The rise of basketball legends

"17 consecutive victories!The Suns set a winning streak in team history! "

"Solo?The Christmas War became Chen Yan's performance stage alone"

"Chen Yan is proud of the wind, Kobe Bryant is secretly sad"

"Western Finals preview?Chen Yan admitted that the goal of the season is to defend the title"

The next day, Chen Yan made headlines in major media.

On the Internet, domestic fans even blew him up.

However, Chen Yan's performance is indeed worthy of praise. The top three scoring records in a single game this season are all Chen Yan's. Other players have struggled to score 50 points. Chen Yan has scored 70+, 60+, and 51 points in a single game. It's not really news about him. The main reason why he attracted the attention of the fans was because of the Christmas game.

Coincidentally, Chen Yan scored 51 points in two consecutive Christmas games. Although he only participated in two Christmas games, Chen Yan has become the king of Christmas among some domestic fans.

Many Chen Chui even felt that Chen Yan had surpassed Kobe in the shooting guard battle and had become the number one shooting guard in the active league.

This argument also attracted a lot of black fans to Chen Yan, and the number of Chen Yan black fans has soared sharply in the past few days.

There is no way, fan behavior, idols pay the bill, many times black fans hate this star not because of what he did, but because of what his fans did.

Chen Yan also saw this kind of argument when browsing the web. He was a little speechless. Many fans would talk nonsense and do whatever they wanted when they were high. Could it be that a black fan made a guest appearance as an iron fan? He knows that there is a huge gap between him and Kobe in all aspects of honor. Kobe has MVP, first team, first defense, and scoring champion... It takes time to accumulate to surpass Kobe.

However, the domestic media and fans are so pissed. What they are best at is to praise and kill. Yi Di can boast for a week with 20 points in a game, let alone Chen Yan?

Chen Yan is also very concerned about the recent performance of the United Arab Emirates. The performance is a bit struggling. Terrence Thomas, another power forward of the Bulls, has performed very well in the past two weeks. He can score 25 points and 11.7 rebounds in 7.1 minutes of playing time. , It is simply high-quality blue-collar data.

His performance also seriously squeezed the playing time of the UAE, and the UAE did not communicate with his teammates or the coaching staff. He just kept practicing hard, but it seemed that it had no effect.

In the final analysis, it is still a matter of personality. There are no friends in the UAE team, and the relationship with the coaching staff is not good. Naturally, no one in the team will speak for him. Because of Chen Yan, he and Westbrook will chat more, but it is useless. , Westbrook is just a rookie and has no right to speak. No matter how good the relationship with him is, it can't change his situation in the team.

Ah Lian is the Chinese player that Chen Yan pays most attention to in the NBA. Dayao has already gained a firm foothold in the NBA, and Dasheng can't gain a foothold in the league no matter how much he helps him. Ah Lian is different. He has mixed in the NBA. Chen Yan doesn't want to see his talent being wasted for rotation or as a starter talent for mid-lower teams.

After training in the morning, Chen Yan had a phone call with Ah Lian. Chen Yan asked Ah Lian to stabilize first and not to set the goal too high. Whether it is starting or rotating, it is enough to get playing time. Many stars start from the bench. If you are eager for success and lead to unstable performance or even injury, then the loss outweighs the gain. If you wait for the injury to come back, maybe even the rotation time will be pushed.

Ah Lian felt that what Chen Yan said was reasonable, and he also showed his confusion on the phone. In the CBA, he is the player with the best physical talent, whether it is static or dynamic, but in the NBA, he is at the same position in the team. None of his talents are the best. Terrence Thomas's physical fitness fully covers the UAE. The bounce and bullet speed that the UAE is most proud of have become a disadvantage in front of him, which makes him fall too far.

Chen Yan can't empathize with him because his running and jumping talent is also top-notch among blacks, but Chen Yan knows how to make use of his strengths and avoid weaknesses. He makes the UAE focus more on shooting. Terrence Thomas's finishing ability is terrible, and the CIC Weak burst, if Ah Lian develops a stable mid-range and long-range shot, he will have an advantage in the competition with him, and the success of the Suns will inevitably accelerate the advent of the small ball era, and the space-based insiders will be very popular.

Immediately after hanging up the phone, Chen Yan received a call from his manager Bill Duffy.

Bill Duffy was very excited, because Chen Yan's second-generation boots [Yan II] sold like crazy on the first day of sale.

After hearing the news, Chen Yan was very happy. The better the shoes sold, the more dividends Chen Yan would get.

But he is not surprised. With the success of the first generation of boots, Chen Yan has full confidence in his second generation of signature shoes. Li Ning also firmly believes that Chen Yan's second generation of boots will be successful. One] 5W more pairs.

[Yan [-]] The popularity is inseparable from two factors, Chen Yan's on-court performance + sneaker appearance.

This is why Chen Yan has repeatedly emphasized the need to design handsome sneakers. Young fans will eat this set. Young fans like gorgeous players and sneakers with cool designs. Chen Yan’s sneakers will not sell well if they are stained with both. ?

Although the sales of [Yan II] are booming, most fans still feel that the appearance of this pair of shoes is slightly inferior to the first generation of boots. It is not that [Yan II] is bad, but that [Yan Yi] has become a classic. Fans There are filters for it, like the AJ1, it's hard to beat.

Li Ning focuses on the Asian market. This approach is also sensible. Chen Yan is now very popular in China, and the cake in the Chinese market alone is enough to feed them.

[Yan II] is also selling well in North America, but the competitive pressure here is too great. Kobe, McGrady, and Iverson are all good sellers of shoes, but these people can’t do the AJ series together. The AJ series now occupies The domestic sneaker market in the United States has a 10.8% share, and the sales volume is almost twice that of Adidas. For every 4 pairs of basketball shoes sold in the United States, 3 pairs are AJs, and 100% of basketball shoes priced above $86.5 are Jordan brands.

Very exaggerated figures, it is almost impossible for Chen Yan's [Yan] series to shake AJ's dominance in North America, at least in the past few years.

But Chen Yan has great ambitions. He feels that Jordan is a human being and he is also a human being. He can do what he can do. Chen Yan has also been learning AJ's development model to expand his own sneaker empire. In addition, Chen Yan's independent studio has also begun to sign people like the AJ brand.

The No.1 player they signed was Chen Yan's teammate Azubuike in the Suns.

Chen Yan and Azubuike signed a cash contract, $145 million for two years.

NBA sneakers are divided into three types [signature shoes], [cash], and [commodity]. Most of the role players sign [commodity] contracts. Sponsors will provide free sneakers and equipment to signed players, nothing more/

Azubuike was very happy, and behaved like the selected children. The $145 dollar was a lot of money for him. A year ago, he never dreamed that a sneaker brand would sign a cash contract with him. .

Azubuike is just the beginning of Chen Yan's practice. In the future, he will sign more young players with potential. Chen Yan will not aim at famous stars, the cost is too high, and people may not be interested in them. As a traveler, he has opened his eyes , It is completely possible to sign future superstars under his command.

In my impression, when Curry first entered the league, no one cared about him. It would be great if Chen Yan could sign him to help him work.

After everything was settled, Chen Yan and Taylor Swift went to play golf in the evening.

Chen Yan has fallen in love with this sport since he played golf last time, aiming for the hole, the ball draws a free and beautiful parabola in the sky, which is similar to his own three-point shooting.

Chen Yan glanced at the club in his hand and Taylor Swift beside him. In fact, he likes all hole-in games.