After rebirth, it is normal to be chased back.

Lin Yi didn't care about Qian Xiangming's going to the store, and didn't take it too seriously.

Seeing Lin Yi walking in, He Shujie asked, "I've been waiting for you for a long time."

"Don't be so hasty."

"?"

He Shujie said seriously: "I'm not joking with you, people have new spring products coming out, we will be impolite if we don't make any noise, we need to reciprocate."

Lin Yi was relieved by He Shujie's urgency.

He Shujie has now changed into the shape of Yake Yasi, rounding it up, it is equivalent to changing into his shape.

Because Yake IELTS belongs to him.

"How's the creme brulee lately?"

"It's sold very well, and female customers and children like it very much."

Lin Yi sat down and turned on the computer and said, "The door closes half an hour earlier at night, and we will hold a tea party."

"tea party?"

"Milk tea club, invite some guests to come and help taste our new products..."

He Shujie's eyes lit up, Lin Yi could always come up with good ideas.

"This kind of fan club can develop more, and even hold activities, and develop into a unique culture of our brand..."

Being reminded by Lin Yi, He Shujie's thinking became much clearer.

Lin Yi showed a gratified look.

He Shujie made him a cup of black tea: "There are not a few bags left."

"What do you think of Madai black tea?"

"It's very fragrant, and the fragrance is very strong. After all, it is the hottest style over there."

Lin Yi reminded: "We can develop some products around black tea..."

Learn from each other's strengths, learn from here and there, and then come up with your own style.

The two chatted eloquently, and He Shujie asked, "Which guests are invited?"

"Of course it's around, such as Cheng Qiao, Li Huaishu, girls are more interested in these."

You can't invite boys to him, it's almost the same as inviting them to experience Internet cafes.

He Shujie teased, "Lin Baoyu, you're getting more and more handsome."

"Ha ha."

Lin Yi shook his head.

Go ask other men if they don't envy mandarin ducks or immortals, but envy Boss Lin every day?

Who doesn't like being surrounded by girls every day, and doesn't like being in a group of women?

"Did Zhong Yi contact you?"

"I have contacted and communicated with the bus company. The advertisement can be replaced by Sunday at the latest."

"Okay, watch over here."

"Well, don't worry."

He Shujie leaned on the cabinet, looked at him with a cup of black tea, "How's the novel going?"

"The filming in Hengdian will start in April. I can't finish filming in one season, so I'm not in a hurry. As a dividend shareholder of the production team, I'm going to show off at that time, and talk about cooperation by the way."

Lin Yi smiled and asked, "Do you have any favorite celebrities?"

"I?"

He Shujie thought about it for a while: "Zhaowei, Huanzhugege is pretty good, I really like it, what's the name of the solanum nigrum in Fairy Sword?"

"Liu Shishi."

"Yes, but I just like it, not a fan."

Forget about Gege, what he needs is a long-term brand image, Liu Shishi is also fine, but it doesn't meet...

Ji Dong nodded and said, "How about the hero of the Immortal Sword?"

He Shujie thought for a while: "He's pretty handsome, I remember you said you saw him at the annual meeting last time?"

"I've seen it. This time, I went to talk to him about cooperation, and talked about advertising with the other party's agency. Buses and TV stations are not enough. We also need celebrity endorsements to establish a noble and dignified image for our brand. The star effect is the most effective."

He Shujie raised her eyebrows: "Looking for a celebrity endorsement, the endorsement fee will be very scary."

"It doesn't matter, it has to be experienced."

Although the endorsement fee is expensive, picking the right star is very important for the product.

Lin Yi smiled and asked, "Have you ever thought about why Wahaha seeks celebrity endorsements and Master Kong seeks celebrity endorsements?"

He Shujie pondered, "The market needs it."

"Yes, every star is an IP, which brings traffic and popularity beyond imagination, and is also an indispensable part of improving product sales."

He Shujie raised her eyebrows and said, "But, aren't we too early?"

"The sooner the better."

"Koukou didn't find a brand endorsement."

Lin Yi said earnestly, "Don't be reluctant. Spending the money now will bring more benefits in the future. You should take a long-term view."

He Shujie joked, "The little girl is short-sighted, and it's up to Mr. Lin to make the decision."

He Shujie teased in a strange way.

In fact, she also agreed with Ji Dong's statement. In her impression, Ji Yi's decision has not been missed so far.

Of course, emotional exceptions.

When it comes to business, He Shujie believes in Lin Yi's views, opinions, and vision.

Lin Yi nodded with a smile, but He Shujie still didn't understand the benefit.

First, enhance the corporate image.

Because celebrity endorsements are expensive, often costing hundreds of millions, companies that can invite celebrity endorsements to advertise will give people a rich and powerful image, which is a sign of the company's strength. Become a tall image.

This is what the company needs at present, and the popularity that Yake IELTS needs.

Second, it is eye-catching.

