1987: Sleepless Tonight

News has important and minor parts. The key content will definitely get more attention, while the minor parts may only have one or two sentences, or even not one or two sentences at all. Instead, all of them will be included. As a whole, it was not reported.

More than 100 beverage manufacturers came to participate in this exhibition, and many news media reporters came to participate in this exhibition, but when taking pictures and promoting, there must be key points.

For example, the Second Beverage Factory has a lot of key content to report on, including the old factory in Jiangcheng, the summer memories of Jiangcheng citizens, the recent crisis, and the matter of cooperation with foreign capital.

Including hosting exhibitions, planning exhibitions, and being the leader will also be reported.

As for other beverage manufacturers, they have to find ways to create news for themselves, otherwise this exhibition can only serve as a foil and a green leaf.

If you want to rely on this exhibition to attract dealers to order your products, but you only focus on the taste of the product and the production process of the product, it will be difficult to attract dealers to order your products. Instead, you should focus on the taste of the product and the production process of the product. The preparation work is focused on publicity and gimmicks, so that it is possible to attract dealers to order their products.

There are too many soda manufacturers and the competition is fierce. This means that most dealers are not worried about the supply of goods. In other words, if the manufacturers are weak but the distribution channels are strong, dealers will definitely pick and choose. Soda manufacturers that are popular in the market will choose beverage factories that are unknown and unrecognized by the market.

"Boss Lu, you should understand that state-owned enterprises are tolerant and will definitely be fair and just in this regard." Li Changhe said.

He was very happy to get Lu Hao's nod of approval.

What they want is to be upright, so that Wanjia Beverage Factory can be convinced that they have lost, and Lu Hao can be convinced that they have lost.

"But Director Li, you should pay attention to the things I mentioned and deliberately pretend not to know about the things I didn't mention. This is a bit unreasonable. You can't pretend to be confused because you understand." Lu Hao changed the subject. said.

"What does Boss Lu mean? I don't quite understand. Is there something that Boss Lu is dissatisfied with?" Li Changhe asked.

"When I entered Qingchuan Hotel, there were a lot of promotional banners hanging outside Qingchuan Hotel, but those banners were either about the exhibition or the Second Beverage Factory, but they didn't mention Wanjia Beverage Factory, and they didn't even mention other things. The beverage factory did not promote it. The exhibition was obviously a grand event held by all the beverage manufacturers in Jiangcheng and surrounding counties and cities, but the Second Beverage Factory only regarded it as its own grand event and put all the credit in its own pocket. It doesn’t make sense, I’m a bit petty,” Lu Hao said.

Being pointed out by Lu Hao to his face, Li Changhe looked a little embarrassed.

He really didn't expect Lu Hao to be so unkind and would even point this out to his face.

Li Changhe laughed twice and said, "There is no way. The Second Beverage Factory is very tight on funds. It has spent a lot of money on this exhibition. I am not even afraid of your joke, Boss Lu. Some places still borrow money because they don't have enough funds." , they will have to be repaid later, and some of them will owe accounts in the name of the Second Beverage Factory first, and then settle the accounts after the Second Beverage Factory has a little more funds."

"A banner of that size costs a lot of money. If every manufacturer hangs a banner, the cost will not be small. In addition, the place is so big, but there are more than 100 manufacturers participating in this exhibition. , if every manufacturer hangs a banner, even just one, it will be able to completely block the Qingchuan Hotel and make it airtight."

"So, the banners hanging outside are only those of the Second Beverage Factory. It's not that the Second Beverage Factory doesn't allow other manufacturers to hang them. If other manufacturers are willing to hang them, they can hang them on it?" Lu Hao asked.

"Yes, as long as other manufacturers want to hang it, they can hang it, but after all, Qingchuan Hotel is different from ordinary hotels. It is the best hotel in Jiangcheng and has many rules. Hanging banners on the wall will affect the image of Qingchuan Hotel, so Although anyone can hang a banner, you have to communicate well with Qingchuan Hotel." Li Changhe said,

"Director Li, I can rest assured." Lu Hao nodded.

Hearing Lu Hao's words, Li Changhe's heart skipped a beat. Why did he feel like Lu Hao was digging a hole for himself with ill intentions?

But then he thought about it carefully and felt that even if Lu Hao wanted to hang up the banner, it would not have much impact on the exhibition. The Second Beverage Factory planned to use this exhibition to announce cooperation with foreign investors, and then use this to attract dealers to order their own products. The product.

Other manufacturers are just foils, stepping stones, and atmosphere enhancers. Even if they hang a few banners, they will not have much impact.

Lu Hao looked around, his brows furrowed, his expression not very happy.

Li Changhe had been paying attention to Lu Hao's expression since Lu Hao came in. When he saw him like this, he took the initiative to ask, "What's the matter? Boss Lu doesn't seem satisfied with the layout of the exhibition?"

"I'm not dissatisfied. It's very rare to be able to produce so many tables and chairs in such a short period of time and arrange them neatly." Lu Hao said, "It's just that it doesn't look good when it's so bare. We should make some posters and put them up to show the characteristics of each company's products. After all, the products are small in size and there are not many words on them, but if they are drawn on posters and posted in the exhibition area, people can understand them at a glance."

"Poster?" Li Changhe asked doubtfully.

"Yes, it's a poster. Director Li must have gone to see a movie. Many of the posters outside cinemas are actually posters. Every time there is a particularly good movie, especially one imported from overseas, they will Making posters to promote publicity and posting them outside the cinema is more eye-catching than simply writing a few words and can attract more people to go see the movie. The same principle applies to letting each company post posters on their booths. Posting them in exhibitions The area is used to attract dealers and attract the attention of news media reporters," Lu Hao said.

"What Boss Lu said is indeed a good idea, but just like banners, each manufacturer has to make it by themselves," Li Changhe said.

If it's just these, Li Changhe doesn't think it matters much. Just publicize it. What other publicity can be more attractive and eye-catching than the publicity of the Second Beverage Factory's cooperation with foreign capital?

"This is natural. Each manufacturer must do it on its own. After all, this is each manufacturer's own business, and they know each other better. They know how to make posters. The second beverage factory cannot do it for them." Lu Hao nod.

"That's the truth." Li Changhe nodded.