crush the rich

In Yin Lian's era, she was already used to the chaotic film and television culture market, marketing routines full of lies, and a consumer group that was easy to be led into rhythm, so many times, she was also more accustomed to using subtle routines to achieve her goals.

But she forgot that Xia Guo is not the earth.

Xia Guo's cultural and entertainment industries have undergone a longer period of evolution and polishing, the system has become more complete, and the audience has also undergone more tests and tempers. Therefore, relatively speaking, they pay more attention to the quality of the film itself and are more able to see through it. Various routines.

As far as the industry structure and audience viewing habits are concerned, there is no piracy in Xiaguo, and the profitability of a film is long-term, and the longest period of popularity can even last for decades.The film copyright protection system is perfect. For example, Xia Guo’s copyright law stipulates that the reference fragments of the secondary creation of the film shall not exceed 20 seconds, and the short film shall not exceed one-sixtieth of the total length of the film, with a minimum of 5 seconds.At the same time, the classification and recommendation of movies are meticulous. There is a dedicated movie and TV museum with various classification data, which can make various accurate recommendations for the audience, so that no matter how biased the movie is, it has the opportunity to enter the audience's field of vision.

In addition, Xia Guo's audience is very sensitive to the matter of "innovation".Because of the prosperity of the cultural industry, Xia Guo has experienced countless follow-up crazes, and the repeated homogenization of works has finally led to the update of relevant industry rules, so many works have innovation or uniqueness scores, even if they are follow-up works, It also requires the grading of uniqueness. If the homogeneity with existing works is too high, not only will it bear the stigma of "59% of the plots of this work are similar to other works", and it will be labeled with the same work name, but it will also have to to the corresponding originality star rating.

Of course, even so, these works will still be recommended fairly. Although they will be ranked behind the star-rated works, the audience will have the same chance to see them, because routines are not plagiarism.

If it were on Earth, many consumers would not care about this.After all, domestic culture and entertainment have not been developed for decades, and even the technical structure has to be reorganized every once in a while.Before the Internet began to prosper, literary creation was even the privilege of a small number of intellectuals. Those who wrote it had little experience, and those who read it did not have high requirements. Having a novel idea is like seeing a new world, and they will look for it. Stories related to this world, so not only do not care about following the trend, but will deliberately pursue such similar works.

But consumers in Xiaguo have suffered enough to follow the trend, and deeply understand how routines can kill the life of a subject and waste the audience's feelings, so even if there are similar works that are routines, they will consciously avoid them.

Of course, it was also because Xia Guo had enough masterpieces to choose from.If you can always see classic or unique content for the same type of works, why bother to read the same "routines"?

Under this kind of industry atmosphere, not only the lifespan of good works will be extended, but in many cases, audiences will not blindly "chasing new ones".They read and watch more widely, and they are less likely to follow trends.

Therefore, the one-week early release will indeed affect the early sales of the two works, but because the sales cycle of Xia Guo Film and Television is longer, the overall victory or defeat still depends more on the quality.

And Yin Lian is now very sure that Heihuai Zhu is worthy of being the leader of the young faction. Although the qualifications are not as good as Gui Chengshan and others, but in terms of creative standards, Gui Chengshan and him are at two levels.

Is this because of talent?

Yin Lian thought about it for a while, and felt that talent may have a small amount of influence, but more, it may be due to the different attitudes of the two towards the play.

Looking back carefully on the events during the filming, Hei Huai Zhu has been concentrating on filming, while Gui Chengshan and others have spent too much time on other irrelevant things.Even in the later shoots, they put more effort into how to express themselves, rather than how to present the best work.

Realizing this, Yin Lian secretly became vigilant.

She is also the kind of person who is too conceited, and she is often superstitious about methods, and her conscious creative attitude is not pure enough.And it is undoubtedly impossible to create good works like this. Even if she feels that she has a golden finger in her hand, the golden finger is not omnipotent, and it will not fundamentally change her level.

And this essential gap will often determine the outcome of things.Just like in idol dramas, the heroine will always gain love, wealth and status, but in many cases, she can only gain these things if she doesn't love the hero, money or status... Although the plot is very ironic, the truth is often That's it - if you want to plant flowers but don't grow them, you will take a shortcut instead of taking a long way.

So Yin Lian warned herself that she does not have to take drama as her life goal in the future, and the purpose of creation is not pure, but she must have a correct attitude.

And what happened next proves it.

After An Zihe got the samples and conducted an internal trial, his attitude changed almost 180 degrees.Their previous attitude towards Hei Huaizhu was actually quite subtle - because although Hei Huaizhu was well-known, his qualifications were not enough, and he was hand-picked by Yin Lian, so it was inevitable that he might be suspected of going through the back door in people's eyes.

