I'm not a basketball bully

In the key battle, he won the Cleveland Cavaliers and achieved 10 consecutive victories in the new season, which also proved the gold content of the 76ers' 10 consecutive victories.

But in the next game two days later, something embarrassing happened.

After returning to Philadelphia at home, the 76ers received their first defeat of the season.

The 76ers lost 88 to 92 at home to the New Jersey Nets led by Vince Carter, one of the four shooting guards. Carter played a beautiful battle in one of the few matchups with Allen Iverson , scored a game-high 38 points.

In the last period of the fourth quarter, Carter scored 4 points in a row, which established the victory of the game in one fell swoop.

Until the end of the game, the Aizhu team was still a little dazed, and lost the game without understanding why.

There was nothing wrong with the 76ers losing this game. At the critical moment, the attack of the Aizhu combination was cut off, and Carter sensed an opportunity.

There is nothing wrong with losing this game. Instead, the 76ers have unloaded the burden of winning streak.

Originally thought that the 76ers would regain their strength and once again lead a wave of winning streak.

But the next game against the Denver Nuggets, the 76ers lost again...

They allowed the Denver Nuggets to score a season-high 76 points against the 105ers at home. It had to be Carmelo Anthony. The team with 76 or more points scored in front of the team.

The Aizhu combination in this game was in a bad state, especially Su Ye, who didn't score more than 10 points in the game.

Su Ye scored 9 points, 10 rebounds and 4 blocks, and almost became a triple player.

Iverson also hit the iron one after another, scoring only 22 points in the game, and the combined score of Su Ye and Iverson was just equal to that of Melon.

Two consecutive kneelings after ten consecutive victories, which made the stability of the 76ers team questioned.

And soon, the 76ers defeated the third-ranked Utah Jazz in the West with an 18-point victory, completely shattering doubts.

Facing his old brother Paul in college, Su Ye made a good shot tonight and scored 25 points and 18 rebounds. At the same time, Iverson also killed the banana boat brothers and scored a game-high 30 points.

In this game, the Jazz originally had a chance to reverse the score in the third quarter. Mehmet Okur of the Jazz focused on the weakness that Old Dai's defense could not get out of, and hit four three-pointers in the third quarter. The ball narrowed the point difference to 3 points in one fell swoop.

However, in the critical fourth quarter, the 4ers' Aizhu combination did not let the suspense continue, and played a wave of offensive, pulling the score to double digits.

And in the last 4 minutes of the fourth quarter, when the Jazz were catching up, Su Ye made two consecutive contributions to the defense just now.

Once in the defense, Su Ye blocked Chris Paul's mid-range shot from the side.

Another time, Su Ye suddenly stepped forward with a fake double-team, shook Chris Paul, and successfully completed the steal.

Su Ye's two rounds of defense at the critical moment successfully extended the point difference to double digits and also helped the team win.

In this game, Su Ye's two defenses against Chris Paul in the critical time period played a decisive role in the outcome.

No way, Su Ye really knows Paul very well.

Su Ye knew exactly how long Chris Paul revealed when he took off his underpants.

. . . . .

Almost 15 games have been played in the new season, and more than a month has passed.

The time has also entered December, and the climate across the United States is gradually getting colder.

After entering December, what Su Ye cared about was not the best player of the month award, but the Ace brand.

The three offline franchised stores of the Ace sports brand have also stabilized.

Su Ye took the time to hold a shareholder meeting to publicize the three stores, and this time Su Ye spent a lot of money, the media of Su Ye's publicity is no longer leaflets and fans.

Su Ye spent money to find a hot water bag company to print free hot water bags. The quality should not be too low, but it should not be too consumable. A publicity picture about the Ace brand was printed on the top of the hot water bag. brochures and copywriting.

The quality of this warm water bag is not bad, at least it can be used frequently this winter.

When a brand can appear in objects that are frequently used in citizens' lives, the exposure of this brand will enter the vision of citizens at a very fast speed.

This is true for fans in summer, and the same is true for warm water bags in winter.

