Legendary godfather of green grass

Before the start of the new Premier League season, Crystal Palace still has two official games to play, which is the third qualifying round of the Europa League.

Swansea will challenge Swedish side Malmö, Zlatan Ibrahimovic's former club.

Before this game, Crystal Palace finally got the jersey sponsor for the new season.

In the end, Swansea signed a sponsorship contract with Li Ning from China for a total of 550 million pounds per year for a total of three years.

To be honest, the competition is still very fierce.

New Balance really wanted to enter the football world, and they still showed their sincerity. At first, their offer was 450 million pounds a year, and finally it was raised to 520 million pounds.

New Balance not only took a fancy to the Crystal Palace, but also took a fancy to the Chinese market behind Tong Yi.

It's a pity that Li Ning, who came from China in the end, had the last laugh.

Li Ning's offer is only £30 more than New Balance.

After signing the jersey sponsorship with Li Ning, Li Ning's company began to design and manufacture jerseys, training equipment, etc. for the Crystal Palace, and they did it all before the official game of the Crystal Palace.

Therefore, in the Real Malmo game of the Crystal Palace team, the players of the Crystal Palace wore new jerseys.

However, at this time, Crystal Palace has not negotiated the sponsorship of the chest advertisement, so Crystal Palace will run naked in the Europa League.

He is currently negotiating with Crystal Palace about adverts on the chest of the jersey.

Now there are several companies that are interested in Crystal Palace's jersey chest advertisements, and they all hope to negotiate these matters before the start of the new Premier League season.

Of course, the same goes for Crystal Palace.

Louisa has been very busy recently, meeting with representatives of certain companies almost every day to discuss the advertisement on the chest of the jersey.

And Tong Yi and the others were not idle, and ushered in the first official game of the Europa League.

This is the third qualifying round of the Europa League. Crystal Palace will face Malmö at their home stadium, Selhurst Park, in the first round.

In this game, Tong Yi sent a half-main lineup. In the end, with the performance of Lukaku and Mane, Crystal Palace defeated Malmo [-]-[-] at home and took the initiative.

Seeing that Crystal Palace may go further in the Europa League, it is even more urgent for companies interested in sponsoring Crystal Palace.Among them, Vodafone, Carlsberg, and Yida Group are the most sincere. Among them, Yida Group from China even told Louisa that their group wants to cooperate with the Crystal Palace for a long time, and even sponsors or acquires the Crystal Palace. Hurst Park Stadium is undergoing reconstruction, and they also have the intention of taking a stake in Crystal Palace.

Louisa really can't make up her mind about this matter.

Louisa found Tong Yi, the second largest shareholder of the club, to discuss this matter.

To be honest, Tong Yi was not particularly surprised.

Because Tong Yi knew very well that Yida Group used to be engaged in football in China, and their Yida team even won eight consecutive championships in the China Professional Football League. They used to be a golden sign of China Football.If it weren't for some nasty reasons later, they would not have quit China's professional football.

What Tong Yi also knows is that even after quitting, Yida Group has not completely given up professional football, and has even been preparing to return to professional football.

In Tong Yi's memory, Yida Group really returned to professional football in the future, and even later sponsored a stake in the La Liga powerhouse Atletico Madrid, and built the Yida Metropolitan Stadium as Atletico Madrid's home stadium.

It seems that they have such a plan now at this time.After careful consideration, Tong Yi felt that this matter should be considered by the major shareholder Martina.

Louisa also nodded slightly, expressing her approval.

Then, Louisa called Martina directly, and got a reply—refused!

Martina does not accept any shares, she does not want new capital to enter, she does not want Tong Yi to be constrained and wronged like he was in Munich in 1860.She has plenty of money, and she doesn't care about such a little sponsorship and shareholding, so she directly refused.

Yida Group did not think about this aspect, and was not fully prepared for the follow-up negotiations, so it was directly out of the game.

It can be seen that their desire to sponsor Crystal Palace and invest in Crystal Palace is a temporary idea.

Maybe they rushed to propose this project after seeing the cooperation between Crystal Palace and Li Ning.

While Yida Group was discussing countermeasures, Crystal Palace reached a cooperation with Vodafone, the world's second largest mobile network operator.They signed a three-year chest advertising cooperation with Crystal Palace, and they will pay Crystal Palace £450 million in advertising costs every year.

Vodafone is still very powerful and influential. They are a leapfrog mobile phone operator and the second largest mobile network communication company in the world. They have investments in 27 countries around the world.

Vodafone used to be the shirt chest advertiser of the Red Devils Manchester United from 2002 to 2006, and later sponsored Olympiacos, and also cooperated with F1's McLaren team.

For a polo team that has been promoted all the time, it is already very good to be able to get such a chest advertising sponsorship contract.

In the new season, Crystal Palace's jersey sponsorship and bra advertising sponsorship can reach 1000 million pounds a year, which is not bad in the Premier League.

Of course, this naturally cannot be compared with the top giants of Manchester United and Liverpool, not even Tottenham, but it is already very good.

