1987: Sleepless Tonight

Li Changhe became more ambitious. He wanted to compete openly with Lu Hao and Wanjia Beverage Factory.

With the participation of foreign capital, can it still lose to Lu Hao?

impossible!

Putting the name of foreign capital in that area will allow dealers to rush to order soda from the Second Beverage Factory.

It is impossible to lose to Lu Hao!

Coupled with the fact that the person who took the lead in organizing this event, contributed money and effort, and arranged the layout, the Second Beverage Factory is the big brother in the beverage industry. When people order soda, they must order soda from the leading company in the industry. How can they order other brands later? Soda?

Other brands of soda are definitely lower down the list!

This is the unanimous conclusion reached by Li Changhe, the leaders of Wanjia Beverage Factory, and the superior leaders in charge after discussion. If you want to do it, take the lead and do it in a sound and impressive way.

"Okay, if it's really what you said, Director Li, I and Wanjia Beverage Factory will definitely participate and make full preparations." Lu Hao said.

"After I get the news, I will definitely inform Boss Lu immediately. Boss Lu can make preparations now. A lot of people will come by then, of all kinds, and Wanjia Beverage Factory is also well-known throughout the country. Previously I When I called other dealers to tell them about this matter and asked them to send people to attend, many people mentioned Boss Lu and Wanjia Beverage Factory, and specifically asked if Wanjia Beverage Factory had With the injection of foreign capital, some people even doubt whether you, Boss Lu, are a foreign businessman or a businessman from which country in Southeast Asia. That's why you have made Wanjia Beverage Factory so impressive. Don't let people see it and be disappointed. Then Boss Lu, you will He has become a sinner in Jiangcheng and a joke." Li Changhe said.

"No problem, I will definitely not embarrass Director Li, nor will I embarrass Jiang Cheng. I will go all out for this exhibition, and Wanjia Beverage Factory will also go all out." Lu Hao said, "By the way, I will also go all out for this exhibition." I have to thank Director Li and all the leaders in advance. I originally planned to hold a dealer conference at Qingchuan Hotel, but now I have saved the cost. Moreover, Wanjia Beverage Factory has already held activities in other provinces and is preparing to hold a dealer conference in Qingchuan Hotel. Opening up markets and arranging distribution channels in other provinces, with the Second Beverage Factory taking the lead in attracting so many dealers, it will definitely save Wanjia Beverage Factory a lot of trouble in its subsequent expansion into other provinces."

Full of gunpowder flavor.

Who is the leader in the beverage industry in Jiangcheng? Let’s see the truth this time!

"Okay, it depends on whether you, Boss Lu, can seize this opportunity." Li Changhe said, "That's it for now. I'll call you later."

The phone hangs up.

Lu Hao took out the cigarette, held it in his mouth, lit it and took two puffs.

I forgot to ask just now. I wonder if the Second Beverage Factory, in cooperation with foreign capital, has the idea of ​​introducing a PET filling line. If it is introduced now, it will defeat the Second Beverage Factory and can just use the PET filling production of the Second Beverage Factory. The equipment is in the bag.

Lu Hao patted his head.

I was only thinking about the exhibition and forgot about this incident.

The transformation from glass bottles to PET bottle filling is a major change in the beverage industry. It is also this change that accelerates the development of the beverage industry.

The weight of glass bottles is much higher than that of PET bottles. Using PET bottles can reduce its own weight, which is very beneficial for long-distance transportation and can save a lot of costs. At the same time, PET bottles are better than glass in terms of safety. bottle.

Furthermore, if you use PET bottles, you will definitely not have to collect a deposit like glass bottles, which can greatly unlock the beverage market.

When you buy a drink, you don’t have to finish it in the store and return the glass bottle. You don’t have to buy a drink near home and return it after finishing it. You can buy it in one place and take it to another place without paying a deposit.

This allows consumers who originally wanted to buy drinks but gave up because of the deposit problem to choose to buy drinks again.

In fact, in some relatively developed coastal provinces, some beverage factories have introduced PET bottle canning production lines in the past year or two and applied them to their products. However, no beverage manufacturer in Jiangcheng has yet used it. Most of the PET bottle canning production lines use glass bottles, and some use cans.

The cost of cans is much higher than that of glass bottles, and it is also higher than that of PET bottles. It looks high-end, but in fact the customer base is very limited.

"But there is no need to call and ask now. When the exhibition is held, if the Second Beverage Factory really has the idea of ​​introducing a PET filling system, they will definitely tell them. This is a highlight for the Second Beverage Factory, and it is also An improvement after cooperating with foreign capital. If you put this point forward, it can very well convince others and make people think that after cooperating with foreign capital, the situation of the Second Beverage Factory will definitely get better and better, and the situation of the Second Beverage Factory will increase. A sense of trust." Lu Hao murmured.

"So, if there is such a plan, no need to ask, Beverage Factory No. [-] will definitely show it off at the exhibition."

Lu Hao picked up the phone and called Huang Minghua's BB machine.

Huang Minghua carried his BB phone with him. After receiving his call, he knew he had something to ask for and would definitely call again. Sure enough, more than 10 minutes later, Huang Minghua called and said, "Brother Hao, do you have any instructions?" Are you preparing to hold a dealer meeting?"

"We are preparing to hold a dealer conference, but we will not hold it alone, but together with the Second Beverage Factory." Lu Hao said straightforwardly.

Huang Minghua was silent for a while on the other end of the phone. He was very surprised. "What's going on with the No. [-] Beverage Factory? Could it be that Brother Hao did another big thing quietly and merged the No. [-] Beverage Factory? But? It can't be so fast, I didn't hear any movement."

However, after expressing his doubts, Huang Minghua said excitedly, "But this matter is not impossible for you, Brother Hao. You should have merged with the Second Beverage Factory a long time ago. The sales volume of the second factory's soda can't match ours, and We don’t have as many dealers as we do, but they occupy such a large area. It’s too wasteful. It’s better to give the factory to us so that we can produce more soda.”

"Although it is difficult and costly to transport our soda to other provinces, some counties and cities in the province still have a relatively large demand for our soda. The transportation costs have also been negotiated. We are responsible for part of it and they are responsible for part. Split evenly.”

When customers have demand, merchants will respond accordingly. Surrounding counties and cities have demand for the soda from Wanjia Beverage Factory, so many dealers from surrounding counties and cities contacted Huang Minghua to wholesale soda.

As for the cost of transportation, let’s solve it together.

This was impossible in the past. The cost issue had to be solved by Wanjia Beverage Factory. In the end, considering that the cost was too high, only a small amount was transported to surrounding counties and cities.

But now, dealers in surrounding counties and cities have taken the initiative to ask for an equal share!

Just because there is demand in the market and there is money to be made!