In addition to these directional publicity, Su Ye is also inspecting major commercial sites in Pennsylvania. Now the Ace sports brand's eyes can't be limited to Philadelphia, but to further expand the battlefield.

Su Ye has already searched for 5 commercial lands in various other cities in Pennsylvania, and sent Marlon Buckley to negotiate the rent with the owners of these 5 commercial lands.

Moreover, with the decoration cooperation of the previous three offline stores, the decoration design cost of the new store can be reduced by a considerable amount.

"The traditional method of offline sales is not very difficult. Now we should focus on the layout of online sales channels..."

Su Ye thought about it.

Now the online sales of Ace sports brand are actually not ideal. The monthly sales volume of Ace sports brand on Amazon's official website is not high, and it can even be said to be very poor.

The entire online sales volume is not as much as that of Su Ye's offline store.

Of course, the overall online shopping trend is not fully developed yet, even for Amazon.

Moreover, the product volume of the Ace brand is not large, and online sales cannot go well.

"Amazon is mainly attacking the US market, and now is the time for the Chinese side to deploy online sales channels."

Su Ye tried hard to recall the development history of online shopping in China.

When it comes to online shopping, it must be inseparable from Jack Ma's Taobao.

Alibaba was founded by Jack Ma in 1999, and Taobao was officially established in 2003. However, in Su Ye's memory, Taobao was really popular in 2009.

Many people say that SARS in 2003 was the year that made Taobao popular. Why?Because during the SARS period, everyone was locked at home, and the Internet became a channel for people to obtain information and a bridge for communication, and then online shopping began to flourish.

In fact it is not the case.

In 2003, China's Internet infrastructure was not yet perfect, and surfing the Internet was a luxury at that time. At that time, playing games was popular in domestic Internet cafes, and there were not many people interested in shopping on computers.

In 2009, the United States triggered a global economic crisis. One of the serious consequences of the crisis was that foreigners ran out of money.At that time, China was still an export-oriented economy and relied heavily on overseas customers. When the crisis came, overseas orders decreased greatly, and the demand side was insufficient. Those coastal enterprises that relied on foreign trade were on the verge of collapse.

In order to survive, domestic small and medium-sized enterprises had to focus on the domestic consumer market, and then they found Taobao as a channel. During that period of time, a large number of merchants integrated into Taobao, and Taobao has the title of "universal Taobao".

Taobao also "strikes while the iron is hot" and launched the "Double Eleven" carnival in 2009.All of a sudden, buyers and sellers gathered together, Ali made a lot of money, Taobao became famous all over the country, and Ali also established the status of China's e-commerce leader.

Why did Taobao become the early leader of China's e-commerce industry?In fact, it is because of the unbalanced development in China, the gap between the north and the south, the east and the west, and the urban and rural areas. It is precisely because of the imbalance that there is a need for circulation, and there is a platform such as Taobao.Even the future Jack Ma has never denied this.

Regardless of how Taobao developed and what market it borrowed from China, in 2009, with the help of the Double 11 carnival, Taobao completely launched a new era of online shopping in China.

So what Su Ye has to do is to build his own online flagship store on the Taobao platform before 2009, and use Taobao to raise the popularity of the Ace sports brand in China.

Imagine that before Taobao became popular across the country, Taobao already had a big Ace brand store, which invisibly made a very valuable publicity for the Ace brand.

"It seems that it is necessary to discuss cooperation with Jack Ma."

Ever since, Su Ye called Marlon Buckley.

"Brother Su, what's the plan?" Marlon Buckley asked.

"Maba, please contact me with an entrepreneur in China, Jack Ma, the founder of Alibaba. I want to talk to him about cooperation."

Based on Su Ye's current social status, it is completely reasonable to discuss cooperation with Ma Yun.

Moreover, the current Taobao is actually still in the early stage of entrepreneurship, and it still lacks a lot of heat before it is truly popular all over the country.

There are mainly 2 points.

There are not many merchants on Taobao now, and there are not enough merchants.

Users across the country are also less willing to accept this online shopping platform.

