crush the rich

The symbolic significance of the platform’s confession is actually far greater than the actual significance, because over the years, some social platforms’ control of public opinion and their repeated escape from the law have left a very important impression on the public, that is, these social platforms Free from the law, supernatural powers, difficult to limit.

In this case, although not everyone will directly give up resistance, at least some people will choose to tolerate and give up seeking fairness or compensation for practical or economic reasons, even if they have been unfairly treated or even suffered serious damage.

And once these people find out that there is a more effective and low-cost way to seek justice, they will definitely try it.

Almost the boss was called to drink tea. The day after the announcement on the social platform, Yin Lian began to publish articles, activities and courses. The theme was about Internet rumors, reputation damage, impact calculation, and evidence preservation, etc. It can be said that melons are directly transformed into knowledge points and explained in real time.

But many people have some doubts after learning these lessons—according to Yingwang (after discussing with Jing Zeming, the official name of the main area of ​​the website platform is "Yingying Huaxia", although it seems a bit too much for ordinary people. Rigid and official, but if the platform is officially reclaimed later, this name will be very appropriate. Compared with before, Yin Lian’s sub-platform that contains live broadcasts and other content has another name called "Future Dream". Including all kinds of cultural and entertainment content, of course, ordinary netizens certainly don’t have the concept of distinguishing them) The relevant legal knowledge points given so far, in fact, Yin Lian may not be able to get much compensation in this public opinion competition with such a big fanfare , at most it is just a clarification of reputation.

But in fact, the selection process of "Truth and Falsehood" is actually quite open and transparent, and the final results are relatively convincing. Of course, some fans will be dissatisfied with the results because of personal filter problems, but if it is true Only when they meet their wishes will the results appear biased.

In this case, let’s not talk about how many people who read the insider rumors believe and how much they care. Even if they really read and believed, most people may not give up watching—after all, some things happen much more , many people are also bearish.

More people probably don't believe these rumors at all.

Of course, there are effects.Some people who haven't watched the show may believe the rumors when they see it, and then have a preconceived prejudice against the show.In this case, there must be a loss of reputation, but as far as the actual situation is concerned, the impact is actually very small-because in terms of the popularity of the current program, there are still no people who watch the program under this popularity, whether there is or not After seeing the relevant negative news, the possibility of watching the program in the future is very small.

In fact, what this kind of negative news is really likely to affect are those masterpieces with good quality but not enough publicity.But these works don't even have a way to promote them, and naturally they don't have the ability to compete with large media platforms. In the end, they can only wait for time to be rehabilitated.

It is also for this reason that although the current loss of "Truth and Falsehood" is not too great, Yin Lian has no intention of letting it go lightly.

The platform issued an apology announcement, but Yin Lian didn't buy it. She just asked the official to issue an announcement, listing the appeals to the police—she asked all relevant platforms and all accounts that had posted rumors to delete the rumors. Information, and issue an apology announcement, the apology announcement must contain the content of the rumors that have been released before - the requirement is a screenshot of the original text, or a copy of the content, in short, it cannot be changed; the clarification and apology for the rumor - must be sincere and Without any ambiguity, if it contains any unfounded guidance and hints, it will not be regarded as an apology but as further rumors; in addition, the announcement must be placed on the top for a period of time, and it must meet two requirements at the same time. It is shorter than the rumor divergence time, and the rumor divergence time here includes the current reprint, forwarding and circulation on the Internet, that is to say, if there are still reprinted rumors being displayed or circulated on the top of various search engines or some Internet media with large traffic , then it is considered that the rumors are still spreading, and then the rumor refuting announcement must be posted at the top all the time. If you want to end this display process, you must either take the initiative to find the reprinter to remove the rumor content, or pay the program group itself for removing the rumor and eliminating the influence. Human and money costs that need to be paid.

Whoever spends the money for canceling hot searches will feel distressed, so this request seems reasonable, but it is definitely a nerve-wracking operation in practice.

The second requirement is to clarify that the exposure rate and forwarding rate of the rumor itself cannot be lower than the data accumulated by the rumor itself.In other words, if the clarification announcement is to be withdrawn, the number of readings, reprints and comments will exceed the original rumor.Among them, the number of readings, that is, clicks, is a mandatory requirement, while reprints and comments are based on comprehensive data.

What should I do if I can't reach it?

If you can’t reach it, keep hanging it up, hang it for ten or eight years, at least it’s an Internet celebrity official account, and you can always get enough data.

