crush the rich

The promotion of "Black Sage" started earlier than "Mage King". When "Mage King" was staged, the city of sages was far from being as prosperous as it is now, so there was far no need to work as hard on publicity as it is now.

Yes, it is not necessary.

Because the city of sages at that time had no entertainment items at all, and the population of the city could not even fill the entire theater, which forced Yin Lian to greatly expand the stage and reduce the audience area.

But it's not like it used to be.

Now more and more people come and go to the capital of sages, and the city has undergone two expansions, and many refugees and adventurers have come to settle or seek life.In addition, there are not a few nobles and rich people from all over the world who come to the capital of the sages to spend regularly through the teleportation array, which virtually lengthens the necessary publicity cycle.

Now walking on the streets of the city of sages, not only the theaters, but also various associations or industries under the name of the Church of Life are playing promotional songs for new dramas, and even the children on the streets are gradually able to hum along.In a sense, music is very easy to drive the atmosphere. At first glance, the capital of the sages looks like a sea of ​​joy.

Just listen to every other section of the road, there is an unusually melodious and catchy music, singing:

"Become spring/Walk all the way and bloom all the way/Become summer/Wave your hands in the heat/Become autumn/Become the wind and feel the extraordinary/Become winter/Ice and snow palace with fingertips"

Then it still maintains the characteristics of the general aristocratic classical symphony, because the somewhat magnificent singing voice turns softly and sweetly.

"Magic/Magic/You are like a miracle flower/Some people love you like a crazy dream/Some people fear you like a terrible beast/To me you are a good teacher and helpful friend/Is the belief of life/Is the essence of the world"

"Who can warm children's hands in winter/Who can bring life-saving springs in drought/Who can make the earth bloom with flowers/Who can make cities pull up tall buildings"

Then the sonorous harmony came to mind.

"Magic is omnipotent / As long as you have courage / Magic is omnipotent / As long as you have faith"

"Be Spring/Bring Blossoms in the Barrens/Bring Summer/Fire in the Cold/Autumn/A Harvest in the Drought/Bring Winter/New Life in the Dead"

In all fairness, by modern standards, the popularity and popularity of this song are not too high. It is not the style of an ordinary pop song, but it is enough for the city of sages.

Martial's original music—specifically referring to the popularity of Qingjin Huangdu, was originally more classical music, more magnificent and well-regulated.

Yin Lian's music is actually more pop-oriented because it adopts the style of Xia Guo, which is closer to modern times.However, Xia Guo has a variety of music styles. Considering the style problem, the two musicals use more orthodox music, either passionate or lyrical, with only a few nodes. In order to adjust the atmosphere, some brisk and tactful Even witty tunes.

So even if the poisoning is limited, it is out of comparison.For the natives of Matil, it is already brainwashed like a god.

The same is true on the street at this time, and people everywhere are humming "become spring", "magic", "magic"... Although it is hard to say whether the standard is standard, but the degree of brainwashing is obvious.

Although the enthusiasm of the residents does not seem to have subsided, Yin Lian is still not satisfied with this level of publicity. Not only did he change the songs to "Little Miracle" and "Let the North Wind Whistle Away" in the morning and evening respectively. ", about two weeks earlier, began to give out postcards with beautifully engraved "Mage King" and "Black Sage" in several major high-end stores.

The postcards of "The Mage King" and "Black Sage" are basically a set of twelve, with twelve main characters from the two dramas selected as the protagonists.Among them, in "The Mage King", there are the hero king, Salmadi, the villain knight king and a group of mages.

What made Shengcheng vomit to the extreme was that Yin Lian did not try to uglify the image of the Knight King at all, but instead beautified him like other characters, designing all the characters into beautiful men and beauties with different styles.

It is reasonable to say that it should be a good thing not to vilify the other party, but in fact the situation is much more complicated, and it cannot be seen from the surface - the characters in these postcards, it must be said, are much more realistic than Matil's local painting style .But at the same time as being realistic, it also has a taste of unreality-in the final analysis, it is because these characters have been greatly beautified on the basis of hand-painted style.

These characters all have prototypes, most of them are based on the appearance of the characters in musicals, and a few refer to some historical records, but only some important features are continued, and the actual image is specially designed by Yin Lian, why? How handsome is beautiful.

When Yin Lian made it, she didn't know whether these portraits would conform to the aesthetics of the Martil people, but there is no doubt that they must conform to the aesthetics of the earth.When she asked people to design, she used the peripherals of the musical as an excuse, and no one doubted it, and commented that it would definitely be very popular with girls.

In fact, the situation was much smoother than Yin Lian expected.Although different groups of people in different eras have different preferences for aesthetics, generally speaking, the basic standards are relatively consistent.Yin Lian also made corresponding operations according to the standards of general modern commercial products, and designed the characters that appear in various styles to ensure that most preferences can be covered to a certain extent, so the final result can be said is pretty good.

