I'm not a basketball bully

Hearing the endorsement of the sports brand, Su Ye suddenly became excited.

This is the one that Su Ye pays the most attention to among all the sports brand endorsements.

"Brother Su, both Nike and Adidas have raised your price, but they still haven't offered you a long-term contract. Nike is 4 million in 4800 years, and Adidas is 4 million in 4600 years. They are willing to give you signed sneakers and honor bonuses. There are, but there is no sneaker share.”

Just as Su Ye imagined.

With the increase in the number of games I play and the increase in exposure, my worth will rise further, and both Nike and Adidas have indeed increased their worth.

But what makes Su Ye unhappy is that neither Adidas nor Nike gave him a share of the boots.

This also means that they do not believe that their signature sneakers can bring great sales.

They still believe in the fact that post players don't sell shoes.

"It seems that these guys still don't believe me. I said that I will be an outside player in the future. Why don't you believe me..."

Su Ye asked: "What about the attitude of the Chinese sports brand?"

"Anta is the first to make a move first. He is willing to launch signature sneakers for you, and is even willing to give you a share of the sneakers. The highest share can reach 12% of the profit point. But the price is a bit low, 8 for 4000 years Wanmeidao, this is not as much as Skyworth TV. Other Chinese sports brands 361 degrees and Li Ning offer similar endorsement offers to Anta, not even as much as Anta. Li Ning is willing to increase the profit points of sneakers to 15 %."

Su Ye is not surprised by this situation. The most painful thing about China's sports brands is that they are poor.

Let them charge themselves a high price at once, they don't have that money.

"The salary is low, I can understand it, have you mentioned the shares to them?"

The sneakers are divided into a wool.

It's all just petty gains.

What Su Ye wanted was shares in a big company!

After entering 2010, China's sports brands have climbed extremely fast. It doesn't make much sense to just rely on sneakers to get some profit. What Su Ye wants is shares!

Only the company's shares can really take the big head.

Only then can we really make a lot of money!

"Brother Su, I mentioned the shares to them, but they didn't want to share the shares with you. Li Ning is willing, but the highest share is only 4%. Is it really necessary?"

Up to 4% of the shares, and this is subject to the completion of the sales target.

Su Ye was not satisfied with the deal.

Chinese sports brands have a share of sneakers, but in a short period of time, how much sales can their own shoes have?This is a problem, and the pure endorsement fee is very low. The money he got in the past few years must have been very little. Su Ye felt that the deal was not worth it.

What if you choose Nike or Adidas?

Su Ye still felt that something was wrong.

Not having a shoe share means that in the next 4 to 5 years, I can only earn a dead salary, and I can't guarantee that I will really become a shooting guard next season or two years later, and become an NBA superstar.

"Brother Su, I think it's time for us to make a move, so what do you think?"

A rookie, if he has the strength and commercial value to get an endorsement.

Then usually the company has already signed a contract before the start of the new season.

Like James Kobe, he signed a contract without playing a game in the NBA.Those like Su Ye who have played dozens of games and haven't given an answer are actually rare.

After a short thought, Su Ye made a decision.

Oh shit!

If you are not satisfied, then reject them all!

I carry my own gun as the master, and open a sports brand by myself!

If you are your own boss, wouldn't that mean you have absolute share rights!

And relying on the memory of the traverser, Su Ye has an absolutely advanced design concept in the design of sneakers.

As long as the brand's popularity is raised, the designed sneakers don't have to worry about the quality and shape at all!

And once the company is established, in addition to being the spokesman for himself, Su Ye can also use the unique vision of the traveler to find the kind of players whose real commercial value will explode.

For example, Ou Shenxian, Shu Baodu, who will not cause trouble in the future, especially dunk king Stephen Curry, let Curry become the spokesperson of his company, isn't that the next Under Armour?

Just do what you say, and make up your mind to lose!

"Ma Ba, do you want to make a big deal with your Brother Su?"

"A big vote?"

Marlon Buckley was taken aback when he heard the words, not understanding what Su Ye was talking about.

"Since the endorsements of these sports brands are not satisfactory, how about we start one ourselves? Do you want to start a business with me, let's create our own sportswear brand!"

……

The air was silent for two seconds.

Marlon Buckley obviously didn't expect Su Ye to have such a heaven-defying idea.

"Brother Su, I heard you right, you want to be your own boss, don't you know how difficult it is to be a brand, especially a sportswear brand?"

When he was chatting with Su Ye before, Su Ye revealed that if he really couldn't do it, he would start his own sports brand company.

At that time, he thought that Brother Su was just flirting.

But I didn't expect that Su Ye was playing for real!

"It's not that difficult to say, first create a company, and then spend money to build a design department, which is responsible for the design of sneakers and clothing, and then it's best to be able to attract a wronged, ah no, a trustworthy production line factory owner. As for publicity, we are investing money in it, and as long as the clothes are designed, I will be a free spokesperson for them.”

"Brother Su, but do you know that publicity burns the most money. The salary you earn is not enough to do publicity. We don't have that much money?"

"Fortunately, you are still studying economics. Don't you know how to find someone to raise money? With my charisma, wouldn't a few hundred million dollars be more than enough?"

Just one word for Su Ye, fool you!

"Brother Su, I still think this matter is too abrupt, we have to think carefully."

