crush the rich

However, although it is cheap, it is still a relatively large expenditure for most people.Fans are basically willing to pay this price, but non-fans will think "just for a TV series? Are you crazy?"

Therefore, the sales of discs at the beginning can only be regarded as good, not very hot.

And this also has the problem of Yin Lian's own sales strategy.

From the very beginning, she spread the goods very well, and as long as she can spread the sales points, she has laid them.In fact, if you engage in hunger marketing, maybe the sales will be better, and many companies will do this.

The reason why Yin Lian didn't do this was simple, because she personally didn't like it.

In fact, there are many reasons to say what you have to say-for example, hunger marketing itself is actually a psychological tactic, and this tactic has been excessively abused by countless companies, which has actually catalyzed the rebellious psychology of a large number of people; It requires a lot of viral marketing and troll propaganda to instigate the atmosphere. With the popularity and popularity of sitcoms, this is completely unnecessary expenditure. It is better to use it to do something more meaningful; or hunger marketing is actually in actual operation. Both contain the squeeze of social resources and the destruction of social order, which is very unnecessary.

But in essence, she didn't want to.Let everyone go out happily, buy what they need happily, and then go home easily, save the audience's time, reduce the pressure of employees, and don't add a little chaos to public transportation, isn't it good?

Moreover, a truly powerful work does not need to engage in too many marketing tricks.As the saying goes, a good fighter has no great achievements, and it is the best policy to subdue the enemy's soldiers without fighting.Compared with bloody fights to gain popularity and attention, Yin Lian prefers the subtle and silent propaganda method, even if this approach runs counter to the times.

Fortunately, her products are indeed competitive and capable of fighting against fashion.

The only publicity for this sale is probably that Yin Lian filmed a series of trailers.The trailer for the panoramic mode is specially selected for the most exciting "behind-the-scenes story" clips in the film, so it easily attracts the curiosity of audiences who have seen or haven't seen it.

The first promotional film is called "The Handbook of a Traveling Woman".

Although the title is "The Journal of a Traveling Woman", the main idea of ​​the story is "A day in the past and present life of a traveling woman", but the form that embodies this "day" is written in a journal.

If you only look at the camera, the picture is actually relatively monotonous, because in the entire promotional film, the camera is always closely followed by the handbook, and the characters generally only have hands or part of the body in the camera.But in terms of content, this PV is not just a handbook record, but has an extremely rich plot.

At the beginning, a girl's voice said: "I seem to have been poor in my previous life and this life."

This sentence sounds bitter, but on the contrary, the girl's tone is quite out of the way. It cannot be said that there is no complaint or self-deprecation at all, but it is not completely negative.

Then I heard the girl continue to say: "What is time-traveling? For me, time-traveling should be a one-way long-distance journey. It neither changed me nor really changed the world I live in."

Then I saw a beautiful, pastel notebook and began to turn the pages, and wrote the first line, which was a list of ingredients.But halfway through the writing, the screen turned into a sallow, thread-bound book that looked much inferior in paper quality. It was still a list of ingredients, but it was even cheaper than the previous one.

An assistant director was in charge of the plot details and character setting of the time-traveling girl, but Yin Lian also put forward many valuable opinions in various aspects, such as the design of the handbook.

At the beginning, the assistant director only planned to design two books with different styles, representing modern and ancient times respectively.Although one is ancient and the other is modern, in essence, the exquisiteness of the two journals is similar.

But Yin Lian came up with a different idea after seeing the design.

She requested that the modern notebook be designed to be extremely exquisite, and it does not need to be expensive, but it must be gorgeous and cute enough visually; on the contrary, this ancient book should appear inferior and cheap, and the paper should be thin and not white, and It is sallow and rough like old newspapers.

The meaning of this design is to show the gap between modern and ancient times, to reflect the difference in quality of life between girls living in modern times and girls living in ancient times, who are also social animals, and to remind those children who yearn for ancient idol dramas in a disguised form. What kind of luck has the advancement of technology and system really bestowed on them.

But aside from this point, for the time-traveling girl, what remains unchanged throughout her two lives is not her social status or income and wealth, but her always optimistic and positive attitude towards life.

During the process of hand account switching, at the beginning, she could hear her voice traveling through two time-spaces, and even overlapping occasionally: [The price of meat has finally dropped, otherwise we will almost be unable to afford meat...] (two carrots A copper coin is equivalent to 4.4 yuan a catty... 噫.)

