From retail to global domination

Zhang Yang was also very satisfied with Wang Nao's performance.

But he is very clear that the family can no longer dominate, and must cultivate an enemy for this guy.

Then Zhang Yang promoted Qu Jiao, who had a bad relationship with Wang Nao and was relatively capable, to become the executive vice-president of the channel department.

It is not a good thing for a person to have too much power.

No one knows this better than Zhang Yang, so let's take precautions in advance.

This time, the executive deputy general manager appointed by Zhang Yang is not just for display. They have great power. If the general manager does something wrong, they can completely overthrow it.

Qu Jiao and Wang had a normal relationship, and the two even had conflicts.

Although Qu Jiao is over 30 years old, she is still a beautiful woman. Wang Nao had pursued her at the beginning, but she was ruthlessly rejected. After that, the two of them did not like each other, it was bloody.

But this has nothing to do with Zhang Yang.

After all, Qu Jiao's ability is not bad, there is no reason not to cultivate it.

In the eyes of many people, how far a company can go depends on the leadership.

But in Zhang Yang's view, how far a company can go depends on the number of talents in the company.

"Follow up, why not follow up?"

Hearing that Haier had lowered the price, Zhang Yang had a happy smile on his face.

As far as Haier and Kelon are concerned, their scale has already ranked among the top 5 in the world, and their domestic development has basically matured.

The performance of maturity is that the brand awareness, loyalty, quality and service have a relatively stable reputation among consumers.

What they have to do now is how to continue to expand their market share, squeeze the living space of their opponents, and sweep up the industry market.

In the past, once Haier launched a price offensive, Kelon responded positively. The name was that the two companies were fighting each other, but in fact it was taking the opportunity to reshuffle the industry.

No matter which industry, there is no shortage of rising stars.

The same goes for the refrigerator industry.

And there are quite a few rising stars, which puts a lot of pressure on Haier and Cologne.

Therefore, the price competition between Haier and Kelon is bound to continue. It will further consolidate the results of industry reshuffle, suppress the living space of third-tier brands, and dispel the attempts of some home appliance giants to enter the refrigerator industry.

Brand, channel and low cost are the three magic weapons for industry leading brands to implement "industry reshuffle".

At present, no one is the opponent of Haier and Cologne in the fight for brand, channel and cost.

As long as these two companies lower their prices, other brands will suffer.

Follow along, they lose money.

Don't drop it, you can't sell two brands.

Not to mention the same price, even if these two are more expensive than three hundred and two hundred, most people will choose Cologne and Haier!

This is their advantage, how to fight?

Can't beat it!

This is also the reason why Zhang Yang wanted to buy Cologne even at a high price when he knew that Cologne was in trouble.

Throughout China, Cologne and Haier have become leaders in the refrigerator industry, and few other companies can surpass them.

Of course, Zhang Yang is not satisfied with this, he wants Cologne to attack high-end brands.

To develop high-end products and create a high-end image, at least maintain a small gap with high-end brands such as Siemens, Samsung, and LG.

There are always a group of rich people who only choose the expensive ones when they buy things, not the right ones.

This is normal.

Everyone was a dick before, but when they become rich, they will of course become rich, which is what everyone calls the so-called nouveau riche.

The nouveau riche sounds harsh, but while everyone is talking about it, they are also envious of them.

In fact, they also want to become upstarts, who wouldn't?

It's a fool who doesn't want to.

Is this normal?

Zhang Yang also wanted to become an upstart in his last life, but it's a pity that he didn't have that fate in his last life!

Far away.

This high-end refrigerator is prepared for these nouveau riche and wealthy people.

Once they recognize you, it proves that you have a foothold in the high-end market.

The profit of the high-end market is not comparable to that of the low-end market. The profits of both parties are in the sky and the other is in the ground.

And the high-end market is not small, especially in later generations.

Everyone's conditions are good, and the money is not bad. Naturally, what comes to mind is to enjoy it.

If you want to make these people feel anything, the premise is to make them feel that this thing is worth buying.

The double sliding door refrigerator is a high-end product prepared by Cologne for high-end people.

The double-sliding door refrigerator must be frequency-converting, and the appearance must be good enough, so that people can't take their eyes off after looking at it.

Although it is a bit exaggerated, it is correct to design according to this standard.

This also caused a big problem for the design department, but they dared not say no.

They were terribly kicked out of their homes!

"Then how much do we reduce the price?"

Looking at Zhang Yang, who was more than ten years younger than him, Wang Nao respected him very much.

After all, he was able to get where he is today, all because of the support from the opposite person, and he knows this better than anyone else.