In fact, these two problems are interlinked.

With more merchants and more advertisements, the number of package users will naturally increase.

In fact, Jack Ma is now planning to provide benefits to merchants of major brands, attracting a large number of brand merchants to settle in Taobao, so as to increase the volume and users of Taobao.

It's just that many brands with less long-term vision have not yet realized that the era of online shopping is coming quietly.

When Jack Ma learned that Su Ye's Ace brand wanted to enter Taobao, he definitely agreed with both hands and feet.

There are two reasons.

Once online shopping is established, the clothing category must be the biggest and sweetest piece of cake.

When buying things on the Internet, what has the largest transaction volume, daily necessities?food?

No, the clothing category definitely occupies the first position!

So what Jack Ma wants to see most now is a large number of clothing merchants entering Taobao.

Secondly, who are the users of the Ace sports brand?That must be a young man!

Who will use online shopping the most in the future?That must be a young man!

Once the Ace sports brand is injected into Taobao, it will definitely bring huge young users' attention to Taobao.

And you must know that Ace does not have an offline franchise store in China, and you can only buy Ace products online.

How many fans of Su Ye are there in China?

countless!

Among them, many who want to buy Ace brand sneakers and clothing can only go through Taobao.

Moreover, if the Ace brand is successful on Taobao.

Then it will definitely attract a lot of other clothing brands!

Taobao will get strong publicity through the Ace brand.

Of course, the Ace brand can also expand sales and popularity through Taobao.

Occupy a larger market share of the sportswear category.

This is definitely a win-win cooperation!

So no matter from which angle you look at it, when Jack Ma learned that Su Ye's Ace brand had entered Taobao again, he was absolutely welcome.

Ever since, the night after Marlon Barkley got in touch with Jack Ma.

Su Ye had just defeated the Toronto Raptors led by Bosh in an away game. When he returned to the locker room, he received a strange call.

After the call was connected, Su Ye found out unexpectedly.

This person turned out to be Jack Ma, the richest man in China in the future!

"Haha, it turned out to be Boss Ma, it's a pleasure to meet you." Su Ye said politely.

"Boss Su is really too polite. Congratulations first, you have won another victory."

Jack Ma also treated Su Ye with great respect and courtesy.

"..."

"..."

After the phone call was connected, the two first bragged about each other, and then there was a wave of business compliments, which was completely irrelevant.

Now Jack Ma has not officially become a climate, and he is very polite to Su Ye.

And Su Ye also knew that Jack Ma in front of him would be the richest man in China in the future.

If you have a good relationship with him now, there will be absolutely no harm in the future.

Seeing that Su Ye was going to attend the press conference, it wasn't until now that they got down to business.

"Boss Ma, I heard that your online shopping platform is developing well now. I happen to have an Ace sports brand project in my hand. You can find out about it. I am more optimistic about the sales model of online shopping, so I am going to put my My Ace brand has entered Taobao. I sell things on Taobao, and your Taobao also uses my brand to increase the popularity of the platform and increase users. I think this is a mutually beneficial and win-win transaction.”

"Hahaha, although Boss Su is a basketball player, he has a very unique business vision. Let me just say that! If Boss Su's brand can enter Taobao, it is our Taobao honor. If you come, I will definitely give it to you. Greatest benefit."

When it came to business, Jack Ma also started to get serious.

"As long as you try your best to enter Taobao, I will send you a professional e-commerce sales team. I will arrange my talents to your company's main e-commerce sales. Exposure. I heard that Boss Su’s company doesn’t have an offline franchised store in China. It doesn’t matter. I can invest money to help you improve your domestic supply chain…”

Regardless of the fact that the Ace sports brand has not yet become popular, it is of strategic significance for Taobao if the Ace brand enters Taobao.

The cooperation between Ace sports brand and Taobao is not as simple as registering a store on Taobao.

Jack Ma wants to increase the number of fans of the Ace sports brand on Taobao, and make the Ace sports brand the number one sportswear brand in domestic online shopping!