A pen or charcoal pen is drawn across the paper, and the price of ancient ingredients is shown on the screen, which is then converted into modern currency by the girl, such as an egg for 6 yuan, and a white meat for 110 yuan, which makes people sad when they hear it and cry when they see it .

The little girl's monthly money of a few hundred Wen is mostly unaffordable, so she drew a crying face on the account as she wrote, and then carefully traced a plate of unrealistic braised braised meat with a pen. The meat... just put the Zamian steamed buns.

And the story of the time-traveling girl kicked off.

16 taels of silver signed a ten-year life contract, and the time-traveling girl also had a hard time living in this era.She still couldn't afford paper and pens, and a set of Four Books and Five Classics was worth a quarter of her selling money.She bought the cheapest yellow paper, cut and sewed it herself, and made a notebook.It took many days to pick and choose in the stove after burning the fire, and finally found a suitable charcoal stick, and mixed it with clay by the local method, and made a few charcoal pencils after many attempts.

People laughed at her for being illiterate, and lacking arms and legs when she wrote it. Why bother to spend that effort, but she let others comment, and still went her own way. Only the witty words and lovely pictures on the handbook proved her optimistic and unyielding heart .

She recorded everything in this world stroke by stroke, and the style of the Red Mansion slowly unfolded in front of the audience.In the words of Lao Du, it is called "the wine and meat of the Zhumen stinks, and the bones are frozen to death on the road".The romance, extravagance and waste of the aristocratic class, and the precariousness and toil of the working people have become a picture scroll of life in the world.

These contents are not available in the flat version of the TV series. 33 Novel Network

If you look at the story from the perspective of the Jia family and the protagonists, readers at that time read Dream of the Red Chamber in the same way that ordinary readers read the rich man's article, watching him build a garden with hundreds of millions of soft sister coins, each with tens of thousands of pocket money , but said "only tens of thousands of yuan per month", and felt that Versailles was very cool.

But the time-traveling woman's sense of substitution is often deeper. She has two identities that can be substituted, one is a modern person, and the other is a social animal.The directors each took some roles and wrote the story meticulously. The time-traveling girl is one of the key points, so her story is actually very enjoyable and more substitutable.

It's just that once it's substituted, it feels completely different.

A meal for the ladies in the red building is likely to be her monthly food expenses.Others have class in their hearts and never question it, but girls are different.She is smart, has a tough personality, and has never had a class distinction in her heart. Even in this environment, she tried her best to be cheerful and generous, neither humble nor overbearing.It is precisely in this situation that her difficult way of survival and poor living resources make many people feel uncomfortable.

In such an environment, the time-traveling girl never complained, but always tried her best to increase income and reduce expenditure. Although most of the time her increase in income would be reversed by the sinister living environment, she made [-]% efforts, but she could only get [-]% of the income. return.But although she doesn't complain, many viewers who substitute her often question from the bottom of their hearts - why! ?

This is a time-traveling woman who completely goes against the traditional routine.

The assistant director gave her a very thought-provoking "popular line" in a wicked way.

When the time-traveling girl first crossed over, she actually didn't want to have anything to do with Jia's mansion. Later, as she had some contact with the protagonists in the Red Mansion, she began to feel worried and regretful about their future, until one night she After tossing and turning, a question from the soul suddenly came out:

"I'm a maid, don't I feel pitiful, but I feel pitiful for my well-clothed master?"

This is actually a line from another play. The assistant director used it here and marked the source.The reason why I have to use it even if I want to comment is because this line has a completely different meaning from the line in the original work when it is placed in this year's film and television drama.

Later, after the panoramic film was released, some people saw this and realized the strong metaphor of this paragraph.

Coupled with the full text reading, the hint is actually obvious.The line of crossing the girl actually implies that everyone in the red building is not innocent-the little maid is busy in all kinds of ways but is in danger, but everyone in Jia's mansion is well-clothed and well-fed, but there is nothing to do with production. Criminals are linked with capitalists,

A question is clearly pointed out here——was the reason for the collapse of the Red Mansion because of political struggle or its essential standpoint?For many years, red scholars have been willing to pursue the details in the original work, digging out those political connections and political tendencies that have not been detailed at all, but when Yin Lian held a meeting with the directors, he thought: "The lack of detailed description is due to deliberate Implicit, or because it doesn't matter at all?"

She believes that when Cao Xueqin writes books, he often pays more attention to meaning than form, so how the Red Chamber was destroyed is not important at all, what is really important is the meaning behind the destruction.

"Because the gauze cap is too small, the lock is carried."

"It is multiplication, division, addition and subtraction, and there is a sky above!"