For Holy City, the most frightening thing is not that Yin Lian vilified the image of the church representative, but that after she vilified the church's style, she also beautified the appearance of the villain Knight King, and then let it get The recognition of a large number of groups, and even a fan base because of it, is simply frightening to think about.

Once this image is recognized, it means that many people agree in their hearts that the King of Knights—the image of the Holy City—is a villain with a glamorous appearance.Although in literature and art, such a character actually has its own charm, and even has its own fan base, but in reality, such an image is a heavy blow to the church.

However, as I said before, the Phoenix Feather Clan's political consciousness is not strong, and Matil is not much better in fact.Because of the sparse population and backward civilization, the Holy City is already a group that is relatively good at playing tricks and tricks on the mainland of Matil. However, the Holy City that has not been baptized by Chinese culture for 5000 years is actually not very clever in this regard, and its tactics are not very good. Staying at some relatively basic stages is a bit like ancient China. Although there have been more complicated strategies and psychological warfare, they are not yet at the point of using compound psychological tactics to fight public opinion warfare.

If they have to describe it, their most brilliant tactics are probably the psychological tactics that can be used to the extent of being "besieged from all sides", but what Yin Lian currently chooses to use is the image of the Knight King and his image in "Mage King". He tied up the behavior in the musical, and then enhanced the recognition of his image to reversely enhance people's negative perception of the Holy City and the church.

The holy city must be disgusted with works that are completely hostile and smearing "Mage King", and it is also very disgusted with sensitive topics such as the Knight King, so it also hates the image of the Knight King, and the more people agree with it , they are more disgusted.

But at this time, they haven't fully predicted the damage that this image can really cause them.

Yin Lian was not prepared to remind them.

These two sets of peripheral cards were very popular. Later, under the strong request of everyone, Yin Lian also opened some of them for sale in special stores.The price is not too high, but the profit is also very considerable. Most importantly, the wider the spread of these postcards, the greater the influence they can bring.

And things were not much different from Yin Lian's expectations.

Since there are more and more teleportation arrays connected to the capital of the sages, more and more travelers from mainland countries are coming here.Under Yin Lian's suggestion, the Mage Association charged relatively low teleportation fees, about the price of one silver coin—which can basically cover the consumption of magic power, but it can't be said that there is any profit.

Regarding this point, Yin Lian specially set up a measure.Although the City of Sages is controlled by the Magic Association, in fact the Magic Association is not a formal government organization. That is to say, there is no perfect tax system here, and magicians are all financially self-responsible, and even subsidize the Association.

However, after Yin Lian came, he began to improve the affairs in this area. Later, when the influence of the Life Church reached a certain level, he quickly and proactively demanded the establishment of a well-established government affairs system, which specifically included three aspects- -The cooperation between the association (government), the chamber of commerce and the church.

The Chamber of Commerce is responsible for the financial calculation and financial distribution of the entire Sage City, which is equivalent to an accountant. The church is responsible for keeping and supervising the financial entry and exit, which is equivalent to a cashier, and the association collects money and audits.

The current business process of the Capital of Sages is as follows.The chamber of commerce is in charge of classic stores, counting profits and formulating business plans, regularly depositing income into the church, and applying for various construction funds from the church, and at the same time extracting about 10% of the profits from it, and handing it over to the association for free urban construction or improvement of public facilities , which includes the maintenance of the transmission array and subsidies for related personnel.The church is responsible for the construction of charitable facilities and the release of social welfare in all aspects. Each plan still needs to be submitted to the chamber of commerce for review, and then the chamber of commerce will receive the corresponding budget from the church's treasury and redistribute it to various departments of the church.

At the same time, during this process, the monthly project and financial details of the chamber of commerce and the church must be submitted to the association for review.

At the same time, when the association is building, it also needs to design a plan through the chamber of commerce, and then use public donations for construction, and the chamber of commerce will send people to carry out financial management in the middle. The mages of the association only need to collect their own salaries and complete the work.However, as long as they wish, they have the right to inquire about the financial records of the Chamber of Commerce at any time.

In a sense, Yin Lian has achieved financial openness and transparency within at least three institutions in the City of Sages.

Under this premise, she implemented many personal political opinions, such as the low cost of using the teleportation array and financial subsidies, which were also realized after persuading the black sages and a group of mages.According to her, the low teleportation array fee can encourage not only nobles, but also ordinary craftsmen, businessmen, and commoners to visit the capital of sages, and the benefits are not only limited to business gains, but also to different classes. Can quickly pass the news of the capital of the sages to their peers.

And in such an era of closed news, such an advantage is like mastering the voice of the mainland.