crush the rich

Yin Lian came prepared.

There were three versions of this news when it was released, one blog post with clear logic, detailed index, concise and easy-to-understand sentences, even primary school students can quickly understand, one high-definition screen, smooth editing, detailed process, almost can be watched as a documentary The two-hour-long video, and although shorter, also accurately summarizes the content of the previous video. I don’t know whether it should be called a trailer or a short video of the plot.

This is a textbook public opinion operation.

Not what the fans said.

In fact, looking at the process, there is no particularly amazing creativity, but each stage has accurately used every breaking point of the whole event.

On Thursday afternoon, Yingwang announced the content of the lawsuit. About 10 minutes later, the marketing accounts bought by the Lin sisters published articles one after another. At this time, only fragmentary information was released, and the details were still unclear, showing "hearsay". The posture of the opponent, while the opponent's navy is still working as usual, trying to suppress relevant news and rumors as much as possible.

At about four o'clock, Lin Muchen spent a lot of money to buy Hot Search, the price was much higher than the market price, the platform let go, not only sent her designated keywords on Hot Search, but also reduced the blocking of some accounts, of course, yes Operations made after addition, subtraction, multiplication and division have been performed on the payment slips of both parties.

However, although the keywords were popularly searched, the complete information was released after a three-hour delay. The popularity had been accumulated in advance, and the amount of evidence and information released in the end was astonishingly large, and it was too stone to be stoned. stone hammer.

The evidence released in this wave mainly includes the following contents: evidence that Chen Liang’s identity was forged, videos of interviews with Guo Wengang, videos of interviews with “Chen Liang’s parents” and information provided by his neighbors, a large number of other identities of the real person “Chen Liang” Screenshots of photos on the homepage of the Internet and descriptions of their identities, before the ferment of public opinion, a list and explanation of the identity of some famous and surnamed opinion output accounts and the groups behind them, the traceability investigation of the true identity of "Chen Liang" and the details of the related cases, including interviews with the families of various victims.

Under the care of doctors from Yin Lian's past team, Tingting's mother, who started taking medicine normally, was finally able to communicate normally, and in order to seek justice for her daughter, she agreed to be interviewed and even released the previous video.

To be honest, her image at that time was so touching that many people were even irritated, or ran to the homepage of the other party's group to swear, or swore that they would spend their entire lives walking around the sales office under the other party's name, and stopped Any relatives and friends around you buy each other's house.

The executives of the opposing group must not be ignorant of this matter. After all, many people have directly or indirectly participated in the previous guidance of public opinion, but no one expected that Yin Lian had investigated so many things behind his back, and even did it. It was a documentary, and I was stunned for a while. After a long meeting, I couldn't decide whether to send a lawyer's letter to Yin Lian's team or to separate the relationship with the client.

But at this time, they still couldn't contact the chairman himself.

This is of course because Yin Lian's strategy has indeed worked, and the mastermind behind the scenes is currently entangled in family affairs, dejected, and has no time to pay attention to the storm outside.

And in this board of directors, there are actually people who have tacit understanding with Yin Lian. Although the other party has no friendship with Yin Lian, and it is also a headache for Yin Lian to do this matter, but at least in terms of the views of the people behind the scenes, the attitudes of both sides is consistent.

However, probably due to his personality, he did not express his views immediately and strongly. Instead, he took a little time to guide the board of directors to choose to get rid of it, which took a lot of time.

In addition, there is solid evidence to prove that a large part of the group's senior management or family members have actually participated in the behavior of spreading rumors and guiding public opinion. Therefore, many netizens do not buy it, and the effect of clearing up and apologizing is very poor.

But this is beneficial to Yin Lian. If the other party wants to clean himself up and protect the reputation of the group to prevent the stock price from falling and the assets to shrink, it is difficult to devote all his energy to protecting the mastermind behind the scenes.Although it is hard to say whether they will have complaints against their original partners after harming their own interests at this time, Yin Lian's strategy has cut off other possibilities, so there is no need to think more about this aspect.

In fact, based on the current mainstream atmosphere, if many people want to make a big news, they will choose to release the material like squeezing toothpaste.Yin Lian's behavior this time is completely inconsistent with this rule.During the period between [-]:[-] and [-]:[-] to build momentum, anxious netizens felt that the spokesperson she launched was planning to do this. Who knew that they didn't keep a secret at all, and just dropped a nuclear bomb.

And about 10 minutes after the news broke, "Chen Liang's parents" and the police in Chunshen issued notices one after another, saying that they had received a report and filed a case to investigate the fact that a certain company owner bribed some agency personnel to help Chen fake his identity and sneak into the New World. case.

Yin Lian's rhythm was so well controlled that many people who ate melons lost their melons, gave up wandering around, and focused on searching for this case.

As it turns out, this melon is really choppy.

Two hours later, the party's group finally finished the meeting overtime and publicly issued an apology to the public and the victim.No one paid attention to Yin Lian's side, and netizens didn't accept this at all. They demanded that all the staff who participated in the guidance of public opinion make a public apology to the Lin family sisters, and asked their companies to deal with it.

