crush the rich

The [-]-day ban and rectification is a loss for any platform, but even if the ban is lifted, these platforms will try to continue to block the promotion channels for the works produced by the company under Yin Lian's name, so her employees and crew are all concerned. Quite nervous.

And this wave of blockade goes far beyond platforms.It may be pure vigilance or revenge, or it may be a replacement of interests. In short, this time, many domestic platforms (not limited to social platforms) have blocked Yin Lian's company. The platform is only partially blocked.

The so-called partial blockade means that they still choose to continue to cooperate with some high-profit projects.

Businessmen are always so realistic that people have nothing to say.

But this is actually a good thing. Both parties in this matter may not want the other party to ignore it, and some large cooperations will also collapse, which will directly cause losses to both parties.

Although this approach is quite divisive, it actually saves a lot of trouble for Yin Lian, and the other party is actually afraid that Yin Lian will be young and arrogant, so he impulsively cut off other cooperation, so although he joined the blockade, he was responsible for the handover The management staff will secretly hint to Yin Lian's side to release news to show their goodwill, and it can be said that they sing together with both red and white faces.

In many cases, capital is more like a country, always in a state of hedging, and will never easily cut off its retreat unless it is at the last moment.

Yin Lian didn't explode, she was calmer than the other party imagined.After all, what the other party did was actually in her expectation, and she had already prepared a countermeasure.

An important cooperation project that has not been cut off by major platforms is the PC and mobile versions of "Secondary World".We all know that there are multiple versions of "Secondary World". Although the overall rendering effect of PC and mobile phone is far inferior to that of handheld and adventurer, many people are reluctant to buy the latter two, so they are often more willing to play on the existing platform. After all, the content and gameplay are the same.

Although the current number of handheld and adventure meter holders has been increasing, it is still a drop in the bucket compared to the total population, and it is still a long way to go to cover most of the population.

Therefore, if it is only to popularize games, it is still necessary to spread the influence of PC and mobile terminals.

Some platforms are also reluctant to part with the traffic and profits brought by "Second World". "Second World" itself is a stand-alone online game, and it is a one-time buyout system, but what it sells is not a game program, but an account permission.However, it is slightly different from online games in that online games may be banned if they violate the rules, while "Second World" can still continue to play even if they violate the rules, but they will be banned from the online mode.In addition, this game has both stand-alone and online games, and has won the love of many players.

Because the majority of profits in the subworld are actually in handhelds and adventure devices, the price of the game itself is relatively low. It is only because of the huge player base that it can bring a lot of popularity and dividends to the platform. Popularity is the most important thing, because the buyout system is a one-time game. Sexual, but advertising revenue is sustainable in the long run.

The platform is definitely not willing to let go of this income.If there is a head iron that refuses, then it is completely desirable for other competitors, because "Secondary World" will not lose players, and players will definitely flow to other platforms.

In this case, the operation of "Second World" was hardly affected at all, and soon, Yin Changsheng even updated the game with an entire expansion pack without warning.

The main update content of the expansion pack is as follows: update the embedded network system in the game, and add five new network areas in addition to the existing professional professional exchange forum, namely the social network "Yanshu", the film and television factory "Star Track", The online library "Virtual Realm", the virtual trading network "Vientiane" and the legendary dark net "wait and see".

Leaving aside this "wait and see" that obviously alludes to reality, the functions of "Yanshu" in the first four areas are very realistic with the real social network, but the interface is much more refined and convenient than the real social network (refer to Xia Guo's mature design), but considering everyone's acceptance, the function is still closer to this world than Xia Guo.

Generally speaking, "Goose Book" only serves the characters of players, who can socialize, publish articles, and upload videos, but they can only upload videos in game format, that is, game videos.However, the content of this game video is very broad. It can be said that it covers all the content in reality. For example, players can record the cooking or production process in the game, they can film work or travel content, and they can also film the interaction with NPC family members. All in all, this website allows players to act as game characters and socialize with others.

However, compared to reality, in the online social networking in the game, in addition to other players interacting and replying, there will also be NPCs to follow and interact, and they are much more vivid than zombie fans or marketing accounts in reality.According to the existing AI settings, the system will use each NPC's own personality traits and intelligent interaction methods to interact with each other. Considering the low equipment configuration of some traditional end players, Yin Changsheng even designed a corresponding switch, which is divided into Real-time reminder (that is, real-time calculation), receiving no notification (that is, the calculation is performed according to time and events when the relevant interface is opened) and only displaying the player's speech (that is, the interactive data of the NPC is included in the number, but the content is not calculated), through This method optimizes the system and avoids lag for low-configuration players.