The general manager of the channel department, who is in charge of the three major departments, is very excited just thinking about it.

"This should be what you should do, right?

I don't know exactly how much.

How did you play before, and how do you still play now. "

He had just acquired the company, so he didn't know how the company worked before.

And he wants to make up his mind about everything, so what do these guys do, do they want to eat free?

His company does not raise people for nothing.

Wang Nao was also very depressed, thinking about flattering, but he was flattering the horse's legs!

But what can he say.

"Okay boss, I will notify the distributors and stores to collectively reduce the price by 100." After finishing speaking, he exited Zhang Yang's office.

Seeing Wang Nao leaving, Zhang Yang was very bored.

Since the acquisition of Cologne, he is not free!

He can throw Huifeng to Ye Xinyi and his aunt, but who to throw it to Cologne?

At present, he hasn't cultivated his confidants, so of course he doesn't dare to go shopping, otherwise these boys can sell the company!

Such a thing can definitely happen, he has no doubts.

In the face of interests, how many people can withstand the temptation?

Was the Ming Dynasty cruel to corrupt officials?

In particular, Zhu Yuanzhang used cruel criminal laws to deal with corrupt officials, and adopted tortures such as "stripping the grass", picking tendons, cutting off fingers, hands, and knees.

It even reached a method that would rather kill by mistake than let one go, but can it be stopped?

It can't be stopped, one batch has been killed, and another batch will never be finished.

Moreover, there is no perfect system in this world, and many loopholes can always be found.

So no matter whether he is Zhang Yang's confidant or not, he must cultivate an enemy for him.

This is why in ancient times, if there were loyal ministers, there must be treacherous ministers, because the emperor needed this role to exist.

Since it was needed by the emperor, this role was born.

Existence is reasonable, Zhang Yang also thinks this sentence is very reasonable.

The channel department has too much power, and Liu Ren just failed to control this department well, and finally ended up in a sad end.

With the lessons learned from the past, he will never step into this guy's footsteps.

Just after Wang Nao left, Qu Jiao also came to his office to report.

She didn't seem to sue the king for trouble, but simply reported work.

Qu Jiao dressed smartly, but even this couldn't conceal the beauty of this woman, even though she was over 30, no wonder Wang Nao once pursued her.

But it's a pity that the woman chose the rich second generation in the end!

Ok.

If Wang Nao had taken this position earlier, there might still be some hope.

But back then he was just a stunned young man, how could he possibly compete with the rich second generation?

Because of this, Wang Nao targeted Qu Jiao twice because of love and hatred.

Qu Jiao is not easy to bully, as for the old lady, just go back.

In this way, the two formed a bond.

These are all what Bai Bingqing said, and it's hard to tell whether they are true or false, and they are all spread in the company.

But where there is no wind, there are no waves, since everyone is passing it on, it should be almost the same.

Zhang Yang didn't bother to ask other people's gossip, and as a boss, it was not easy to ask, especially if the other party was a woman.

If you are curious, you can ask Wang Nao.

I believe this person will not hide anything from him.

If you ask Qu Jiao, you will only get blank stares.

After Qu Jiao left, relevant departments came to his office.

Then the two sides started talks.

No one knows what they talked about, but the next day, it was reported that the top three were under investigation, and then senior officials in Cologne were called in one after another.

At this time, everyone has no intention of working, everyone is in danger, and everyone goes to Zhang Yang to show their loyalty.

This is their only way out!

But Zhang Yang didn't bother to talk to these guys, he didn't even meet them.

As long as the channel department and the scientific research department are not in chaos, other departments don't matter for the time being.

It's not a big problem in a short time, Zhang Yang vowed not to give up until these moths were cleaned up.

Don't look at these guys who are afraid now, once they pass, they will reveal their true colors.

I have tasted the sweetness before, but I can't stop it.

Take these guys down, are you changing to a new batch of people?

There are so many deputy general managers, they just need to be promoted.

It seems that more capable deputy general managers will be promoted in the future. Once someone stretches their hands, they will be cut off immediately.

For a week, basically all the high-level executives in Cologne were called to drink tea, and all the funds swallowed were returned.

If they don't return, they will face imprisonment!

Zhang Yang is too ruthless, this is the consensus of everyone.

It's even worse for the top three, they not only want to return the money, but also go to jail!

This is the end of provoking him.

Zhang Yang also wants everyone to see what happens when he fights against him.

Of course, those who resigned voluntarily did not run away, and were called away by the relevant departments. In the end, they vomited as much as they ate from Cologne.