Wear 70 with the Taobao system

Chapter 838 Car Advertisement

Busy days always pass quickly.

Xiang Nuan made all the arrangements for Hangzhou and returned to City B.

She had to go and see how Kirin Auto was doing. She really wanted to sell the cars at the auto show, but she thought more about launching the Kirin Auto brand.

When Xiang Nuan returned to City B, he first went to the car factory to check and make sure there were no major problems. He then confirmed with Zhong Tao several models to be sent to the exhibition this time.

In the past six months, Qilin Automobile has mainly focused on cars worth around 100,000 yuan, but there are also high-end cars, but basically there are only two prototypes, mainly for this exhibition.

This exhibition mainly focuses on discounted cars worth around 100,000 yuan.

The functions of these cars are actually similar, but in terms of design, Xiang Nuan asked them to design the appearance for people of all ages.

After all, if people are not familiar with their brand, they will not be trusted, so they can only take a different approach and start with the appearance as a breakthrough to open up the market bit by bit.

After confirming that the car to be sent to the exhibition was fine, Xiang Nuan returned to the unit and settled the government affairs that had been squeezed for more than half a month.

Looking across the country, there is no mayor who travels away from home as long as she does.

Fortunately, the new Li Shibin is also a practical person. During her absence, some things that could be communicated on the phone were solved on the phone. Some things that required her to come forward or sign were all handled by Li Shibin.

He also helped receive several groups of real estate company representatives who came to City B for inspection during this period. He did no worse than Xiang Nuan.

When visitors asked about Xiang Nuan, Li Shibin said that she went to Hangzhou to hold an auto show and was on the front line in person. She was a good official who set an example.

Not only that, he also took these real estate company executives to see their Kirin Automobile Factory.

These units need to purchase a certain number of cars every year. Li Shibin didn't think too much, so he decided to bring them to see it. Firstly, it would show the strength of City B. With such a sustainable industry as a pillar, it would be better in the future. If many auxiliary factories are born, the development of City B will be unlimited.

Secondly, wouldn't it be great if I could sell a few cars on the way?

In the end, about twenty cars were ordered. Although it was not many, it was great news for Qilin Automobile Factory.

Because in the past six months, except for the ten vehicles ordered by Xue Ruoming last year, which have been successfully delivered, they have almost no external orders.

In the past six months, the entire factory has been preparing cars for exhibition and making reserves for the auto show.

It was impossible for the people in the factory not to panic when they saw the spare parts that the two warehouses could barely hold. But Mayor Tao said that they would all be sold.

They had no choice but to trust Mayor Tao and just keep going. It was said that the money allocated by the province had almost been spent, and most of the city's tax revenue in the first half of the year was spent on their factory.

The equipment alone costs hundreds of thousands, and some cost hundreds of thousands. Mayor Tao entrusted his classmates to help purchase them.

The total cost of these equipment in their factory exceeds more than 30 million yuan.

So everyone was careful when operating, for fear of knocking off a piece of paint, which would probably cost several dollars.

Although wages in the factory have never been in arrears again, they all know that Mayor Tao is using municipal funds to pay them wages.

In the past, they would have been very happy, but now, they feel guilty when they receive a not-so-little salary.

So when they heard that twenty cars were scheduled to go out, these people were very happy because they had money back.

Thanks to Li Shibin's promotion, many CEOs of real estate companies also knew that Qilin Automobile in City B was going to hold an auto show in Hangzhou, and they all said that they would definitely go and take a look if they had time.

When Xiang Nuan came to see Li Shibin, Li Shibin said, "How about we put an advertisement on the central stage in case someone wants to come and see it?"

To wake up the dreamer, it is necessary to advertise at the main station now.

After all, many small factories in the early days relied on advertising on the main station to become popular across the country and become large groups.

Xiang Nuan decided to run this advertisement for a long time.

But she didn't have time to go to the capital, so she asked Ieyasu to help make inquiries. Once she found out more about it, she would go there.

Han Qing was pregnant, the fetus was not stable, and her job as a nurse was too busy. To be on the safe side, she quit her job and stayed at home. Chen Jiakang could afford it.

The two of them did not buy a house. Chen Jiakang's unit originally offered to share rooms, but as a result, the house that was about to be built was not divided again and turned into a fund-raising house.

If you want it, you have to spend money to buy it, but they are all at cost price.

Many people still went to work to make trouble, but Chen Jiakang didn't. After listening to Xiang Nuan's words, the two of them spent money to buy a house with three bedrooms and 1995 square meters, deducting the public share while everyone was still making trouble. (The stall started in ), it can also be renovated into three bedrooms, two living rooms, one kitchen and one bathroom.

The unit's collective rental housing is basically at cost price, so it only cost more than 50,000 yuan, and I still have 50,000 to 60,000 yuan left. However, this collective rental housing does not yet have a school district.

Han Qing was already pregnant. For the sake of the child, she was cruel and borrowed another 80,000 yuan from her parents' family. She scraped together 150,000 yuan and bought an old house in a good school district.

The old house is in a dilapidated alley, which is a large courtyard. The environment is not very good, but the school district is very good.

The couple tidied up the house a little and rented it out. The rent was two hundred yuan a month, which was enough for the family's monthly expenses.

They are currently living in Xiang Nuan's house temporarily, waiting for the unit's fund-raising house to be renovated before moving.

So when Xiang Nuan asked them to find out how much it would cost to play an advertisement at the main station, Han Qing, who had resigned and stayed at home, took the job.

My sister is so kind to them, so she must do this little favor.

Their Han family has a cousin who works at a TV station.

Han Qing found out after a few phone calls. The minimum five seconds is 800 per time. This is an ordinary time. If it is prime time, it is 1400. At least five times a week. A ten-second advertisement in prime time costs 200 yuan. Thousands, at least five times a week, and fifteen seconds and twenty seconds.

After Han Qing told Xiang Nuan the price, Xiang Nuan was speechless. It was really expensive and not something ordinary people could afford.

However, this fee must be derived.

So Xiang Nuan asked someone from the TV station to shoot the best commercial.

The main focus of Kirin Automobile is the engine, so this must be photographed, followed by function and appearance.

As a result, the equipment in the city couldn't produce the effect Xiang Nuan wanted, so the provincial TV station had to send someone to bring the equipment down.

Xiang Nuan explained that the other party took the shot and it took two days to shoot it. Xiang Nuan chose a ten-second commercial because it was too long and no one else was too lazy to watch it.

The brand-new engine emits this cold light under the light. This scene gives a full five seconds of footage, showing the Kirin engine in all directions.

Yes, the engine is also named Kirin, Kirin No. 1.

Of the remaining five seconds, two seconds are given to the functions and decorations inside the car, two seconds are given to the appearance of the car, and the last second shows all five current Kirin models.

The last advertising slogan is: Choose Qilin for cars, which are safe and comfortable.

The ten-second spot took four days to put together.

On the day he got the materials, Xiang Nuan took Wu Zongbao to the capital. He had to go to the capital.

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