1987: Sleepless Tonight
Chapter 837 Competing for the market and consolidating position
I ran over early in the morning, eager to wholesale Wanjia soda.
The main reason is that after going back yesterday, I felt the fame of Wanjia soda.
Customers who go to the Xuangong Hotel to consume, order to drink Wanjia soda, other sodas are not good, even the soda from the second factory is useless, just want to drink Wanjia soda!
Even because of the problem of soda, many customers spoke harshly. .
"How can a state-run restaurant not have Wanjia soda?"
"Wanjia Soda is so popular abroad, earning money from foreigners is our pride and the pride of Jiangcheng. As a person in Jiangcheng, we should support Wanjia Soda. Xuangong Hotel is a restaurant in Jiangcheng, but there is no Wanjia Soda. Does it make sense?"
"Wanjia doesn't provide soda, are you still from Jiangcheng?"
This is what the person who went to Xuangong Restaurant said. He was very angry and even patted the table.
This situation was unexpected by Chen Shuhua.
After he returned from the Qingchuan Hotel, he originally wanted to observe and observe the situation. After all, he had previously negotiated with the No. [-] Beverage Factory and Li Changhe to order soda from the No. [-] Beverage Factory, so suddenly he ordered Wanjia soda. Appropriate, afraid of offending the Second Beverage Factory and Li Changhe.
But that night, the customers who went to Xuangong Restaurant made him unable to wait and see.
Those who drink drinks, all ordered Wanjia soda by name, and those who can drink even ordered a lot of Wanjia soda when they ordered wine!
Xuangong Hotel received thirty or forty tables of guests last night, and each table ordered at least one basket of Wanjia soda!
too exaggerated.
This kind of situation has never happened before, not even the second factory soda is so popular!
Regardless of men, women or children, every table needs a basket of soda!
There was no Wanjia soda in Xuangong Hotel, so I urgently bought Wanjia soda from an outside shop, and finally satisfied the customer's needs.
He came over early this morning to order Wanjia soda, otherwise those customers might turn the table over!
"Don't worry, I'll keep it for the two of you." Lu Hao said, "I'll let Lao Huang deliver it to you, and you can hand over the rest of the matter to Lao Huang. I will explain to him and let him take good care of it."
He asked Huang Minghua to deal with this problem. If he is the boss himself, and he does everything by himself, then he is no longer the boss. As a boss, he must learn to distribute the things at hand, grasp the general direction, and take care of himself. Just control the financial and personnel rights in your hands.
Another one, Huang Minghua is the general distributor he wants to train, and letting the sodas be sold through Huang Minghua's hands is also giving Huang Minghua a sweetener.
Another point is to pay the money with one hand and deliver the goods with the other hand. It is inappropriate for him to say this, but it is appropriate for Huang Minghua to say that it is appropriate.
Let you have a taste of the sweetness, and you should take the blame.
After the two had left, Lu Hao found time to drive Nini to school in Santana, then sent Su Min to the department store, and took his little aunt Su Jin back to school along the way.
He just returned to the beverage factory.
Wanjia Beverage Factory has ordered newspapers, and all kinds of newspapers have been placed on Lu Hao's desk at the moment.
Changjiang Daily, Provincial Daily, Xinjiang City Daily, Jianghan Zaobao, Hanyang Daily, Wuchang Daily, Jiangcheng Workers Daily, Provincial Youth Daily, Economic Information News, etc.
Turn to the above pages, there are reports about Wanjia soda!
What happened at the Qingchuan Hotel Distributor Conference yesterday was just an appetizer. Today's newspapers and various media reports are the real feast!
There is also a tape recorder in the office.
Panasonic's 9p, an imported brand, is priced at 220 yuan per unit at the port. When it comes to Jiangcheng, the sales price has increased by 16%, and a 2% warranty price has been added, which is nearly 260 yuan.
The wages of ordinary workers are several months, but for Lu Hao, the price is completely affordable.
Lu Hao opened it, and the news about Wanjia Beverage Factory and Wanjia Soda was being broadcast inside.
The phone next to it rang, and it was Hu Feng calling, "Boss Lu, have you read today's newspaper? Today's publicity about Wanjia soda is stronger than yesterday. Every newspaper in Jiangcheng has reports about Wanjia soda. And not only newspapers, but also radio and television stations are reporting the news about Wanjia Soda.”