In the "Star Track" of the film and television factory, the second important content of this update is included, which is the "film calculation" of the actor profession.To put it simply, because many films have recently been rejected by major platforms for promotion cooperation, Yin Lian had to find a new promotion channel, and her idea was "The Second World".Now all the crews in her company use the new equipment of Xia Guo system to shoot, and the film format also uses Xia Guo's technology, which is actually the same set of templates as the AI ​​animation calculation of "Second World", and this gives Yin pity some opportunities.

They got a bunch of samples of newcomer works that had already been filmed a while ago. Yin Changsheng took an existing program and slightly modified it so that it can easily replace the existing sample characters and backgrounds with game characters and scenes. After the film is completed, all the scripts are loaded into the game, and the corresponding logic rules are set in the game, and the complete film can be randomly cut into 30-120 second promotional short films according to the AI ​​judgment.This AI clip has a ready-made program in Xiaguo, but even if it is simplified and loaded into "Second World", it is too large, so Yin Changsheng only selected a few sets of more classic and commonly used routines, but they are amazing enough for players.

After this expansion pack is updated, actors and related occupations can choose this batch of scripts for shooting. After the shooting, they and other players in the same field will have the opportunity to see their achievements on TV, theaters or the "Star Track" online film and television factory. films, but only edited promotional clips.

However, Yin Lian felt that this was enough to give players a sense of substitution.Not only that, because these short films pay great attention to script creation, so the plots themselves are quite interesting. Different promotional short films can easily arouse the curiosity of players, and the promotional effect will come out.

In fact, when they first saw the update notice of this issue, most players didn’t have any expectations, and some people complained, “Did I come to the online game to surf the Internet?”

In addition, the platform saw the intention and arranged the staff to take the rhythm very quickly. Therefore, before the update was completed, many players were not optimistic about the new content, and even felt a little disgusted. They felt that "The Second World" was a bit floating , eyes high and hands low.

But after entering the game, they only had one thought left.

"It's so fragrant!"

The AI ​​interaction of social networks is a setting that players have never thought of, causing many players to insist on opening this part of the content rather than their own devices being stuck.There are also players who were originally on a few boats, carelessly created an account and sent a message, but encountered a tragic traffic accident that was caught off guard.To be honest, in reality, not everyone is willing to run their own social network, because even if they work hard, there may not be results. Moreover, in today's extremely data-infused, big data is supported by zombie fans, the social network can bring The sense of identity has actually been diluted quite a bit.

But "The Second World" is different.

There are absolutely no zombie fans here.Let’s not talk about whether an NPC is considered a living person, but because of the existence of the AI ​​system, after the player posts information, there is a chance to get comments and responses from any follower. Of course, the calculation mechanism is more complicated, and the content needs to meet certain conditions. At the same time It is also limited by some random conditions, but no matter what, every NPC has a chance to interact.

Compared with the reality that fans may unfollow due to various reasons that may not be the blogger's own fault, the attention of these NPCs is much more stable. At least whether they follow or unfollow, there will be a logical relationship line , it can be operated well.

According to an unknown big V player, I have a game character account with 3000 fans, and I have a social satisfaction level of [-] million fans.

Leaving aside this overly personal and subjective data conversion standard, players really feel the fun of the system itself, and have a sense of happiness dreaming back to 20 years ago.Although many children who play this game must not have lived so long, it does not prevent them from feeling this joy.

Virtual social networks can give people a better sense of identity than real social networks... It's ridiculous to say this.

But at this particular time period, players do feel that way.

And when they experienced the actual process of "Star Trail", many people were even more amazed.If I have to say it, the focus of this update is not to increase the film and television network system, but to enrich the gameplay of the actor profession, making the whole process more delicate and immersive.

However, the role of advertising is also obvious.Yin Lian indicated the source of the original work and copyright information in the relevant trailer description, so people quickly realized that this is a real-life film, out of interest in the short film, or the intimacy of the role he played , many people will actively choose to learn about relevant information.

Although Yin Lian didn't put too much news that has nothing to do with the game itself in the game, it is still possible to post a link.In addition, the running capacity of the star brain is sufficient, and it is a matter of minutes for her to build a website, but the exposure rate needs to be accumulated slowly, and "Secondary World" effectively solves this problem.

In short, many players actually quickly realized that this was a series of video advertisements, but they didn't care. Not only did they accept it, but they also showed their expectations for the types of videos they were interested in.