crush the rich

The social education of the game is essentially attached to the game's simulation of reality and the social strategies that players learn during the simulation process.

When Mi Tang played games before, the difference in the plot of the competitors was a concrete manifestation of this kind of social education.

But after a period of further plot filling, this kind of social education has not been limited to the content of social simulation, and some of the worldview and moral display involved in it, Yin Changsheng uses fragmented game programs plus text annotations Explain the way.

In the document, Yin Changsheng showed several plot types, and each type can be seen to be obviously educational.

First of all, the first item is to shape the world view.What Yin Changsheng showed Minister Liang was an environment-linked AI program. The principle explained is that everyone's behavior will have a subtle impact on the surrounding environment.Some examples are given in the document. For example, a young man is both a father and a son. If he is not filial to his father for a long time in his daily life, his son's character data will start to generate linked personality data. Changes, the details of the data are more complicated, but generally speaking, there will be several developments, one is that the child will have the attitude of "the father is bad, and he doesn't like the father", and the other is that the child will think that "the parents should let the children do whatever they want. There is also a concept like this, that children will start to treat their elders badly because of their father's contempt and bad treatment of their grandfather.

Conversely, if it is a family with loving father and filial son, the values ​​imprinted in the personality of the child will be very different.

Of course, this effect will also be related to some character coefficients preset by each character.However, most people's coefficients are set in an area that can be changed by the environment. At the same time, the closer the relationship between the two parties, the greater the impact.

Not only that, in this small game city, one person's behavior may even affect the entire city.Popularity, attention, reputation, the greater these values, the greater the influence coefficient of each of their good or evil deeds on the entire city.

In order to demonstrate this mechanism more clearly, Yin Changsheng gave an example in the document.

For example, if a player creates a work before participating in a design competition, there will be various operations with a high degree of freedom during the creation process, including operations classified as "innovation" and operations such as "reference", but there are also some More negatively, operations that can take shortcuts, such as "integrating into design", are actually plagiarism.

Among these creative programs, all positive operations require some pre-work, such as the accumulation and consumption of materials and inspiration points. Only plagiarism is a real shortcut, with less cost and less pre-work, but the benefits are obvious. According to plagiarism The qualification and scoring of the object can get several times the benefits of innovative behavior.

But in this setting, one's own accumulation is difficult first and then easy, while plagiarism is easy first and then difficult.

First of all, there is a complete set of independent systems for the setting of some negative behaviors. Taking plagiarism as an example, plagiarism of well-known works is easier to be caught than plagiarism of unknown works. Easily search a large number of works on the Internet to find those boutiques that have not yet become famous.

As a rule, the less famous the work is, the lower the competition level is, and the less likely plagiarism will be discovered, and vice versa.But it is also affected by the player's popularity and influence, that is, the higher the player's level and reputation, the more likely plagiarism will be discovered.

Unlike self-accumulated materials for creation, plagiarism can only increase the ability value very little, but the scores of works that can be increased are very high, but the later the stage, the stronger the dependence on "unowned works".

At this time, the original route often has accumulated enough ability value and basic material library, and the creation will become easy.But even so, plagiarists are not without their own way, but at this point, the plot of the game has already progressed to the part of a crime movie.

In addition, the greater the influence of the protagonist, the greater the impact on society.For example, in the case of plagiarism, every time the protagonist succeeds in plagiarizing and uses means to avoid due legal investigation or social punishment, it will add a certain amount of plagiarism index to the entire game society.And when the plagiarism index reaches a certain level, the industry will begin to appear high-frequency plagiarized works, and form a "fashion".The number of original works will be less and less, and the repetition rate of plagiarism will be higher and higher. For general design works, if the plagiarism index is higher, the public score bonus that can be obtained will be lower, and in the end it will lead to It's a downturn in the market.

Of course, in order to express this system more intuitively, Yin Changsheng also gave Minister Liang a quick overview of some key plot calculations during the game.

Taking the example shown, if a person’s skill level increases at a constant speed with the progress of daily professional tasks, and he plagiarizes a work in the first year and is found, but escapes punishment and benefits through social means, then, in In the case of continuing to increase such incidents, after three years or after the third-level career, the probability of encountering a competitor's plagiarism in a competition is 12%, and after five years or after the fifth-level career, the probability is 37%.

