The genius of the basketball madman is on the left

"Well, I'm sorry, I don't plan to sign a contract yet." Zuo Li spread his hands and expressed regret.

As soon as these words came out, Zuo Li could clearly feel that the air seemed to be still. Tom and Jerry maintained this posture, their mouths were opened to the maximum, obviously frightened, and Tai Long's expression also became stiff in an instant. The smile just now looks a little funny now...

It was Tai Long who broke the current embarrassing situation with a cough, "Ahem, well man, I hope this is the answer you have thought about carefully, but man, I still suggest you think about it. Someday someone will come to you."

Tai Long touched his bald head, he realized that he had been a little out of date not long after he left Harlem, and he couldn't guess what Zuo Li was thinking at all.

That is an invitation from AND1!~

I think he was doing well in Harlem back then, but just before he entered high school, the people from AND1 came to him with sneakers and asked him to join their team, so he put high school aside, no There was a slight hesitation, and no signing fee was paid.

What high school did I go to, what was high school, I love AND1, AND1 loves me!

And up to now, he also thinks that what he made is the most correct decision. However, are the young people nowadays so awesome...

Tyrone left with confusion. He still needs to fly back to Los Angeles overnight, not because of the big boobs, but because there is still a tour to be played there in two days. Before he leaves, he still needs to report the situation here to the boss. .

"Phew, I hope the boss won't deduct my wages just because I lost." Tai Long took out the latest flip phone and called their boss...

On the other hand, Zuo Li continued to stay in Rock Park, preparing to take advantage of the large number of people to fight two more actual battles. The American street combat ability is very strong, and more fights are definitely good for improving personal abilities. But obviously, Jerry and Tom Haven't gotten out of the stimulus just now.

"Zuo Li! Big brother, you are my big brother! That's AND1! AND1! You just rejected it like that?!" Jerry was so excited that the veins on his neck were exposed, which was really true for a person with his skin color. It's not easy, it can be seen that he was more stimulated than Zuo Lizhen's defeat of Tai Long.

"Calm down, I feel like your blood vessels are going to burst, calm down, calm down." Tom hurriedly comforted him.

"But boss, you really don't plan to join AND1, Mr. Derek should agree, and Mr. Hibbert, he won't object either." Tom thought Zuo Li was worried that Derek and Hibbert would He has different opinions, in other words, he also thinks it is unwise for Zuo Li to reject AND1.

What do you think of when talking about AND1.

For New Yorkers of this era, AND1 is one of the pronouns of streetball and even basketball.

In 1993, three 20-year-old college students Sethberg, Tom Austin and J-Gilbert, after watching the sports exhibition of Nike, Adidas and other big players in the sneaker industry, complained in disappointment: "The market It's all these crap, so there's nothing cool about America?" Started.

The three hit it off and clamored to establish a sports brand focusing on street basketball! The legend of AND1 started brutally like this.

The origin of the story is somewhat simple, but the process is legendary. For two whole years, the three people shuttled in the streets and alleys of New York during the day. At night, they would sit together to discuss the design, and their staple food was canned sardines. , This food has been with us for so long that Gilbert said in an interview that 'I will never eat canned sardines again in my life'.

And their hard work paid off.

Once, Sethberg met a player in New York, after listening to the introduction of AND1, he said that he wanted to get this pair of shoes immediately!

Seth said, "It's just a sample, and it's only the right foot," and the player said, "Give it to me! I'll figure out a left foot myself!"

This story convinced Seth that there are too many young people in the United States who want something different, which makes them full of confidence.

And then, the shoes on the market were snapped up by crazy people. Everyone knows that AND1 succeeded.

In 3 years, AND1 became one of the most popular sneakers for young people at that time. In New York, one of them could even be removed.

In 1996, AND1 officially signed Steve Marbury, and a sneaker named TheStephon Marbury became the first pair of signature boots in Marbury's career, which made AND1's momentum grow wildly.

In 98, they took the New York streetball emperor Alstom under their command. This was a win-win event, which made AND1 a well-deserved NO.1 in the streetball world. At the same time, they designed the sneakers SKIP2MYLOUMID for Alstom. With its unruly shape and low price, it was snapped up by street basketball fans in an instant.

The legend continues.

AND1 really reached its peak in 2000. Vince Carter, who played for the Toronto Raptors in the 00-01 season, shocked the world with his performance in the NBA Slam Dunk Contest.

People who opened the video watched the incredible dunks of the Canadian UFO over and over again. The pair of red and white TaiChis he was wearing under his feet were eye-catching. AND1's high-profile appearance made the brand's most classic pair of sneakers.

AND1 got out of hand and got the recognition of the mainstream. The superstar Kevin Garnett, who was close to the peak of his competitive state, gave up the contract given by Nike. The maverick KG decided to switch to AND1, which caused quite a stir.

Just this year, at the All-Star game where Jordan retired, Garnett snatched Michael's MVP trophy. Under the reflection of the flash, the pair of AND1 chameleons under Garnett's feet instantly caught the wind.

At the same time, they are also invincible in streetball. Almost all the streetball players you can name are players under their command. The AND1 streetball tour detonated the whole United States.

The current AND1 can be called streetball, and the NBA is a two-pronged approach. In the eyes of players, it is definitely no less than Nike and Adidas' choice, and for streetball players, it is even the best choice.

Whether it's Jerry or Tom, their dream is to have the opportunity to sign with AND1 one day and become a member of them. If they are invited, they will probably agree without hesitation.

So they were very confused about Zuo Li's choice.

So famous, rich, and famous, why did Zuo Li reject it!

"Don't worry, I didn't say I won't sign. I just don't want to sign now. Don't worry. I'll talk about it when people come. Let's play ball and find a few more people." Zuo Li didn't mean to elaborate, but moved quickly. topic of.

How can the two of them have him, who came back from later generations, to know the development process of AND1. It is true now. In the case of poor overall sales of the NBA shoe industry in the past two years, only AND1 has achieved a 4% growth in the whole year. As long as By signing the contract, Zuo Li will be able to get rid of the current dilemma of being poor and white at $30 a month.

But Zuo Li, who is familiar with the history of AND1, knows very well that since 2008, with the overall depression of streetball, AND1 has also lost its brilliance. It lacks strong core technology, and its single marketing method makes them gradually crushed by Nike and Adidas.

In 08, there was only one player in the NBA named Monta Ellis, and off the court, it was difficult for them to get a share of the increasingly fierce competition. Except for hardcore fans, few Someone will pay the bill, and at the end of 2016, it was acquired by a Chinese company, and the legend ended.

But Zuo Li didn't refuse because of something that hasn't happened yet, but to let himself have more say in the future!