"Why are you talking so much nonsense? If you dare not take this step, then I will not take you to play. I will give you 10 seconds to think about it. Do you want to do something big with me? Want to join me If you invest money in now, it will be the initial shares of the company, and if you bring in $100 million, I will pay another $900 million, and I will give you 10% of the initial shares.”

"What??"

Marlon Buckley became anxious immediately: "Brother Su, I heard you right, you asked me to invest 100 million dollars in it, I am your agent, I should earn your money, why are you cutting me instead?" The leeks are gone."

Marlon Barkley is definitely the only great talent agent in NBA history.

I worked for nba players, but the nba players made money instead.

If the colleagues in the nba agent circle know about this, why don't you laugh your ass off?

"Short-sighted, how can I call it cutting leeks? Do you understand investment, you are equivalent to making an investment of 100 million, what's the problem?"

Su Ye chatted with Marlon Buckley for more than 30 minutes just to convince him to invest.

After getting along with each other for this period of time, Su Ye also knew that Marlon Buckley was a second-generation rich man.Taking out tens of millions or hundreds of millions of dollars is definitely not enough financial resources, but parents are both athletes' managers, so it is not difficult to come up with 100 million dollars.

In addition, Marlon Buckley has a background in economics, and his business ability is quite outstanding in the field of business, so Marlon Buckley must be cut off by Su Ye.

And this buddy's surname is Ma, maybe he will be the next one with the surname Ma who can influence the world.

When Marlon Buckley first heard that Su Ye wanted to start his own sportswear brand, he felt that Su Ye was lying.

But Su Ye told him about the business model, design concept, product positioning, etc. during the chat for more than half an hour. What he said was really justified, like that.

First of all, regarding the business model, Marlon Buckley was a little surprised by Su Ye's idea.

Su Ye actually wants to adopt a model of simultaneous online and offline development.Offline battles are urban battles. First, we must first penetrate a city, such as opening an offline experience store in Philadelphia, making this offline experience store a flagship store, and radiating the entire state of Pennsylvania through its own reputation.After getting through a state offline, the data is already beautiful enough, and then open offline stores across the United States, and during this time period, the main thing to do is financing (fooling).

While working offline, at least half of the work must be focused on online. Amazon's online shopping platform and China's e-commerce platform must be thoroughly explored.In 2006, although online shopping has been born, it has not yet reached an extremely hot state, but this is the future trend.

What Su Ye has to do is to quickly occupy the large online sales market and blow up the online sales. After all, the investment in online operations is small, and the business is not so heavy. Use online to drive offline.

Moreover, online sales are booming, and data shells can be made, which will make it easier to deceive people and have a better chance of obtaining greater financing.

. . .

This is Su Ye's business model.

Very clear!

In terms of design, Su Ye also specially spent a lot of money on design, and invested 25% to 30% of the initial investment in the design field.

Many brands will invest money in the supply chain and factories from the very beginning.

However, Su Ye did the opposite. Most of the money was invested in design and publicity.

Su Ye's philosophy is to grab market share first.

That is to say, first establish word of mouth, and first expand the brand's name awareness.

When there is more financing, we will further improve the supply chain and build factories. For these things, we can directly find people to cooperate with or buy other people's factories with money. It's that simple and straightforward.

. . . .

Su Ye's style of play is completely the style of branding in the Internet era in the future.

What we pay attention to is fast and ruthless, small investment and big return!

These sets of concepts of Su Ye really made Marlon Barkley feel his extraordinaryness.

"Brother Su, don't tell me, you really have some ink in your stomach!"

The small talk is straight to the point.

"Let me tell you, don't have so many worries, and I also have a lot of research on sneaker design. Our first sneaker is the shooting guard series. In addition to the shape, the material of the sole is the most important. Yes, boost full palm technology plus a large carbon plate to connect..."

Marlon Buckley was dazed.

What is the full palm boost technology, what is the big carbon plate, what is the technology...

He had no idea what Su Ye was talking about.

Marlon Barkley only felt that he didn't know what was going on.

Just one sentence in my mind.

Brother Su knows so much!

Just like that, Su Ye successfully limped Marlon Buckley.

Su Ye received his first $100 million investment in his entrepreneurial career.

Of course, Su Ye is going to bleed a little too.

He wants to take out 900 million US dollars as the start-up capital of the company.

Of course, Su Ye is not short of this money now.

The endorsement fees he has received in recent months, as well as the NBA salary, are now more than 4000 million.

Under Su Ye's arrangement, Marlon Buckley will register a company within three days, and the name of the company is [air-suye].

The name matches [air-jordan].

【air-suye】, referred to as as, also called Ace.

And Ace is the Chinese name of the brand that Su Ye founded.

Then Su Ye plans to rent a research department in the suburbs of Philadelphia, buy some equipment, and hire some talents for the research and design of sneakers.

The first product of the brand is basketball shoes.

First use basketball shoes to build brand awareness, and then drive the development of clothing and the like.

As for the production of the sneakers after they are designed, Su Ye, as the boss, will naturally not explore the market, so let Marlon Buckley discuss cooperation with the factory boss.

Not to mention, what Su Ye did was really impressive!

After giving these instructions, Su Ye sat on the sofa in the hotel, crossing his legs.

I have already begun to think of the business landscape I created in the future in my mind.

Take Ace to the world and become the world's top sports brand.

The bloody commercial battlefield of the future.

The Ace brand must be a towering building! !