I'm not a basketball bully

Chapter

This meeting is crucial.

At the beginning of the meeting, Nike's executives were showing Nike's current market research chart.

"According to market research, our market share has dropped by 8% this year."

"Do you understand what this 8% means?"

"Do you understand!"

The Nike CEO angrily threw the brochure in his hand in front of everyone.

As the group president, he is the person who can make all decisions.

He knows very well that this 8% is nothing to Nike's current market value.

During the regular season next year, their market share will increase.

But it depends on who takes 8%.

It's Su Ye's Ace Group.

If it was only this 8%, Nike would definitely be able to accept it.

But the problem is that Adidas and other sports brands are also carving up the lighthouse market.

Adi lost 6%, and others lost 1% in turn.

In total, in this playoffs, Ace earned a full 20% additional revenue from the competition alone.

This made Ace, a sports brand, a serious threat to the status of Adidas and Nike, and gradually began to move towards the state of the Three Kingdoms.

Everyone in the audience bowed their heads and dared not speak.

The CEO took a deep breath and waved his hand.

"Give me the appropriate amount of money to increase Nike Group's advertising."

"At the same time, you have to keep an eye on Ace's movements!"

"Do you know?"

The CEO has already spoken out, how dare the people below not agree.

After the end of G4 between the Knicks and Lakers.

The next day, Nike and Adidas launched promotions on all continents in the lighthouse country.

At the same time, their advertisements are also heavily invested in various websites that are used daily, and even on TV stations. They broadcast advertisements a full 40 times a day.

Just to suppress the momentum of Ace Group.

But after all, after all, he has developed his sports brand to such a great extent, how can Ace not fight back?

That night, Ace gave their coping strategies.

……

Eisenhower.

As a local player in the Lighthouse Country, he is a star player in the high school league.

His dream is to enter Duke University, then enter the NBA, and reach the top of his life.

He dedicated his life to basketball.

This earned him the title of a four-star high school student in the United States.

As this year's NBA playoffs, he naturally cannot miss it.

Every day, he would invite his friends in the team to watch this unprecedented match at home.

But today, everyone came earlier.

Everyone discussed for a while and found that there was really nothing to do, and there was still a full hour before the game started.

Everyone was staring at each other, unwilling to go out.

After all, if they miss any detail of this finals, they will regret it for the rest of their lives.

Just then, one of the high school students made a suggestion.

"Eisen, don't you have a computer at home?"

"How about we watch NBA highlights?"

As soon as this was said, everyone immediately agreed.

Eisenhower nodded.

As a loyal fan of NBA and also likes to play basketball, he looks through various highlights every day.

Especially Su Ye's, he has read it no less than ten times.

Tonight, he also chose to watch the video with his friends.

A group of people gathered around the computer with faces filled with anticipation.

I just clicked on the video website and saw an advertisement from Nike.

Advertising from Adidas followed soon after.

When several people saw the sneakers, they became interested and talked about them.

"Maddie's boots are pretty good. I bought a pair last month."

"Traditional McGrady? I think Durant and James are also good. I prefer Nike more."

“Nike, even dogs don’t wear it, it has to be Adidas!”

"Don't be ridiculous, there are discounts these days, just tell me whether you want to buy it or not!"

"Tell! Is it true or false? Is there a discount?"

"Yup!"

"Okay, let's go take a look tomorrow."

Sitting in front of the computer, Eisenhower frowned.

As Su Ye's most loyal believer, he has been wearing Su Ye's boots since he entered the high school league.

Hearing people around him talking about other brands, he still felt a little unhappy.

After entering "nba highlights" on the video website, a dazzling array of videos appeared in front of everyone's eyes.

Many of these videos have been watched dozens of times.

In this era, not so many people have the leisure time to watch NBA videos and edit them one by one.

Most highlight videos are produced using NBA official highlights and some music of your own choice.

There are no camera movements or special effects, just boring goal scenes.

But everyone still enjoys it.

After all, at their age, basketball is the most beautiful thing they think.

But at this moment, a high school student next to him pointed at the screen with a hint of confusion in his tone.

"Huh? I've never seen this video before. Did it just come out?"

Eisenhower also responded.

Under the video views, one video has been rising steadily and has entered the top 50 list.

If you want to know, on this list, the most played videos are from Jordan and O'Neal, followed by Su Ye and Kobe, the second generation of post-millennium star players.

It is obviously beyond everyone's expectation that a newcomer can make it to this list.

"The playback volume is not low either."

"Let me see whose it is."

"The title is interesting."

"Watch me shift gears, accelerate, and dunk on your head."

This group of high school students gathered around the computer, with curiosity written on their faces.

Eisenhower also quickly clicked on the video.

As soon as they entered the video, what caught everyone's eyes was a picture coming from a bird's eye view.

From the sky above the Thunder's home court, a muscular man stood in the middle of the court holding a basketball and lowering his head.

With the dim surrounding scenes and the fact that there was only one man, everyone's eyes couldn't help but focus on this man.

"Thunder!"

"Durant?"

