Rebirth starts without a spare tire

Of course, there are only a few positions, the vice president, and the chairman, a total of three positions.

There are no family members in other positions, which is stronger than those of pure family businesses.

In order to make life easier in the future and reduce the pressure on her shoulders, Liu Qing finally chose to take a step in a more modern direction.

In layman's terms, that is one word - lazy.

After researching with Su Qi for a long time, I finally decided to promote a person to be the vice president within the group, and then recruit a person to be the vice president from outside.

Liu Qing also asked Su Qi if Feng Zhixuan had the ability to be the vice president of the group, but was rejected by Su Qi:

"She still has the ability to handle affairs, and she is loyal enough, but the layout is a bit smaller, she doesn't have the pioneering spirit, and she doesn't even have the ability to be successful. It is her limit to be the chief financial officer. The position of vice president is not suitable. she."

"Moreover, the position of chief financial officer is very important. With her in this position, we can rest assured that part of the power of the president can be transferred to outsiders."

At the beginning of November, under Liu Qing's proposal, the board of directors of Tianyuan Group passed a resolution to add two vice president positions, and at the same time increased the annual salary of the vice president to 11 million.

The reason for adding two vice president positions is that Tianyuan Group is developing too fast now, and only one vice president assists the president in handling affairs, which can no longer keep up with the current state of development.

For better development, two vice president positions have to be set up to increase the efficiency of the core layer in handling affairs.

The size of Tianyuan Group is so large, and the annual salary of the vice president is set at 1000 million, which is a very reasonable price.

At the same time, the annual salary of the president, Liu Qing, was also increased to 500 million, which better maintained his dignity as the president.

Liu Qing personally doesn't feel much about this, he doesn't lack that little money.

Chapter 024 New Heights

The establishment of the position of vice president does not mean that a vice president must be appointed immediately.

Whether it is to promote one within the group or recruit one from the outside, it will take time.

This is not to say that the position can be appointed immediately after it is set up.

The management is a large group with assets of more than 1000 billion, so it can't be such a joke.

The one who is going to be promoted internally can be a senior manager of the headquarters, or the boss of a subsidiary company fully invested by Tianyuan Group.

The main thing is ability, and I have shown my outstanding ability in the work of the previous few years.

If you are recruiting outside, you have to look at the other party's qualifications and inquire about the other party's reputation.

No matter what you do, you must have experience in managing large enterprises and have proven performance.

An annual salary of tens of millions is not so easy to get.

Liu Qing is not very worried about this, he believes that Su Qi can handle this.

Liu Qing is still preparing his Double Eleven shopping.

Double Eleven is not only related to the performance of Tianyuan Optimal, but also closely related to the performance of Tianyuan Group's small and medium-sized enterprises.

Even if the products produced by small and medium-sized enterprises have a certain degree of social recognition, more than [-]% of the products are now sold through live streaming.

Only about [-]% of them are sold on several other shopping platforms, and the other ones are sold through offline channels.

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The proportion of offline sales has increased a lot compared to last year. That's because Tianyuan Group's products have gained a certain reputation and become the so-called light of domestic products. Suddenly, there are many more offline channels to buy their products.

But now the main sales are live streaming, which is related to their cash flow.

Hurricane Media, a new media company acquired by Tianyuan Group itself, is also doing well. Now it mainly develops in the iron factory, paving the way with RMB.

There are those who specialize in entertainment PK business traffic, and there are also those who specialize in bringing goods.

The quality of the goods I bring is good, and I have gradually accumulated a relatively good reputation, and I have also received the traffic support of the platform, and now it has become the top three existences on this platform.

Their long-term goal is to surpass the Lion King family, and there is still a relatively large distance.

On this platform, the gap between No.1 and No.2 is cliff-like.

However, they rely on big capital behind them, and it is not impossible to surpass them in the future.

In terms of word-of-mouth, the companies under the Tianyuan Group have a much better reputation than the Lion Family.

Hurricane Media is also preparing for Double Eleven, and has shared certain resources with Tianyuan Media.

After all, it belongs to the same boss.

