Rural Shennong
Chapter 680 Determining the Direction
Chen Ping did not expect Liang Ying's resistance to be so intense.
He didn't know what to say about the many plans he had prepared before his arrival.
"Sister Liang, nothing is impossible in this world."
Liang Ying was silent. Although Chen Ping didn't say it directly, this is my order and you can only carry it out.
But that's what Chen Ping meant, but he said it a little more tactfully, to save Liang Ying's face.
Liang Ying realized that her tone just now was a bit aggressive, and also realized that she could only be regarded as a senior migrant worker, and it was Chen Ping who could make the decisions for the factory.
After a long silence, Liang Ying suddenly sighed: "Mr. Chen, do you know what our factory produces now?"
Chen Ping sat on the boss chair, put one hand on the table, and tapped the table lightly: "I know!"
"We have mascara, lipstick, nail polish, and some color powder."
Liang Ying nodded and said, "You're right, we can only produce these."
"The reason why our factory can occupy a market at the bottom of the beauty industry is that our products have low production costs and low technical content."
"These things have no whitening, moisturizing, anti-wrinkle effects, as long as consumers hardly have allergies after using them."
"Skin care products are completely different."
"First of all, you must have a recipe, right?"
"With the formula, you still have to go to the production line, right? Skin care products can't be filled by manual assembly lines."
Chen Ping's fingers pausing on the table paused: "I have the formula, and I can buy the filling production line."
Liang Ying smiled wryly: "Mr. Chen, even if you have the formula, bought the production line, and can produce products, how can you compete with other brands?"
"It took me seven or eight years to open channels in the low-end beauty market."
"Skin care products have already involved in the mid-to-high-end cosmetics market."
"This market is more competitive."
"The brand companies that can survive have all invested huge sums of money in research and development in order to make their products acceptable to consumers."
"I don't know where you got the recipe..."
Chen Ping interrupted: "Our family inherited it from our ancestors."
Liang Ying choked for breath, feeling that Chen Ping's words were very ridiculous.
"You... from your family's ancestors?"
Chen Ping couldn't understand her feelings for Dongling Beauty Makeup. This company was like her child, and she couldn't accept Chen Ping's nonsense.
Liang Ying could tell that Chen Ping was dissatisfied, but she still gritted her teeth and said, "Okay, even if your ancestral formula is very powerful."
"But you make a product, how do you promote it?"
"You need to know that skin care products are different from lipstick and nail polish. What if there is any problem, what should you do if there are side effects after the customer uses it?"
Chen Ping frowned: "My formula will definitely not be a problem."
Liang Ying rolled her eyes: "Mr. Chen, if you think there is no problem, you have to let consumers think that the product is no problem."
"No one would experiment with their own face, would they?"
"I believe you have heard about the number of cases of disfigurement caused by the use of non-branded skin care products every year."
Chen Ping crossed his arms: "How did other beauty brands that produce skin care products get recognized by the market?"
Liang Ying replied: "One is that these beauty brands have established word-of-mouth in the market after a long period of operation."
"One is that many brands that produce skin care products will invite celebrities to be their spokespersons."
"With a well-known image spokesperson, it will naturally be recognized by consumers."
"And these image spokespersons all have their own fan base, which can also bring considerable benefits to the company."
Chen Ping shrugged his shoulders: "Then let's find an image spokesperson, or it will be over."
Facing such a willful and stubborn boss, Liang Ying was speechless.
Is the image spokesperson so easy to hire?
As for Dongling, a small brand that is struggling at the bottom of the beauty market, there is no high-end spokesperson at all.
Actresses above the second and third tiers will cherish their feathers.
Dong Ling has not proven the strength of skin care products in the beauty market, so what if something goes wrong?Spokespersons will suffer as well.
Even if Chen Ping was willing to spend money and sign a second- and third-tier actress, he would probably pay a sky-high contract, and the gain outweighs the loss.
"Sister Liang, you don't need to say any more!" Chen Ping waved his hands and said, "I'm going to buy the production line soon, and I'm also looking for the endorsement star."
"You only need to do two things!"
"First, rectify the factory building, prepare to lay the foundation for the installation of the production line, and carry out employee training."
"Second, unify the thinking of employees."
"I don't want employees to feel slack and dissatisfied. If they are willing to continue to work with the factory, I welcome it."
"If you don't want to work with the factory, then you can get together and leave, and we will pay enough wages."
Chen Ping originally didn't want to mention the second point, but Liang Ying's attitude reminded her.
Even she has so many concerns, one can imagine what the bottom employees think.
Liang Ying understood that what Chen Ping said was pointing at her.
If she has any resistance, she can resign and quit. Anyway, Chen Ping will not spoil anyone.
Liang Ying held a cup of hot water in her hand and drank it slowly.