"I saw it. I'm reading the newspaper in the office right now, and the tape recorder next to me is also on, playing the news of Wanjia Beverage Factory." Lu Hao said with a smile, "Thank you, Sister Hu, and the director, and The leaders of the Bureau of Radio and Television, without your support, relying on my own strength, at most I can only publish relevant news in a few newspapers, and I have to spend advertising expenses."
He is not a compliment, but the truth.
If he does this by himself, without the director of Jiangcheng TV Station and without the support of the leaders of the Radio and Television Bureau, even if all the newspapers, radio and TV stations agree with him to promote Wanjia Beverage Factory and Wanjia Soda, he still has to To spend a lot of advertising costs.
If you don't spend money, even if some newspapers, radio and TV stations will promote it, the intensity of the propaganda will definitely not be so strong, and the pertinence will not be so strong.
Among these publicity articles, many articles are press releases written by him, which are very purposeful and targeted, and the effect is not a little bit stronger than that of news reports alone.
"Not only the news media in the province, but also the news media outside the province will definitely promote Wanjia Beverage Factory and Wanjia Soda. Some news media organizations from other provinces have already contacted Taiwan, and most of them will go there by then. Wanjia Beverage Factory, when doing interviews in the factory, you have to make preparations in advance, the employees in the factory, you should greet them, what should be said and what should not be said, you have to prepare in advance." Hu Feng said.
News media organizations from other provinces want to interview Wanjia Beverage Factory!
The factory is dead, so there is nothing to interview, the employees must be interviewed, even Lu Hao himself!
Hu Feng is ventilating in advance.
Since she said so, it must be true out of ten.
"Okay." Lu Hao nodded.
Interview?
He is not afraid.
All employees are counting on Wanjia Beverage Factory to pay wages, bonuses, and overtime pay. They must know how to say it. Even if some people may have other ideas in their hearts, they will not say it openly. That is working with all employees. Yes, do you still want to live in the future?
"By the way, if you have any ideas about the follow-up publicity report on Wanjia Beverage Factory, you can communicate in advance so as to create greater benefits and achieve the most satisfactory results." Hu Feng said.
She attaches great importance to Lu Hao's opinion.
"Of course the follow-up is to compete for the market and consolidate our position." Lu Hao said, "I have to get back what I lost, win the Indian award for the bottle cap, and find foreigners to do publicity, including the dealer conference. These are the first things I will go to. The idea of doing it, but the second beverage factory put it on them, it is too much, we must go back to the source."
The main reason is that after going back yesterday, I felt the fame of Wanjia soda.
Customers who go to the Xuangong Hotel to consume, order to drink Wanjia soda, other sodas are not good, even the soda from the second factory is useless, just want to drink Wanjia soda!
Even because of the problem of soda, many customers spoke harshly. .
"How can a state-run restaurant not have Wanjia soda?"
"Wanjia Soda is so popular abroad, earning money from foreigners is our pride and the pride of Jiangcheng. As a person in Jiangcheng, we should support Wanjia Soda. Xuangong Hotel is a restaurant in Jiangcheng, but there is no Wanjia Soda. Does it make sense?"
"Wanjia doesn't provide soda, are you still from Jiangcheng?"
This is what the person who went to Xuangong Restaurant said. He was very angry and even patted the table.
This situation was unexpected by Chen Shuhua.
After he returned from the Qingchuan Hotel, he originally wanted to observe and observe the situation. After all, he had previously negotiated with the No. [-] Beverage Factory and Li Changhe to order soda from the No. [-] Beverage Factory, so suddenly he ordered Wanjia soda. Appropriate, afraid of offending the Second Beverage Factory and Li Changhe.
But that night, the customers who went to Xuangong Restaurant made him unable to wait and see.
Those who drink drinks, all ordered Wanjia soda by name, and those who can drink even ordered a lot of Wanjia soda when they ordered wine!
Xuangong Hotel received thirty or forty tables of guests last night, and each table ordered at least one basket of Wanjia soda!
too exaggerated.
This kind of situation has never happened before, not even the second factory soda is so popular!
Regardless of men, women or children, every table needs a basket of soda!
There was no Wanjia soda in Xuangong Hotel, so I urgently bought Wanjia soda from an outside shop, and finally satisfied the customer's needs.
He came over early this morning to order Wanjia soda, otherwise those customers might turn the table over!
"Don't worry, I'll keep it for the two of you." Lu Hao said, "I'll let Lao Huang deliver it to you, and you can hand over the rest of the matter to Lao Huang. I will explain to him and let him take good care of it."