Whether it is outdoor advertising, TV advertising, online advertising or celebrity self-media, celebrities can attract the attention of the public wherever they are.Everyone's attention brings traffic, and the product gets a lot of exposure.

Now that they have already bought bus advertisements and stop sign advertisements, celebrity endorsements are not bad.

Now the endorsement fee is cheap, and the brokerage company's wool is not in vain.

Ji Dong has already considered signing a contract for several years at one time, trying to maximize the benefits, and maybe there will be a good story.

For example, the 20-year agreement between Wang and Mr. Zong.

A rising music star who has just debuted, and a private model who has become a household name, they cherish each other.

He can also imitate, even more successfully.

The last is the fan effect and the extension effect of advertising.

Behind every star there will be a large number of fans, and these fans will pay great attention to every word and deed in the life of the star. Once a star endorses a certain product, everyone will think of the brand he endorses as long as they hear the name of the star.

The frequency of celebrities appearing in the media is extremely high, which also improves brand awareness on the one hand.

It's an investment, an investment in yourself.

Lin Yi was like a bright mirror in his heart, even the stars that He Shujie had given examples before could not do it.

At this time, Xu Wanting walked in, her face full of anger.

"He Shujie, did you see that the button on the other side has also imitated us and put up flower baskets. We don't mind plagiarizing marketing and ideas. We also imitate this kind of thing. How shameless."

He Shujie raised her eyebrows.

Lin Yi said, "You should have thought of this scene since Qian Xiangming imitated our business model."

Xu Wanting crossed her waist, filled with righteous indignation.

"You guys can still sit still, you have to find a way to sanction them, otherwise they will copy whatever ideas we come up with, and all the good ideas we came up with will be snatched away by them, just like robbers."

He Shujie cleared her throat: "It's not our attention, he's not in a hurry, why are you in a hurry?"

What He Shujie was referring to was, of course, Lin Yi.

Lin Yi played the game calmly: "This proves that Qian Xiangming has no confidence in competing with us in the market. Their stores are still scattered, and the inland is not their home field.

In addition, ideas can be plagiarized and used for reference, but not products.As long as the goods and services are done well, it will be the strongest blow to them. Relax, you should eat and drink. "

Regarding Lin Yi's lazy appearance, Xu Wanting felt that her breath was blocked and she couldn't vent it.

Ji Dong can bear it, but she can't bear it.

"I went to eat with Xu Wanting, are you in the shop?"

"Go."

Lin Yi took out his mobile phone and sent a message to Su Kerian and the others, telling them not to go to the library at night and come to the store at eight o'clock.

After thinking about it, he still sent a message to Lin Xiaowei.

After dinner, Xu Wanting and He Shujie came back.

Xu Wanting still looked very angry, and reminded: "Almost all the stores in Koukou have flower baskets."

Ji Dong just nodded.

He Shujie put on her bag and said, "Let's go do business and try to open a hundred stores by next month."

Speaking of this, Xu Wanting asked with a smile: "Do you need to celebrate then?"

After thinking about it, Lin Yi said: "It's necessary to celebrate, just eat. There are more employees now. Let's give each of them a subsidy and a membership card of [-] yuan in the supermarket. It will make them happier than treating them to dinner."

"It has to be you."

He Shujie smiled slightly: "Let's go."

Xu Wanting gave a thumbs up and ran away.

In the afternoon, Lin Yi didn't go back to school, but came to the computer business contracting company.

In Manager Gao's office, he made a cup of tea for Lin Yi: "Why is Boss Lin coming here when he has time?"

Lin Yi said: "Up to the beginning of April, at least a thousand computers are needed."

Manager Gao paused holding the teacup, frowned and said, "There are so many, it's a bit tight."

"This is already very generous, otherwise it will be needed almost at the end of the month, and there are more ways than suffering."

"You really gave me a problem."

Manager Gao had a headache: "We are also the largest contractor in the local area. You can't get out such a big order at once. We have to get the goods from other places. Come in from Shanghai and Guangzhou. I'll contact you right away..."

"sorry to bother you."

Lin Yi also politely talked to Manager Gao, the profit here is very high.

As a locally supported contractor, no one will do it if there is no profit.

All computer stores have agents, and they can get goods directly from manufacturers or higher-level agents, and small businesses have to get goods from local agents.Each level of agency has a profit, which is why things in small places are more expensive than big places (aside from shipping costs).

In the afternoon, run business and make connections.

Lin Yi didn't stop until after four o'clock, and went to the Internet cafes near Zhujiang Road and so on to watch the renovation process.

In terms of decoration, Wang Anna has always been in touch with the decoration company.

The speed is not bad, he is a super big customer, and the treatment given by the decoration company is the most advanced, which is much cheaper.

It can be said that he supported the entire decoration company by himself.

And, countless businesses and jobs are provided to them.

They are making a lot of money, so of course they have to work hard.