"You are stupid! No. 0! Westbrook!"

"Shifting into gear and accelerating has nothing to do with Westbrook."

Just when this scene was playing, Westbrook slowly raised his head, and movie-like slices suddenly flashed around him, and the intense voice of the local commentary from Lighthouse Country came to his ears.

"Westbrook completed the steal!"

"He's facing the Nuggets!"

"It's also a challenge. The person guarding him is Iverson!"

"He's too fast! Am I stuck?"

"Westbrook breaks into the paint and completes a dunk!"

At this moment, everyone in the room felt goosebumps all over their bodies.

Although there were only fragments of the scene, everyone seemed to have been transported to that game for a moment.

Everyone in the room gradually became quiet, not even daring to breathe too loudly, and stared intently at the screen in front of them.

Suddenly a blast of drum music appeared, and various scenes of Westbrook holding the ball appeared.

Westbrook's speed suddenly increased during the scissors-paper switch on the screen, and he passed the defensive players chasing him one after another.

Highlights of dunks appeared in front of everyone without interruption.

At this moment, the music on the screen suddenly stopped, and a long and elegant piece of music appeared.

Everyone heard Westbrook's interview speech.

"I want to create my own legend in the playoffs."

As soon as he finished speaking, the explanation came again.

"Facing the Nuggets, it's a challenge for the Thunder."

"g2, they won!"

"G5 they ended the game! Westbrook completed a shocking triple-double!"

"Entering the second round, facing the Grizzlies, they need to challenge the team that just defeated the Spurs in eight games."

"The situation is very anxious. They will enter Tianwang Mountain."

"It's a pity that they didn't win the game and they had to enter a tiebreaker."

"Westbrook completed the steal, fast break, and dunk. This was the key goal."

"Let us congratulate them for creating a legend and the Thunder advanced to the Western Conference Finals!"

On the screen, Westbrook entered the Western Conference Finals, kneeling on the floor and crying.

At this moment, the group of high school students in the room fell silent.

They know the player Westbrook, but compared to Westbrook, they prefer the Thunder's boss Durant, the true "big brother" of the Thunder.

At this moment, the Westbrook interview screen appeared.

"I will create a legend. I still have a long way to go and I will accept failure."

As soon as the scene turned, it was the scene of Westbrook losing in the Western Conference Finals.

He sat on the ground alone holding a basketball, looking at the scoreboard above his head with a complicated expression.

The desolate atmosphere brewing made several high school students present couldn't help sniffing.

Long after the video ended, a high school student roared angrily.

"Fuck! Bullshit Adidas Nike! I'll buy Westbrook's boots tomorrow!"

"Me too! I'll buy it tomorrow too!"

As soon as these words came out, everyone below immediately aroused unanimous agreement.

Eisenhower also showed a happy expression.

He was happy to have people around him who wore Ace sneakers like him.

And he took a look at the space of the person who posted the video.

This person has posted many videos, but the last two videos have received more than 100,000 views on the website.

Westbrook has the most videos, followed by another video called "How else do I need to prove myself?"

Several people around also saw the video and quickly urged Eisenhower to play it.

Eisenhower double-clicked the video.

What caught his eye was Harden with a big beard.

When a group of people saw it was Harden, they couldn't help but look at him with disgust.

"Tch, why is it Harden?"

"Harden still has someone to send him a video?"

"No, there's nothing good about this guy. I've seen him play and he was a mess."

"I always like to go to nightclubs. I don't know how he can play in the NBA."

"To be honest, watching him play, I feel like I can do it too!"

Harden is currently the least well-known among the three Thunder youngsters.

His current situation is exactly as these people said.

Durant and Westbrook continue to contribute to the team, but only he relies on sporadic time to bring some points to the team.

In the entire fan circle, Harden does not have many fans.

But as soon as the slow music faded in at the beginning of this video, several people immediately shut up.

"James Harden, what do you think about your problem with nightclubs?"

"James Harden, why do you always go to nightclubs?"

"James Harden, what do you think about the rumors that you're not training hard enough?"

At this moment, the group of high school students were stunned.

They have never seen a player put together highlights before the game and show the audience his dirty stuff.

This has never happened before.

At this moment, Harden was seen in the video sitting in the press box, holding a microphone coolly.

"I said, my life and basketball are two different things."

As soon as he finished speaking, James Harden appeared on the court wearing Thunder No. 13.

He stepped back angrily and hit the defender in front of him.

Harden shrugged his shoulders and hit a three-pointer with ease.

Just the opening of a highlight reel made these high school students exclaim again and again.

"Hou Li Crab, what is this!"

"My hair! James Harden!"

"Are you so handsome?"

This scene just ended.

Next is a collection of Harden's various outside singles.

Easily break through the defender and then complete the layup in three slow steps.

No one can stop this slow guy.

The various changes in dribbling rhythm made all these high school students see stars.

None of them thought that James Harden would look so handsome in the clip of playing.

Just when everyone thought it was over.

The drum rhythm of the music suddenly began to become dense again.

Harden in the picture contributes dunks and alley-oops again and again.