After drinking a cup of hot water, she finally made a decision: "Mr. Chen, I will do my best!"
Chen Ping smiled and extended his hand to Liang Ying: "Sister Liang, I promise you will not regret today's decision."
"Also, I have a suggestion that I've been wanting to say for a long time."
"Sister Liang, your temperament is too soft. When you should be overbearing, you have to learn to be overbearing."
"Everything has to be discussed with the employees in the factory. Are you in charge of this factory, or are all the employees in charge?"
"I know that in the past, you were restrained by your ex-husband at the top, and those bastards at the bottom made trouble for you. You had to take gentle measures."
"But now I'm the one who decides for you, you have to stand up."
"You are the decision-maker, you are the one who pays the employees."
"You can't handle it, there is me behind you!"
Liang Ying took a deep breath: "I understand!"
She knew that Chen Ping was worried that she would encounter resistance when she held a meeting with the employees later, afraid that her heart would soften and her will would not be firm again.
Chen Ping really didn't want to dismiss Liang Ying.
This eldest sister is Chen Ping's hometown fellow in Lingnan, and she is upright, capable of working, and has feelings for the factory.
Unless it was a last resort, Chen Ping still wanted to use her. Fortunately, Liang Ying made a choice that satisfied Chen Ping.
After lunch, Liang Ying held an all-staff meeting while the employees were in the cafeteria.
"Today, I will delay everyone's lunch break for a while. I want to talk about the focus of the factory's next work."
Liang Ying said in a deep voice: "From tomorrow, all workers will be relocated to the tube building outside the factory area for production."
"The factory area needs to be rebuilt and planned."
Ever since Chen Ping led people to clean up the punks in the security department, these punks didn't dare to appear around the factory anymore.
When they were hospitalized, they were all beaten to death by Duan Peilong.
Duan Peilong's phrase "Don't let me see you again, beat me once every time I see you" has become the psychological shadow of all local gangsters.
But their home is near the factory.
There is a home that cannot be returned, and these mud bastards can only hang up the house to an intermediary for sale.
Chen Ping took advantage of the opportunity to buy some dilapidated houses near the factory area, but they were always vacant.
Although the employees in the factory felt a little strange about Liang Ying's order, they had no objection.
Anyway, they just produce some mascara, lipstick and nail polish by hand. They are not very picky about the production conditions, and they also work in the tube building.
Most of the employees are just curious about what to do after the renovation of the factory area.
He didn't know what to say about the many plans he had prepared before his arrival.
"Sister Liang, nothing is impossible in this world."
Liang Ying was silent. Although Chen Ping didn't say it directly, this is my order and you can only carry it out.
But that's what Chen Ping meant, but he said it a little more tactfully, to save Liang Ying's face.
Liang Ying realized that her tone just now was a bit aggressive, and also realized that she could only be regarded as a senior migrant worker, and it was Chen Ping who could make the decisions for the factory.
After a long silence, Liang Ying suddenly sighed: "Mr. Chen, do you know what our factory produces now?"
Chen Ping sat on the boss chair, put one hand on the table, and tapped the table lightly: "I know!"
"We have mascara, lipstick, nail polish, and some color powder."
Liang Ying nodded and said, "You're right, we can only produce these."
"The reason why our factory can occupy a market at the bottom of the beauty industry is that our products have low production costs and low technical content."
"These things have no whitening, moisturizing, anti-wrinkle effects, as long as consumers hardly have allergies after using them."
"Skin care products are completely different."
"First of all, you must have a recipe, right?"
"With the formula, you still have to go to the production line, right? Skin care products can't be filled by manual assembly lines."
Chen Ping's fingers pausing on the table paused: "I have the formula, and I can buy the filling production line."
Liang Ying smiled wryly: "Mr. Chen, even if you have the formula, bought the production line, and can produce products, how can you compete with other brands?"
"It took me seven or eight years to open channels in the low-end beauty market."
"Skin care products have already involved in the mid-to-high-end cosmetics market."
"This market is more competitive."
"The brand companies that can survive have all invested huge sums of money in research and development in order to make their products acceptable to consumers."
"I don't know where you got the recipe..."
Chen Ping interrupted: "Our family inherited it from our ancestors."
Liang Ying choked for breath, feeling that Chen Ping's words were very ridiculous.
"You... from your family's ancestors?"
Chen Ping couldn't understand her feelings for Dongling Beauty Makeup. This company was like her child, and she couldn't accept Chen Ping's nonsense.
Liang Ying could tell that Chen Ping was dissatisfied, but she still gritted her teeth and said, "Okay, even if your ancestral formula is very powerful."
"But you make a product, how do you promote it?"
"You need to know that skin care products are different from lipstick and nail polish. What if there is any problem, what should you do if there are side effects after the customer uses it?"
