crush the rich

In fact, it is not a big problem for the state to delete and harmony related videos.Although for now, the law has relaxed many requirements for starlight live broadcasting, for example, the process of hunting and cooking monsters does not need to be specially shielded, considering that it is best not to bleed and sweat in the front, and kill monsters in the back. Cruel, but if there is an adventurer casualty incident, the government will still make relevant video cleanup and harmony. If the adventurer survives, he will ask for his opinion and decide to continue blocking or unblocking. If there are real casualties, Then all these related videos will be deleted and blocked.

This is not purely about suppressing the news, but is actually more about ethical and humanitarian considerations.

Of course it was the same this time.

This kind of video is really impactful, but it is very bad for Hu Xu's relatives, friends and even fans.If social attention is to be aroused, textual news itself is enough, and there is no need to spread these videos that make people feel uncomfortable and cause secondary harm to the relatives and friends of the other party.

It's a pity that many people don't understand these principles, and they are also led by caring people.

With the harmonization and coding of many videos on the Internet, a statement was quickly spread on the Internet, saying that the murderer had a background in his family and high-level government officials, so the matter would be suppressed.

Yin Lian didn't need to think about it to know that this was caused by foreign forces.

In fact, many people do not believe such words. After all, it is only Harmony Video. Has it suppressed the dissemination of other news information, but some people will still be deceived and be led into rhythm.

These people are usually deceived out of two kinds of thinking, one is "groundless rumors, not necessarily without reason", if there is no such thing at all, how can such rumors spread?The other is that deleting videos is to hide the characteristics of criminals, as if as long as there are characteristics of criminals, netizens can arrest them through network cables.

Ridiculous as it may sound, these two ideas are surprisingly common.

Part of this is that watching the excitement is not a big deal, but there are also some people who are emotionally driven by their true feelings.Because of this, there are disputes among the fans. Some people are very angry with the official Harmony video. They analyze the content of the video frame by frame in private, intending to use the power of fans to find the characteristics of the murderer and bring him to justice. Don't let it go, this kind of people are very angry at the official harmony and blockade; while the other kind is very painful and uncomfortable when they see related videos, and hear other people's comments on the death of idols, laughing and cursing, or condescending Criticizing his Virgin Mary, lack of vigilance, or lack of ability, is an emotional explosion... Therefore, I can understand the police's practice of blocking the video, and I am willing to explain and justify it.

However, these explanations and justifications have little effect, but instead lead to conflicts and quarrels among the fans.

Yin Lian felt that this development was not good for the government, so she felt that the government should immediately publicize it.However, it is not news that the domestic government’s public relations capabilities are insufficient. Domestic government agencies pay attention to their actions and evidence, but when the problem is really found out, the prime time has long passed.

She took the initiative to make a call to the public security department of New World, and found that the other party was already searching for the address of the case and asking about public relations issues. The base was willing to make an announcement, but at the same time said that they were not handling the information problems on the Internet.

Yin Lian turned to call the network management department, who was nervously processing relevant information, and considered Yin Lian's questions, but for some of the more in-depth public relations measures, because they have already involved the level of administrative strategies, Can't make a decision.

Yin Lian called the propaganda department again, but it turned out that there was a meeting there, and the theme of the meeting was exactly this incident.Yin Lian was a little speechless, but thinking about the government's lack of experience in this area, after all, they usually don't make troubles, so it's not a bad thing to be cautious, so she accepted the invitation to join the meeting online.

Facts have proved that the bosses are still very decisive, and there is still a gap between their meetings and those of some departments below. After all, they are really doing things every day, not just dawdling.So after Yin Lian put forward a series of suggestions of her own, after some discussions, her superiors approved most of her suggestions. Since the timing is very important, they decided to continue the discussion on the remaining controversial content. For some suggestions suitable for the current situation, they directly sent people to contact the relevant departments to assist Yin Lian in carrying out the practice.

There are two important suggestions here, one is about the guidance of online public opinion, and the other is about the positioning of adventurers and the way to deal with future casualties.

Yin Lian didn't specifically bring up the matter of catching the murderer. She believed that the public security department would try their best to catch it. Relatively speaking, the public opinion on the Internet is actually useless at all, because the government has been focusing on this aspect of work, and New World will not Any military and police department will be passive and sabotage.

But Yin Lian was not angry with such public opinion, because such things as public opinion are really useless at this moment, but if the government departments really have the problem of passive sabotage or corruption, or businessmen and public figures appear moral or even When it comes to legal issues, then public opinion is very useful.For the time being, it is one of the most useful tools for ordinary people to fight against capital and power.

The important thing is that Yin Lian should communicate as much as possible, guide the public to learn how to use public opinion, and distinguish whether to use public opinion. During this process, the government must learn to communicate and respond.

Yin Lian felt that the way of handling this time could also set an example for them, and by the way, establish the image of Yingwang as the official spokesperson.

However, although she has many ideas, she cannot implement them without official approval.Therefore, in actual operation, the cooperation of some official agencies is needed to justify the name.Therefore, it is really useful for her to get the consent of the big bosses in the relevant departments.

