The rise of basketball legends

Reject tens of millions of endorsements, Spring Festival war

After winning the Hawks, the Suns flew to Houston non-stop. The team had no rest time. They would play back-to-back away games against the Rockets on the 26th.

Flying back to back from the east to the west, this schedule is unreasonable. The Spring Festival war is more like a temporary game added after the schedule is arranged to please Chinese fans.

David Stern is very good at pleasing fans. This shrewd little old man has always known what fans want. Now there are billions of fans in the world and more than 200 countries watching basketball. Basketball can be extended to this extent. Wei Stern has contributed a lot, and it is not an exaggeration to say that he is the number one hero.

Earlier, the nba was not what people see now. In the late O'Brien era, the development of nba was almost at a standstill. Such a wonderful game, the NBA can only watch the next door MLB and NFL thrive.

In addition, in the international arena, the level of the Soviet Union and other strong European teams has also risen, and American basketball can be described as a desert.

David Stern joined the NBA under such misty circumstances. At that time, David Stern, who was helping 'Big O' Robertson in a lawsuit, joined his favorite professional basketball field by chance.

Many people know that David Stern is the president of the NBA, but they don't know his past. This little old man's previous career was to promote

A lawyer for free agency development, he joined the league in 1978, became executive vice president in 1980 and served as the fourth NBA commissioner in 1984.

David Stern changed the image of the nba after he took office. He knew that a group of drug addicts and alcoholics would not be able to get on the stage. If he wanted the nba to go global, he had to rectify the atmosphere of the league.

So David Stern and his assistant Rick Waits got to work.

The first thing they carried out was the "anti-drug" work, imposing the most severe "lifetime ban" on players who took drugs. They urged the players' union to promote the regulation of regular drug testing.

This is done to scare chickens and monkeys to others, and if the players who take drugs are only lightly suspended for a few games or a few months, these black people will not have a long memory.

Then, they reshaped the authority of referees. In the past, referees were only the judges of the rules. Under David Stern's rule, they had greater rights and became a sacred and inviolable member of the court. .

David Stern's most classic is the "zero tolerance" regulations, which stipulate the distance between players, referees and fans, which allows the conflicts of the game to be controlled within an appropriate range. With David Stern In the 90s, the scene of Barkley chasing and chasing Bill Lambiel became a swan song.

Finally, and most difficultly, David Stern enacted the "clothing ban".

Before that, there were no restrictions on the clothing of the players. I often saw them appearing in formal occasions wearing large T-shirts and baggy pants, plus a ditch and a flamboyant gold necklace. Those who didn’t know thought they were some kind of big brother.

This is absolutely unacceptable for David Stern, who wants to create basketball without borders. David Stern's original intention is to let basketball go to every household. I wonder which parent would let their children treat these guys in hip-hop as Idol?

Of course, the most important and correct decision David Stern made was to shift the focus of the NBA to market stars.

This is the so-called star-making movement. From Jordan to Kobe to the current Chen Yan, David Stern has continued his own policy, which has directly promoted the development of the nba and allowed the league to achieve its current glorious development. .

David Stern now wants Chen Yan to succeed Kobe and become the No. He likes to do this kind of challenging thing.

Chen Yan represents an international player. If he takes over, it means that the NBA can be further promoted in the world. This will be of great benefit to the NBA market. The potential of the North American market has basically been tapped. What Stern has been doing these years is also to develop international market.

Moreover, Chen Yan has strength and potential, and it is not something to be praised. Americans worship strength and power, and the fans here will also accept Chen Yan.

The game between the Suns and the Eagles ended earlier. After getting off the plane, Chen Yan went straight to Dayao's house.

January 1th is New Year’s Eve. According to the Chinese tradition, we have a New Year’s Eve dinner with our family on this day. But this year, Chen Yan’s family did not come to the United States. Chen Yan was invited by Dayao to spend the New Year’s Eve with his family. .

Yao's father and Yao's mother prepared a large table of Chinese dishes. Chen Yan was very happy to see these dishes. Before he even started, he felt the taste of his hometown.

"It's so delicious, this is the best meal I've had this year." Chen Yan boasted about Yao's parents and Yao's mother's cooking with a happy face.

At this moment, Dayao laughed and dismantled the stage: "It's only been 25 days this year."

Chen Yan responded quickly: "Then add last year."

"Hahahaha~" The people at the table laughed, and the scene was enjoyable.

"Xiao Chen, I heard that your single is very popular recently, and you have plans to make a movie!" Ye Li asked.

Chen Yan smiled: "Sister-in-law is so well-informed? Singing is just for fun, and the movie horoscope hasn't been written yet."

"You can win the first place on the list by playing tickets. If you're serious, don't you want to go out of the universe?" Dayao began to tease Chen Yan again.

Ye Li slapped Dayao a little bit: "Xiao Chen is called diversified development, it doesn't look like you only know how to play basketball."

Now it was Chen Yan's turn to tease Dayao, he said with a smile, "He can also play Warcraft."

After another burst of laughter, the topic of the two returned to basketball.

Chen Yan smiled and asked Xiang Dayao: "Brother Yao, who do you think we will win tomorrow night?"

"Of course the Rockets, we are invincible." Dayao replied.

"But I heard that McGrady is injured, and the team's record is not very good recently."

After listening to Chen Yan's words, Dayao sighed: "The Rockets' lineup is not complete recently, and I am still in the transition period. Tomorrow's game is probably going to be difficult."

Thinking of the current situation of the Rockets, Dayao's jokes can't go on.

Chen Yan patted Dayao: "Keep healthy, don't rush this year, come on, do it!"

Chen Yan raised his glass. What was in the glass was not wine but fruit juice. The same was true for Dayao. The two players took good care of their bodies.

Chen Yan didn't stay at Dayao's house for too long, and there was a game the next day. After saying goodbye to Dayao's family, Chen Yan returned to the hotel.

……

……

On the first day of the Lunar New Year, some people pay New Year's greetings, while others watch the ball at home, and some people ask the other party if they have watched the ball today when they call for New Year's greetings.

Under the influence of Dayao and Chen Yan, basketball is more attractive and attractive than ever.

This is the game that Chinese fans are most concerned about, and Houston officials are fully prepared.

Lion and dragon dances, waist drums and lanterns, Chinese Kung Fu, God of Wealth giving out red envelopes...

It's hard to imagine this being the opening show of an NBA regular season.

Except for the opening show, the entire Toyota Center is full of Chinese New Year elements.

Chinese knots, red lanterns, Chinese billboards on the sidelines, and bad Spring Festival greetings from players on the big screen.

This is the meaning of President David Stern. He knows that there will be countless Chinese fans watching the game in front of the TV today. He wants the fans to feel his importance and respect for China.

When the players from both sides were warming up, McGrady was wearing a dark gray suit and walked to the center of the field.

Chen Yan and Mai Di said hello, and under Dayao's help, the two also played games together from time to time.

Chen Yan asked about McGrady's injuries, and McGrady said that his back was old and nothing serious, but he couldn't fight high-intensity consecutive games.

In fact, before the start of the game, many Suns fans ridiculed McGrady. They thought that McGrady could not adapt to the NBA schedule at all. He was just a sick person, and it was difficult to play 82 games. Such a player should play in the NCAA.

McGrady didn't seem to be affected by similar remarks, and his expression has been very relaxed since he appeared.

Although Tracy McGrady is easy, it is difficult for his Rockets teammates. They have to face the most brutal offensive team in the league without the top scorer.