To be honest, from the point of view of appeal alone, this request is actually reasonable.After all, it is a very anti-justice social phenomenon to spread rumors and to refute the rumors. In contrast, whoever spreads the rumors will clarify it, and whoever is responsible for eliminating the impact is an extremely reasonable request.

The program group did not have any unreasonable demands, nor did they ask for any reputation damage fees, and even gave the solution a choice.

But reality doesn't work that way.Rumor-making is inherently more eye-catching than rumor-refuting, and to make rumor-refuting announcements more attention than rumor-mongering, either a coincidence is required, or the nature of the event itself needs to be very attention-grabbing, or even vile.And if it is ordinary entertainment news that wants to achieve this effect, it may really take ten or eight years to hang up, and the account itself must be well operated.

But if any marketing account puts such a line on the top, I am afraid that most of the effect of any news will be cut off.Not to mention that the account is directly abolished, that is also a serious loss of vitality.

But don't think that this line of attention is the most punishing. In fact, the first line to stop rumors from spreading is the real fatal loss, because the latter can always meet the requirements as long as it is shameless enough, or find some navy soldiers to brush up the data. Even the reading data of rumors often has a certain amount of moisture, so why can't the clarification have moisture?But in contrast, search engines, news data and dissemination rankings of major platforms are often compared with popularity. In fact, the bigger components are real money, which is nothing more than the difference between paying the trolls or platform operators.In this case, it's easy to spread rumors, and to clean them up... it's all kinds of conflicts of interest.

This complicated inside story is difficult for ordinary viewers or users to understand, so they only think that the requirements in the announcement are reasonable.In Yin Lian's view, public opinion propaganda is not a battle with competitors in the final analysis, but has always been more like a communication and game with the public.For example, it would be considered too harsh to require all rumormongers to be blocked, or even to ask them to put clarification messages on top for ten or eight years.

However, if they are only asked to clarify the rumors, or put the clarification at the top until the harm of the rumors is basically eliminated, then it will be considered reasonable by ordinary people.But in fact, the latter is far more difficult than the former in actual operation, and the price it pays will be higher.

Generally speaking, the difference in cognition of ordinary people to these situations is that the information that many media can use is poor. Yin Lian just used this kind of technique a little bit in reverse.

But the effect is obvious.

At least for now, the rhythm of this lawsuit is not very good, although the platform is not completely resigned, because they have started to ban their accounts.Some highly popular accounts that spread rumors before were suddenly banned, which quickly aroused the anger of some fans who didn't care about these things.

It is worth mentioning that many of the banned accounts are real Internet celebrity accounts, which are not marketing accounts in themselves, and the degree of rumor spreading is not serious, and most of them are preconceived doubts.On the contrary, among some marketing accounts with a background, only some small accounts with almost no data were banned, while other big marketing accounts quickly deleted the rumor information, and then pretended that nothing happened.

This is the selective law enforcement of online platforms.

The advantage of doing this for the platform is that on the one hand, it intensifies the conflict between users and program groups, and on the other hand, it reduces the loss of popular accounts on the platform itself, allowing ordinary users to attract attention, while hiding professional marketing accounts in the In the shadows.

This method is indeed useful, because generally speaking, the way netizens receive information is very fragmented. They have heard that some accounts have spread rumors, but they may not know what they have spread. The speeches of the program group are regarded as the representative of the blocked accounts, and the conclusions drawn will be completely wrong.

The public opinion war is such a trouble. There are scheming traps everywhere, and one who doesn't pay attention may fall into the pit.

For this reason, Yin Lian specially mobilized AI to write a small monitoring program in her free time, which is used to search and summarize keywords on major platforms, and adopt corresponding strategies once negative public opinion is found.

In fact, her network information channels are still too few, and they are far inferior to popular platforms.Although on the bright side, Yin Lian's various projects are currently in full swing, but in fact, the spread and publicity are not even comparable to some over-marketing idol dramas. Its advantage lies in the overall high degree of public opinion. Word of mouth is good, so it seems to be more popular.

Just like there are [-] positive reviews out of [-] people, and [-] positive reviews out of [-] people. In fact, the base is much different, and the results are better only because of the high reviews.

But this does not mean that the latter is more useful, because today's network data is like the 211 billion reading volume summed up by Yin Lian before, there may actually be only a hundred people, but everyone is actively or forced to be read by some people who are not interested The content of the book was displayed ten times in front of my eyes.

