Datang: Li Shimin begged me to rebel

Looking at the literati below who were looking at him seriously, Li Ke said with a smile, "We call this kind of behaviors such as mobilizing the people's emotions and publicizing national policies, and there is a word in the science of public opinion called: The spiral of silence."

Spiral of Silence?Everyone was a little dazed and couldn't understand.

"The so-called spiral of silence means that when people express their thoughts and opinions, if they see that the opinions they agree with are widely welcomed, they will actively participate in it, and such opinions will be published and spread more boldly."

"Pay attention to this point of view, whether it is right or wrong!"

"On the contrary, when people find that a certain point of view is ignored and there is a mass attack, even if people agree with it, they will remain silent. And the silence of one side will cause the increase of the other side's opinion, and so on. It will form a spiral development situation in which one side's voice becomes more and more powerful, while the other side becomes more and more silent."

"This is the spiral of silence." Li Ke explained.

"Oh! In a month's time, the rumors about Your Highness and those who support Your Highness are just this kind of silent spiral." Everyone understood immediately, and the living examples were right next to them.

"Yes, because whether it's the Datang Weekly or the small-character posters on the comment column, we only post content that swears, so we found similar people for these people, and everyone can continue to swear unscrupulously."

"And people are social and group. With more and more silence, those positive comments that support me are afraid to speak out, because they are afraid of isolation, and they will not be willing to express their views."

"The second point is that when the Datang Weekly keeps hinting about rumors about me, it is also setting an agenda for me." Li Ke threw out a new vocabulary.

Everyone is naturally at a loss.

"The so-called agenda setting is that when the speech repeatedly reports and emphasizes an important issue, ordinary people will have a high degree of "correspondence" to related issues, that is, a feedback effect."

"To take the simplest and straightforward example, when you go to Chang'an City now, as long as you mention me, Li Ke, no one will mention the good deeds I have done. Everyone's first impression is the recent rumors circulating in Chang'an City about My rumors."

"There is a word called Zhongkou Shuojin, which is the reason. It is to put a label on a certain person, so that people will like or dislike it when they mention it." Li Ke smiled, he is too familiar with this thing.

Leaving aside what he learned in pyramid schemes, there are countless typical examples in later generations, but ordinary people can't tell them apart at all, so the rumors only stop at the wise, which is actually very accurate, but many times, this wise man is not so Well done.

Li Ke was in a trance, thinking too far, it was a matter of his previous life, he looked at the scholars below, and continued with a smile: "Today, since these powerful families are playing tricks with us, Let's play science with them."

"Science is a subject that can be summed up, not the meaning of imperial examination knowledge." Li Ke added that Datang has the word science, but it refers to the meaning of imperial examination knowledge.

"Whether it is the spiral of silence or agenda setting, to some extent, there is no solution without a stronger publicity channel." Li Ke said with a smile.

"So... our comment column is a more powerful propaganda channel?" A scholar immediately responded.

"Yes! Next step, our plan is to overturn!" Li Ke nodded.

"But, can this change your reputation, Your Highness?" A scholar was a little confused, but they knew that Li Ke's black stories were made up by them.

It was directly modified and sent out from some other dandies, even from what some dandies have done in the history books.

"Of course, that's why I asked you to make up so many gossips. If it's just one gossip, it might be true, but there have been hundreds of gossips in this period of time. In fact, you only need to think about it with your head. It can't all happen to one person."

"The reason why those who cursed did not think about this issue is because they have been coerced by public opinion, and now we can just wake up to this issue, and even be bolder, we can directly abolish Datang Weekly." Li Ke said confidently opened the mouth.

To put it bluntly, Lanling Xiaoxiaosheng is like a marketing account, and now he wants to use the influence and provocative power of the marketing account to cut down the influence of Datang Weekly, an official media, and even lose its credibility.

"How to waste it? Just rely on the comment column?" All the scholars were a little confused.

"Yes, I just told you about the agenda setting, and now, we have to be bold and set an agenda for Datang Weekly! What kind of agenda should we set? Set one, Datang Weekly is controlled by a "powerful family" and "rigid" "The agenda of "only serving the powerful families" and "not considering the general public"."

"Whether it's Lanling Xiaoxiaosheng or the small-character posters posted by some of you, a large number of people come to watch them every day. Many people don't like to read weekly newspapers, whether it's because they can afford them or not, but they all I like to come to our place to watch, after all, we are here for free!"

"In this step, we will activate those spirals that were silenced before. The so-called extremes will reverse. If there is no strong propaganda channel, it will be suppressed for a long time, and it will be gradually abolished. But when there is a channel, some people who are suppressed Those who are suppressed are passive and don't want to express themselves, but when they have an opening to vent, they will burst out with multiplied power!" Li Ke said calmly.

Only those who have experienced the Internet era of later generations know that public opinion is terrible, and some methods are the most favorite methods used by the West. It can be said that in the next few years, countless international events have made many netizens have their own judgments .

Many people in later generations felt that they had independent thoughts, but in fact, it was really difficult to maintain independent thoughts.

But these methods are used in this era... that is Wang Zha!What court conspiracy and tricks, who is playing this with you, I am playing science with you!Play is theory!

Let you see the thickness of the lecturer!

"Now you all start to think about what to post tomorrow according to the agenda I just proposed, and then organize it on paper. Show me it later, and let's communicate." Li Ke said with a smile, "You can Discuss with each other. When you have learned this, I can let you go to some small countries around to try the effect."

The eyes of these scholars lit up instantly, and they immediately started discussing with great interest, because Li Ke opened an unprecedented window for them.

And in it, there are things that allow them to realize countless life values, which is so interesting!Think about it, public opinion can manipulate a small country!This is so exciting!

Looking at the hundreds of scholars below, Li Ke smiled, with some strength, he could kill without blood.