Therefore, Jack Ma will definitely give Su Ye a lot of brand benefits to support the Ace sports brand.

Relationship bonds are very clear!

But don't think that it's ridiculous for Jack Ma to invest in Su Ye.

This is a very common situation in business cooperation

Su Ye also learned about the operation of some enterprises before traveling through.

In the three years before Su Ye traveled, the milk tea industry exploded, and many large milk tea brands were born.

One of the brands, HEYTEA, broke out among thousands of troops and suddenly became popular all over the country. At that time, many colleagues in the same industry in the same field closed their doors.

Many colleagues who were defeated by HEYTEA racked their brains and couldn't figure out why they lost to HEYTEA.

Do you think it is really the unique taste of the brand HEYTEA?

Is it really the market positioning and pricing of HEYTEA?

Stop talking!

The real reason is that HEYTEA got support from big bosses during the financing stage, and Meituan directly invested 4 million in it.

With the intervention of capital, capital wants you to win, and you have 1 ways not to fail.

The exposure of HEYTEA on the Meituan platform has increased dramatically. When you click on the category of milk tea, HEYTEA is definitely ranked first.

The senior executives of Meituan also stationed talents in HEYTEA to conduct high-tech training and management, and did not take any wrong steps in the road to expand franchises.

From the moment Meituan invested in HEYTEA, it was doomed to be a milk tea brand that could never go bankrupt!

And now, if Taobao invests in Ace, it will be the same situation.

Of course, Taobao is to Ace, and Meituan is to Heytea. There are still differences between the two.

The difference is that the current Taobao has not really become bigger and stronger.

Taobao needs Ace, and Ace needs Taobao.

The relationship between the two is a win-win cooperation and mutual support!

If you hold Taobao at this time and become the leading brand under Taobao, then Ace and Taobao Hutong will explode, and the development of Ace sports brand will be smooth in the future!

"Boss Ma's words are enough. I can rest assured that Boss Ma will come down to help operate the network. There is no other meaning, just trust Boss Ma!"

Next, Su Ye chatted with Jack Ma about the business meeting.

There wasn't much chatting. After hanging up the phone, Su Ye went to the press conference.

After returning from the press conference, Su Ye sat on his sofa and thought about the future operation of the Ace sports brand.

In addition to these, Su Ye felt that there were more things to do.

Relying on his own performance in the NBA and his own promotion, it may be difficult for the Ace sports brand to gain popularity in China.

Su Ye felt that if the time was right, it was necessary for him to discuss advertising cooperation with broadcasters such as CCTV 5, Sina, and Tencent in China.

Live broadcast and online advertising, and then conduct online sales through Taobao.

On the domestic side, the main focus is on online sales.

Online sales save funds and drive the opening of offline stores.

And here abroad, Amazon and offline attacks at the same time.

The path of the Ace brand is getting wider and wider!

. . . . . . .

And as time passed a little bit, nba also entered the middle of December.

The annual Christmas is approaching quietly.

After an away loss to last year's defending champion Dallas Mavericks, the 76ers flew to Los Angeles again.

On this night on Christmas Eve, the 76ers will challenge the Los Angeles Lakers away.

The Lakers are almost always present in the Christmas game every year.

As we all know, Kobe Bryant's mood is not very good in the Christmas game every year.

Although every year the NBA's Christmas game arranges very enjoyable games, and the fans enjoy watching it, but the players don't like the Christmas game.

On Christmas Eve, who doesn't want to stay home with parents, wife and children.

Kobe has actually expressed his attitude in many interviews.

He doesn't like Christmas fights, he prefers to spend Christmas Eve with his family.

But this year's Christmas War is different!

Kobe is getting more excited than ever in any year!

Kobe looked at the 76ers' roster before the game, and his eyes fell on Su Ye's name, with an unconcealable smile on his face.

"Su Ye, it's been a year and a half, a year and a half, do you know how I got here for a year and a half?"

Kobe Bryant clenched his fists and swore in his heart.

He vowed to avenge Su Ye's bullfighting a year and a half ago! !