced in China, and they can take more than [-]% of the profits of the products just by putting on a brand.
That makes people wonder-why not directly support domestic products?
It is not to say that all foreign-funded enterprises do not make donations, nor does it mean that all domestic enterprises have made donations.
Foreign-funded enterprises also have their conscience, and domestic enterprises also have many black hearts.
There are domestic businessmen who have earned money at home and made huge donations abroad, and there are also foreign capitalists who have made huge donations to China.
It's just that under the heavy rain this time, the most active ones are those domestic companies.
And the past few years have been in a sensitive period.
Several reasons came together to set off an upsurge of praising the glory of domestic products in the public opinion field of the online world.
The domestic brands donated in this natural disaster are all called the light of domestic products.
The products they produce have also been sought after.
——Anyway, the quality is not much different, and the price is even more favorable. Why not support domestic products and make it cheaper for your own family?
Under such an upsurge, Tianyuan Group's products without core competitiveness have suddenly become well-known brands.
Su Yi's investment in the last few years tended to be conservative, and the industries he invested in did not have any core technology. The main purpose was not to make a lot of money, but to provide more jobs, improve his social status, and realize the so-called Social responsibility.
He can't get the core technology, and all his investments are outdated industries without much technical content.
However, the quality is still very strict.
He made such an investment just to improve his social status, not just to make money, and of course he didn't want to ruin his reputation by producing fake and inferior products.
Moreover, although the investment is in an outdated industry, Tianyuan Group is rich and uses the best technology in the industry, and the production lines are the most expensive.
The products produced are not inferior to other similar products in terms of quality, and even belong to the top one percent of the entire industry.
It's not as good as those well-known brands, it's just a reputation.
They are all small and medium-sized enterprises. They have no money to advertise on the first-line TV stations. They have no reputation and give others the impression that they are cheap products.
The quality of the actual product is not lower than those of well-known brands, and even slightly higher.
It was not famous before.
Now, through this charitable marketing, it has gained a sense of presence in the upsurge of the light of domestic products and enhanced the social recognition of this brand.
At this time, many people who received their products said on the Internet how good their quality is, which is much better than those big brands that are very expensive.
There are naturally praiseworthy words in it, but it is indeed the feeling of many users-people's feelings are sometimes influenced by emotions. When a person thinks that this product represents good qualities such as kindness and justice, the user experience will get better.
With the support of such public opinion, the products produced by Tianyuan Group's small and medium-sized enterprises were really sold out.
Not to mention that all the inventory has been sold, the pre-sales have been pending for a month.
After the rise of Tianyuan Media last year, it brought an opportunity to those small and medium-sized enterprises, turning their products into online celebrity products.
The positive energy performance of Tianyuan Group in various things later also made this Internet celebrity brand more and more famous.
But after all, it is just an online celebrity product, which cannot be compared with those real brands.
And this time, the performance in the heavy rain was met with the upsurge of the public supporting domestic brands, which made the brand usher in a greater opportunity and became a well-known domestic brand in one fell swoop.
In the minds of many people, it is the light of domestic products, and it has entered the priority selection sequence for more people to buy similar products.
This opportunity cannot be found.
Tianyuan Group seized such an opportunity with the fastest response.
For the urgent situation of production capacity, Tianyuan Group responded with one method - expansion!
Now that they have achieved such a great reputation and let everyone accept their products, they can expand with confidence.
The industries they invest in do not have any black technology. As long as there is no problem with the quality and become a brand, it will be difficult to fall, and you can eat the old brand for a long time.
Now is no longer the era of xenophobia many years ago.
At that time, it was generally recognized that foreign products were better than domestic ones, so as soon as foreign products entered the market, similar domestic competing products would collapse.
It is so outrageous that some domestic products can sell well as long as they have a name that looks like a foreign product.
Now people's confidence in domestic products has improved a lot, and more and more people will give priority to domestic products in their consumption choices.
As long as the quality is recognized by more people and becomes a well-known brand, it can survive for many years by relying on habitual consumption habits.
In less than a month, Tianyuan Group approved an expansion application with a total amount of nearly [-] billion.
The industry is taking up an increasing proportion of Tianyuan Group's investment.
After those new production lines are completed, [-] to [-] jobs will be provided to the society.
Among them, most of the jobs are in rural areas.
This can also be regarded as solving the employment problem of the rural population.
This is also a very important thing for Liu Qing.
People without roots have to bundle their own interests with the interests of more people, so as to better protect their own interests.
The torrential rain is slowly passing, and the heat is gradually dissipating.
However, Tianyuan Group's performance in this disaster has fallen into the eyes of more people, and this brand has also become the light of domestic products. The brand benefits they have gained in this disaster far exceed the donations that money.
There is less and less news about the heavy rain on the Internet, and the heavy rain is slowly coming to an end.
Liu Qing didn't pay much attention to the news in this regard.
He is more concerned about the progress of specific medicines.
The losses brought by the epidemic to the world are hundreds of times and thousands of times that of that heavy rainstorm.
Liu Qing felt that her life was worth it if she could make the special medicine well.
The progress of the specific medicine is quite fast.
The speed of company registration is the fastest, and Yangcheng has sent special personnel to coordinate and optimize the procedures.
It is absolutely important for this extremely important biopharmaceutical company to be registered in Yangcheng.
Under such circumstances, the location of the factory was quickly settled.
The demolition of the demolition, the demolition of the demolition.
This has also been strongly supported by the local area.
Without that level of cooperation, it will definitely not be so fast.
Drug experiments are already being done, but currently they are still animal experiments, and have not reached the step of human trials.
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