crush the rich

The list of Yin Changning can be divided into two categories according to the life trajectory of the candidates themselves. One is the troll who is famous in the show business circle who loves to mock bad movies. It is worth noting that Yin Changning made some special explanations here, because the same Famous for trolls, some trolls are actually very dishonest, and some bad movies are not bad at all, they are always turned into bad movies by public opinion turning black and white.Moreover, in the past few years, there have been a lot of quite clever marketing methods disguised as word-of-mouth, and some mediocre works have been blown up as "excellent works" and "conscience works". Therefore, Yin Changning is very cautious about this aspect. Everyone on the Internet is someone who has watched the relevant movies in person after watching their recommendations or ridicules, and is sure that the evaluation is fair.

On the other hand, there are some people who shot excellent works but were attacked by public opinion marketing. In the end, they can only rely on time to reverse the word-of-mouth. The identities are also different. There are investors, producers, directors, and even directors. There are well-known actors, the only thing in common is that they have retired or haven't filmed for a while. 33 Novel Network

Yin Changning explained: "I know Director He. Although he hasn't filmed much, he has been paying attention to all kinds of new works, and he can keep up with fashion. I think these are suitable, but I still need to visit and exchange first to confirm. Everyone can accept new things and keep up with fashion. Otherwise, if you are too old-fashioned, you can only give up even if your character is good. After all, concepts will also affect fairness."

Yin Lian nodded and said, "Then please leave all these to my brother~~"

Yin Changning held back his smile and said, "When you send people to do things, you always put wavy lines on your words. It's too utilitarian, classmate Xiao Lian."

Yin Lian said: "No. Because even if I don't wear the wavy line, you will definitely help me. The wavy line is because I am grateful, so I want to give it a sweet coquettish."

Yin Changning laughed, stretched out his hand to touch Yin Lian's head, and said, "Okay, you're right."

Yin Lian is really good at instigating people, but most of the time she doesn't feel uncomfortable being instigated by her.I don't know if it's because it's my younger sister, or because Yin Changning himself likes the things she asks him to do.

Or both.

After the script was edited, it was sent for review.It is reasonable to say that panoramic video is a new concept, and the disc itself can be sold as a commodity, so there is a loophole that can be exploited.But for the sake of caution, Yin Lian didn't do that. Instead, he cut the film into two versions, a panoramic version and a two-dimensional flat version. The former is distributed through theme stores or sold directly on discs, while the latter is recorded on platforms and TV stations.

The production cost of discs is not high, and what is precious is the technology beyond the times.Although Yin Lian can sell it at an ordinary price, the impact on the similar market is also considered.But if she charges a particularly high price, she is not too happy.First, the popularity rate is low, and second, she has never done research and development by herself, and all of them are off-the-shelf technologies, and the price is too high to avoid making people feel guilty.

In the end, a price was set.

268 yuan a disc, the main perspective is equivalent to five episodes, but in fact, the content that can be watched and explored is far more than 200 minutes.

This price is far from that of ordinary film and television, basically there is no competition, and the price is closer to some foreign 3A games. The whole set costs thousands, but the technical content of the film itself is indeed worthy of this price. In fact, it is still cheap. up.

In fact, it can be sold more expensive or cheaper, but Yin Lian still has to consider the impact of various aspects, and finally set such a price.

It was not released immediately.

"Daily Life in Red Mansions" passed the trial very quickly. After trying it out, the superiors opened a green channel for Yin Lian, and all the processes were completed according to the fastest standard.

There is no problem logging in to the platform, as long as it goes online.The flat version point card system is equivalent to 0.375 yuan per episode. If you buy a single episode permanently, it is 2 yuan per episode. If you only count the unit price, it is actually quite expensive. The total of 40 episodes costs 80 yuan, but if you just want to watch all at once After that, it only costs 15 yuan, but one is permanent and the other is one-time, so each has its own advantages and disadvantages.

There were no film and television dramas on Yingwang before, and the public opinion trilogy was also free to watch. Later, during the period of "Truth and Falsehood", the website introduced a point-card system for charging, but because the total content available for viewing was too small, there was no monthly card system at that time.

Before "Daily Life in Red Mansions" was registered, Jing Zeming used the budget given by Yin Lian to buy the copyrights of some film and television films. Eye-catching but the quality of the play itself is hip.According to Yin Lian, it's just to support the scene temporarily, and it doesn't really rely on this to make money.

With the registration of "Daily Life in Red Mansions", these films have been launched one after another, and Jing Zeming took advantage of the trend to launch the monthly card system.Then all the film and television dramas of Yingwang have joined the charging model, including the original free "Public Opinion Trilogy".

It's not that no one has complained because of this, after all, Yingwang's fees are really not cheap, not to mention the content is not much, and there is not even a discount in the first month.Jing Zeming also discussed with Yin Lian whether to hold some promotional activities, but Yin Lian refused.

The reason for the refusal has actually been mentioned several times before, but Jing Zeming has never been able to understand how to achieve it, but this time when Yin Lian refused, Jing Zeming suddenly realized the specific meaning of Yin Lian's previous emphasis on this idea based on the situation. Then realize the true meaning of Yingwang's existence.

Yin Lian said: "I have emphasized before that Yingwang is the lower limit of Huaxia Network, but it does not have to be the upper limit of Huaxia Network. Therefore, we set rules and leave more freedom for netizens to choose, but it is not necessary to be a' The most favorable, the most cost-effective, and the most popular video network. Yingwang will never need to do this kind of activity that gathers popularity and increases profits. Or to put it bluntly, Yingwang will be in the future The best income state is to break even or have a slight income. If it starts to make a lot of money, it actually proves that the project has failed.”