The merchant side does not exclude one more sales channel.

From October [-]th, Hurricane Media began to make efforts.

By the beginning of November, considerable sales results have been achieved.

If all the commissions are in place, all the money spent earlier can be recovered.

By the end of Double 11, this company will no longer be a money-losing company, but a profitable company.

Tianyuan Media is now mainly on the acne printing platform. Last month, Liu Qing also talked with the platform boss about the issue of in-depth cooperation. The platform also promised to provide more traffic support, and also opened the whitelist protection system, and started broadcasting on their important anchors During the period, special personnel will be sent to guard the live broadcast room, and there will be reminders where there are violations, but the broadcast will not be interrupted.

With such support, Tianyuan Media's publicity efforts are also quite strong. They have come up with a budget of [-] million yuan to fight the big battle of Double Eleven.

This time it started in October.

This season’s Double 11, the largest e-commerce platform’s advertisements are not as turbulent as before, but on the acne printing platform, the publicity is bigger than in previous years.

In the past, the e-commerce link of this platform was very weak, so there was not much publicity.

Now there are several excellent e-commerce companies on their own platform, which can break out the sales of over [-] million yuan in a single game, and they still need to use the data of e-commerce companies to operate and go public. Of course, they need to vigorously publicize.

Tianyuan Optimal is a banner of the acne printing platform, and they have naturally received the most traffic support.

With the strong support of the platform, and a lot of traffic from the company, the results of Double Eleven this year are quite impressive.

From October 20th, when the first live broadcast of goods delivery was launched in the name of Double Eleven, Tianyuan Media’s elite soldiers and generals were used for each delivery.

Ye Mo has broadcasted live on this account, Xiaowen has also broadcasted live on this account, and two first-line anchors poached by the company from outside have also broadcasted live on this account.

Even the assistant broadcaster is the second-tier anchor of Tianyuan Media.

Among them, Qin Kun played the most times.

Every delivery guarantees that Tianyuan Group's own products account for half of the quantity, and there are also a few Tianyuan special delivery sessions.

The sales data of this season is much stronger than that of the previous year.

In particular, the sales of Tianyuan Group's own products are several times stronger than the previous year.

This is mainly because Tianyuan Group's products are known as the light of domestic products and have gained higher recognition.

In addition, the strong support of the platform also has a lot to do with it.

In the second half of this year, the pox print platform has stricter control over entertainment live broadcasts, and has more restrictions on anchors.

Some first-line super first-line anchors are banned at every turn, and there are more and more sensitive words. Those who play scripts to create controversy and stir up traffic often last for more than ten days.

Moreover, there are restrictions on playing PK, and you cannot swipe too many tickets.

Although there are no explicit rules, there is an unspoken rule that a single PK game cannot exceed 1000 million sound waves. Generally, everyone sticks to this standard.

If this standard is exceeded, it is very likely that the account will be banned and the live broadcast will not be available for a short time.

Under such high pressure, during the Double 11 period, quite a few super first-line anchors were blocked.

The big anchors who got it were all in danger and didn't know how to continue.

The anchors of Tianyuan Media used to have those vulgar hypes, but after the live broadcast and delivery of goods started, they didn't do such things.

The tightening of the scale is mainly aimed at those anchors who are engaged in entertainment PK. Tianyuan Group also has anchors engaged in entertainment PK, but there are not many, and they have not been greatly affected.

In addition, several major streaming anchors are protected by a whitelist, and there are dedicated one-on-one services. If there are not too serious mistakes, the broadcast will not be interrupted. This also makes them inexplicably the winners of this wave of crackdown profiteer.

——So many super first-line anchors can't live broadcast, the traffic will flow to other live broadcast rooms, and Tianyuan Media can get some traffic more or less.

Those super first-line anchors would have brought goods on Double 11, and they would have brought special ones. Now that they have been affected, Tianyuan Media has lost some competitors.

Under the influence of these factors, Tianyuan Media has become the biggest winner. In this season's Double Eleven sales battle, it has achieved better results than last year.