It can be clearly felt that the atmosphere in the game is different, the social atmosphere that players can feel and the overall survival and game experience are also very different.

Yin Changsheng said: "Games now often manage some game content, directly cutting out some negative or potentially unhealthy game content. However, I have discussed with my younger siblings for a long time, and I still want to give players this degree of freedom. I I know that during this process, there will definitely be people who play special games out of curiosity, but I think that they should not be strongly stopped, but should be given enough opportunities to fully experience such a social background.”

"Games actually don't need a lot of reasoning. Many people will naturally develop corresponding conditioned reflexes and emotional reflexes in the process of playing games. Therefore, our games may not be particularly real in many aspects, but they will definitely be as real as possible. It may be in line with the logic of reality. For example, the setting of innovation plus ability value, plagiarism plus a large number of scores, in reality, many people may not be able to resist the temptation of the latter, but in the game, everyone can think clearly that the former is the It is a long-term approach, and every time they choose the former, although it is only in the game, it is actually a strengthening of some concepts.”

Minister Liang looked at it for a while, and said, "Like the sponsorship advertisement for "Truth and Falsehood"?"

Yin Lian answered for Yin Changsheng: "It's probably the same reason. But our approach is not harmful, but if this subtle method is used by some capital without a bottom line in the future to make money and cut leeks, it will also be harmful. have more serious consequences.”

This is actually a method of brainwashing, but it is more gentle and calm.But having said that, the essential principles of brainwashing and subtle influence are actually very similar. The difference is that subtle influence is generally a means of education. Most of the time, what is instilled in people is truth or knowledge. False information and wrong ideas, or the means used violate normal ethics.

In fact, this kind of brainwashing advertising is not unavailable now. It is better to say that general advertisements or publicity are somewhat brainwashing. The difference is that many advertising methods are very crude, and they cannot be subtle.

If it is in Xiaguo, this kind of propaganda method is the foundation. The most basic thing is not to make users feel uncomfortable, and try to let users receive information in a positive way, instead of forced brainwashing bombing circular propaganda.This kind of publicity may be effective on Earth. After all, users have no choice, but the effect is actually very poor. Most of the time, it does not leave a positive impression. The biggest effect is actually to let people know that the company is rich and powerful.

However, Yin Lian's publicity method is to make people feel good about the brand through positive feedback, and it can achieve twice the result with half the effort without spending too much publicity expenses.

In fact, generally speaking, good commercials can play this role, but it is actually not easy to do a good job in commercials. To be exciting and creative is even more rare.And the current social atmosphere is that many companies would rather fight openly and covertly on channels, fight for money and resources, and are unwilling to bother more about the quality of advertisements.

Of course, not all companies are like this. Yin Lian knows a few brands, and each advertisement has outstanding creativity and first-class quality, which makes people feel good.

However, this actually requires costs. In addition to hard costs, there are also many soft costs, which cannot be obtained by spending money.

In comparison, Yin Lian's approach has almost no threshold.

Minister Liang said, "I need to learn more about your game. What do you want me to do for you?"

Yin Lian and Yin Changsheng looked at each other, Yin Changsheng blinked with an innocent expression, Yin Lian realized that his brother wanted to let him speak, so he said to Minister Liang: "Actually, the game is not the point, but I hope to use It makes a model."

"typical?"

Yin Lian said: "Uncle Liang, the game industry is getting better and better now, and sooner or later it will become a national entertainment. Now there are also various games that are not purely entertainment, such as learning aids, or It is a popular science simulation game with some specific domain knowledge. But for now, I think it will take a long time to integrate serious learning into the game, because learning itself is a relatively hard thing, and it needs to be turned into a combination of Interesting activities require very complex system improvement and psychological research."

"However, if moral education is carried out, common sense learning is different. Because we usually learn common sense and establish three views in film and television culture and entertainment behaviors, which is also the purpose of propaganda itself. The carrier is actually the best medium for moral education, because it is the easiest to give positive feedback."