It was hard for everyone to imagine that the person who was dribbling so shamelessly just now also had such a cruel side.

As the video gradually played, everyone gradually stopped talking and became completely absorbed in the video.

When a wave of dunk highlights ends.

It's Harden's various wonderful passes to the inside again.

Cut to Ibaka.

Alley-oop to Westbrook.

Even Harden suddenly held the ball and accurately passed it to Durant in the bottom corner between the two.

After Durant hit the three-pointer, he also spread his hands and told the surrounding cameras that he didn't know how he caught the ball.

This is the first time these high school students have been exposed to this collection of wonderful passes.

When the video finally ended and the music gradually slowed down, Harden's voice rang in everyone's ears again.

"I said, my life and basketball are two different things."

"I scored 33 points tonight."

"How else do you need me to prove myself?"

The video ends abruptly.

The group of high school students gathered in front of the computer all gasped and could not calm down for a long time.

After a long time, one of them broke the silence first.

"I think I wrongly blamed Harden."

Immediately afterwards, everyone also spoke with regret.

"Yes, I feel like I was 1v1 with him and couldn't even win a single round."

"His dribbling is horrible."

"No, no, I want to buy Harden's sneakers. This is where I belong!"

"Although I like Harden very much, I feel that Westbrook is more suitable for me."

"Aisen, are there any other videos? Come on, come on! Take a look!"

Eisenhower was also very happy. Friends around him began to gradually accept Ace's few signature boots.

And he looked at the above video again.

I found that there have been a lot of videos about Harden and Westbrook recently, and there are also a lot of videos about Su Ye and Kobe.

These views are not as high as those of the previous old videos, but they are gradually growing.

It won't be long before these videos will also be included in the most played list of the NBA section.

Everyone is also witnessing these wonderful videos in the room.

At the same time, in the flagship store of Ace brand.

Many stores have received some bizarre inquiries.

"Excuse me, which pair of sneakers is Harden's in the highlight?"

"Su Ye's boots, do you still have the boots from last year's finals?"

"I came here to watch the highlights, give me a pair of Westbrook's!"

Although Adidas Nike on the opposite side is on sale.

But in the past few days, they were far less than half the number of people in Ace brand stores.

Even the regional managers of Adidas and Nike couldn’t figure it out.

We are obviously doing an event, but why are there still so many people in Ace?

……

Meanwhile, in the Ace headquarters office in New York City.

Su Ye also took the time to come over.

At his desk, Su Yefan looked at the comments on the video collection.

"Holy shit! Harden is so handsome, can he knock him down!?"

"Twice in one game! What kind of movement control master!"

"Westbrook is so fierce! His dunk is so brutal!"

"Su Ye and Kobe are both very handsome, right?"

"I want to buy Ace! I want to buy Ace!"

"Me too, Ace's sneakers shouldn't be too cool!"

"Indeed, Ace's shoes become more and more attractive the more you look at them."

The corners of Su Ye's mouth raised slightly.

Next to them, the Minister of Finance was also reporting on their sales growth this week.

Compared with the start of the playoffs, their turnover has increased by 30%.

This is something that has never happened before in the sports circle, unless something big happened to the company, such as the years when Jordan hit the game.

Su Ye also waved his hand.

"For the video editing project I assigned before, 5% of the turnover will be allocated to them."

"It's still the same as before the playoffs."

"Qualified videos will be rewarded with US$100, and if the number of views enters the list, another US$100 will be awarded."

"The video revenue is controlled by the author himself."

"We don't need quantity, but we must ask for quality, got it?"

As soon as these words came out, the Minister of Finance also nodded sharply.

Su Ye gave this order before the playoffs started.

This made people within the Ace Group think that Su Ye was just throwing away money.

After all, you just give money, but you don't get any profit from the other party, and you let the other party control the video revenue.

The money they spread out was already enough for them to broadcast a round of advertisements on TV.

But soon after the finals started, everyone discovered that Ace's sales had skyrocketed recently.

At this moment, there was no opposition within the Ace Group.

Everyone showed incredible expressions.

They couldn't understand what Su Ye had done.

I just found someone to make a video and scattered some money.

But he used the money to obtain dozens of times the profits.

This level of unequal returns keeps countless economic analysts within Ace awake at night.

No one has become as rich as Su Ye from stock trading.

But Su Ye knew it very well.

It’s not that he did anything, but that he knew what the fans wanted and how to create a story about a player and a brand.

At this stage, no one is paying attention to what your brand does.

Those who will always bring benefits to the Ace brand are their spokespersons.

The first person the fans saw was not Ace, but a single player.

Creating a reputation for players is obviously more effective than advertising.

In this era where money is everywhere, Su Ye has grasped this point.

He vigorously promoted the players and made Harden and Westbrook fans more and more popular.

In addition, at this stage, the audience for Ace sneakers is still a group of people who play basketball, and their collection of highlights has also brought obvious celebrity effects.

"This is the time."

"The video that was cut out with money is not casual or explosive?"

Su Ye showed a faint smile.