It is not uncommon for a single game to exceed [-] million yuan. This season, Xiaowen's live broadcast on Tianyuan's preferred account also brought out sales of more than [-] million yuan.

And Ye Mo had two sales in this season, and the combined sales of the two sales exceeded [-] million, which also set a new high for his sales.

The highlight was on Double Eleven, when Liu Qing and Qin Kun were the main guests, and Ye Mo also made an appearance.

In the live broadcast room on this day, the peak number of online users exceeded 350 million.

On that day, Tianyuan Optimal broadcasted a total of 100 hours, with more than [-] products.

Among them, Tianyuan Group's products account for half, and there are more than ten national brands. In addition, there are other brand partners. Some are brands with annual sales of tens of billions, and some are new brands. Reliable, the kind that won't roll over.

In this live broadcast with goods, Tianyuan’s preferred pit fee charged tens of millions.

A total of more than 4000 million orders were sold in 30 hours, and the sales reached a terrifying [-] billion.

After deducting the costs and expenses, this live broadcast brought Tianyuan Media a profit of nearly [-] million yuan.

In normal times, an order of more than [-] for a product is considered a very good achievement.

If the order can exceed [-], it is definitely a hit.

But in this live broadcast room, one product broke [-] orders, which is just a normal result, and a little bit low.

Basically, hundreds of thousands of explosions.

Some products directly exploded with millions of orders.

There is a reason for high quality and low price, and there is another important reason, that is, there are too many people consuming in the live broadcast room, which arouses the atmosphere and makes more people consume irrationally, things that they didn't want to buy at first. I bought them all.

Live streaming has such magic power.

This data is much better than last year.

Last year it was more than 30 hours of data, but this year it is only these [-] hours of data.

Unsurprisingly, this year's Double Eleven was once again won by Tianyuan Optimal.

——In this year’s Double 11 sales season, if you want to say that the single sales champion is the first brother and the first sister of the professional e-commerce platform, but their main battlefield is the pre-sale of NO.20 in October, and one of them sold 100 More than 80 million, one sold more than [-] billion.

On the day of Double 11, it was not the main battlefield of those two.

Although Tian Yuan You had made a lot of progress, they knew in their hearts that they could only humiliate themselves if they fought against others on October 20th.

Facts have also proved that the gap with the first brother and the first sister is still quite large, and it is still getting bigger and bigger.

If you fight against them on October 20th, let alone beat them, if you want to have similar data with them, the company doesn't know how much money it will spend to swipe orders, then you will definitely not make a profit, you will only lose a lot Special loss.

On the day of Double 11, which they don't pay much attention to, they can do some data.

This day's top sales on the entire network is quite impressive.

Moreover, isn’t Double 11 in the narrow sense the exact day?

In fact, when it comes to the entire 11 season, Tianyuan’s performance is also quite impressive, more than double that of the same period last year.

The sales data of this double 11 sales season is more than that of last year.

It is also more than the combined data of the first few months of this year.

Well, it has firmly established itself as the third place in the sales of the entire network this sales season, and has already thrown the iron factory far away.

The distance from the first brother and the first sister is still a bit big, but I can already eat the ashes left by them when they ran past.

After Double Eleven, we have to prepare for Double Twelve.

Double Twelve is not as important as Double Eleven, and Liu Qing will not participate in this live broadcast.

The goal he set for the company is to keep the three and compete for the second in the live broadcast battle of Double Twelve, and strive to be the first.

During this period of time, the anchors of the acne printing platform who are doing entertainment PK are wailing. They can’t let go of PK, play script hype, and vulgar punishment. They don’t know what to do with the content.

Then they saw that the benefits of live streaming are good, and they all transformed to become live streamers.

However, few succeed.

When there is no limit on the acne printing platform, a PK can produce a maximum of 2000 million or [-] million sound waves, which is equivalent to [-] million RMB.

A limit was set later, and the maximum number of votes could not exceed 1000 million.

By the end of the year, there will be more restrictions.

At the beginning, the specific number will not be displayed if one party exceeds 500 million votes.

Later, when it became more than 100 million votes, the specific number will not be displayed.