Tong Yi remembers that in 2017, when Crystal Palace and Wanbo from China signed the jersey chest advertisement, the contract was 800 million pounds.Tong Yi firmly believes that three years later, the advertisements on the chests of their Crystal Palace jerseys will definitely exceed 800 million pounds.

Crystal Palace has reached a cooperation agreement with Vodafone, and Crystal Palace will soon produce a new jersey with a chest advertisement.However, in the second leg of the Europa League third qualifying round, Crystal Palace will not be able to wear this jersey until after the end of this round.

At this time, Crystal Palace is still negotiating cooperation with some advertising sponsors.

Lu Yisha's eyes are shining when she looks at Tong Yi these days.

Tong Yi's idea is really good, he actually came up with a jersey sleeve advertising sponsorship project, what a genius.

In fact, Tong Yi didn't think he had any genius at all.

Because this thing exists now, because in other leagues there are teams selling jersey advertisements crazily, not only the chest sleeves, even the ID jerseys are full of advertisements, even the long johns and socks Don't let go.

It's just that this jersey sleeve advertisement has never appeared in the five major European leagues.

As far as Tong Yi knows, the first jersey sleeve advertisement of the Premier League was signed by Manchester United in 2018. The sponsor at that time was sponsored by Kohler, a brand that has never lived a life. The sponsorship fee is about 1000 million pounds a year, which is One-fifth of the value of the ad on the jersey chest.

Now that so many group companies want to cooperate with Crystal Palace, they should sign a jersey sleeve advertising contract.

Louisa immediately went to discuss with some company representatives.

Obviously, representatives of some companies cannot accept this jersey sleeve advertisement. After all, there is no precedent at all, and they don't know whether it is worth it.That's why they were a little bit cowering, and some even retreated directly.

But there are also some people who are still full of interest in this advertisement, such as Xtep from China, Xtep from Mei.Kohler Group from China, Carlsberg from Switzerland and so on.

Therefore, during this time, Louisa is really busy.

Compared to Louisa, Tong Yi and Baker seemed much more relaxed, and of course Baker was the most relaxed.

However, when busy, Baker is also very busy.

After all, Baker is in charge of the club's logistics. He is responsible for the basic necessities of the Crystal Palace, as well as maintaining the relationship between the club and the fans.

None of the Big Three in Crystal Palace is really idle.

And just the day before the start of the second round match between Crystal Palace and Malmö, the Crystal Palace Club held a press conference. They announced that they had reached a sponsorship cooperation with Xtep Group from China for jersey sleeve advertising. The two parties signed a three-year contract. Xtep Pay Crystal Palace £100 million a year for advertising.

After this press conference came out, the English football world was shocked.

Crystal Palace is the first person to eat crabs, and has become the first team to sign a jersey sleeve advertisement.

Which other teams are stunned, is there such an operation?

To be honest, teams like Manchester United, Arsenal and Liverpool are really envious. Why didn't they think of it themselves?If they go to sign a jersey sleeve advertisement, the club will have an extra income of about 1000 million pounds a year, right?

Regardless of the jersey sleeve sponsorship of Crystal Palace, it seems that there is only 100 million pounds a year. It seems not much, but it is actually quite a lot.

After all, the sponsorship of the shirts of the Premier League teams is only about 100 million pounds.

Now that Crystal Palace earns so much from a sleeve advertisement, they really can't accept it in their hearts.

Some Premier League teams even reported Crystal Palace directly to the FA, claiming that this did not comply with the regulations. The Premier League has never had any jersey sleeve advertisements. Crystal Palace is acting recklessly and must be severely punished.

The other active teams are paying attention to see how the FA handles this matter?

To be honest, they all think this is a good thing. With the jersey sleeve advertising sponsorship, their club will have an extra income every year. This is open source, and it is worth looking forward to.

The FA did intervene in this matter, and they held a meeting to discuss it.

They all think this is a good thing. After all, the more advertising revenue, the higher the brand value of their Premier League. This is a good thing for the Premier League, and it will also be a blessing for the future copyright sales of the Premier League.

Therefore, both the FA and the Premier League soon responded, claiming that Crystal Palace's signing of this advertising contract was compliant and legal, and even encouraged other clubs to sign more such advertising contracts.

Of course, the FA also criticized the Crystal Palace Football Club. Although such a thing is a good thing, the Crystal Palace should also inform the FA and the Premier League in advance.They are warning the Crystal Palace, hoping that the Crystal Palace will take it seriously, and it will not be an example.

In the new season, Crystal Palace has received 1100 million pounds in income from jersey sponsorship and jersey advertising, which is really good.

At this time, Tong Yi, who was far away in the away game, led Crystal Palace to a [-]-[-] draw with Malmö, defeated the opponent with a total score of [-]-[-] in the two rounds, and entered the next round of the Europa League (Europa League).

After returning to London, Tong Yi was preparing for the first round of the Premier League match against Tottenham Hotspur.