What she said was a bit complicated and contradictory, but Jing Zeming could be said to be an expert in both economics and politics, so he could understand this complicated statement right away.

The purpose of Yingwang's existence is by no means to make a profit. Once it starts to make a profit, it will lose many more important things.Yin Lian said that "making a lot of money equals project failure" is actually a bit alarmist, but there is nothing wrong with this truth.

To put it in a simpler way, referees must not join the competition, and judges must not benefit from the parties involved in the case, otherwise the rules will lose the most basic basis, and the system will not be far from collapse.

Therefore, Yingwang can only be a government platform or a commercial platform, absolutely not both.Of course, not being a commercial platform does not mean that it cannot be profitable, but that it cannot conduct activities with the goal of making a profit.

Conversely, if it is a natural profit during the policy layout, it will not be affected.

But Yin Lian still gave Jing Zeming a few suggestions. One is to keep the website’s income and expenditure as balanced as possible every year. If there is a high profit, spend it, reward employees, optimize the working environment, do projects and activities, and try not to accumulate too much money. , Let Yingwang become a profitable project.

Even if the country wants to engage in any commercial network projects in the future, it should not be undertaken by Yingwang. The two parties can cooperate, but the independence and positioning of Yingwang must be guaranteed.

Secondly, Yingwang should not participate in the competition of any similar commercial platforms. It can optimize and innovate independently, and can also follow and cooperate with fashion appropriately, but it should not be involved in exclusive commercial competition, for example, exclusive copyright.

Jing Zeming was a little surprised when he heard this, and asked, "But your new drama is exclusive to the online platform now, right?"

Yin Lian snorted and said, "No. "Daily Life in the Red Chamber" is not signed for exclusive copyright."

It's not that Jing Zeming didn't know this, but he still asked, "Which other platforms have you authorized?"

Yin Lian said: "No, I only authorized Yingwang for the time being, but this is different from being exclusive. I can authorize other platforms at any time, but it is not necessary now."

Jing Zeming thought twice before he understood Yin Lian's meaning, and asked again: "It's not necessary now, so when will it be necessary?"

"For example, if there is a policy in the future that prohibits signing exclusive contracts for non-original film and television dramas, and then someone jumps out to point at us and scold us, or when a platform suddenly gets lucky and plans to surrender to the country, reform and start a new stage. ?”

Jing Zeming: "..."

grass!What is long-term vision?This is called long-term vision.Still very scheming, dug N holes early in the morning and waited for the black-hearted foxes to line up and jump down.

But just thinking about it for the time being, Yin Lian has no specific plans to put it into action yet, but the TV series will be released soon.

When Yingwang’s three charging systems came out, some people were actually disgusted at first, especially the public opinion trilogy was very popular. When it was free before, many people would often click in and watch it again. After charging, it changed from free to VIP. , everyone is very unhappy.

It is not true that they are not worth five yuan (Yingwang marks the price of film and television dramas according to the length of time, so the film length of the film is generally five yuan perpetual ticket price). Many people think that the value of these works is more than five yuan. Yes, so although some people feel uncomfortable, they still choose to buy it if they want to see it. However, some of them are always unwilling, saying that they will never buy the point card and monthly card of Yingwang, which is a waste of money.

However, some people have a good impression of Yingwang, so they are willing to support and spend money to buy a monthly card.They are not at a disadvantage - although there are not many Yingwang works, the average quality is high, and the utilization rate of monthly cards is still very high.

However, as time goes by, many people have become a state of selective consumption in all three modes.One advantage of Yingwang is that it does not engage in those fake ones, let you buy a monthly membership, and some VIP movies have to be bought separately, or rely on the free ticket mechanism to limit the number of movies that monthly members can watch, and charge twice in disguise.

The price and consumption mechanism of monthly cards, point cards and movies are very clear, and all movies will be clearly applicable to the three forms, users can freely combine according to their own needs, so although some people complained at the beginning, everyone used it later. Experienced the benefits of its regulations, and gradually even began to praise and step on it, using Yingwang to suppress peers.

Originally, the platform has already begun to communicate with each other in terms of the display mechanism, that is to say, many people can open the account of Yingwang to buy members of A network, and they can also open the account of A network to buy members of Yingwang. After Yingwang's consumption mechanism is more useful, they are more inclined to watch movies on Yingwang. For works that are available on both sites, they will definitely not buy A network members, and they will choose to watch movies on Yingwang.

After all, Yingwang can be used for monthly cards, point cards, and one-time permanent purchases.

If there are works that are unique to Network A but users really want to watch, some viewers will temporarily buy a monthly card for Network A, but they still prefer to watch through Yingwang.

In the terms of the fan circle, this is the difference between a life and a wall.

This seems to have little impact. After all, members of both companies can buy them, and they can also watch their movies. There may even be more exclusive works on A.com, and users "have to" buy members of other companies more often, and even more. Because of the common platform, even if you log in to the account of Yingwang to watch the video of A network, in fact, the streaming traffic is consumed by A network, and the income will still belong to A network, and Yingwang has no right to take a commission, and A network has no loss .

However, in this case, A network will lose a large amount of information channel monopoly power, which is actually an important right no less important than the website revenue itself.Because membership income is dead income, and only with the ability to drive popularity can the platform income be radiated and the audience pay for "popularity".

Therefore, in the second month after the release of "Daily Life in Red Mansions", a large number of A-networks gave up their stubborn resistance, and launched a point-card mode and a single-play mode under the appeal of the audience.Although there are subtle differences in the charging models of each website under their own careful thinking, they generally follow the example of Yingwang.