Among the opinions she put forward, some basic public relations strategies can be implemented directly, but some deeper content-such as how to deal with similar problems of Hu Xu and all future adventurers, need further meetings and discussions.Yin Lian made a suggestion, but the suggestion she made was too bold, and everyone couldn't judge its pros and cons for a while, so it needed to be analyzed in depth.Yin Lian then suggested not to decide on everything yet, but to deal with Hu Xu's problem in this way first, without making any promises, but taking it as a possibility.

The idea she gave was to sort out the contributions Hu Xu had made so far in the New World, and to reward and compensate Hu Xu in terms of honor and relative treatment.Although adventurers do not have a formal official organization, in fact, many things they do are no different from soldiers in the new world. At most, the degree of danger is slightly lowered, but they still often face danger.

In this case, in the face of those who died during the expedition, you can actually consider giving the title of martyr.Of course, considering various actual situations, this title cannot be given lightly, and it must be in line with the contribution it has made.

Yin Lian predicted that Hu Xu was in line - he can be ranked 21st in the star list, which in itself shows that his personal ability should be strong, and everyone has said that he is keen on helping his colleagues, so there should be something worthy of admiration in his deeds.

So she called the base and asked them to sort out Hu Xu's mission records as quickly as possible.

On the other hand, she contacted Jing Zeming and asked him to cooperate with the network security department to guide public opinion.The first step is to guide the rhythm in the name of passers-by, to refute and question those who rumored that the murderer has a background, on the one hand, to let people know that some death videos are easy to be entertained by malicious people, on the other hand, to call names directly Rumor spreaders hope that they will actively provide the identity of the "background murderer" and the background they point to, but it must be true information with corresponding evidence and not mislead the direction of the police investigation.

At the same time, Yingwang began to upload relevant information.She got all the videos from the police, and then asked the AI ​​to quickly code and edit them to ensure that all the possible information about the murderer was preserved, but all the bloody, cruel, and disgusting content that fans and the public felt was blocked.

At the same time as the news was uploaded, Yin Lian also did two things. One was to ask the police who were following up and investigating the incident to broadcast an incomplete live broadcast, and began to tell the current situation in the New World—mainly criminal investigation and rescue search. On the one hand, generally speaking, some practical and difficult issues are stated with reservations. Another thing is to let Jing Zeming direct the staff to start regularly posting some related discussion topics on the website. For example, in a criminal case, Should the relatives and friends of the victim support the disclosure of information about the victim’s victimization process, including video recordings; for another example, what legal or technical suggestions do you want to make to the country when large areas of the New World are currently out of police coverage? Of course, I don’t really need their advice, not because I think it’s useless. Yin Lian always believes that the wisdom of the crowd can create miracles, but this miracle will never be created in a day. At least in a short period of time, the proportion of dry goods in these discussions is It's very low, and it can't save the near fire at all.But it doesn't matter, the greater significance of these discussions is actually to let netizens vent their emotions in positive and effective dialogues and thinking, let them argue with each other, argue, and filter out some of their extreme emotions, even if the remaining content is still not good. It is practical, but at least it has reference value.

In addition, for fans and users who really want to participate in the case and vent their sadness and anger, Yin Lian also specially prepared an event for the police sister who is responsible for the police to cooperate with Yin Lian to guide public opinion and a group of former Fans who are keen to check the clues of the live broadcast set up a temporary group together, and then asked them to hand over the clues they picked up from the screen recording to the group owner for sorting out and then send it to the police sister. Although it may not be useful, Yin Lian believes that there may be There may not be useful clues, but this boot pattern is important.

The domestic government likes to engage in mysticism on some important occasions, not to maintain a sense of mystery, but purely for the sake of secrecy.This is actually not a mistake. After all, there is an old saying that "if the emperor does not keep secrets, he will lose his ministers, if his ministers do not keep secrets, he will lose his status, and if his secrets are not kept secret, he will be harmed." Facts have proved that this approach has been very effective in the past.

However, although confidentiality is important, it is also very important to guide public opinion.In Yin Lian's view, properly releasing some news and showing a corresponding attitude is actually no less important than ensuring information security.The attitude of leading the masses and rigorous investigation do not conflict, and should go hand in hand.

In fact, the officials have been somewhat aware of this over the years, and are working hard to make changes. Otherwise, Yin Lian would have thrown her out if she made such rash comments.It was precisely because her opinion was in line with his thinking that he was willing to listen to her plan, and after judging the feasibility, he chose to try her plan.

And the effect is surprisingly good.Sure enough, many people who were keen on quarreling before were attracted by this series of related topics, and began to discuss this issue passionately within the framework set by Yin Lian. This key argument allows AI to throw out behind some suspected rhythmic comments at any time, and it really quickly controls the direction of public opinion.

It's actually not that difficult.

Many people think that it is difficult to control public opinion. In fact, it is because of mental arithmetic and unintentional arguing about one matter with real feelings and the other party can play any role and tell any lie for the purpose. Because the navy has mastered a certain psychological offensive, it will create a false atmosphere of being besieged on all sides. When the two sides in the quarrel are relatively evenly matched, it is usually the netizens who are sincere and sincere who lose.