Chen Ping frowned: "My formula will definitely not be a problem."
Liang Ying rolled her eyes: "Mr. Chen, if you think there is no problem, you have to let consumers think that the product is no problem."
"No one would experiment with their own face, would they?"
"I believe you have heard about the number of cases of disfigurement caused by the use of non-branded skin care products every year."
Chen Ping crossed his arms: "How did other beauty brands that produce skin care products get recognized by the market?"
Liang Ying replied: "One is that these beauty brands have established word-of-mouth in the market after a long period of operation."
"One is that many brands that produce skin care products will invite celebrities to be their spokespersons."
"With a well-known image spokesperson, it will naturally be recognized by consumers."
"And these image spokespersons all have their own fan base, which can also bring considerable benefits to the company."
Chen Ping shrugged his shoulders: "Then let's find an image spokesperson, or it will be over."
Facing such a willful and stubborn boss, Liang Ying was speechless.
Is the image spokesperson so easy to hire?
As for Dongling, a small brand that is struggling at the bottom of the beauty market, there is no high-end spokesperson at all.
Actresses above the second and third tiers will cherish their feathers.
Dong Ling has not proven the strength of skin care products in the beauty market, so what if something goes wrong?Spokespersons will suffer as well.
Even if Chen Ping was willing to spend money and sign a second- and third-tier actress, he would probably pay a sky-high contract, and the gain outweighs the loss.
"Sister Liang, you don't need to say any more!" Chen Ping waved his hands and said, "I'm going to buy the production line soon, and I'm also looking for the endorsement star."
"You only need to do two things!"
"First, rectify the factory building, prepare to lay the foundation for the installation of the production line, and carry out employee training."
"Second, unify the thinking of employees."
"I don't want employees to feel slack and dissatisfied. If they are willing to continue to work with the factory, I welcome it."
"If you don't want to work with the factory, then you can get together and leave, and we will pay enough wages."
Chen Ping originally didn't want to mention the second point, but Liang Ying's attitude reminded her.
Even she has so many concerns, one can imagine what the bottom employees think.
Liang Ying understood that what Chen Ping said was pointing at her.
If she has any resistance, she can resign and quit. Anyway, Chen Ping will not spoil anyone.
Liang Ying held a cup of hot water in her hand and drank it slowly.
After drinking a cup of hot water, she finally made a decision: "Mr. Chen, I will do my best!"
Chen Ping smiled and extended his hand to Liang Ying: "Sister Liang, I promise you will not regret today's decision."
"Also, I have a suggestion that I've been wanting to say for a long time."
"Sister Liang, your temperament is too soft. When you should be overbearing, you have to learn to be overbearing."
"Everything has to be discussed with the employees in the factory. Are you in charge of this factory, or are all the employees in charge?"
"I know that in the past, you were restrained by your ex-husband at the top, and those bastards at the bottom made trouble for you. You had to take gentle measures."
"But now I'm the one who decides for you, you have to stand up."
"You are the decision-maker, you are the one who pays the employees."
"You can't handle it, there is me behind you!"
Liang Ying took a deep breath: "I understand!"
She knew that Chen Ping was worried that she would encounter resistance when she held a meeting with the employees later, afraid that her heart would soften and her will would not be firm again.
Chen Ping really didn't want to dismiss Liang Ying.
This eldest sister is Chen Ping's hometown fellow in Lingnan, and she is upright, capable of working, and has feelings for the factory.
Unless it was a last resort, Chen Ping still wanted to use her. Fortunately, Liang Ying made a choice that satisfied Chen Ping.
After lunch, Liang Ying held an all-staff meeting while the employees were in the cafeteria.
"Today, I will delay everyone's lunch break for a while. I want to talk about the focus of the factory's next work."
Liang Ying said in a deep voice: "From tomorrow, all workers will be relocated to the tube building outside the factory area for production."
"The factory area needs to be rebuilt and planned."
Ever since Chen Ping led people to clean up the punks in the security department, these punks didn't dare to appear around the factory anymore.
When they were hospitalized, they were all beaten to death by Duan Peilong.
Duan Peilong's phrase "Don't let me see you again, beat me once every time I see you" has become the psychological shadow of all local gangsters.
But their home is near the factory.
There is a home that cannot be returned, and these mud bastards can only hang up the house to an intermediary for sale.
Chen Ping took advantage of the opportunity to buy some dilapidated houses near the factory area, but they were always vacant.
Although the employees in the factory felt a little strange about Liang Ying's order, they had no objection.
Anyway, they just produce some mascara, lipstick and nail polish by hand. They are not very picky about the production conditions, and they also work in the tube building.
Most of the employees are just curious about what to do after the renovation of the factory area.
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