Of course, showing it several times does have a brainwashing effect. Although this method is used too much, the immunity of netizens will only become stronger, but this requires a process and time.According to the current situation, most people do not have the ability and mental strength to distinguish, so such methods can still have a certain effect.

According to the general situation, the traditional coping strategy of this kind of practice is often to have tricks, to clarify in a timely manner, and to counter appropriately. This is how the so-called 24-hour rule of public relations comes about.However, Yin Lian is not a marketing fan herself, nor does she feel that fighting public opinion wars is her advantage, so she chooses to use creativity and technology to win.

When she monitored that the other party started to make trouble with online melon crowds in the name of the program group, she began to plan small animations in a targeted manner, and finally came up with a set of well-produced short animations, which were transformed into animations respectively. Emoticons, relying on their production and creativity, quickly spread.

The content of this animation is also simple. The small marketing account and the big marketing account received a job. The small marketing account quickly put on a billboard on the top of the head, writing "internal information", while the big marketing account then put on the "reprinted endorsement" , the Internet celebrity account public account Bagua passed by, and the two sides questioned and talked about it—"Really or not?" "Big news!" "Diffusion!" brand.

As soon as he turned his head, the team was dispersed by a "clarification" shell, and then the Q version of the Internet police, Ke Keaiai, came on the stage and came to patrol fiercely. (Implying the combination of the funder and the platform) I put sealing tape on my mouth, but when I turned around and tried to blame the source of the rumor, I found that the big and small marketing accounts had already taken off the billboard.

But after the Internet police walked over, the big marketing account suddenly turned around and took out a sledgehammer, and directly knocked the small marketing account to death. When the small marketing account was killed, a huge bubble popped up, with the words "sacrifice to heaven" inside, Then a stream of smoke escaped from the smoke of offering sacrifices to heaven, and turned back into a small marketing account and ran back, but this time the representative color changed from green to red.

The total length of this emoticon package is only about seven or eight seconds. The content is smooth and easy to understand. In addition, it echoes current events, and it spreads quickly almost immediately.

The platform will take advantage of the situation, so Yin Lian won't?She also didn't publish these dynamic emoticons in the name of the program group, but just let the AI ​​spread them freely in the group as ordinary viewers. Sure enough, some netizens who have different positions but have opinions on the rumor makers or the platform Quickly reproduced and spread to question and condemn the platform.

At the same time that this incident happened, Yin Lian also asked her staff to release some "insider information", several hundred pages of complaints, she estimated that ordinary users would not have the energy to read them, so what was released was a part of the content that was more eye-catching. Screenshots, which deliberately screenshot some of the most serious rumor-making speeches, and the most insulting and slanderous speeches, and then quote the content of the messages of several accounts banned by the platform for comparison.

This way you can see at a glance whose problem is more serious.

And when many netizens naturally have a tendency to like the show, and other platforms are fueling the situation, although the fans of these banned accounts were initially led to resent the program group, they quickly rebounded because of this wave of exposure and began to attack The platform and those marketing accounts that were not banned, but just removed the message and pretended nothing happened.

The program team took the opportunity to issue an announcement, stating that they only asked for an apology and clarification. If you delete the message but refuse to apologize and clarify, it will be deemed as an attempt to avoid guilt, and the program team will not give up the right to pursue legal responsibility.At the same time, I hope that the platform will not take the opportunity to exclude dissidents. If some users are unable to clarify and apologize for the rumors due to unauthorized banning of user accounts, then the program team can only think that the authorities are deliberately obstructing them from seeking justice.

At the same time, the program group also "kindly" made suggestions to the major platforms, believing that after some rumors spread, the damage has already been caused, and the platforms should not simply delete the rumors or ban the account, but should lock the relevant information and then dispose of the relevant rumors. Publishing an announcement to clarify is not only a warning to users, but also a compensation for the damage caused by rumors.

Whether this kind of "suggestion" is good for the "rumour-mongers" is really uncertain, because in today's online social platforms, the dividing line between rumors and facts is very blurred. There are also cases that are clearly facts but have been "clarified as rumors".

The program group's suggestion is not only effective for the former, but also extremely harmful to the latter.After all, things like distorting the facts, as long as they are not brainwashed one-sidedly, it is easy for people to dialectically identify the truth in their thinking.

However, this proposal has been booed and supported by netizens from all walks of life. Although some people only see the effect on the bright side, and some people see through the purpose behind this proposal, except for those whose "interests" have been harmed, most Some people are very happy with this result.