He asked Huang Minghua to deal with this problem. If he is the boss himself, and he does everything by himself, then he is no longer the boss. As a boss, he must learn to distribute the things at hand, grasp the general direction, and take care of himself. Just control the financial and personnel rights in your hands.
Another one, Huang Minghua is the general distributor he wants to train, and letting the sodas be sold through Huang Minghua's hands is also giving Huang Minghua a sweetener.
Another point is to pay the money with one hand and deliver the goods with the other hand. It is inappropriate for him to say this, but it is appropriate for Huang Minghua to say that it is appropriate.
Let you have a taste of the sweetness, and you should take the blame.
After the two had left, Lu Hao found time to drive Nini to school in Santana, then sent Su Min to the department store, and took his little aunt Su Jin back to school along the way.
He just returned to the beverage factory.
Wanjia Beverage Factory has ordered newspapers, and all kinds of newspapers have been placed on Lu Hao's desk at the moment.
Changjiang Daily, Provincial Daily, Xinjiang City Daily, Jianghan Zaobao, Hanyang Daily, Wuchang Daily, Jiangcheng Workers Daily, Provincial Youth Daily, Economic Information News, etc.
Turn to the above pages, there are reports about Wanjia soda!
What happened at the Qingchuan Hotel Distributor Conference yesterday was just an appetizer. Today's newspapers and various media reports are the real feast!
There is also a tape recorder in the office.
Panasonic's 9p, an imported brand, is priced at 220 yuan per unit at the port. When it comes to Jiangcheng, the sales price has increased by 16%, and a 2% warranty price has been added, which is nearly 260 yuan.
The wages of ordinary workers are several months, but for Lu Hao, the price is completely affordable.
Lu Hao opened it, and the news about Wanjia Beverage Factory and Wanjia Soda was being broadcast inside.
The phone next to it rang, and it was Hu Feng calling, "Boss Lu, have you read today's newspaper? Today's publicity about Wanjia soda is stronger than yesterday. Every newspaper in Jiangcheng has reports about Wanjia soda. And not only newspapers, but also radio and television stations are reporting the news about Wanjia Soda.”
"I saw it. I'm reading the newspaper in the office right now, and the tape recorder next to me is also on, playing the news of Wanjia Beverage Factory." Lu Hao said with a smile, "Thank you, Sister Hu, and the director, and The leaders of the Bureau of Radio and Television, without your support, relying on my own strength, at most I can only publish relevant news in a few newspapers, and I have to spend advertising expenses."
He is not a compliment, but the truth.
If he does this by himself, without the director of Jiangcheng TV Station and without the support of the leaders of the Radio and Television Bureau, even if all the newspapers, radio and TV stations agree with him to promote Wanjia Beverage Factory and Wanjia Soda, he still has to To spend a lot of advertising costs.
If you don't spend money, even if some newspapers, radio and TV stations will promote it, the intensity of the propaganda will definitely not be so strong, and the pertinence will not be so strong.
Among these publicity articles, many articles are press releases written by him, which are very purposeful and targeted, and the effect is not a little bit stronger than that of news reports alone.
"Not only the news media in the province, but also the news media outside the province will definitely promote Wanjia Beverage Factory and Wanjia Soda. Some news media organizations from other provinces have already contacted Taiwan, and most of them will go there by then. Wanjia Beverage Factory, when doing interviews in the factory, you have to make preparations in advance, the employees in the factory, you should greet them, what should be said and what should not be said, you have to prepare in advance." Hu Feng said.
News media organizations from other provinces want to interview Wanjia Beverage Factory!
The factory is dead, so there is nothing to interview, the employees must be interviewed, even Lu Hao himself!
Hu Feng is ventilating in advance.
Since she said so, it must be true out of ten.
"Okay." Lu Hao nodded.
Interview?
He is not afraid.
All employees are counting on Wanjia Beverage Factory to pay wages, bonuses, and overtime pay. They must know how to say it. Even if some people may have other ideas in their hearts, they will not say it openly. That is working with all employees. Yes, do you still want to live in the future?
"By the way, if you have any ideas about the follow-up publicity report on Wanjia Beverage Factory, you can communicate in advance so as to create greater benefits and achieve the most satisfactory results." Hu Feng said.
She attaches great importance to Lu Hao's opinion.
"Of course the follow-up is to compete for the market and consolidate our position." Lu Hao said, "I have to get back what I lost, win the Indian award for the bottle cap, and find foreigners to do publicity, including the dealer conference. These are the first things I will go to. The idea of doing it, but the second beverage factory put it on them, it is too much, we must go back to the source."
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