An Zihe arranged three assistant directors, on the one hand, to control the initiative of the shooting, on the other hand, it may not mean that he does not trust Hei Huaizhu's ability.Of course, we can't think that Gui Chengshan's previous trouble-seeking behavior was ordered by the film and television company. An Zihe's action may have the intention of supervising Yin Lian, but he never really wants to break up the crew.

As far as the result is concerned, his move was very miscalculated - Gui Chengshan may have caused more trouble than he expected.Even in the eyes of today's producer, Hei Huai Zhu and Yin Lian are much less troublesome than Gui Chengshan.

However, the film and television department still tried their best to protect Gui Chengshan, no matter how impatient they were emotionally - because they felt that Gui Chengshan's ability was more reliable than Hei Huaizhu.

Until they see the dailies.

Not long after the samples were released, An Zihe sent a message in person, praising Hei Huaizhu's work.At this time, the top executives of the film and television company showed what it means to be respectful before and after, and their attitude changed almost 180 degrees.

If I have to say it, in fact, many attitudes of the film and television company during the filming period are worth pondering.At the beginning of the cooperation, their attitude towards Yin Lian was very contemptuous, even though Yin Lian has dual important identities as a partner and IP holder.But when Yin Lian showed his unfriendly side, their attitude became more cautious and respectful - it can be seen that in many cases, attitude is more important than background.

At this time, after Hei Huaizhu showed his ability, the other party's attitude can even be said to be turned upside down-it seems that strength is more important than attitude.

At this time, the producer solemnly apologized to Heihuai Zhu on behalf of Gui Chengshan, and said that he had blocked the other party before, but the negotiation was not very smooth.But no matter what, they have seen Hei Huaizhu's dedication and tolerance during the filming process, and they will definitely remember it. If there is a chance to cooperate next time, they will definitely give him a more pleasant experience.

...It turns out that they also know that this cooperation is not very pleasant, right?

However, these guys are not just talking and doing nothing.Afterwards, not only did they start cutting multiple versions of promotional videos, but they also increased their publicity. At the same time, they spent a lot of energy persuading Wei Qi and Jin Qiwei to take the initiative to show their favor.Gui Chengshan still didn't listen to the persuasion. He heard that the crew hoped that they would be generous when they reconciled, but Wei Qi and Jin Qiwei took the initiative to admit their cowardice after watching a clip.

Jin Qiwei was a bachelor, and said: "I know myself, Director Hei made a good film, I admit defeat. To be honest, the spirit of this film can only be shot by a young and talented newcomer like Director Hei... We're all old."

In fact, he is not old, he will only be forty next year.Xia Guo's average life expectancy is longer than that of the earth, and he even looks like he is in his early thirties.

Hei Huaizhu let others flatter him and nodded his head.His personality is relatively easy to get along with, but he is not without temper.Having become famous at a young age, his heart is far more arrogant than his appearance. Gentleness and politeness are just a kind of upbringing, and pride and conceit are his heart.

But under normal circumstances, Hei Huaizhu's upbringing does not allow him to show such an impolite attitude, so he has always restrained himself.

But during this time, the behavior of Gui Chengshan and others was really unpleasant, so it was rare for him to show a little indifference.The neither salty nor bland attitude made several people feel embarrassed, and the conversation ended soon after.

Then the show went on the shelves.

Although Yin Lian had a great advantage in the previous publicity, but because the main rhythms are fans of Hei Huai Zhu, it is inevitable that there will be a lot of filters that belong to fans, and there is no enough objective and trustworthy atmosphere. .Hei Huai Zhu's opening, even after a grand publicity, the sales volume was slightly lower than that of the assistant director's version at the beginning.

Yin Lian's heart was a little suspended at that time. According to the inertial thinking of the original world, she felt that if the sales volume was not good at the beginning, it would be difficult to get better later.

But in fact it is not so.

Yin Lian was ready to fight, but unexpectedly, the cold reception lasted only for a short period of time when it was first released, and soon after, all kinds of praises rose like a rocket, which directly led to the rating of the movie And heat all the way up.

Yin Lian has never seen so many talented rainbow farts in her life.

However, these praises are also very sincere.Of course, Yin Lian didn't mean that Hei Huai Zhu was unworthy, she just felt uncomfortable and unaccustomed.In her impression, writing film reviews has always been a skill for a few people, and it is not within the scope of everyone's ability to do it—some because they can't, and some because they don't want to.

Writing film reviews takes time and ability.

But at this time, on Starnet, movie reviews skyrocketed at an astonishing rate, and they had something to say.When Yin Lianguang saw the number, he felt that the number was false—the number of movie reviews on Xingwang.com and the overall purchase volume of the movie were close to five to one, and this five to one was still in the Under the premise that the purchase volume keeps increasing every moment.

That is to say, among the people who bought it, perhaps only one-fifth watched part of the plot, but this one-fifth wrote all the movie reviews?

Yin Lian felt that something was wrong, dialed Hei Huaizhu's communication, and said: "The data on Xingwang is wrong, did someone buy reviews for the show!?"