1987: Sleepless Tonight

"The People's Daily has much higher weight than Changjiang Daily, Provincial Daily, Xinjiang City Daily, Jianghan Zaobao, Hanyang Daily, Wuchang Daily, Jiangcheng Workers' Daily, etc., and they came here to interview in person. The meaning behind it It goes without saying." Lu Hao looked at several people.

"Old people see people's daily reports about us, and they will have a higher degree of recognition of Wanjia soda!"

After his explanation, the three suddenly realized.

Huang Minghua swallowed a mouthful of saliva, "Brother Hao, then this should be treated more carefully. What you said makes my heart skip a beat. If I don't handle it well, I will miss the great opportunity."

"There is nothing wrong with treating it carefully, but there is no need to be too nervous." Lu Hao said, "Since the People's Daily is coming, and it is not coming secretly, but notifying in advance, it means that they will report positive news about Wanjia Beverage Factory. The content of the interview will also go in this direction, we just need to cooperate."

If you really want to embarrass Wanjia Beverage Factory, or report negative news, you will not say hello in advance, but will interview secretly, and will deliberately take photos that are not good for Wanjia Beverage Factory. The interview is not good for Wanjia Beverage Factory information and then disclose it.

This time the People's Daily came to interview, in fact, it is better to say that it is a cooperation between the two parties. The People's Daily used Wanjia Beverage Factory to achieve some publicity purposes and produce political propaganda effects, and Wanjia Beverage Factory used the People's Daily's propaganda. It can achieve the effect of consolidating brand influence.

Take what you need.

"Do you want to prepare a suit? Do you have to wear a tie?" Huang Minghua asked, "I see that many bosses who have made a fortune wear suits and ties, and they look decent."

"I'm afraid I want to get a suit to wear?"

"Say hello to Accountant Guo and others, and ask them to dress appropriately."

Su Xingmin, Liu Changping and Huang Minghua also had similar opinions.

take seriously.

Lu Hao waved his hand, "If you don't wear a suit, you have to wear a Chinese tunic suit. Although many big bosses have made money now, they wear suits and ties, and their hair is shiny. They wear a watch on their hands and change their leather shoes. It looks energetic, but we are different. Although we are a private economy, I am an individual boss, but when interviewed, we must emphasize the spirit of publicity, and we must not look like a philistine, let alone show the appearance of a nouveau riche .”

"Taking advantage of this opportunity, we must bind our products to the righteousness of the nation. We make products to meet the basic needs of the citizens, to win glory for the nation, and to inherit the spirit of Hongyuan Beverage Factory."

Lu Hao is very clear about himself and the positioning of his products, "Why is Wanjia soda so popular? It's not because of how good our products are. The formula of the soda is the old Hongyuan soda, and it doesn't taste much like other soda brands in Jiangcheng. The difference is that what is sold is actually the brand, what is sold is the feelings, and what is sold is the meaning contained in Wanjia soda."

"Because our soda is popular abroad, the people's sense of pride has been enhanced, so they are willing to support us. This is a very simple truth. We have satisfied their spirits, so they let our Pockets are satisfied."

"You have to realize that."

"It's not how good our products are, but because everyone's hearts are red and hot."

Lu Hao spoke very seriously and explained the truth very thoroughly.

Taking advantage of Hannah's relationship to advertise soda drinks abroad is to see through this point, which is a bit of a trick.

The words were very clear, and they also suppressed the emotions of the three who were a little excited just now.

A lot more sensible.

Su Xingmin nodded, "You still can see clearly that this is indeed the truth, and you must not forget your roots."

"From what you said, it's really inappropriate to wear a suit, and it's more appropriate to wear a Chinese tunic suit." Liu Changping nodded in agreement.

"Brother Hao thought carefully, and almost made a big mistake. If we wear a suit, someone with a heart will use it to attack us, saying that we will worship foreigners when we make money. If we have a Chinese tunic suit and don't wear a suit, I'm afraid it will be given to us. The product has a bad influence." Huang Minghua was also in a cold sweat from shock.

The economy has been liberalized, but some people are still sentenced for the crime of speculation.

There are reasons for speculation, such as buying and selling, or hiring more workers, and so on.

Doing business also has to be famous.

"The purpose of the interview is actually very clear. As long as the general direction is correct, the rest is easy to talk about." Lu Hao said, "For example, when interviewing the leaders of our factories, we have to talk about our hardships. Remember, we set up Wanjia Beverage Factory not to make money, but to allow the citizens of Jiangcheng to drink cool soda, to allow more than 500 employees to have a stable job and maintain their livelihoods, and to sell soda to the world. Earn money from foreigners and fight for the people of the country.”

In fact, the purpose of building a beverage factory is to make money, but it cannot be said that way.

He was talking to Su Xingmin, Liu Changping, and Huang Minghua in advance, discussing in advance how to go about the general direction.

"If a reporter asks Wanjia Soda's business is very good, and they have made so much money, what plans do they have? We have to talk about it in a larger direction and in the direction of the public. We don't make money to buy cars and houses. Although the business is good, these The money will be used to repay debts, purchase advanced production equipment, expand production, and then use it to improve the living conditions and working environment of employees, improve product quality, develop innovative new products, and enhance competitiveness." Lu Hao told the reporter that The questions that will be asked have been discussed with several people in advance.

"When it comes to this issue, I have to say that when preparing Chinese tunic suits, don't prepare them too well. If you have an old Chinese tunic suit at home, wear the old one and wash it. If you don't have an old one, go to someone to borrow it. If you can’t borrow it, just buy it, the price can’t be high, as long as it’s clean and simple.”

He looked at his father-in-law Su Xingmin, "If a reporter interviews you, just talk about your hard work. Don't be shy. The public sector talks about dedication, and our private sector should also talk about dedication. This has nothing to do with the public or private sector. It is a basic principle of starting a business, doing business, and being a human being.”

"In the past, Hongyuan Beverage Factory paid attention to dedication, but now Wanjia Beverage Factory also pays attention to dedication. As leaders, we should take the lead and inherit this fine tradition. This is inheritance."

"No problem." Su Xingmin nodded.

In this regard, he lacked experience, and he remembered what the second uncle said.

With Lu Hao's suggestion, he was indeed not so nervous, and he had some ideas.