"China has always restricted or even banned some foreign games with darker backgrounds. I don't think this is a wrong decision. However, the times are different now, and I think some strategies should also be reflected. For example, decades ago , the social environment was not good at that time, some people were exposed to the dark culture, and they might follow suit. But now many people live in a peaceful society and have no understanding of some dark social conditions, so the cognition may be one-sided Yes, for a long time, there is an old saying "die in peace", so I think we can relax the restrictions on the game a little bit, not only tell good stories, but also tell some dark facts, not through bans, but By giving positive feedback and negative feedback, players can experience the pros and cons inside, and slowly and subtly, to shape the correct values.”

After hearing this, Minister Liang showed a cautious expression, thought for a while, and said, "Your idea is very interesting, and I can understand your suggestion. But this is a relatively wide-ranging matter, and I have to study it."

Yin Lian dug out a few pages of documents from Yin Changsheng's suitcase at the right time and handed them in: "This is our specific idea, please take a look."

Really... Well prepared.

While Minister Liang was looking at the documents, Yin Huai checked the time, called his wife speechlessly, and ordered another dinner at the hotel.Seeing them squatting in the box all afternoon, the waiter looked at the time and was about to ask the boss if he needed a reminder, but because he knew that they were distinguished guests with an unusual status, he was not impulsive. As a result, when the dinner was ordered, his mood suddenly changed. Balanced down, handed in the list, and continued to fish in the pantry.

This afternoon, the brothers and sisters of the Yin family showed Minister Liang a lot of things, including some technical ideas and many valuable ideas and concepts.Although other things have not been implemented immediately, at least the goal of the meeting at the beginning - the cultural propaganda cooperation plan between the cultural propaganda department and Yin Lian's film and television company was quickly finalized, and the specific cooperation content was formalized after several meetings. clear.

At this time, the audition semi-finals of "Truth, Falsehood" has almost ended, and the list of the last 100 people has basically been settled.

This list is more fair than expected - when Yin Lian saw it, she couldn't help but sigh: "It seems that the alternatives are no longer available."

The Yin family brothers knew what alternative plan she had made, so Yin Changning couldn't help laughing and said, "Are you still regretting it?"

Yin Lian said: "The tortuous process often brings more lessons. Of course... smoothness has its benefits."

Having said that, in fact, this list is not 100% ranked by acting skills.However, there is no 100% fairness in this world, so as long as its fairness meets the perception of most people, it is already good.

Speaking of which, a very interesting phenomenon also appeared in this competition, which Professor Xue defined as Mass Effect.Of course, it has nothing to do with a certain game. It is about the chain reaction caused by the quality of the work.

To put it simply, after tracking the data in the whole game, Professor Xue discovered some common phenomena: First, some extremely popular traffic players, even if their own professional ability is not enough, fans seldom see him and other players suddenly. Opponents with very different acting skills climb the wall after laning, but if the laning video in this state is watched more than three times, the fans will be lost or even transferred; second, the handsome players are most likely to divert from the handsome players; three , generally speaking, the level of everyone on a list declines successively. If there is a player whose level is particularly low in a certain position on the list, it will easily lead to a cliff-like decline in viewing volume from this position. Subsequent works will be affected.

If the bucket effect is that the shortest board determines the lower limit of the barrel, then this is undoubtedly a ceiling effect.

Most people would think of this phenomenon as "one piece of shit spoils a pot of porridge", but Professor Xue believes that this common saying is not comprehensive and appropriate enough to explain this phenomenon.If it must be described, he defined it as the state of attention drainage, and the two phenomena are positive drainage and reverse drainage.

He believes that the operation of all platforms will inevitably be affected by these two drainage states.The fairness of the list will greatly affect the effect of this kind of drainage, and affect the future development of the entire platform.

For example, if a person looks at the top of a list and finds that it is a bad work, then he will probably assume that all the works after the top of the list are not worth watching.On the contrary, if he reads No. [-] and finds that it is a good work, he will probably think that No. [-] and No. [-] should also be good, and he is willing to try No. [-] and No. [-].

This is the performance of reverse drainage and forward drainage.