Yin Lian has not appeared in today's news. Although she is the maker behind the whole news, she has not taken the initiative to show up on the surface. Instead, she has always carried out activities through agency staff. Therefore, the main force of this wave of counterattacks is not Her fan...or at least not her face fan.

However, the current overall trend on the Internet is that everyone has learned Yin Lian’s set of "apology and clarification" rules very well. It can even be said that the public has acquiesced to the axiom of "whoever spreads rumors and whoever refutes rumors", so they are very concerned about The requirements of the other party are also very clear.

At the beginning, all those who participated in the guidance of public opinion had to post an apology on the homepage, and at the same time, the company's homepage should also publicly apologize, and deal with all employees who knew the law and violated the law and actively spread rumors in this incident.

Of course, because netizens actually don't know who knows the truth and who doesn't, they mainly target those who speak too much and obviously have the intention of maliciously insulting the victim.

Although the client company held a meeting, it was quite decisive in admitting cowardice.It didn't take long for many accounts that participated in the guidance of public opinion to put up apology statements one after another, but only for those who really worked for the parties concerned. As for the relatives, most of them chose to pretend to be dead.However, there are also a few high-level employees who have not made relevant remarks, and also issued a statement of apology.

The group’s confession was even more thorough. Not only did it put an apology on the top of the official website and social platform homepage, but also publicly broadcast the apology statement on the advertising screens of several branch offices. He didn't even conceal the facts, but instead explained the whole incident objectively, which won the favor of some people.

Of course there are people who don't like this.Because it admits it too quickly, some netizens don't believe it at all, thinking that it has concealed many facts. For example, some senior executives in the company know the truth of the matter well, and the apology is also a commercial apology. Not really recognizing the error.

In fact, the same is true, but as long as no one exposes it, most people will not think about it.In fact, even if it is exposed, many people will uphold their own views of good and evil, thinking that this is not the case.

Yin Lian also understands this very well.In her view, national leaders, capitalists and laborers are three completely different groups of people, so even their thinking patterns are different. They may be able to coexist, but it is difficult for them to understand each other.To put it simply, the driving force of laborers is basic survival needs, capitalists are money, and national leaders are social progress. Understanding this, we can actually grasp their general behavior patterns.

To put it simply, the basic needs of workers include safety needs, so they will believe in conscience, the law, and the morality of social groups, while the driving force of capital is money and interests, and morality or law have become a kind that can be used. tools, both sides will feel that the other is ridiculous, because there is a gap in their valuation of money and good and evil.

Giants are just another human form.

There was a lot of quarrels on the Internet. Unlike the previous unanimous condemnation, after this wave of actions, netizens also began to have differences in their views on the company involved.Some people think that the other party’s apology is very straightforward, and they should be forgiving and forgiving, only for the culprit and not for the social animals who can’t help themselves. Some people think that apologizing for some things is not enough to offset the harm, and continue to hold on to the previous attitude. Excessive targets, pressing every step of the way, in short, require the other party to pay a real price.

The group's top management was also decisive. At about ten o'clock, several people actually posted resignation statements on their homepages, and the highest-ranking one was a department director.He was one of the people who spoke the most before. He once directly mocked Lin Muxi that she was a BZ, as if he knew her very well.His apology was not sincere, in short, he was shirking responsibility, being eccentric, and sarcasm, so it is no surprise that he was the first to bear the brunt of the anger of netizens.

Because of this wave of resignations, many people were persuaded by their attitude, and the impact suddenly dropped a lot.

Lin Muxi was actually not satisfied, and said unhappily: "It's cheap for them." She has faced malicious people directly, and she doesn't believe that there are innocent people being used among the participants, at least she firmly believes that the senior staff of this company will never Yes, but after all, people are only following orders, even the law has a strategy of not punishing the public and only punishing the culprit, Lin Muxi can't appear too aggressive.

What matters is the culprit.

Although the murderer was gone and Lin Muxi killed it with her own hands, the root cause of these tragedies has not been resolved yet.In fact, when the murder was committed, Lin Muxi was far less determined than she showed. She was angry, but in fact, she would doubt herself after the dust settled... But when she knew that the other party had a completely innocent life in her hands, That self-doubt just disappeared.

Only the principle of life for life is a simple axiom that does not need to be questioned.

In this □□ operation of the party group, perhaps the only most practical thing is to publicly announce that a general meeting of shareholders will be held to discuss the removal of the chairman.

This move is definitely a heavy blow to the opponent. It can fundamentally compress the opponent's power and influence, and make the following game process trade off, which is more beneficial to Yin Lian's side.

The effect of this incident is quite obvious. The direct impact is that the strength of the opponent's military control and criticism has been significantly reduced. Although they are still working, they are obviously unable to cope with the current pressure of public opinion regardless of the number or frequency. Compared with the previous large-scale The amount of platform coverage, which is significantly weakened.

This actually only shows one problem, that is, the money is not in place.