But once you see through the opponent's various routines and expose them to everyone, the situation will be completely different.In fact, creating false public opinion also has its own weaknesses, that is, what is false is false, and lies are inherently incompatible with the truth.

Therefore, under the current situation, Yin Lian does not need to deliberately build public opinion at all, because everyone’s ideas and concepts are actually the same, but the actual emotions and information mastery are different, as long as they are guided to focus on the key points That's it.And because the purpose and viewpoint of both sides are the same, Yin Lian doesn't need to fabricate any theory, and all the viewpoints put forward are correct and meaningful. Because they are true, they are difficult to resist, and even the more they argue, the easier it is to form influence.

She directed Jing Zeming to do several tasks that seem to be off the point, but once the purpose is understood, it often makes people suddenly realize. For example, Jing Zeming temporarily released an event for the contracted anchors in the live broadcast room. The core theme is the martyrs and great men. Related works, half of them are entertainment-oriented, one-quarter are popular science-oriented, and one-fourth are reverse-oriented science popularization, which are for some historically controversial, or there is a huge difference between the actual character and the public perception. Some of the characters carried out science popularization and redress, inciting a little bit of controversy in the middle, prompting the audience to debate and refute.

At the same time, she temporarily called an editor who temporarily reported a paragraph of work, and asked her to start writing a copy, a copy of "The World Will Not Live Up", which is a copy prepared for the official announcement in the future, no matter what Hu Xu will He will not be listed as a martyr. For now, the government will definitely mourn his deeds, and at the same time give his family members corresponding treatment, and then they can take advantage of the trend to bring public opinion.The other copy was compiled based on the contents of the documents sent by the base police. Hu Xu's life, all the information and items he has submitted since he registered as an adventurer, and the role of these contents in the development of relevant departments and technology, he rescued halfway The people who have helped, the people who have helped... etc., and at the end, it is the theme in another copy: the country will not disappoint anyone who is worthy, and those who are at the forefront of land reclamation, they have faced Many dangers and a lot of blood and sweat were put in. When they registered as adventurers, they were aware and prepared for everything they might encounter, but this definitely did not include being stabbed in the back by their compatriots.The police will definitely investigate this case to the end and deal with it severely.

The first half of this copy will be published on Yingwang in an officially authorized manner, and the last part will be publicly stated by the police after the information is released.

Although for such a case, such a wave of operations is actually a bit too complicated and deliberate, and it seems that there is not enough respect for the victim, but there is no way to do it - the person in charge of the police feels a little uncomfortable with Yin Lian's approach Yes, not for Yin Lian, but for himself who chose to cooperate, but in the end he was persuaded by Yin Lian.

She said: "Although some sophisticated methods are used, we have no malicious intentions towards the victims or the people, but only good intentions. It really doesn't feel good to deliberately market everything, but times are different, and the Internet environment has also changed. Because of its particularity, you can just treat it as another kind of sophistication, just like the hypocritical politeness among adults, sometimes it is not for profit, but just to take care of each other's face and emotions."

And this marketing is precisely to take care of the public's emotions.

After Yin Lian built the dam, opened the gate, cleared the river, and prepared the raft, it was just for this emotional flood to bring this social turmoil to a more mature future.

And all of what she did was really useful, because six hours before Jing Zeming launched the discussion and hot discussion on Yingwang, the navy fell into a state of dizziness. They will be refuted immediately, and they will be thrown with a bunch of logical rebuttals. Some fallacies in the speech that deliberately guide emotions will also be picked out and corrected one by one. Later, many people will directly start to refute rumors and ridicule when they see the relevant speeches. One, netizens can post ten, and they can counterattack, ridicule, and correct their speeches from different angles.

Of course, there are also bad-tempered ones who rushed up and scolded them angrily. In less than six hours, the most frequently commented by the navy was—this guy is either stupid or bad!

In fact, being a navy requires a lot of IQ, and you need to understand some sophistication and human psychology. Stupid people can't do it at all, so the other party can tolerate being a bad navy, but can't bear being a stupid navy.

It's a pity that it is difficult to register an account on Yingwang, and it is even more difficult to scan data. Many people can only lead the rhythm on other platforms. However, many platforms are "temporary rest", and the rest are mostly people with their tails between their tails, so they face some problems. The remarks were deleted several times faster than usual, and the navy couldn't keep pace.

It was too uncomfortable.

But the boss is still urging.Fortunately, the boss is his immediate superior and an expert in this field, so after realizing the abnormal atmosphere, he didn't scold his subordinates angrily, but said: "No, public opinion has been controlled by them, if we don't explode this wave I’m afraid it’s hard to attract attention.”

It was not the first year for the navy to work for his boss, and his heart skipped a beat, knowing that the so-called "material" was definitely not "inside information", and most of it was prepared, and it seemed "well-founded" Rumors, once exposed, are likely to get in, so he hesitated for a while before asking: "What material?"

The boss sent a screenshot to the other party.